Analysis

The other day we noted the almost complete absence of dialogue from today’s ads – the main reason, perhaps, why ads aren’t funny any more. Back to 2011 then for Fosters’ Brad and Dan, dealing with a tricky emotional issue ...

Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in ...

Mike Everett was a copywriter in the great days of CDP – the agency became the most-awarded in history – and his new book, Methods of the Madmen provides fascinating insights into not just what made CDP great but how ...

I have a confession to make. For the past five years I have sat in pitches, multi-agency meetings, customer experience (CX) conferences, holding group strategy events, and I’ve been secretly stealing slides. I’ve been screen-shotting slides that claim to define ...

Just the other day I did a post on AdScam, my supremely popular blog… He said modestly, in the category of “I already knew that shit,” that a new Trust Index reports that doctors, scientists and teachers occupy the top ...

New Commercial Arts is an up and coming London agency – founded by two adam&eve alumni among others – that’s also making its presence felt on the international stage. One such client is Royal Enfield motorcycles, a global brand HQ’d ...

WPP’s efforts to be seen as the “creative transformation company” have received a boost from media consultancy Forrester with the UK-based ad holding business being named as a leader in global marketing services in Forrester’s latest Wave report. On the ...

Georgina Bojarski is director of paid social at digital agency Buddy Media Group. Desert Island Ads There’s a fine line between creating a short brand-first ad & trying to create a connection with the audience. But for me, it’s all ...

M&S is now producing much of its advertising in-house – usually a recipe for disaster unless you’re Specsavers – and here’s what could have been a very long three and a half minutes telling us to eat (M&S food) more ...