Much like Glastonbury, Cannes seems like the centre of the universe if you’re there, but if you’re not, it’s just not that interesting. Still, for the armchair participants, the Grand Prix winners are worth noting, and here’s the final crop ...
Read More »Croud wins Jigsaw digital marketing
British fashion retailer Jigsaw has appointed Croud as its digital marketing agency. Croud kicks off in July to widen Jigsaw’s audience on platforms including Pinterest and TikTok. Jigsaw restructured after a CVA in 2020, closing some stores. Jigsaw digital director ...
Read More »Jane Austin: will the ad industry’s creative talent survive the ‘Great Techification’?
Plenty of people at Cannes this week would have you believe that creativity is going to save us. Not be a killjoy or anything but the current list of the world’s most pressing problems suggests that creativity has its work ...
Read More »New ad documentary paints an angst-ridden picture of an industry searching for a role
Is one of the problems with adland that it has too many idealists? Or idealists are inclined to join it thinking they can change the world? One such, I’d say, is creative director Anouk Jans, burned out in her twenties ...
Read More »MAA Ad of the Week: Cannes Lions Film Craft GP winner Penny by Serviceplan
Winning ads are a rarity at Cannes these days, Grand Prix and other Lions are almost exclusively the preserve of cause-related stunts. They might as well be in an enlarged Outdoor category. How Mars Petcare’s (estimable) ‘Hope Reef’ can win ...
Read More »Dentsu in India adds to Grand Prix haul as more Cannes winners announced
Cannes Lions announced more winners on June 23 in the penultimate Awards Show of the Festival. The new Creative B2B Lions, were awarded, alongside the Direct Lions, Media Lions, Creative Data Lions, PR Lions, and Social & Influencer Lions. In ...
Read More »Jane Austin: Greenpeace for top prize and a four-day-week: my hopes for Cannes 2023
As Cannes week draws to a close, thoughts are already turning to next year’s festival. Assuming the world hasn’t turned into a flaming sack of rubbish by then, the global industry will be back in France for its customary navel-gazing ...
Read More »Adam&eveDDB delves into a chequered past for global PlayStation Plus launch
This, presumably, is big news if you’re a gamer, all new (subscription) PlayStation Plus incorporating PlayStation Now. that’s if you can get your hands on one of course, with supply chains and all that. And if it’s a big launch ...
Read More »Jane Austin: can Ryan Reynolds make advertising fun again?
“Ads should be fun”, Ryan Reynolds told Cannes yesterday. It’s a highly controversial statement for an industry that lost all interest in fun years ago. Thankfully, the Hollywood actor-turned-adman also offered some lessons in comedy for the more humourless amongst ...
Read More »