S4 Capital’s MediaMonks seems to be picking up business all over the place, including a big slice of BMW. Here’s a new ad for German-based language app Babbel, ‘Understanding changes everything.’ Based on research from Ipsos it seems. But didn’t ...

Another day, another – on the face of it – mystifying creative review. Just Eat is reviewing its business at McCann, after seemingly dominating the airwaves all year (apart from the NHS of course.) Maybe they’ve gone off the somewhat ...

The UK’s Advertising Association/WARC Expenditure Report paints a pretty optimistic picture for 2021, forecasting growth of 15.2% (0.8% up from its October musings), more than making up for a 7.9% decline in 2020. It expects UK adspend to be £23.17bn ...

Kraft Heinz, with a former CMO at the helm, should be reminding us of some of the great ads the Heinz part of the duo used to produce and here’s an interesting one from agency Rethink in Canada. They asked ...

Covid cases are going down (slowly) in the UK but there are still lots of people in hospital, many on ventilators. So the latest instalment of the NHS campaign through MullenLowe shows real patients to remind us that it ain’t ...

In the latest Media and Marketing podcast John Reynolds discusses the upside and downside of pitching on Zoom – the reality for most in pandemic-ridden 2020 and into 2021 – with Angus Crowther from intermediary Alchemists and Total Media COO ...

It’s the Super Bowl soon, maybe a somewhat reduced one in ad terms although enough biggies will surely pile in. This is a classic for McDonald’s from Leo Burnett in 1993. Apparently the brief was simply to use Michael Jordan ...

Lots of creative accounts move when a new client comes in. A review is nearly always on the cards even if the business sometimes stays where it was. But the ad world seems awash with big agency reviews at the ...

The last quarter of 2020 was another disaster for marketers, agencies and media owners but they’re cautiously optimistic as they head into 2021, with a Brexit trade deal cobbled together and vaccines in the UK fuelling hopes that this current ...