Lloyds Bank marketing boss Richard Warren, a founder of agency DLKW and briefly CEO of Mullenlowe, sparked an interesting fire when he told Campaign: “You can quote me on this: No-one can write in advertising agencies any more.” As with ...
Read More »Lady Gaga tries Dom Perignon rosé – but don’t show the kids
LVMH is plugging its 2006 vintage Dom Perignon rosé champagne and has turned, once again, to Lady Gaga – as you do with something that costs £270 a bottle. “Creative freedom is power” it tells us, in case we’d forgotten ...
Read More »Support our journalism – now you can again
First, many thanks to the many readers who have supported MAA over the past year or so via your contributions. Second, many apologies to those of you have tried to recently and been unable to as our PayPal account was ...
Read More »Volvo adds sustainability to safety in likely award-winner from Grey
Chinese-owned car brand Volvo (strange but true) is back with another global safety campaign but this time with an extra element – sustainability. So, in a clever campaign from Grey it’s added in a collapsing iceberg as the biggest (global) ...
Read More »Kellogg’s Coco Pops gets its own digital platform in lively effort from Publicis’ K1
Even kids’ breakfast cereals get their own platform these days, it seems. Publicis Groupe’s Team K1 (for Kellogg’s) has produced ‘Start the Magic’ for Coco-Pops, kicking off with a TV ad, voiced by Matt Lucas, backed by said platform that ...
Read More »P&G turns to George Floyd issue with ‘widen the screen’
This seems to be P&G’s take on the George Floyd issue, timed, presumably, for the trial of policeman Derek Chauvin. Or the potential aftermath anyway. Inviting us to “widen the screen’ on the way we see things, race especially. By ...
Read More »Lucozade’s new battle cry revealed – “It’s On”
Lucozade has unveiled one of those proliferating new “brand platforms,” courtesy of agency adam&eveDDB, namely “It’s On.” Which might mean anything – or everything – or nothing. The aim being to “bring to life the positive energy that embodies Lucozade ...
Read More »Laurence Green: why the business of advertising is also the business of ideas
It’s hard not to like a book with chapter headings including ‘Richard Latham’s Rug’ and ‘David Beckham’s Sarong’, even if younger readers will barely remember the latter episode, let alone the former reference. Latham wasn’t Beckham’s predecessor at outside right ...
Read More »Google shines a light into covid vaccine murk
Google has clearly hit the right note with this new call to action – specifically inviting people to search for “covid vaccine near me” so they can get back to things they love. Normal life, that is. Juxtaposing popular pandemic ...
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