PR
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CALM and adam&eveDDB “celebrate” missed birthdays
ITV and agency adam&eveDDB are collaborating for charity Campaign Against Living Miserably (CALM) again, focusing on youth suicide. ‘Missed birthdays’…
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Why now is a good opportunity to support MAA
There are many good causes in the world far more deserving than us but donations from readers are an important…
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BETC Paris opens the door to Saudi Tourism
Should agencies advertise the joys of Saudi Arabia, ruled by contentious Mohammed bin Salman (MBS), home to public executions, responsible…
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Becky Owen: why advertising needs diverse women
Although women constitute over half the global population, a study by the Journal of the Academy of Marketing Science found…
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Apple enters the Paralympics race
The Paralympics have become a great advertising opportunity for brands, more so than the Olympics in some respects. They’re a…
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Orange wins another medal – this time for the Paralympics
Orange has done pretty well out of this Olympic summer so far, not least with agency Marcel landing a shedload…
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Musk 1 Advertisers 0 – WFA winds up GARM in face of X court action
That didn’t take long did it? The World Federation of Advertisers is winding up its Global Alliance for Responsible Media…
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Now Musk sues advertiser body for boycotting X
It’s no surprise to see Elon Musk supporting Donald Trump, the two seem to inhabit parallel universes mostly of their…
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Google pulls AI Gemini ad after backlash
AI has become a man-trap for some ads, any mention of its merits is likely to provoke one of those…
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