Analysis

More than a century ago the American retail pioneer John Wanamaker was quoted as saying ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half,’ and the same is true today. But another ...

In the last few years, eLearning has taken over the entire world and has cast a shadow on almost every industry. The flexibility, availability, and convenience that eLearning offers make it a worthwhile investment. It’s a cost-effective way to train ...

Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in ...

No escape from New Commercial Arts this week, the agency founded by adam&eve alumni James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman Thompson, has won Nando’s, made an excellent debut for Alzheimer’s Society ...

This one’ll cheer you up. The&Partnership for British Gas Energy Trust promoting its helpline for people who can’t afford to keep the heating on as energy prices (including British Gas charges) go through the roof. A hostage to fortune if ...

Fed up with how they were being treated by their employers and realising life was too short to put up with a raw deal, candidates began to dictate the job market and the ‘Great Resignation’ became one of the top ...

Way back in 2013 my friend Jerry Judge wrote a piece for us decrying car companies’ relentless insistence on what he called “running footage” in their ads – and they’re still at it. There’s a Toyota ad all over the ...

The UK government is, in many, ways quite a diverting comedy: Partygate, tractorgate (watching porn in Parliament), bloodcurdling noises from a nakedly ambitious foreign secretary over Ukraine, echoed by a PM who seems to think poking the Russian bear is ...

Cheating a bit here: we actually featured this last Friday. But B&Q’s ‘Flip’ from Uncommon Creative Studio is certainly the UK ad of the year to date and, possibly, many others’ choice too. It’s a lovely piece of work that ...