There were some pretty wacky ads around at the turn of the century and this was assuredly one of them, PlayStation’s ‘Mental Wealth’ from TBWA, RSA and CGI wizard Chris Cunningham for The Mill. She didn’t really look like that ...

The fur may be flying at Publicis’ swish Paris HQ today as the ‘Power of One’ agency group finds itself well and truly gazumped by Omnicom, which has pinched the entire Mercedes account including creative, media and performance marketing. In ...

Another in-house effort (the way the world seems to be going), this time from Lego featuring a Monty Python-esque ‘damp knight.’ You shouldn’t pre-judge such efforts but, somehow, expect the worst or something that isn’t as good as it’s trying ...

Interesting to see a new campaign from The Gate New York, UK-based MSQ’s (relatively) new US offering. This time the agency has been charged with making accountants desirable – in a business sense, let’s not get carried away. Aimed at ...

Many thanks to the many readers who have supported MAA over the past two years via your contributions. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in the seeming never-ending pandemic. ...

Another week another “merger” for Sir Martin Sorrell’s go-go S4 Capital and its main brand Media.Monks. This time it’s the tech company he promised when he announced S4’s half-year results on Monday. The mergee (do they exist? You get the ...

“Because you’re worth it” has been sustaining the mighty L’Oreal empire since 1971 (and making a sizeable contribution to the bank balances of various Hollywood stars.) These days even cosmetic brands are moving away from glitz and glamour (Dove probably ...

We’re bending the rules by a day or two for this one but adam&eveDDB’s ‘Play has no limits’ seems to be one of those rare ads that cuts right through, reminding people that advertising can be an event. Not to ...

In theory the UK’s secretary of state for Digital, Culture, Media and Sport (quite a bagful if you think about it) should play a big role in the fortunes of the ad and media industry. But there’ve been ten of ...