Analysis
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Omar Oakes: If you make $5bn a year from scam ads, are they a feature or a bug?
It should be a cause of embarrassment for an entire industry that fewer than half of people trust its core…
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IPA Census shows dramatic decline in creative jobs
Creative agencies are in danger of becomking an endangered species as the ad world reorganises under the likes of Omnicom…
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The big winners in a below par Super Bowl ad fest
Who won the Super Bowl ad fest? Why Budweiser of course (it usually does.) They’re all here, courtesy of LBB.…
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MAA Ad of the Week: Anthropic from Mother
It’s a long time since an ad campaign caused as much of a stink as this: Mother’s rather understated Super…
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George Parker: how the ‘Two Bobs’ invaded Britain
After ten profligate and rewarding years in New York I arrived back in England in 1972. In those days, anyone…
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MAA Ad of the Week: Heineken’s ‘Fans have more friends’ from Le Pub
Agencies love one-client bespoke agencies when they’re pitching (clients will believe anything sometimes) and thinking of all that lovely money,…
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Round one to adam&eve over AMV as Omnicom agencies rekindle rivalry
Omnicom is probably quite pleased at its decision to back adam&eve, formerly part of the now deceased DDB network, in…
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Ocean Outdoor’s Nick Shaw: the year ahead for agencies, advertisers and audiences
1/ British companies are sometimes criticised for not investing enough, admittedly in a difficult macro-economic environment. What are Ocean’s investment…
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George Parker: why agencies of the future don’t last
Considering the current frenzied state of the agency and holding company business and the Omnicom/Interpublic merger that promises around 4,000…
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