Tag Archives: droga5

President Trump is no fan of the established US media (apart from Fox News), especially the likes of the New York Times which he blames for “fake news,” in a typically Trumpian inversion. Doubt that he’ll be approaching Droga5, the ...

Are proper TV-based campaigns making a comeback? In the US anyway. Yesterday we had McDonald’s’ Marianne from We Are Unlimited and now it’s a college football themed series from Droga5 for Dos Equis, the beer brand that doubled up as ...

Here’s another cracker from Droga5 New York, for the relaunch of speciality home retailer Pier 1 with a new platform ‘This is me.’ The UK’s airwaves are awash with ads in this category, nearly all of which leave you cold. ...

Given that lipstick isn’t the most natural topic of conversation for women on a night out, and these women are talking about it a lot, this ad for Cover Girl by Droga5 New York comes over as properly uninhibited and ...

Whatever you say about the agency holding companies – and we do – they have a certain track record in absorbing and maintaining their big agency acquisitions. Other deals may not run as smoothly, there’ve been stories that the UK’s ...

Droga5 introduced robot Evelyn in its Super Bowl debut for Sprint and now Evelyn and her chums are back; walking out on bigger rival Verizon because Sprint’s network is just as good but cheaper. David Droga says: “Who better to ...

Dos Equis has sidelined its ‘most interesting man in the world’ character as it moves from long time agency Havas to Droga5, although he’ll likely be back. Instead D5 has tried development of the original with ‘keep it interesante,’ also ...

It must be getting serious. Droga5, a highly successful agency to all appearances, is laying off 40 people (five per cent of its workforce), the first time David Droga’s agency has had to make such cuts in New York although ...

We knew the Crocodile Dundee epic trailer before the Super Bowl was for an ad campaign (cheating as usual) but apparently lots of people didn’t. Here’s the spot that ran in the SB, showing a disappointed Danny McBride (with Chris ...