Analysis

While predictions abound about what’s coming our way in 2020, one thing is for certain: another year of regular pitches and account reviews. Setting aside the business uncertainty caused by clients repitching, we all know that the pitch is the ...

Campaign has announced its list for UK agency of the year in 2019, to be announced in March. It’s AMV BBDO, adam&eveDDB (our choice back in December 2019), Lucky Generals, McCann, Mother, The&Partnership, Uncommon and VCCP. T&P was our runner-up ...

Is WPP CEO Mark Read planning more agency mergers? Speaking to investors recently Read, alongside the usual stuff about partnering more with tech companies and the surprising revelation that Google was WPP’s second-biggest client, said the mergers of JWT with ...

Since the first campaign launched in 2015, “This Girl Can” has been ahead of the zeitgeist and driven the biggest change ever seen in sports marketing for women. Five years on, the third campaign has cemented “This Girl Can” as ...

New research from Results International shows a significant increase in M&A deal activity involving content production companies, more than doubling from 35 acquisitions globally in 2018 to 82 in 2019. In the last weeks of 2019 alone, Blackstone invested £100m ...

No wonder Publicis CEO Arthur Sadoun seems to have more grey hairs every time a new picture of him emerges. It won’t be lost on the energetic Sadoun that entries for this year’s Cannes Lions are about to open – ...

A new year always brings a renewed sense of vigour and purpose. People pledge to do more for themselves; more for others. Maybe that means getting a campaign away for a good cause, or finally getting that side-hustle off the ...

Recent media forecasts from sources such as GroupM have forecast slow but continued growth in advertising expenditure in 2020. In these reports, out of home, and more specifically, digital out of home (DOOH), has been identified as one of the ...

Whether or not you see the decade from 2010 to 2019 as good or bad (or dreadful) depends on where you’re sitting. If it’s at Facebook or Google it was good almost beyond belief as they hoovered up the lion’s ...