Tag Archives: Sir Martin Sorrell

Sir Martin Sorrell on Madison Avenue Manslaughter

Michael Farmer has just published the third edition of his invaluable Madison Avenue Manslaughter, surely the best analysis of the recent history of advertising and its agencies and guide to what to try to do next. We’ll have more from ...

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Sorrell surveys the ad world from Davos

Sir Martin Sorrell is in Davos this week and here he is plugging new venture S4 Capital. S4 may have morphed from a peanut to a coconut according to SMS. It’s also gaining a mind-numbing amount of publicity even if ...

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‘Sometimes we should just shut up.’ John Hegarty warns industry not to get too carried away with technology

At one of the increasingly popular “fireside chat” events to lure big names on stage, John Hegarty, founder of Bartle Bogle Hegarty, was in typically opinionated mood as he talked to the audience at Connect London. “People go on about ...

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Sorrell lines up MightyHive for first move into digital media

S4 Capital’s Sir Martin Sorrell is reckoned to be on the brink of landing his second big acquisition, US-based programmatic advertising company MightyHive. MightyHive is run by former Google exec Peter Kim and advises clients on their digital media activities ...

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