Analysis

As usual with MDC Partners there’s red ink all over the numbers as it lost $237 million in Q4 2020, $243m for the full year. The owner of Anomaly, CPB, 72andSunny et al blamed this chiefly on an impairment charge. ...

It’s a strange world in which my computer now asks me to prove I am not a robot. I have written before about ads being written by AI (and the fact that they wouldn’t be worse than many of the ...

First, many thanks to the many readers who have supported MAA over the past year or so via your contributions. Second, many apologies to those of you have tried to recently and been unable to as our PayPal account was ...

Laurence Green writes today about ISBA’s new “collective trust initiative” recommending “making advertising welcome in people’s homes.” Actually this seems an update of Frank Lowe’s maxim that advertising was about “not just achieving sales success, but ensuring any advertiser entering ...

This is Laurence Green’s first monthly column for MAA. Green is executive partner at MullenLowe, the agency behind the UK’s massive NHS campaign. One of global adland’s most distinguished planners, he began his career at Lowe Howard-Spink, was a co-founder ...

Sainsbury’s is pensioning off (or ‘retiring’ as we say these days) ‘Live Well for Less’ and replacing it with ‘Helping Everyone Eat Better,’ part of a package aimed at boosting its green credentials. It’s amazing how climate change and all ...

We’ve described recently the move from ambitious ads to digital-friendly content, something that has has greatly diminished the influence of creative agencies (for better some might say.) There’ve been times though when a little editing in the cause of economy ...

Social media influencers have repeatedly been in the spotlight over the past few years for their brand associations and paid-for posts. Influencer marketing has become big business and, with the pandemic making it more difficult for brands to engage in ...

Last week, the 9-5 job as we know it died in Silicon Valley. When Salesforce announced that pretty much everyone and anyone can work from anywhere, forever, it became clear that there’s no ‘going back’ to normal. Get your coat ...