Creative

Only 4% of TV adverts in the UK feature disabled people, dropping to 1% of disabled people in lead roles, despite 22% of the UK population being disabled, according to new research from broadcaster Channel 4. The findings underpin C4’s ...

Lots of serious stuff around at the moment, even among the lotus eaters returning from Cannes. So let’s vary the formula and hot foot it down the coast a bit to Italia with a new campaign from agency Auge for ...

Amnesty International has entered the Roe v. Wade abortion lists with ‘The Land of the Unfree,’ a short film from Norwegian ad agency Anorak, directed by Nicolina Knapp and produced by B-Reel Films. The film riffs on the US national ...

Now that Cannes is behind us, it’s worth reflecting on what that was all about and what, if anything, we can learn from it. Cannes Lions festivals often blur into one but, coming off the back of a global pandemic ...

Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in ...

Here in the US, with the overthrowing of Roe V Wade by the Fascist Supreme Court, many agencies and holding companies are instituting programs for employees living in MAGA “Moran” states to provide financial help and paid leave to travel ...

The Cannes Lions festival is an opportunity for marketers and advertisers to come together and celebrate the best of creativity and innovation in digital advertising. Conversations also regularly turn to how ad tech will support brands’ growth and transformation. Here ...

From travel to tech to retail stores, everything is going smarter – even cities. Smart solutions help deliver valuable insights to decision makers while simultaneously engaging audiences in search of seamless, relevant content personalized to their interests and needs. The ...

The Open University was one of those infrastructure ideas that actually worked but these days it seems something of a 60s relic. But with DEI seemingly at the top of everyone’s agenda it’s clearly time for a retread. Can it ...