PR

There’s something pleasingly anarchic about TikTok (OK, lots of aspects that aren’t so pleasing but that’s anarchy for you) and this from High Snobiety for Gucci with The North Face shows it at its best as an ad medium. There’s ...

The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected, with revised estimates for growth in 2021 standing at 26.4% to reach a total of £29.7bn. The new findings upgrade ...

International sport has got itself into a right old muddle as the various governing authorities chase money to the exclusion of all else. The forthcoming Winter Olympics in Beijing is a classic case it point: China could hardly be more ...

A new study of UK consumers’ food choices by media platform Teads with Kantar shows that 40% claim to have made more “sustainable” choices when Christmas shopping while 60% of want to hear about brands’ sustainability credentials but don’t trust ...

As the waters of ‘partygate’ close around British PM Boris Johnson – can the slippery old boulevardier get away with it again? – this ‘Love Actually’ themed 2019 election ad featuring Johnson seems an entire world away. Pre-Covid for a ...

Into the metaverse now (oh, no..) and, like so many new frontiers, it seems to be taking root (if that’s what metaverses do) in the Far East. First Choice in Thailand is launching what it’s calling the world’s first NFT ...

Purpose is everywhere at the moment – to the delight of some and anything but for growing vocal minority – and the UK’s IPA ad agency trade body has entered the debate with a plea for more robust evidence in ...

Unilever isn’t the only consumer goods giant with a fixation on purpose, Procter & Gamble has been mining the same seam for years too. This time it’s for skincare brand Olay, with an epic from Publicis Asia Pacific highlighting women’s ...

Investors seem none too impressed by Unilever’s series of £50bn bids for GSK’s healthcare businesses, the shares (already under pressure) dropping 7% in early trading this morning. Maybe they, like Fundsmith’s Terry Smith, think Unilever should stick to its knitting ...