Creative

Most user-generated pics and videos are vertical – or portrait – these days thanks to smartphones. So Apple is promoting ‘vertical cinema’ in a campaign by TBWA/Media Arts Lab to show that you can make proper movies in such a ...

Liverpool are the Premier League champions for the first time in 30 years or so (although they’ve never been that far away) so kit supplier Nike is hymning the reds with another Wieden+Kennedy epic (presume it’s them anyway), flirting just ...

David Jones’ You & Mr Jones “brandtech” group is not to be outdone by rival Sir Martin Sorrell’s S4 Capital in the alternative marcoms stakes. You & Mr Jones has bought influencer business Collectively in the US, to merge with ...

Grey London has been anything but grey in recent years, with seemingly countless comings and goings. Not that long ago Grey in New York and London (and very possibly Poland, of which more anon) was the jewel in Grey’s creative ...

You think you’ve got problems in this problematic age. A child with epilepsy is of a different order altogether and Dallas agency Team One is doing its bit to help with this inspiring film – ‘Chasing Hope’ – part of ...

Angela Freeth is head of marketing for on-demand laundry company, Laundrapp. She began her career at AXA PPP Healthcare before moving into the hospitality sector to specialise in marketing and communications at Hand Picked Hotels group. After eight years in ...

Nobody likes online paywalls very much but journalism isn’t free (to provide that is) and they are one way of supporting it. In the nearly ten years of More About Advertising we’ve been free throughout and intend to stay that ...

Here’s an interesting new B2B campaign for Snapchat, rounding up an array of clients to say how much they like the platform (are we still allowed to call them that?), one optimist even suggesting he’ll be using it for the ...

When the late Alan Parker left CDP to launch a production company with producer Alan Marshall he picked up lots of work from his old firm (who also bankrolled the nascent company.) One such task was a seemingly modest thirty ...