Creative

The World Federation of Advertisers (WFA) seems to be doing its best to improve client/agency relationships – strange that the ultimate service business always finds this a problem – and its latest research with Decideware shows that some progress is ...

Sooner or later a “peace” deal will be cobbled together in Ukraine, probably one that won’t satisfy anyone apart, maybe, from European consumers who might see energy prices fall and inflation abate. It will probably see Vladimir Putin still ensconced ...

So here we have that ((well-intentioned) fabricator of over-consumption Santa Claus and long-suffering Mother Earth, who’s finally reached the end of her tether. Can they get it together again and save the world? Another ambitious Christmas effort from Norway postal ...

The ad business, like most people who aren’t fortunate enough to produce raw energy or weapons, is facing a tricky end of 2022 and, possibly, a more than testing early 2023 too. The media is no exception and, just like ...

Apple usually nails it and its new ad for International Day of Persons with Disabilities on 3 December 3, showcasing its disability features (I was completely unaware any of these existed) is another in an impressive canon. These days Apple ...

Now that – post Brexit – it’s harder to hire European talent, it makes sense to open up shop in the EU. Mother has done just that, with a new Berlin office led by chief creative officer Alexander Nowak, who ...

Global independent Out of Home media agency Talon is rebranding with ‘Think Outside,’ emphasising its increased global scale as the biggest OOH independent media agency worldwide. Approaching its tenth year, Talon works with global brands including Diageo, BBC, and McDonald’s ...

France, the home of haute cuisine and cuisine maman (like wot maman used to make) reportedly has more McDonald’s restaurants than any other European country. A lots of fast food alternatives according to this spot by Buzzman for Burger King, ...

Independent London creative agency Above+Beyond has joined global creative network by The Network. By The Network was founded by former Grey CCO Per Pederson. It has recently added new mebers in Turkey, Chile, Romania, Bulgaria, Israel, Bangladesh and Ecuador. Above+Beyond’s ...