Tag Archives: droga5

When you hire Droga5 in New York it’s wise to hang on to your hat, which Seth Solomons, the new CMO of fitness brand Equinox is doubtless doing as the agency debuts its first work. Titled “the most selfless act ...

Droga5’s debut for GoCompare featured long-serving frontman Gio Compario, telling a tale (not singing one) about an errant tree. It looked like a transition from Gio to something else but, no, he’s back – this time falling foul of a ...

Is Droga5 the not-so-secret weapon that will propel Accenture Interactive into the global elite of creative networks? Kimberly-Clark thinks so anyway, moving the bulk of its worldwide baby and child care creative business out of WPP into Accenture and citing ...

Droga5 London is winning quite a reputation for trying something different and a 72-minute German art house film, ‘The Seas Between Us,’ for burger brand Rustlers is certainly that. Apparently it’s the 150th anniversary of the invention of the hamburger ...

Droga5 has a global CCO for the first time in Neil Heymann (below), suggesting that its expected global expansion under new owner Accenture Interactive is about get under way. Accenture paid an estimated $475m for D5 back in April, a ...

Something called the London International Awards seems to have landed itself in hot water at an event for young creatives in Las Vegas (no, me neither but it’s warmer than London) by inviting defenestrated Droga5 CCO Ted Royer to speak. ...

Every big creative agency becomes something of a department store in the end: some big showcase accounts and others which pay the rent (and the profits.) The creative work usually reflects this. Droga5 in London seems to be moving finally ...

GoCompare.com may have a new agency, Droga5, but Welsh tenor Gio Compario lives on, although in D5’s debut campaign he’s acting not singing. Impersonating a real-life GoCompare insurance customer (female) who’s life – and car -are turned upside down by ...

Car advertisers are producing some rum stuff these days – maybe connected to the seismic changes taking place in the industry. They’re either trying to sell something new – “lifestyle” choices as in BMW’s new campaign from Serviceplan yesterday – ...