Analysis

A new study of UK consumers’ food choices by media platform Teads with Kantar shows that 40% claim to have made more “sustainable” choices when Christmas shopping while 60% of want to hear about brands’ sustainability credentials but don’t trust ...

As the waters of ‘partygate’ close around British PM Boris Johnson – can the slippery old boulevardier get away with it again? – this ‘Love Actually’ themed 2019 election ad featuring Johnson seems an entire world away. Pre-Covid for a ...

Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in ...

Bartle Bogle Hegarty in London (and elsewhere) has had a roller coaster time since Publicis bought the lot from its distinguished founders (two knights of the realm included) and other executives. Now it’s being run by a group board headed ...

Unilever isn’t the only consumer goods giant with a fixation on purpose, Procter & Gamble has been mining the same seam for years too. This time it’s for skincare brand Olay, with an epic from Publicis Asia Pacific highlighting women’s ...

Investors seem none too impressed by Unilever’s series of £50bn bids for GSK’s healthcare businesses, the shares (already under pressure) dropping 7% in early trading this morning. Maybe they, like Fundsmith’s Terry Smith, think Unilever should stick to its knitting ...

M&A advisory firm Ciesco has released its 2021 Global M&A Review & 2022 Outlook for media and technology firms, showing that last year 2021 deals were transacted, a 60.1% rise on Covid-hit 2020 and 29.9% on 2019. The total announced ...

In agency land these days it’s now how good you are but what you are. M&C Saatchi, currently under siege from deputy chairman Vin Murria and her acquisition vehicle AdvancedAdvT (between them they control 22 per cent) is valued at ...

Are proper ads keeping their heads above water even as the digital tide shows no sign of abating? Much depends on the state of the TV market and there are some signs that it’s showing resilience, even growth. A big ...