Creative
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Penny doubles down on purpose at Christmas with ‘The Kids’
German supermarket chain Penny has won many plaudits for its holiday ads over the years and, as events on the…
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Amazon joins retro wave with reworking of cheesy old commercials
Amazon is challenging Apple for ad innovation, in this case the world’s biggest advertiser is joining the retro wave by…
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‘Mix it up’ message from Smirnoff gets recipe right
Smirnoff vodka is still thinking about the plague of loneliness triggered by the pandemic, so the new campaign’s message is…
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From The Matrix to Mary Poppins, Air New Zealand Christmas ad has it all
A full minute-and-a-half of movie references provides an entertaining, action-packed spot for Air New Zealand by agency Bastion Shine. It…
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Why Christmas is an apt time to support MAA
There are many good causes in the world far more deserving than us but donations from readers are an important…
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MAA Ad of the Week: Teleflora from The Wonderful Agency
Some agencies have rather tied themselves in knots this Christmas, trying to subvert the sentimentality of Christmas with all sorts…
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Ocean Outdoor: Diriyah evokes The City of Earth with first ever transatlantic OOH showcase
Diriyah in Saudi Arabia is the inaugural launch partner for The United, a super-premium transatlantic digital out of home (DOOH)…
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Now wins digital cruise business Supercruises
Now has won challenger cruise brand Supercruises which claims to offer the world’s first fully digital booking service, operating across…
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Opera GX gives rival gamer browsers a battering
Here’s a real oddity from gamer browser Opera GX and Waste Creative featuring actor/comedian Eric Andre, driven to distraction it…
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