Tag Archives: droga5

Every big creative agency becomes something of a department store in the end: some big showcase accounts and others which pay the rent (and the profits.) The creative work usually reflects this. Droga5 in London seems to be moving finally ...

GoCompare.com may have a new agency, Droga5, but Welsh tenor Gio Compario lives on, although in D5’s debut campaign he’s acting not singing. Impersonating a real-life GoCompare insurance customer (female) who’s life – and car -are turned upside down by ...

Car advertisers are producing some rum stuff these days – maybe connected to the seismic changes taking place in the industry. They’re either trying to sell something new – “lifestyle” choices as in BMW’s new campaign from Serviceplan yesterday – ...

United Rentals offers equipment hire and all the new digital bells and whistles in the US (don’t stop reading!) and in Droga5’s debut campaign it’s highlighting the way this heavy stuff gets left around when UR offers a better way. ...

Ad Age and others have been delving into talent/broadcast conglomerate Endeavor’s accounts to find out of how much it earned from its 49 per cent stake in Droga5 (below) – recently sold to Accenture Interactive – and the answer seems ...

We may not love Amazon, although most of us use it, but it’s certainly been a boon for the creative agency business. Here’s Droga5 London again with its ‘great stories stay with you’ campaign for Amazon Prime, the star in ...

Amazon Prime Video seems to be Prime Video these days as, maybe, people become confused about the range of streaming offers and bored with too much Amazon this and that. Droga5 London is back with the latest instalment of its ...

Droga5 London, like its big brother in NYC, believes in going the extra mile and it’s certainly doing that for new client Barclaycard. Barclaycard targets small businesses, among others, and it’s introducing a Repayment Calculator – ostensibly to helps its ...

Is Accenture Interactive’s purchase of Droga5 a game-changer for both parties and the industry as a whole? David Droga (below, with Accenture interactive boss Brian Whipple) says he wants to take the ad business “by the scruff of the neck,” ...