Creative
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Gordon Ramsay puts his foot in it for Hay Day and Uncommon
Can Uncommon Creative Studio (Stockholm branch) make us warm to irascible chef Gordon Ramsay? After all Ramsay has built a…
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MAA Ad of the Week: Current Account Switch Service (CASS) from House337
Not the sexiest client name but, for some, quite a sexy ad (she is anyway.) House337, formed from Engine Creative…
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Direct Line goes to VCCP
The VCCP new business machine seems to be clicking into top gear: now it’s landed insurer Direct Line Group in…
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Post Ogilvy-deal New Commercial Arts gets off the mark with PG Tips
New Commercial Arts, bought by WPP’s Ogilvy towards the end of last year, has won its first biggie: P/E-owned PG…
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The Corner wins more from Treasury Wines
Independent London agency the Corner has won a second brand, Matua, from Treasury Wine Estates. It already handles Squealing Pig.…
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Future-focussed EY Finks Different
The world’s business movers and shakers are heading to Davos (some of the ‘tech bros’ hotfooting it from creeping up…
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MAA Reader Survey 2025: help us to help you
MAA is launching a major survey of its readership and role in the wider advertising, marketing and media community. Our…
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WPP’s perfect storm: but what about the workers?
Back to the office seems the tip of veritable iceberg at WPP. Unwittingly CEO Mark Read’s (pretty polite and possibly…
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IPG’s Krakowsky in line for multi-million dollar payout – and new Omnicom job
Omnicom/IPG may be looking for $750m a year in savings (rival Sir Martin Sorrell reckons up to 10,000 jobs may…
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