Analysis

Lines on the Antiquity of Microbes by Strickland Gillilan (1904) Adam Had ‘em It can be said, with relative certainty I suspect, that this is the first time an article around six-second creativity for online video has leaned on twentieth-century ...

Now that Martin Sorrell and his personal “horizontality” issues have become fodder for the tabloid press, WPP was able to conduct its annual general meeting with less muckraking than might have been expected. A majority of shareholders approved WPP’s remuneration ...

I came across an article in The New Yorker about how the ‘Math Men’ with their algorithms have replaced the ’Mad Men’ as the kingpins of ad agencies. This is because they can sell ‘access to the realtime flow of ...

As the global media industry gets ready for its annual jamboree in Cannes, there’s a more business-like breeze blowing down La Croisette this year. One major media agency group has pulled out altogether, choosing to invest this year’s Cannes budget ...

WPP acquired Ogilvy & Mather in 1989, 29 years ago which is a long time in advertising. David Ogilvy died ten years later aged 88. My guess is he stepped down from the leadership role once he had banked the ...

By Nick Mawditt OOH and smart cities are joined in their ability to generate inspirational new spaces that are data-driven and reflect a smarter and tech-savvy consumer world. Our recent Talon Inspire event programme took us to Birmingham, Manchester, Newcastle ...

Thoughts from Jon Conway of Talon and Dan Dawson of Grand Visual Talon and Grand Visual attended and participated in the recent annual Geopath/OAAA 2018 conference. The theme was data-driven creativity and Jon Conway – Chief Strategy Officer, Talon – ...

Top Tips for Cannes 1. Nike – Nothing Beats a Londoner One of the best ads of the year. Great writing and wonderfully directed by Megaforce, and here’s a test version as a little bonus that’s just as impressive: 2. ...

Maurice Levy may be well into his eighth decade but the former Publicis Groupe boss (still chairman of its supervisory board) is moving and shaking, most recently at France’s Viva Tech event, its answer to CES. French premier Emmanuel Macron ...