Creative

Accenture Interactive’s Karmarama has won the hotly-contested Lidl pitch, beating Leo Burnett, VCCP and WCRS to the German discounter which spends about £70m on UK advertising. Lidl was handled by TBWA which won many plaudits for its ads (above) but ...

We wondered when Mrs Claus, the heroine of Y&R London’s appealing sign-off ad for M&S a couple of years ago, would make a comeback and here she is rewarding Santa for his fitness drive with a new Audi RS5. It’s ...

WPP’s share price carried on inching forward this morning, showing that investors are willing to give CEO Mark Read the benefit of the doubt in the wake of various cost cuts and organisational changes announced yesterday. Read (below) disappointed a ...

If Mark Read was hoping to bury WPP’s bad news – 3500 redundancies – by announcing it on the day of the Brexit vote, he was disappointed. Theresa May might have ducked out of her big challenge on December 11th, ...

WPP CEO Mark Read will meet shareholders later today but he’s prepared the ground with a statement promising “radical evolution,” a (slightly) trimmed down WPP that will cost £300m over the next three years but aim to deliver annual savings ...

Oh all right then, let’s have another Christmas ad. This time we’re off to Chile for a touching tale of a volunteer firefighter who lands what nobody wants: the Christmas Eve shift. By Punkrobot and McCann Santiago for store chain ...

Drinks giant Diageo is reviewing its flagship Johnnie Walker account, currently shared between MDC Partners’ Anomaly and 72andSunny. It has already moved some digital business from R/GA to AnalogFolk, a big win for the independent digital and social network. Before ...

It’s arguably the biggest week of the year for the ad business (and many others of course) with a crucial Parliamentary vote on Theresa May’s Brexit plan due tomorrow (Tuesday) although it’s this column’s view that the Government may yet ...

AG Barr brand Rubicon has appointed London independent Red Brick Road as its retained creative agency. The agency was appointed after a final pitch involving two others in a process run through Creativebrief. Rubicon is a fruit drink with a ...