Tag Archives: droga5

It’s a different world out there for the tech giants – we’ve been hearing about the cozy search arrangement between Google and Appple which nets Apple “services” billions a year. Amazon, which has dodged most of the bullets so far, ...

Much hoopla about this: Accenture’s new platform (they’re everywhere these days) ‘Let there be change’ and its debut ad campaign from Accenture-owned agency Droga5. Accenture’s biggest brand move in a decade, we’re told, with a trumpeted tripling of its ad ...

Here’s another creative platform – we’ve already had two today with Samsung and Very – ‘Better than you think’ from Rustlers burgers and agency Droga5. Not too difficult to get your head around, mercifully. In 2019 D5 produced an almost ...

The New York Times has had many fine hours in its long life but one of its finest may turn out to be its crusade (can you say crusade these days?) for truth in the social media-driven era of fake ...

A new campaign for Droga5, on either side of the Atlantic, is always worth a look and D5 London finds itself on the global stage with a new brand campaign for Setapp. Setapp is a subscription service providing access to ...

By Anisha Vekaria. Brands including Coca-Cola and Impossible Foods have called for stronger action globally to address green issues and sustainability. Speaking at Droga5 London’s live-steamed Green Pivot event, Rachel Conrad, CCO and Founder of Impossible Foods, said: “Consumers will ...

Droga5 has gained its second Accenture prezzie, the global Maserati account. New owner Accenture Interactive was already Maserati’s global digital agency so the move is an obvious one. Passing business through to other parts of the empire is traditionally harder ...

American pancake house IHOP is combining two popular breakfast choices into one with Cereal Pancakes and agency Droga5 has borrowed from the movies with a child running the corporation, a Child Executive Officer. Who seems rather smarter than some CEOs ...

When you hire Droga5 in New York it’s wise to hang on to your hat, which Seth Solomons, the new CMO of fitness brand Equinox is doubtless doing as the agency debuts its first work. Titled “the most selfless act ...