Philips Domestic Appliances has appointed Droga5 London as global lead creative agency. D5 London is part of Accenture Song. The three-year relationship covers all kitchen appliances, coffee, air, garment and floor care ranges in over 100 countries. D5 London will ...
Read More »Amazon goes back to books with Droga5
One of the traditional items on the Jeff Bezos charge sheet is that Amazon did much much to the destroy the bookselling trade when it began as a discount online bookseller. Then it brought out Kindle, a book substitute. Well ...
Read More »Droga5 hits another New York Times winner
The New York Times has lots of subscribers these days and one such is Questlove, aka Ahmir Khalib Thompson, a music and all-round cultural maven it seems. He’s the star of the latest NYT ad from Droga5, now the agency’s ...
Read More »Former Droga5 creative leader Kolbusz joins NYC’s Orchard
High profile former Droga5 London CCO David Kolbusz is joining New York agency Lightning Orchard – to be renamed Orchard – replacing co-founder Jeff Kling. Orchard employs about 30 people in Brooklyn. Kolbusz teams up with co-founders CSO Laura Janness ...
Read More »David Droga outlines his vision for new Accenture Song
David Droga, CEO of newly-minted Accenture Song (formerly Accenture interactive) has been enlarging on the rebrand, saying the move the move was necessary to create a simpler model that clients could understand while also expanding the type of clients agencies ...
Read More »David Kolbusz to leave Droga5 – is this another sign of adland’s creative brain drain?
It hasn’t been the best of weeks for Droga5 London: it lost the Barclaycard account to BBH and now high profile CCO David Kolbusz (below) is leaving for pastures new. He is being replaced by Shelley Smoller. Kolbusz said: “I ...
Read More »Droga5 takes us for new trip into Meta’s mysterious verse
Facebook (Meta as it now is) is giving the metaverse its best shot, as is agency Droga5 New York. Here’s a newish one, with a plug for personalized ads – so that’s the cunning plot! Well there’d better be one ...
Read More »Barclaycard abandons Droga5 for BBH
Barclaycard has dumped Droga5 for BBH in a sudden switch. BBH has been Barclays Bank’s main agency for 20 years. D5 continues on the Barclays Business account. D5 says: “We’re proud of all the Barclaycard work we’ve created over the ...
Read More »Alexa’s latest shoot-out from Droga5 helps hard of hearing
Droga5 London is continuing its extensive tour of history for Amazon’s Alexa, this time it’s back to (a version of) The Wild West following forays to Pompeii among other places, with the indomitable Alexa helping a lady who’s hard of ...
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