Tesco and VW seem to be onto a winner here – free electric charging points at 400 stores (for any electric car brand.) Genius, if it really is entirely free. By adam&eveDDB. There should be queues around the block at ...

The world’s big brands have been awash with purpose through the pandemic – the danger, of course, is that in so doing they become preachy. P&G is at the traditional end of the spectrum, Google at the tecchie end. P&G ...

Channel 4’s Gogglebox programme has become a phenomenon in the UK, with ‘ordinary’ people responding to TV programmes. Some of the ordinaries become celebrities it seems. Here they are again but, instead of looking at a TV programmes they’re admiring ...

First, many thanks to the many readers who have supported MAA over the past year or so via your contributions. Second, many apologies to those of you have tried to recently and been unable to as our PayPal account was ...

Katie Keith (below), who enjoyed the soubriquet ‘first lady’ at top production company Rattling Stick, is joining newly-formed Havas Studios as head of content. She will also be head of production at Havas London. Havas Studios is described as an ...

Technicolor Creative Studios, owner of MPC and The Mill among others, is significantly upping its challenge to agencies with the hire of Anna Watkins as global vice-president of growth and brand partnerships. Watkins (below) has worked across the ad spectrum ...

Another day, more big media reviews: $800m Bayer is reviewing out of WPP and Omnicom’s PHD while WPP’s bespoke shop Plus is also on the line for Chanel (below), about $400m on media although it spends far more on other ...

Does anyone need “hard seltzers,” fruit drinks with alcohol? They seem to be all the rage in the US – or the drinks industry hopes they are – and now Molson Coors is launching Three Fold in the UK with ...

Rather missed ‘Vikings’ recently although sometimes you have to watch it from behind the sofa as someone meets a particularly grisly end. The Danish Road Safety Council and agency & Co are doing their best to revive the genre with ...