Tag Archives: droga5

Accenture Interactive steers Maserati to Droga5

Droga5 has gained its second Accenture prezzie, the global Maserati account. New owner Accenture Interactive was already Maserati’s global digital agency so the move is an obvious one. Passing business through to other parts of the empire is traditionally harder ...

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Droga5 unleashes a Child Executive Officer for IHOP

American pancake house IHOP is combining two popular breakfast choices into one with Cereal Pancakes and agency Droga5 has borrowed from the movies with a child running the corporation, a Child Executive Officer. Who seems rather smarter than some CEOs ...

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Droga5 brings Gio back with a bang as GoCompare heads into 2020

Droga5’s debut for GoCompare featured long-serving frontman Gio Compario, telling a tale (not singing one) about an errant tree. It looked like a transition from Gio to something else but, no, he’s back – this time falling foul of a ...

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Droga5 pays off for Accenture in big Kimberly-Clark win

Is Droga5 the not-so-secret weapon that will propel Accenture Interactive into the global elite of creative networks? Kimberly-Clark thinks so anyway, moving the bulk of its worldwide baby and child care creative business out of WPP into Accenture and citing ...

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Droga5 takes conservative route in new Barclaycard effort

Every big creative agency becomes something of a department store in the end: some big showcase accounts and others which pay the rent (and the profits.) The creative work usually reflects this. Droga5 in London seems to be moving finally ...

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