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Advertisers
MAA Ad of the Week: Xbox from Droga5
Droga5 in the US and elsewhere keeps shuffling its deck, suggesting it isn’t quite the creative powerhouse (yet) that Accenture…
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Advertisers
IPA Bellwether survey paints a grim picture for UK main media
When the going gets tough the tough…run for cover, might be the motto of the world’s marketers despite being forever…
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Advertisers
Moretti ups the stakes in Italian beer wars
Italian beer wars are enlivening UK adverts: we’ve had Pablo making waves for newcomer (to the UK) Poretti and now…
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Advertisers
Ad holding co’s new two tiers – Publicis and Omnicom then the others
Omnicom posted 3.4% organic growth in Q1 2025 although net income fell sharply by 9.7%. Media and advertising led the…
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Advertisers
Publicis Groupe begins 2025 with 4.9% growth – sticks to forecasts despite Trumponomics
Publicis Groupe has started 2025 more or or less as it finished 2024, reporting organic growth in Q1 of 4.9%.…
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Ad Tech
Andrew King: the future of television: where creativity meets technology
Television has come a long way since John Logie Baird’s demonstration at Selfridges department store in 1925. What began as…
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Advertisers
Is space the next frontier for Out of Home ads?
As Amazon’s Jeff Bezos prepares to catapult wife-to-be and her pals, including warbler Katy Perry, into space in advance of…
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News
XBox enlists rat army to show our human side
Micosoft’s Xbox has won plenty of gongs for its advertising over the years (mostly via McCann). Droga5 is on the…
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Advertisers
MAA Ad of the Week: Wieden+Kennedy London for Malibu
Malibu isn’t a bright pink drink but it should be – brash and a bit naff – so who better…
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