PR
-
Does BT’s new corporate campaign lose direction?
Interesting to see that BT is going back to BT after majoring for years on mobile brand EE. To many…
Read More » -
Opportunity knocks for new ISBA boss Mark Given
The revolving doors at the top of trade associations usually fail to make much impact. There are exceptions: James Murphy’s…
Read More » -
Tesco’s free fruit friendly giant hits the spot
Much chatter among those largely opposed to the dominance of the tech giants that such companies are now bigger, richer…
Read More » -
New IPA Bellwether defies gloomsters with budgets up
The world may be going to hell in a handcart – steered with his customary dexterity by one D. Trump…
Read More » -
BCW on the block as WPP weighs exit from PR
WPP is reportedly planning a sale of Burson, what’s left of its rambling array of PR businesses. Burson is an…
Read More » -
Adland in the era of Trump
Most industries are feeling the effect of US President Donald Trump and his regular attempts to hold the world to…
Read More » -
PayPal stretches its tentacles with new Leo campaign
On the face of it PayPal+ looks a good deal, extra benefits from the online pay service that really got…
Read More » -
Samy lands Unilever Foods global influencer brief
Why does your heart sink a bit when you learn that Unilever Foods has appointed influencer agency Samy (or “social…
Read More » -
George Parker: the outrageous cost of political advertising
It ain’t cheap and it ain’t without its hazards. In the US for example, a candidate who won election to…
Read More »