Politics

Nike springs a trademark ambush as it celebrates ‘Just Do It’ with controversial quarterback Kaepernick

Nike is the master of ambush advertising – ask Olympic sponsor Adidas – and it’s launched maybe its most headline-grabbing effort so far with its choice of former San Francisco 49ers quarterback Colin Kaepernick as one of the athletes celebrating ...

Read More »

Another own goal for VW as it shoots down pesky hailstones

The search for business advantage goes into some strange places these days, in the case of Volkswagen in Mexico tampering with the weather. It’s had to suspend the automatic use of “hail cannons,” devices that send shock waves into the ...

Read More »

McCann fends off the US Army one more time

The US Army may be by most estimates still the most powerful military force on earth – maybe ever – but it can’t seem to get rid of McCann however hard it tries. Maybe it should outsource the job to ...

Read More »

M&C warns on pension scammers – too little too late?

George Osborne’s reign as chancellor under David Cameron might be seen as an example of the laws of unintended consequences. His decision to allow people to draw down a significant lump of their painstakingly acquired pensions in 2015, far from ...

Read More »

Professional Bull Riders turns bullsh*t to effect

Bulls have featured in commercial communications to some effect recently, the Merrill Lynch one next to the Fearless Girl for State Street. Professional Bull Riders (PBR) is hosting an event in Washington DC, the home, it says, of bullsh*t (why ...

Read More »

World Cup: Adidas edges Nike (and Spotify) in brand battle

The recent World Cup was, by most people’s estimates, a success and that was certainly the case for the brands scoring highly in digital agency DMS’ round-up here. Adidas will be pleased that it saw off Nike – just – ...

Read More »

Nike comes back for second helping in World Cup wake

There seem to be two main narratives in the UK at the moment: football almost “coming home” (the World Cup went to France of course and, anyway, it’s the Jules Rimet trophy and England didn’t even enter until 1950 – ...

Read More »