Creative

Apple, Google owner Alphabet and Microsoft raked in combined profits of neqrly $5bn a week during the second quarter of 2021, with Facebook and Amazon due to report later this week. “Digital advertising is just on fire” said one fund ...

Copywriter Sai He, alias Dong Draper on social media, has released the latest ‘Dong List,’ a crowd-sourced ranking of 40 US agencies. Dong (left) sees this as an alternative to “pay-to-play industry rankings that only judge an agency’s own case ...

There’s a more positive air about M&C Saatchi as Moray MacLennan’s new regime tries to put its accounting problems behind it. But the agency has still lost a lot of ground: in the UK it was once comfortably bigger than ...

Engine has kept itself in adland’s headlines for most of its life, from 2004 when it was formed from a buyout of WCRS (below) from Havas, to 2008 when it acquired the iconic Partners Andrew Aldridge. It was also a ...

Some groups in UK adland are protesting vociferously about coverage of Jo Wallace, a leading player in the JWT sex discrimination case. Specifically an article on Mail Online. Complaints have been made to IPSO, the rather toothless replacement for the ...

Mark Penn’s deal to merge ad holding company MDC into his tech-based Stagwell Group has finally gone through after Stagwell sweetened its offer following objections by some shareholders. MDC has resolutely failed to make money despite owning some strong agency ...

Many thanks to the many readers who have supported MAA over the past two years via your contributions. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in the seeming never-ending pandemic. ...

BBH founder Sir John Hegarty is no fan of much contemporary advertising, seeing it as primarily click chasing at the expense of the brand. His The Garage Soho is an incubator that backs brands – including Simba mattresses and other ...

Former JWT creative director Chas Bayfield and his colleague Dave Jenner who have successfully taken JWT to an employment tribunal for sex discrimination deserve a medal. As it happens, Jenner is thought to have left the industry while Bayfield is ...