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London agency Pablo has won Comic Relief – the venerable charity best known for its Red Nose Day flagship fundraising event – after a pitch. Pablo already handled linked Sport Relief. Comic Relief head of marketing and communication Jo Cullen ...

Grey London has won Very Group from long-serving agency St Luke’s. Very Group is owned by the warring Barclay Brothers. Its brands include Littlewoods.com. Very Group CMO Carly O’Brien says: “We want to be the number one destination for shoppers ...

Mother has taken a distinctly foodie route for Arla-owned Castello cheese, with some ‘how to’ guides that match the culinary preoccupations gripping many people during the lockdown. An online content series and shortform social media films introduce ingenious “hacks” to ...

Ridley Scott’s legendary ‘1984’ Super Bowl commercial for Apple is supposed to have only run the once (job – or Jobs – done.) Actually it debuted on an out of the way cable channel late the year before so it ...

Clearly depends which way you look at these things. Ad forecaster WARC headlines its latest numbers: Brands cut $50 billion from global adspend in wake of COVID-19. Ouch. Then we read: Global adspend to fall 8.1% in 2020. Which, in ...

People are flooding online: 40 per cent of new users are said to be children (which presumably means means that there are lots of old new users too). So WPP is partnering with “kidtech” privacy platform SuperAwesome SuperAwesome’s tools include ...

Polaroid is hanging in there despite everyone seemingly snapping away on their phones and it’s launching a campaign – ‘Forever Now’ – with this big budget film, ‘Real Connection’ from Ridley Scott Creative Group, shot by RSA films Amsterdam. ‘Real ...

Is Donald Trump the man to rein in social media? Given that he seems to operate largely via Twitter this is a strange prospect – but the Donald is threatening Twitter with an un-specified ‘executive order” after it placed a ...

It’s bizarre enough that Waitrose and ITV have taken it upon themselves to recruit the 70,000 pickers needed to stop fruit and veg crops rotting this year. But it gets even stranger when the accompanying ad campaign by adam&eveDDB is ...