Analysis

Andy Jex is chief creative officer of TBWA\London. He joined the agency last year from Saatchi & Saatchi where he was ECD working on brands including Direct Line, HSBC, Toyota and HomeAway. Highlights include the launch of EE featuring Kevin ...

Engagement, Content, Always-on, AI, Omni-channel, Agile, Blockchain, Customer Experience…the list goes on (and on). How many times have you walked out of a meeting and only had the basic grasp of what people are talking about? In an era where ...

Who would have guessed that Omnicom would have the worst gender pay gap among the big groups? Omnicom has always given the impression that it’s a kinder place to work than more macho rivals like WPP and IPG, particularly as ...

In the last two decades Ellis has been a creative director at creative agencies in both London and New York, including roles as group creative director at Digitas LBi and executive creative director at Cult LDN. She is passionate about ...

Transparency has dominated debate in media and marketing for the last few years. First there was the investigation, recommendations and transparency initiative from the US Association of National Advertisers (ANA) in 2016. Then P&G’s CMO Mark Pritchard gave keynote conference ...

The packaging of your products is just as important as the product itself, and so investing in branded packaging for your deliveries is nothing to turn your nose up at. As a matter of fact, great packaging is especially significant ...

It may be the dog days of an extended winter in the UK but the awards season will soon be upon us, without some of its recent stand-bys such as adam&eveDDB’s work for Harvey Nichols. This scored mightily – six ...

“It’s like Glastonbury for Geeks.” Before I got on the plane from muggy England to Austin, Texas, that’s what I was told to expect of South by Southwest (SXSW), the world’s leading tech and innovation conference. Glastonbury for geeks. Possibly ...

When I first set foot in the USA in 1962 after disembarking from the Queen Mary as a snot nosed student, I had been devious enough to have wangled myself an interview with the great British man of advertising, David ...