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Advertisers
Grey scores at Cannes with advertising that speaks for itself
WPP’s Grey hasn’t had too much to shout about recently – being shuffled off, first to AKQA and now Ogilvy…
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News
Alexandra Jardine: why it’s time to repurpose purpose
The lifespan of buzzwords at Cannes is always interesting to recall: think NFTs and the Metaverse circa 2021. Not words…
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Advertisers
UK TV trio challenge Meta and Google with new pitch to digital advertisers
Around £30bn of the £45bn spent on UK advertising currently goes into the voracious paws of big tech: chiefly Meta…
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Advertisers
Channel 4 goes loud and proud on DEI
Not so long ago the world’s companies, including agencies and ad holding groups, were falling over themselves to boast of…
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Advertisers
What WPP needs from its next CEO
How can the ad holding companies, especially WPP, repair their fortunes? By reducing their reliance on clients for a start,…
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Advertisers
MAA Ad of the Week: Renault Alpine from BETC Etoile Rouge
French cars used to be as synonymous with style and dash as Italian. What’s now known as Formula 1 is…
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Advertisers
Trump tariff wars hit global adspend, top marketers in no-man’s land
US businesses lined up behind Donald Trump in last year’s Presidential election and now they’re seeing the consequences: trade tariffs,…
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Advertisers
Richard Brim and partners launch Ace of Hearts
One of London’s more eagerly-awaited creative start-ups is officially launching, Ace of Hearts founded by former adam&eveDDB CCO Richard Brim…
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Advertisers
What you get from MAA – and how you can contribute
MAA has more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to…
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