Creative

Shaving your facial hair is about as incontrovertibly masculine as it gets these days, which is probably why shaving cream has become such an advertising battleground when it comes to definitions of manhood. New York-based brand Eos has come up ...

Royal Ascot hoves into view at the end of June (the week after Cannes if you’re that way inclined) with its usual daft ceremonies including the Royal Family parading down the racecourse – will Andrew get a ticket?) Dark Horses ...

We’re all used to seemingly disposable tech but it’s interesting that some people anyway are turning away from it, with companies like Back Market offering to renew the stuff. Was going to buy a recent-ish iPhone for someone the other ...

We haven’t had many ads this week -does anyone make them any more? – but we’ve found a couple. First up EA Sports from 20something. Watched it twice and still haven’t the faintest idea what it’s about – have you? ...

The ad business, like most people who aren’t fortunate enough to produce raw energy or weapons, is facing a more than testing 2023. The media is no exception and, just like our bigger rivals, MAA has to chart its way ...

Home surveillance systems ads are normally associated with crime, anxiety, and catastrophe, but these three spots from Marcel Paris focus on creating a sense of calm and reassurance instead. There’s really not much to see – a hamster in its ...

Stef Calcraft’s excursions into the media world since he left Mother, the agency he co-founded after a career as a senior client, have been interesting. First he became executive chairman of Dentsu Aegis Network UK (mainly but not exclusively media ...

Independent creative agency Dude London has hired Grey Creative Director Tomas Gianelli (below) and a made series of further creative hires to join the growing team after a number of new business wins. Gianelli’s experience with international brands such as ...

WPP has bought its second influencer agency in a week, buying social influencer agency Obviously hard on the heels of Goat. Obviously will join WPP’s VMLY&R network. Founded by Mae Karwowski and Maxime Domain in 2014, Obviously’s clients include Google, ...