WPP is forming what it calls an “integrated delivery unit” called Outcomes which will employ a scarcely believable 5,000 specialists. It’s an offshoot of media agency Mindshare and some bits of performance agency Neo Media World. There’s also going to ...

James Bond likes his Heineken shaken not stirred – no that’s not right but 007 has changed a bit over the years. Now he swigs from a green bottle and it may even be non-alcoholic. Daniel Craig is limbering up ...

KitKat has always been one of the JWT’s most famous clients, now owned by Nestle and, before that, the late lamented Rowntrees. But it isn’t JWT any more it’s Wunderman Thompson so it’s pretty important that the (fairly) newly-minted WPP ...

Eagle-eyed observers of UK adland may have spotted that M&C Saatchi has had a few issues recently – an £11.6m hole in its accounts and the departure of Maurice Saatchi along with the non-execs – but nothing is impossible, as ...

Is SMS about to announce another deal? He seems to be implying he will in this short video from The Drum at CES 2020 (my, the boy gets around) with some of his S4Capital lieutenants. Saying there’ll be more ‘misfits’ ...

No wonder Publicis CEO Arthur Sadoun seems to have more grey hairs every time a new picture of him emerges. It won’t be lost on the energetic Sadoun that entries for this year’s Cannes Lions are about to open – ...

It’s five years since Sport England’s ‘This Girl Can’ helped to re-define the way women were depicted in ads – along with Unilever’s Dove – and the anniversary is marked with what we might call a reminder campaign from agency ...

We expect China-set epics from Apple to kick off the New Year these days and it’s pulled out all the stops this year, an eight-minute tale of a lady taxi driver who takes her daughter to work (in a taxi.) ...

So-called ‘hard seltzers’ are taking the US drinks market by storm – leader White Claw does over $1.5bn in sales – so everyone’s jumping on the bandwagon of these revolting-sounding combos of carbonated water, five per cent alcohol and various ...