PR

TV’s Mike Rowe lays it on the line for prostate cancer PSA

San Francisco agency Erich & Kallman has created a two-minute plus public service announcement where US television host Mike Rowe gets an actual prostate exam from his real doctor on camera. The spot, for non-profit ZERO – The End of ...

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ITV backs Veg Power with new TV campaign from adam&eve

ITV, the traditional home for ads for sugary drinks and choccie bars, is teaming with Veg Power, an alliance of producers and retailers, to launch a new TV campaign – with donated airtime worth £2m – in January. Adam&eveDDB has ...

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