Tag Archives: droga5

One of the traditional items on the Jeff Bezos charge sheet is that Amazon did much much to the destroy the bookselling trade when it began as a discount online bookseller. Then it brought out Kindle, a book substitute. Well ...

The New York Times has lots of subscribers these days and one such is Questlove, aka Ahmir Khalib Thompson, a music and all-round cultural maven it seems. He’s the star of the latest NYT ad from Droga5, now the agency’s ...

High profile former Droga5 London CCO David Kolbusz is joining New York agency Lightning Orchard – to be renamed Orchard – replacing co-founder Jeff Kling. Orchard employs about 30 people in Brooklyn. Kolbusz teams up with co-founders CSO Laura Janness ...

David Droga, CEO of newly-minted Accenture Song (formerly Accenture interactive) has been enlarging on the rebrand, saying the move the move was necessary to create a simpler model that clients could understand while also expanding the type of clients agencies ...

It hasn’t been the best of weeks for Droga5 London: it lost the Barclaycard account to BBH and now high profile CCO David Kolbusz (below) is leaving for pastures new. He is being replaced by Shelley Smoller. Kolbusz said: “I ...

Facebook (Meta as it now is) is giving the metaverse its best shot, as is agency Droga5 New York. Here’s a newish one, with a plug for personalized ads – so that’s the cunning plot! Well there’d better be one ...

Barclaycard has dumped Droga5 for BBH in a sudden switch. BBH has been Barclays Bank’s main agency for 20 years. D5 continues on the Barclays Business account. D5 says: “We’re proud of all the Barclaycard work we’ve created over the ...

Droga5 London is continuing its extensive tour of history for Amazon’s Alexa, this time it’s back to (a version of) The Wild West following forays to Pompeii among other places, with the indomitable Alexa helping a lady who’s hard of ...

Barclaycard business is trying to persuade SMEs that its services aren’t just about payments (with a commission to Barclacard presumably – except they don’t mention that) but a way of helping businesses manage their stock, improve cash flow, develop relationships ...