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The fur may be flying at Publicis’ swish Paris HQ today as the ‘Power of One’ agency group finds itself well and truly gazumped by Omnicom, which has pinched the entire Mercedes account including creative, media and performance marketing. In ...

Interesting to see a new campaign from The Gate New York, UK-based MSQ’s (relatively) new US offering. This time the agency has been charged with making accountants desirable – in a business sense, let’s not get carried away. Aimed at ...

Perhaps we ought to file this one under: do you really need this? You can now buy Ray-Bans with built in Facebook so you can, well, accost people in the street and pretend to be covered in paint. Facebook, which ...

Many thanks to the many readers who have supported MAA over the past two years via your contributions. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in the seeming never-ending pandemic. ...

Cannes Lions has released its annual global creativity rankings, and the UK has held up well, earning a top three ranking in four key categories. As a creative location, the UK ranks just behind the US and ahead of Brazil, ...

In true Breakfast at Tiffany’s style, Beyoncé is singing “Moon River” and wearing a Givenchy gown in this new ad, which rather fabulously pays homage to the jeweller’s pivotal place in American culture, while bringing the brand bang up to ...

Sheryl Marjoram, one of London’s top CEOs, is leaving McCann to return to her native Australia, where she will take up a senior role in the DDB network, based in Sydney. At DDB, she will work alongside CCO Stephen de ...

First it was drums on an epic scale, and now its balloons – Ladbrokes’ creative work by Neverland sets it apart from the rest of the sector. This city-wide game of keepy-uppy was shot by Sam Brown, who was nominated ...

Another week another “merger” for Sir Martin Sorrell’s go-go S4 Capital and its main brand Media.Monks. This time it’s the tech company he promised when he announced S4’s half-year results on Monday. The mergee (do they exist? You get the ...