Tag Archives: droga5

Droga5 opens in Tokyo, lines up Brazil and China

Accenture Interactive is rolling out its creative flagship Droga5 around the world, first in Tokyo then Brazil and China later this year. NYC-based D5 also has a thriving outpost in London. Heading up Tokyo are Chris Burgess,CCO Masaya Asai and ...

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Droga5 London debuts for Coke with new/old earworm

Droga5 London makes its debut for Coca-Cola with this number, reprising Coke’s ‘Just for the taste of it’ from 1982 (when we used to call them jingles.) As such ‘Just Because’ should be an event: D5 London has finally established ...

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Droga5 goes in to bat for US Reform Alliance

The US must have more lawyers and law schools per head of the population than anywhere and the result? To an outsider at least, one of the most dysfunctional justice systems. Reform Alliance is trying to change the onerous rules ...

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Is Maserati’s handbrake turn best use of a Beckham?

Droga5 won Maserati way back but a big campaign’s taken a long time coming. Is this it, from Droga5 London, with that ubiquitous former footballer D. Beckham? So we have Dave driving a big red one but taking time out ...

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Airbnb reveals its post-pandemic soft side

Airbnb is crossing its fingers and hoping we can all start travelling again, investing in probably its biggest campaign to date – from new AOR agency Droga5 presumably – majoring on its touchy-feely side. Yes it has one, really. So ...

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Droga5 wins rapper Sean Combs’ global business

Droga5 has won global work for Combs Enterprises – the business founded by rapper Sean Comms (aka Puff Daddy, P. Diddy etc) with D5 London taking the lead on the first project, luxury tequila brand DeLeón. Combs Enterprises has interests ...

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Droga5 wins Nasdaq darling $100bn airbnb

Nice work if you can get it. Airbnb, which suffered early in the pandemic laying off 2000 people after it lost $1bn in bookings, has floated on US tech market Nasdaq at more than double the asking price, valuing the ...

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