PR

What on earth is ‘woke-washing?’ It was instanced by new Unilever CEO Alan Jope at a roundtable in Cannes and seems to mean what some brands do when they claim “brand purpose” for their own evil ends. Unilever, of course, ...

Welcome to the new MAA Book Shop (see ads right.) The idea to create an online book store dedicated to advertising came out of conversations with people who admitted they had never read a book on the subject. This seemed ...

RB, Reckitt Benckiser as was and sometimes still is, is stepping outside its usual hard sell mode with this anti-plastic opus – ‘Nature is Speaking’ from Casual Films. Nature is Speaking is also the name of a star-packed series from ...

Volkswagen in America is beginning its fightback proper against the ‘Dieselgate’ scandal (it hopes it is, anyway) with a new WPP agency line-up headed by Johannes Leonardo. ‘Hello Light’ is a pretty dramatic mea culpa, referring briefly to the emissions ...

Coca-Cola is doing its bit for recycling with a poster campaign highlighting recycling bins in Europe. There’s another bit of recycling too, its Cannes Grand Prix winner from 2012, designed by student Jonathan Mak Long for Ogilvy China, then under ...

More football, this time from some unexpected places. Sportsbet.io (which lets you bet in bitcoins and other crypto currencies – yikes) is sponsoring the CONIFA European Football Cup which features teams from minorities, including stateless people, and other locations currently ...

Gillette has followed up its “toxic masculinity” campaign with one that looks likely to gain even more media attention, a transgender Canadian being taught to shave by his dad. A far cry from Dollar Shave Club. Lots of people have ...

Even Jamie Oliver isn’t immune to changing consumer trends To many it was a surprise that Jamie Oliver’s restaurant chain went into administration this week. But if you look at all the trends in this sector, it was, unfortunately, not ...

Vincent Kompany of Manchester City fame is back off to Anderlecht, where he started his career, as player-manager. Good luck to the estimable Kompany but he may find the dual role a touch taxing, as other famous names have before ...