What on earth is ‘woke-washing?’ It was instanced by new Unilever CEO Alan Jope at a roundtable in Cannes and seems to mean what some brands do when they claim “brand purpose” for their own evil ends. Unilever, of course, ...

Nike has won yet another Cannes Grand Prix, this time in Media for its ‘Air Max Graffiti Store’ which tapped into Brazil’s niche graffiti culture. AKQA São Paulo asked graffiti artists to spray paint Air Max shoes onto existing graffiti. ...

P&G is making waves at this year’s Cannes Lions, with chief brand officer Marc Pritchard in the driving seat again, calling on the ad industry to “lead disruption by joining forces with other creative worlds.” In so doing it has ...

AB InBev has joined P&G and others in making at least some of its own ads, in its case with the in-house Draftline agency. It’s quicker and cheaper they say. Here’s a new effort for Bud Light (usually in the ...

UK creative director Neil Dawson (below), a co-founder of BETC London which briefly flourished by winning Diet Coke and Bacardi globally, has set up a creative company Neil A Dawson and Company. Neil A Dawson starts with what today seems ...

London agency Impero has been looking at what it calls advertising’s “brain drain” – remember those, it used to be scientists abandoning the UK – in a new report called Rebranding Advertising. Burn-out, mental health, a lack of diversity and ...

Wieden+Kennedy’s ‘Dream Crazy’ campaign for Nike featuring US football player Colin Kaepernick won the first of what may be a number of Grand Prix at the Cannes International Festival of Creativity. Outdoor jury president John Patroulis said the Nike work ...

Welcome to the new MAA Book Shop (see ads right.) The idea to create an online book store dedicated to advertising came out of conversations with people who admitted they had never read a book on the subject. This seemed ...

In stark contrast to McCann’s new Diet Coke adlet, Pepsico and AMV BBDO have re-united Paul Rudd and Michael Pena (who starred in Ant-Man in 2015 – no, me neither) in a big budget astronaut number. You kind of know ...