Tag Archives: desert island ads

My ads would be to remind me be about the joy of what we do and need for storytelling and craft – not only to entertain but (in the Donate Life example) to change behaviour on mass. You’ll also spot ...

In the current times it is more important than ever to find moments of joy, so I have specifically chosen the three ads that, no matter how many times I watch them, make me smile and remind me of the ...

Paulo Areas is CCO of Forever Beta, working with, among others, Rooney Carruthers of VCCP fame. He has held senior creative positions at Leo Burnett and Cheil and, before joining Forever Beta, was general creative director of Ogilvy in Madrid. ...

Javier Campopiano recently joined Grey as CCO for Europe and Global Clients. He joined Grey from FCB Mexico and prior to that spent four years at Saatchi & Saatchi where he helped to produce the Cannes award-winner ‘It’s a Tide ...

Simon Hathaway is EMEA MD of retail agency Outform. He has worked in senior positions at Publicis Groupe’s Saatchi & Saatchi X and at Cheil Worldwide on Samsung. Babycham – 1986 It was the first drink specifically target at a ...

Lorie-Jo Trainer Buckingham is ECD of MOFILM, a 10,000 strong community of professional filmmakers and creators from different geographies, backgrounds and cultures. MOFILM is owned by David Jones’ Brand Tech group You & Mr Jones. Desert Island Ads As an ...

Liz Richardson is managing partner at behavioural communications agency HeyHuman. Desert Island Ads Like any true experiential marketer, I want my desert island to be teeming with interesting brand activations. I’m not going to settle for traditional, stale sampling campaigns, ...

Kit Altin is chief strategy officer of The Gate London, the creative and media agency in MSQ Partners. Dunlop – Tested for the Unexpected I still have my school folder from 1993, covered in stills from this ad. I wasn’t ...

Jonathan Smith is CEO and founder of Hot Pot China, a China-focused digital and commercial consultancy. Desert Island (China) ads China is set to be the largest retail market by the end of this year. The opportunity is vast, and ...