Politics

UK adspend rose 8.8% to hit £34.8bn in 2022 according to new Advertising Association/WARC figures but forecasts have been slashed to predict just a 0.5% rise in 2023. 3.9% growth is forecast for 2024 for a total of £36.3Bn. The ...

Whatever its other travails, with rebellious shareholders and the like, M&C Saatchi remains firmly in the driving seat as the UK government’s favourite agency. It’s now added the National Grid, which supplies the plumbing for the nation’s energy, to a ...

The mighty Anheuser-Busch (AB InBev’s US arm that allegedly made Milwaukee famous) has backtracked spectacularly over its decision to feature trans influencer Dylan Mulvaney promoting the mystifyingly popular beverage (still the US best seller although its share is on the ...

Ofcom is the UK regulator that’s supposed to keep media in check, including the internet and mobile. This, as you might agree, is a tall order. Ofcom’s record is somewhat mixed. Rather than concentrating on what actually concerns people, it’s ...

You sometimes muse about what exactly goes on in the collective imagination of Mother – an indisputable conclusion is the agency, now a veteran of 30, still has the priceless ability to surprise. First up in Trainline, a pretty good ...

Tesco and BBH do multicultural, inclusive stuff better than most and it has a new campaign breaking to celebrate the Muslim festival of Eid, the end of the Ramadan fast. Also involving media agency EssenceMediaCom, equity, diversity and inclusion consultancy ...

Britain may be at the bottom of the productivity league and top of the inflation one but good old adverts are doing their best to drag the country out of the economic mire. Industry body the Advertising Association, which represents ...

When you’re in a hole stop digging remains good advice. It’s seemingly to be ignored by the UK’s opposition Labour Party which has vowed to continue with its “gloves off” social media campaign accusing PM Rishi Sunak (who’s only been ...

It’s official. We’ve narrowly missed falling into recession, with latest GDP figures revealing the UK economy grew by 0.1% in the fourth quarter. It appears the economy performed a little more strongly in the latter half of last year than ...