PR
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BrewDog was right to withdraw its ‘commercial suicide’ ad – but why did it run at all?
By Harry Corin, founder, Elevo. When I first saw BrewDog’s recent OOH campaign using the word “suicide”, I didn’t feel…
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AI fails McDonald’s
McDonald’s has pulled this entirely AI-generated ad in the Netherlands, following a volley of internet abuse. From the local branch…
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Ocean Outdoor seeks six environmental partners for 2026
Applications have opened for Ocean Outdoor’s annual environmental fund, Drops in the Ocean. The digital Out of Home (DOOH) advertising…
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BETC Paris shines for Morocco
Morocco is known for many things but not neccesarily football. But that could be about to change as it’s hosting…
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It’s Arsenal and Wrexham in Christmas play-off
‘They used to play on grass’ was the title of a book by Gordon Williams and Terry Venables, imagining what…
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Jacinta Faul: leadership with a backbone – how ‘big sister’ energy drives real impact
There’s no single definition of great leadership. Styles shift. Structures evolve. Personalities play a role. But many of the strongest…
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Ad favourite David Beckham hits financial winner
It’s easy to knock rent-a-Beckham in ads (as we sometimes do) but, as with many things, it’s instructive to follow…
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‘See It. Say It. Sorted.’ authors unmasked
We now know who’s responsible for arguably the most annoying public service campaign in the UK (possibly the world): ‘See…
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Stagwell’s Penn in hot water over Israel
One of the main consequences of Donald Trump is the politicisation of everything (we’re still waiting for World War 111.)…
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