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BT has switched from long-serving AMV BBDO to Publicis Groupe’s Saatchi & Saatchi for what it says is its biggest brand campaign for 20 years, tied to the promise to make five million kids “tech-enabled.” Which brings safety and opportunity ...

‘What’s going wrong at Publicis Groupe?’ is not a headline Arthur Sadoun and co would have enjoyed seeing splashed across the front page of this very site earlier in the week. But this wasn’t the only publication asking questions about ...

At the Festival of Marketing, WPP CEO Mark Read was interviewed by Marketing Week editor Russell Parsons, who tried and failed to get Read to dish the dirt on his predecessor, Martin Sorrell, but did extract some healthy management consultant ...

Adam&eveNYC, the US offshoot of the fabled British agency, has slipped under the radar a bit but it’s back for founder client Samsung with a lively campaign for Samsung’s giant QLED TVs, which are ‘made for football.’ With a typically ...

Advertisers cut budgets for the first time in seven years – down 0.5 per cent – according to the IPA’s Q3 Bellwether report. Which might be deemed a result given all the to-ing and fro-ing over Brexit, due to be ...

Do Budweiser and new agency on the block Deutsch New York entirely get football? Latest in Bud’s ‘King’ campaign is one Sergio Ramos, captain of Real Madrid and veteran Spanish international who’s known, shall we say, for not taking prisoners. ...

The Greater London Authority (GLA) has appointed MSQ Partners as the lead communications agency for London Power, the capital’s new, fair-priced, green energy company created in partnership between the Mayor of London and Octopus Energy. MSQ Partners was appointed after ...

If you’ve ever wondered what Mother gets up to in China, here’s your answer. The Shanghai agency has created a series of 10 animated films for the launch of a new smartphone, the Reno 2, which is made by Oppo, ...

The quest to take the most impressive selfie can be exhausting, so Samsung has kindly stepped in to help by launching one of its phones into space, thereby providing the ultimate photo backdrop: planet earth. Bartle Bogle Hegarty’s campaign reunites ...