Analysis

There were a few clear themes present at the virtual Cannes advertising festival this year reflecting not just digital transformation but also the immense strides Out of Home (OOH) has made in a most difficult but ultimately rewarding year. These ...

Much chatter that the Cannes Lions winners didn’t include much humour – although humour (particularly the Anglo-Saxon variety) has usually struggled at Cannes. Droga5’s SetApp ads only made bronzes. But Lacoste’s Film Grand Prix effort from BETC was pretty funny. ...

By Stacy Marcus and Deborah Bessner. The metaverse presents tremendous opportunities for brand and advertising growth, with brands ranging from Balenciaga to Microsoft and the NBA dipping their toes in the metaverse pool through NFTs, virtual worlds, and sponsorships. But ...

As the Euros enter the final stages with its customary drama, the advertising industry is very much along for the ride and tapping into its fair share of excitement too. From the moving British Heart Foundation’s spot through to the ...

First, many thanks to the many readers who have supported MAA over the past year or so via your contributions. Second, many apologies to those of you have tried to recently and been unable to as our PayPal account was ...

AI is now an integral part of our lives and as a society awash with data, we rely on AI to process increasingly vast amounts of information. AI helps us determine the best experience and message for us as we ...

So who was the most creative agency at Cannes? We now know that don’t we: the UK’s AMV BBDO with five Grand Prix and lots of Lions besides. And network? Interpublic’s FCB which pipped WPP’s Ogilvy. Holding Company? WPP back ...

Charlotte Prince and Loriley Sessions are an award-winning creative team at New Commercial Arts. Desert Island Ads If we were stuck on a desert island, watching ads would probably be at the bottom of the pile. Instead it would probably ...

England football manager Gareth Southgate won’t need reminding of a previous Euro football tournament, 1996 when he missed a penalty in the shoot-out against the eventual winners Germany. Pizza Hut then enlisted him with Stuart Pearce and Chris Waddle who ...