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Struggling Direct Line embarks on creative agency clean sweep
When a client hits rough waters the agency tends to cop it and insurer Direct Line, which said recently that…
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MAA Ad of the Week: BBH US for PayPal cashback debit card
PayPal taking on banks with the launch of a cashback debit card in the US is big in the consumer…
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Why now is a good opportunity to support MAA
There are many good causes in the world far more deserving than us but donations from readers are an important…
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EE shows joined-up creative and media in Saatchi ‘Curfew’ campaign
Saatchi & Saatchi’s ‘Curfew’ campaign showing how young people can stay in touch with their angsty parents somehow slipped our…
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News
What can New Commercial Arts bring to Ogilvy and WPP?
Buying New Commercial Arts brings obvious benefits: some big accounts, a profitable set-up and experienced management that’s been through all…
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BBH US goes big with Will Ferrell for PayPal shopping drive
PayPal was the source of much of Elon Musk’s original fortune and the digital payment giant is going after in-store…
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WPP buys New Commercial Arts to merge with Ogilvy
WPP has bought four-years old London agency New Commercial Arts to merge into Ogilvy Group. Initially the agency will run…
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Amazon business tries its own da Vinci code
Amazon Business describes itself as a “professional procurement solution.” That is, yet another marketplace but this time for businesses, offering…
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Angela Zepeda takes the hot marketing seat at X
Talk about out of the frying pan into the fire. Angela Zepeda (below), who left Hyundai recently after finding her…
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