Brands have been banging on about purpose for the last couple of years. Now is the time for them to put their money where their mouth is. The cost of living crisis means that pretty much everyone is tightening their ...
Read More »Martin Sorrell says ‘just do it’ to windfall tax, speaking at a subdued Davos
The World Economic Forum’s annual gathering at Davos is a lot more low-key this year. No Biden, Johnson, Macron or any big world leaders, and a-listers like Angelina Jolie, who have made appearances in the past, are staying away too. ...
Read More »Charities and government are UK’s biggest Facebook ad fans
Agency finder platform Sortlist has been doing something else useful by totting up the amounts spent on Facebook and Instagram owner Meta over the past four years and, surprise, surprise, it’s the politicos up near the top. It’s candidates in ...
Read More »Paddy Power saddles up at Droga5.
Droga5 London has won the Paddy Power betting account. Former agency VCCP declined to repitch. Paddy Power seems to have lodged at most London agencies over the past decade or so (the ones that take on betting accounts anyway), its ...
Read More »MAA Ad of the Week: British Gas Energy Trust from T&P
This one’ll cheer you up. The&Partnership for British Gas Energy Trust promoting its helpline for people who can’t afford to keep the heating on as energy prices (including British Gas charges) go through the roof. A hostage to fortune if ...
Read More »Is Piers Morgan’s Uncensored on Talk TV the wrong show at the wrong time?
Audiences for Rupert Murdoch’s new Talk TV are plummeting according to reports, with less than 60,000 people watching much-trumpeted (not least by him) Piers Morgan’s flagship Uncensored show. This was less on one night than Nigel Farage managed on GB ...
Read More »S4Capital has to chart its course in a market changed by a perfect storm of global bad news
All of a sudden the world’s looking more troubled for adland, despite its better than expected bounceback form the recession. A perfect storm of war in the Ukraine and its effect on energy and commodity prices, a grinding halt in ...
Read More »Havas launches ethics accreditation for staff and clients
Didn’t know there was an Institute of Advertising Ethics but there is, it seems, and there’s a special IAE certificate – Certified Ethical Advertising Executive (CEAE) – developed with Creighton Business School and the University of Texas at Austin. Havas ...
Read More »Another billion reasons not to flog off Channel 4
The UK government is, in many, ways quite a diverting comedy: Partygate, tractorgate (watching porn in Parliament), bloodcurdling noises from a nakedly ambitious foreign secretary over Ukraine, echoed by a PM who seems to think poking the Russian bear is ...
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