Analysis
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Tomas Gianelli: is trend following the most timeless trend in advertising?
If you’ve been scrolling through social media lately, you’ve probably noticed the latest wave of minimalist, logo-less ads. They all…
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What you didn’t hear at Cannes: everyone’s now an ad agency – which is bad news for ad agencies
David Jones’ Brandtech Group was one of the two big new tech-based outfits that set out to change ad holding…
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Jane Austin: lessons from David Droga on becoming an ad legend
It’s the end of an era in advertising, and not just because AI is potentially putting the entire industry out…
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Jane Austin: spare a thought for the overlooked indies at Cannes
Along with the usual hype and excitement that normally is the preserve of a toddler who has had all the…
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George Floyd of Academy Films: my Top Tips for Cannes
Top Tips for Cannes Twix – ’Two Is More Than One’ Adam&eveDDB hire Vedran Rupic to launch Twix’s new brand…
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MAA Ad of the Week: Renault Alpine from BETC Etoile Rouge
French cars used to be as synonymous with style and dash as Italian. What’s now known as Formula 1 is…
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Tanya Easterman of tech firm DiO: my Top Tips for Cannes
Top Tips for Cannes “Landfill Billboard” – Emanuele Morelli A single Midjourney-generated image, a lone billboard for Shein perched above…
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‘The Attention Dividend’ – new research shows premium large format DOOH beats digital channels
A new study, ‘The Attention Dividend’, reveals premium large format digital out of home (DOOH) attracts five times more attention…
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Gabriel Garcia and Felipe Sampaio of Hijinks: our Top Tips for Cannes
It’s hard to truly know what will and won’t score big at Cannes. Every year brings just as many surprises…
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