Tag Archives: mother

Is IKEA’s new lion an Everyday Wonder?

IKEA’s ‘Wonderful Everyday’ from Mother is a wonderful campaign but is it running out of steam? Here’s the latest featuring a lion relaxing in an IKEA living room (lions relax for 18 hours a day it seems, only springing into ...

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Vauxhall and VW show that car advertising is a broad church

Vauxhall is aiming its new Crossland X at the school gates crowd of women in big cars (so beloved of teachers). This is the first effort from new Vauxhall agency Mother. At which point descriptive powers rather fail me. Only ...

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Mother misfires at the Stella Artois party

Mother has patented wacky in its various ads for Stella Artois and here’s another weirdo, the ones you only seem to get in beer commercials. ‘Host One To Remember’ it’s called with a cavalier disregard for grammar. The cheesy approach ...

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SunLife in dramatic change of tack with new agency Mother

SunLife, which offers savings plans and other products to the over 50s, is changing tack in favour of a big bold brand campaign from Mother. SunLife mainly uses celeb Sir Michael Parkinson in its ads. SunLife’s over 50s savings plan, ...

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Mother wins place on Vauxhall roster with launch task for new Crossland SUV

Vauxhall Motors has appointed Mother London to handle the launch campaign for the Crossland X, its new SUV. Most of Vauxhall’s advertising is handled by McCann Central which will launch the new Insignia car in the summer. Vauxhall is also ...

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Boots hurries into Ogilvy as WPP deal bites

Well that didn’t take very long did it? A week after news broke that WPP boss Sir Martin Sorrell had stitched up a deal with Walgreens Boots – to save them $100m in marketing costs it seems – the UK ...

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IKEA unveils a different battle of the bedroom

Mother’s back for IKEA, this time with the WonderfulEveryNight (as opposed to EveryDay) showing us all how to ‘Win at Sleeping.’ Seems to be a national obsession these days: this morning on Today there was a not-very-convincing expert telling us ...

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And the MAA Agency of the Year is…..

Yes, it is indeed that time again. When we first did this we weren’t sure that the ad world needed another such selection but, gratifyingly, it seems this prize is increasingly sought after. So, without more ado, here’s the shortlist ...

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