Analysis

We hear a lot (actually nearly everything) these days about digital, including digital Out of Home, posters as was. But there have always been different ways to use the medium and in back in 1983 London agency FCO decided to ...

Matt Bennett is co-founder and executive creative director of Ultra Brand Studio. Adland’s not going to save the world – not that it was ever in doubt, but lockdown hammered the point home. As ECD of an agency that launched ...

I know this feature is typically reserved for the legends of traditional advertising, but my career has been anything but traditional and I wanted to reflect that in my choice. The interactive music videos of Arcade Fire have always been ...

As we venture into a data-driven future for advertising it’s quite a relief to discover an example of sublime silliness – and no surprise that it’s from Jean Paul Gaultier, courtesy of luxury specialist Mazarine. Lots of honed sailors as ...

Why am I not surprised to read that the number of marketers with in-house agencies has grown sharply over the past five years, according to a new study from the World Federation of Advertisers (WFA -featured in last week’s MAA.) ...

Back in 1996 this was, indeed, a Grand Prix winner when TV ads ruled that sunny roost. It’s a spin on JWT’s long-running ‘do you love anyone enough to give them your last Rolo?’ but From Ammirati Puris Lintas in ...

In amongst the heart-sinking numbers of people and families, society in general, affected by Covid-19, there are mini-subcultures that are struggling to survive – begging questions about whether the cultures actually are as responsible for output as we all might ...

The latest Media and Marketing podcast looks at football’s attempt to re-establish itself with Covid-19 fears still keeping fans away and the prospects for marketers and sponsors. Host John Reynolds is joined by Pitch Marketing Group founder Henry Chappell and ...

WPP’s UK agencies took a powder according to the holding company’s recent half time 2020 numbers, down 23.5% in April, May and June. Whether or not this is a structural problem or just an echo of the tumbling UK economy ...