Analysis

This is about as good as it gets, BETC Paris’ multi-award winner for Canal+,’The Bear,’ back in 2011. It’s beautifully crafted by Technicolor studio Mikros (best known for its feature films), funny and original. Director Mathijs Van Henningen perfectly captures ...

BBC ‘Perfect Day’ Leagas Delaney 1997. “My ‘blast from the past’ has to be 1997’s Perfect Day, directed by Gregory Rood for the BBC. A somewhat strange brief, it was ostensibly created as a charity single to raise money for ...

Desert Island Ads The advertising industry is like a train station, full of people on different journeys, jostling for space on a small platform. Some are trying to figure out where they’re going. Others are indifferent. I’ve met very few ...

My first job out of university was working for Campaign Magazine. It was 2008 and despite the financial crisis being in full swing (or maybe because of it), I got lucky. At the start, I barely knew anything about advertising. ...

MAA could probably fill a few dozen “Blast from the Past” columns with John Webster commercials but the one that stands out for me is from around 1980 for John Smith’s Bitter. It features the lovely flat-capped Gordon Rollings and ...

Nielsen has provided some insight into ad spending in the UK lockdown with figures for March – when the lockdown started – showing adspend on travel (down 48%) entertainment (-17%) and telecoms (-15%) plummeting. These categories were down £39m. Food ...

Sir John Hegarty is a member of the hugely talented group of UK creatives who emerged from art schools in the 1960s. An accomplished art director he worked at Benton & Bowles and Cramer Saatchi before leading creative at TBWA ...

London jobs continue to grow, but other UK cities are closing the gap on job growth in many industries. So, will London continue to dominate UK job sector growth? London has been leading the job growth race for years without ...

Sir Nigel Bogle. Nigel Bogle was the account man in the dream team of Bartle Bogle Hegarty that launched in 1982. The agency set the standard for analysis and intellect combined with creativity. He was knighted for services to advertising ...