Creative

Argos’ lockdown idea is to build on the popularity of its Christmas ad, which saw a dad and a daughter drumming to Simple Minds for a full three minutes. For the last few weeks, Argos asked Brits to annoy the ...

Nike has a history of taking a stand on racism, most notably with its controversial Colin Kaepernick ad, so the brand has earned the right to have a voice on the issue, and is speaking up as riots take place ...

London agency Pablo has won Comic Relief – the venerable charity best known for its Red Nose Day flagship fundraising event – after a pitch. Pablo already handled linked Sport Relief. Comic Relief head of marketing and communication Jo Cullen ...

Grey London has won Very Group from long-serving agency St Luke’s. Very Group is owned by the warring Barclay Brothers. Its brands include Littlewoods.com. Very Group CMO Carly O’Brien says: “We want to be the number one destination for shoppers ...

Mother has taken a distinctly foodie route for Arla-owned Castello cheese, with some ‘how to’ guides that match the culinary preoccupations gripping many people during the lockdown. An online content series and shortform social media films introduce ingenious “hacks” to ...

Ridley Scott’s legendary ‘1984’ Super Bowl commercial for Apple is supposed to have only run the once (job – or Jobs – done.) Actually it debuted on an out of the way cable channel late the year before so it ...

Polaroid is hanging in there despite everyone seemingly snapping away on their phones and it’s launching a campaign – ‘Forever Now’ – with this big budget film, ‘Real Connection’ from Ridley Scott Creative Group, shot by RSA films Amsterdam. ‘Real ...

It’s bizarre enough that Waitrose and ITV have taken it upon themselves to recruit the 70,000 pickers needed to stop fruit and veg crops rotting this year. But it gets even stranger when the accompanying ad campaign by adam&eveDDB is ...

Publicis Italy has made a pretty good fist of Heineken – must be all that time they’re spending on Marcel – and Heineken is trying to do its bit in the crisis. Basically by expressing the simple truth: life at ...