Everybody in adland and beyond needs a purpose these days and Heineken has adopted WYDND as its very own. Not the catchiest of titles, it means When You Drive Never Drink. To that end it’s signed up motor racing father ...

Nobody likes online paywalls very much but journalism isn’t free (to provide that is) and they are one way of supporting it. In the nearly ten years of More About Advertising we’ve been free throughout and intend to stay that ...

Sonic, or Sonic Drive-In, has its place in the US burger firmament (a bit upscale of most) and Mother LA has produced a winning effort with a family measuring their journey in Sonics. Simple, obvious even but Mother, in its ...

WPP went backwards in Q4 2019, after a brief Q3 uptick of 0.5 per cent in its favoured measure of organic growth, with the US and UK driving down organic growth for the year to minus 1.6 per cent, just ...

We all wondered what Harry and Meghan, about to be freed from royal duties would do next, and now we know some of it – Prince Harry (he’s still a prince and the Duke of Sussex as far as we ...

Creative agency Virtue is the shining light in the Vice media empire and it’s just been given perhaps the ultimate seal of approval – the appointment by Ikea, consistently one of the world’s best advertisers, to handle its business in ...

5G is on the way in the UK – to some loud groans from people fed up with the patchy performance of 4G – but defiantly optimistic Three, via agency Wieden+Kennedy, is promising all sorts of goodies, if ‘real’ 5G ...

Running a still-rambling organisation like WPP must be rather like herding cats – and there’s a large and recalcitrant moggy in Australia called WPP AUNZ. This is the result of a merger between home-grown STW and WPP in 2016, creating ...

Pepsi’s Gatorade has joined the flood of brands pouring money into the already bulging pockets of sports stars, this time it’s lined up Leo Messi, Serena Williams, Michael Jordan and Usain Bolt as founder members of its GOAT Camp. All ...