Tag Archives: mother

Best ads of 2016: TalkTalk from CHI and two crackers from Mother win October

It’s amazing that ISP TalkTalk is still with us, given some of its past disasters (mostly self inflicted). CEO Dido Harding is still talking the talk though, succeeding in annoying BT’s Gavin Patterson no end with her (mostly justified) criticisms ...

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Mother unveils a new literary face for Boots No 7

Boots has signed Nigerian novelist Chimamanda Adichie as the “new face” of its venerable No 7 cosmetic range – which is a pretty dramatic move up the market – and here she is explaining what an intellectual thinks of make-up ...

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Mother New York unveils a real diamond of a campaign

Is any one producing better work at the moment than Mother? There are two Mothers to note, of course, and this new campaign – ‘Real is Rare’ for the Diamond Producers Association – emanates from New York. Mother found that ...

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Innocent picks Mother as European ad agency

Mother has been appointed by Innocent drinks as its new European communications agency after a competitive three-way pitch. The partnership will centre on the development and coordination of brand communications across innocent’s rapidly expanding pan-European business. The business moved to ...

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Mother produces ageless winner for Boots No7

Another goody from Mother, at its best recently with campaigns for Moneysupermarket.com and IKEA. This time it’s for Boots No7 Lift and Luminate Triple Action Serum, which sounds like something Dorian Gray could have used to advantage. The campaign, ‘Ready,’ ...

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Mother unveils another everyday wonder for IKEA

There are some weird and (often) wonderful things coming out of Mother these days. Its ‘Beds’ commercial for IKEA’s ‘Wonderful Everyday’ campaign last year was indeed wonderful; here’s the latest instalment. Scarcely a flat pack in sight – in fact, ...

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Mother tries even more ‘epic’ for MoneySuperMarket

MoneySuperMarket and agency Mother seem to be winning the price comparison site ad wars with their unlikely trio of ‘epic’ dancers – hotpants-clad Dave, builder Colin and ‘wolf’ Gary (the latest) – and now they’ve been brought together in an ...

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