Tag Archives: droga5

Droga5 tries new spin on ‘interesting’ for Dos Equis

Dos Equis has sidelined its ‘most interesting man in the world’ character as it moves from long time agency Havas to Droga5, although he’ll likely be back. Instead D5 has tried development of the original with ‘keep it interesante,’ also ...

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Droga5 layoffs shock for New York agencies

It must be getting serious. Droga5, a highly successful agency to all appearances, is laying off 40 people (five per cent of its workforce), the first time David Droga’s agency has had to make such cuts in New York although ...

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Droga5’s Dundee Super Bowl epic wins for Tourism Australia

We knew the Crocodile Dundee epic trailer before the Super Bowl was for an ad campaign (cheating as usual) but apparently lots of people didn’t. Here’s the spot that ran in the SB, showing a disappointed Danny McBride (with Chris ...

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Tourism Australia brings out the inner Oz in Droga5

It hasn’t been the easiest time for Droga5 in New York with the enforced departure of CCO Ted Royer but this brief for Tourism Australia will have brought a smile to Aussie Dave’s lips. A star-studded “trailer,” packed with Aussie ...

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Droga5 calls in outside firm to investigate CCO Royer

Another day another suspension or worse. Late last year we predicted there would be a spate of such in the wake of Weinstein/#metoo and it’s happening, certainly in the US and UK. For students of such trends it will be ...

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Droga5 laments Brexit for Ancestry

Ancestry is running a Brexit musical ad – ‘Together Forever’ – by Droga5, striking a regretful note over the UK’s decision to leave the EU. 60 per cent of our DNA is European it seems, so we belong in Europe. ...

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Droga5 lands its punches for Bulk Powders

Droga5 London should be paid by the TV companies for its skill in finding clients to make TV ads and here’s another newbie (so far as we can see) sports nutrition brand Bulk Powders. Bulk Powders help you “dominate life” ...

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Droga5 looks at the world through Salvator Mundi’s eyes

Christie’s in New York is to sell Salvator Mundi, Christ as ‘saviour of the world,’ recently attributed to Leonardo da Vinci, for an estimated $100m. So the last da Vinci (that we know about anyway). Droga5, which likes to zag ...

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Droga5 aims the YMCA squarely at Trump’s America

“Where there’s a Y there’s an us” says Droga5 in its latest outing for America’s YMCA, harking back to an era when Americans were nice (nicer?) to each other. There’s been a slew of US ads on this theme, ever ...

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