Politics

World Cup: Adidas edges Nike (and Spotify) in brand battle

The recent World Cup was, by most people’s estimates, a success and that was certainly the case for the brands scoring highly in digital agency DMS’ round-up here. Adidas will be pleased that it saw off Nike – just – ...

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Nike comes back for second helping in World Cup wake

There seem to be two main narratives in the UK at the moment: football almost “coming home” (the World Cup went to France of course and, anyway, it’s the Jules Rimet trophy and England didn’t even enter until 1950 – ...

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Women’s Equality Party and Now do their bit for Donald

Has there ever been a more oafish politician than Donald Trump? The man’s a miracle. Among those grateful for his visit to the UK is the Women’s Equality Party and it’s celebrating with a campaign from lively London agency Now. ...

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