Author Archives: Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

Eva Longoria confesses all to L’Oreal

“Because you’re worth it” has been sustaining the mighty L’Oreal empire since 1971 (and making a sizeable contribution to the bank balances of various Hollywood stars.) These days even cosmetic brands are moving away from glitz and glamour (Dove probably ...

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