Advertisers

Much debate recently about the seemingly lost art of copywriting even as agency after agency bangs on about ‘storytelling,’ which is usually best effected with a script. Such skills do exist though – although in Britain you need to cross ...

Publicis CEO Arthur Sadoun (below) says there is “no truth” in reports that it is discussing a merger with Vivendi (or anyone else presumably.) He told MediaPost that the only thing Publicis and Vivendi-owned Havas have in common is that ...

Uncommon’s campaign for Habito has been running for nearly two and a half years, and the distinctive visuals now make it instantly recognisable. The message of this ad is instantly understandable, too, which hasn’t always been the case: Habito’s fixed-for-life ...

First, many thanks to the many readers who have supported MAA over the past year or so via your contributions. Second, many apologies to those of you have tried to recently and been unable to as our PayPal account was ...

Publicis Groupe continued its return to growth in Q1 2021 at 2.8% across the board, driven by strong performances in the US from data businesses Sapient (up 11.2% there) and Epsilon (+4.7%.) The US in total was up for the ...

Something is stirring at Havas in London, to general surprise it’s up against French rival Publicis for the substantial, if tricky, Asda account – recently departed from AMV BBDO. It’s also grouped some of Havas Media Group’s offerings into Havas ...

The vaccine rollout and promises of lockdown lifting encouraged marketers to continue easing up on their cost-cutting in the first quarter of the year. Respondents to the IPA’s Bellwether survey are reducing budgets by just 11.5 per cent this quarter, ...

We may be doing well with Covid vaccines in the UK (although PM Boris Johnson is currently telling us it’s the lockdown that has reduced infections – what’s he on?) but the powers-that-be aren’t letting go yet. Now they’re inviting ...

Procter & Gamble is plugging h&s shampoo (Head & Shoulders) for men in Japan with this intriguing and, from time to time, foxing animated effort from Forsman & Bodenfors. So we have a bunch of yakuza chasing our hero around ...