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McDonald’s unveils its World Cup (nearly) X1
Has the World Cup taken over from Christmas and the Super Bowl as the big opportunity for that endangered species…
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DOOH: the big world antidote to small world thinking
By Nick Shaw Ocean Outdoor UK CEO. In their latest IPA report, Go Big or Go Home 2026, authors Les…
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Is a user-friendly Roy Keane enough for Sky Bet?
Football is the gift that keeps on giving – even when you’re retired. David Beckham is now apparently one half…
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George Parker: in Britain, Trump means fart!
As a further demonstration of the pathetic depths to which the ad biz has descended here in the US, and…
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Cockney geezer Danny Dyer scores for Paddy Power
Another World Cup ad, with those ad regulars du jour Danny Dyer and Peter Crouch. Dyer has replaced Ray Winstone…
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Uber Eats scoops US Grand Effie
Awards are comibng thick and fast now and the 2026 Grand Effie for the most effective marketing work in the…
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