Analysis

Here’s another compelling piece in tribute to the late Paul Simons, an MAA partner. On the agency mergers within WPP and the, possibly alarming, realisation that these days data is driving the agency train. The merging of two entities such ...

What a difference a decade or so makes. Back in 2009 M&S was riding a wave under boss Stuart Rose and marketing whizz Steve Sharp. It celebrated its 125th anniversary with Twiggy harking back to its launch as a penny ...

MAA partner Paul Simons sadly died last week. In tribute here’s one of his pieces about Lee Clow of TBWA and Apple fame. Lee Clow has decided to hang up his boots after a very long and distinguished career. I ...

I must say, I was pleased to see that Stephen Foster, in his great wisdom, has promised to re-publish many of Paul Simons past pieces. All are highly recommended. As I commented last week… “Truly sorry to hear the news. ...

Mobile is one of the most important developments in the world of marketing since the evolution of the ‘buy-one-get-one-free’ deal. It has changed how brands interact with their customers, how customers think and behave, and how consumer decisions are made. ...

The late Paul Simons was a former chairman and CEO of Ogilvy London. Here’s his take (from July) on new Ogilvy global boss Andy Main. The news about Andy Main (below) being seduced by WPP to leave Deloitte’s and take ...

A UK Out of Home industry collaboration pooling the results from 65 campaigns between March and September 2020, reveals that advertisers who continued to invest in Out of Home benefitted from strong performance including an average +51% shift in ad ...

Paul Simons, my business partner and a shareholder in MAA, has died at 72 after a long illness. Paul was one of the leading figures in the wave of advertising agencies that revolutionised the UK industry and also had a ...

Not that there’s anything wrong with it but this was the first from agency adam&eve (before it became adam&eveDDB) back in 2009. Doubt that either agency or client expected the annual campaign to be such a big thing. But this ...