Advertisers

We all knew that social media is taking over the advertising world but new numbers from consultancy 4C, via its platform 4C Social which analyses nearly $250m in media spend from over 1000 individual brands, shows that it’s not all ...

We noted yesterday IKEA’s unerring taste in creative agencies and Parian hotshots Buzzman are back on the case, inviting us to “make room for encounters/life.” This time it’s a pesky mademoiselle trying to pull the bloke downstairs by making a ...

Is Publicis Groupe on the (long and painful) way back or still mired in problems mainly of its own making, in particular over-paying for consultancy Sapient, which it bought for $3.2bn? Sapient, now Publicis.Sapient, is key to new CEO Arthur ...

That Gary Lineker’s a bit of a show-off isn’t he? The former footballing “fox in the box” – a toned 56 now – has been making ads for years, most notably with Paul Weiland and AMV for Walkers, as well ...

Ain’t capitalism fun? It isn’t always of course, just look at the furrowed brows of most CFOs. A new IPA Bellwether Report shows a veritable post-Brexit slough of despond. Most ads for corporate this and that aren’t much fun either, ...

Omnicom continues to find the going tough with a Q3 revenue drop of 1.9 per cent to $3.79bn but it’s keeping its head above water with profits rising 3.9 per cent to $264m. Omnicom agency brands include BBDO, DDB, TBWA ...

Is this the breakthrough year for Anomaly, the jewel in MDC Partners’ creative crown? Anomaly has been on everyone’s radar for years now (it’s Ad Age’s current Agency of the Year). You can make the case that its breakthrough moment ...

WPP has responded with its customary energy to Japanese agency ADK’s rebuttal of its arguments against a $1.3bn sale to Bain Capital (we publish these things verbatim because they are quite entertaining – it’s quite rare to see such a ...

The Advertising Association is banging the drum for immigrants post-Brexit with a new campaign from adam&eveDDB based on a report – World Class Talent, World Class Advertising – which shows the the UK (London in particular) attracts more overseas ad ...