Analysis
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George Parker: Pet Rock Particulars
I just watched the hit movie, “Project Hail Mary,” in which an astronaut on a mission to save the earth…
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George Parker: P&G soldiers on..
You will be thrilled to learn that according to Proctor & Gamble Chief Brand Officer Marc Pritchard, the CPG giant…
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Superheroes’ Anirudh Shiva picks his Desert Island Ads
Given the current state of world affairs, being stuck on a desert island sounds rather promising I must say. But…
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Carla Alexander of Burns The Agency picks her Desert Island Ads
A desert island and I can only take five ads? That feels like a very specific way to test how…
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George Parker: the outrageous cost of political advertising
It ain’t cheap and it ain’t without its hazards. In the US for example, a candidate who won election to…
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MAA Ad of the Week: ‘Cold’ Spice from Spanish agency Burns
Lots of brands linger in people’s minds because of advertising they produced years ago, brand-building stuff unlike the torrent of…
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David Patton: when the creative shield finally breaks – where network agencies sometimes fail
For much of advertising history the chief executive of a network agency has been described primarily as the person responsible…
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Booming market research boost for UK economy
Market research should be doing well in these data-driven times but it’s still a surprise to see that what the…
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Legal, decent, honest, truthful they may be – but it’s time to legislate against crap ads
‘Boil-in-a-bag funerals are here at last – I have a few questions’ was the heading on Carol Midgeley’s piece in…
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