Friday evening os it’s into the kitchen to turn on Iggy Pop on BBC Radio Six Music and it’s….Gideon Coe playing a succession of dirges to mark Prince Philip’s death. On Saturday evening Craig Charles’ Funk and Soul Show is ...
Read More »Volvo adds sustainability to safety in likely award-winner from Grey
Chinese-owned car brand Volvo (strange but true) is back with another global safety campaign but this time with an extra element – sustainability. So, in a clever campaign from Grey it’s added in a collapsing iceberg as the biggest (global) ...
Read More »P&G turns to George Floyd issue with ‘widen the screen’
This seems to be P&G’s take on the George Floyd issue, timed, presumably, for the trial of policeman Derek Chauvin. Or the potential aftermath anyway. Inviting us to “widen the screen’ on the way we see things, race especially. By ...
Read More »Google shines a light into covid vaccine murk
Google has clearly hit the right note with this new call to action – specifically inviting people to search for “covid vaccine near me” so they can get back to things they love. Normal life, that is. Juxtaposing popular pandemic ...
Read More »Frohlich’s departure for Weber Shandwick leaves key UK CEO post open at Ogilvy
What used to be one of the biggest jobs in London’s adland is now vacant – Ogilvy UK CEO Michael Frohlich is leaving to return to PR as EMEA CEO at Interpublic-owned Weber Shandwick. Frohlich (below) made waves when, on ...
Read More »Archie Heaton: why flagging Labour needs to take a leaf out of the marketing textbook
The UK’s Labour Party (12 years in opposition now) has something much worse than a policy problem; it has a marketing problem. This week, one of the architects of New Labour – an unsurprisingly dissatisfied Lord Mandelson (left) – called ...
Read More »UK government pandemic advertising tops £240m in 2020
UK government advertising in 2020 reached £163m (up 237%) with, on top of that, £80m from Public Health England (almost eight times the preceding year’s level) showing the ad impact of the Covid-19 epidemic. Most of this was spent with ...
Read More »Isobel’s Jamie Williams: Morgan’s exit and Burger King show how provocation can become a banana skin
From Burger King to BrewDog, and Donald Trump to Piers Morgan, the desperate desire to be provocative and stay in the headlines, isn’t always the best idea. The desire to shock is a common one for many brands. And for ...
Read More »Jim Carless of Space: why festival season 2021 still matters to brands
You’ve got one of those big Yorkshire puddings with the whole meal inside – it’s utter filth, but that’s all right. Someone on stilts hobbles through the mud, almost tripping over the limp, near-catatonic A-level graduates who thought mixing their ...
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