Droga5 has won global work for Combs Enterprises – the business founded by rapper Sean Comms (aka Puff Daddy, P. Diddy etc) with D5 London taking the lead on the first project, luxury tequila brand DeLeón. Combs Enterprises has interests ...
Read More »Droga5 wins Nasdaq darling $100bn airbnb
Nice work if you can get it. Airbnb, which suffered early in the pandemic laying off 2000 people after it lost $1bn in bookings, has floated on US tech market Nasdaq at more than double the asking price, valuing the ...
Read More »Droga5 London’s comedy creds to the fore for Amazon Alexa
It’s a different world out there for the tech giants – we’ve been hearing about the cozy search arrangement between Google and Appple which nets Apple “services” billions a year. Amazon, which has dodged most of the bullets so far, ...
Read More »‘Let there be change’ says Droga5 for owner Accenture – but is there substance under the style?
Much hoopla about this: Accenture’s new platform (they’re everywhere these days) ‘Let there be change’ and its debut ad campaign from Accenture-owned agency Droga5. Accenture’s biggest brand move in a decade, we’re told, with a trumpeted tripling of its ad ...
Read More »Rustlers back on track in new campaign by Droga5
Here’s another creative platform – we’ve already had two today with Samsung and Very – ‘Better than you think’ from Rustlers burgers and agency Droga5. Not too difficult to get your head around, mercifully. In 2019 D5 produced an almost ...
Read More »Why does New York Times and D5’s ‘Life Needs Truth’ seem such a radical message in 2020?
The New York Times has had many fine hours in its long life but one of its finest may turn out to be its crusade (can you say crusade these days?) for truth in the social media-driven era of fake ...
Read More »Droga5 London takes Setapp global with dark comedies
A new campaign for Droga5, on either side of the Atlantic, is always worth a look and D5 London finds itself on the global stage with a new brand campaign for Setapp. Setapp is a subscription service providing access to ...
Read More »Brands join Extinction Rebellion activist in sustainability call at Droga5 London’s Green Pivot
By Anisha Vekaria. Brands including Coca-Cola and Impossible Foods have called for stronger action globally to address green issues and sustainability. Speaking at Droga5 London’s live-steamed Green Pivot event, Rachel Conrad, CCO and Founder of Impossible Foods, said: “Consumers will ...
Read More »Accenture Interactive steers Maserati to Droga5
Droga5 has gained its second Accenture prezzie, the global Maserati account. New owner Accenture Interactive was already Maserati’s global digital agency so the move is an obvious one. Passing business through to other parts of the empire is traditionally harder ...
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