If you were a UK client venturing to the Cannes Lions for the first time this year, what would you have learned? And would it help you, say, sell more chocolate bars or improve the image of your fossil-fuel based ...
Read More »Jacqueline Quantrell: how the ad tech industry can help shape the future of advertising
The Cannes Lions festival is an opportunity for marketers and advertisers to come together and celebrate the best of creativity and innovation in digital advertising. Conversations also regularly turn to how ad tech will support brands’ growth and transformation. Here ...
Read More »Jane Austin: will the ad industry’s creative talent survive the ‘Great Techification’?
Plenty of people at Cannes this week would have you believe that creativity is going to save us. Not be a killjoy or anything but the current list of the world’s most pressing problems suggests that creativity has its work ...
Read More »New ad documentary paints an angst-ridden picture of an industry searching for a role
Is one of the problems with adland that it has too many idealists? Or idealists are inclined to join it thinking they can change the world? One such, I’d say, is creative director Anouk Jans, burned out in her twenties ...
Read More »Dentsu in India adds to Grand Prix haul as more Cannes winners announced
Cannes Lions announced more winners on June 23 in the penultimate Awards Show of the Festival. The new Creative B2B Lions, were awarded, alongside the Direct Lions, Media Lions, Creative Data Lions, PR Lions, and Social & Influencer Lions. In ...
Read More »Jane Austin: Greenpeace for top prize and a four-day-week: my hopes for Cannes 2023
As Cannes week draws to a close, thoughts are already turning to next year’s festival. Assuming the world hasn’t turned into a flaming sack of rubbish by then, the global industry will be back in France for its customary navel-gazing ...
Read More »Jane Austin: can Ryan Reynolds make advertising fun again?
“Ads should be fun”, Ryan Reynolds told Cannes yesterday. It’s a highly controversial statement for an industry that lost all interest in fun years ago. Thankfully, the Hollywood actor-turned-adman also offered some lessons in comedy for the more humourless amongst ...
Read More »Matt Williams: when Cannes becomes really important
Cannes Lions has its detractors. I’d like to think we’ve gone beyond the days of the snidey ‘it’s just a jolly’ remarks, but you can understand why some still think the idea that for one week each year the industry ...
Read More »Jane Austin at Cannes: even with all the talk of purpose, progress is screeching to a halt
It’s the little things like a looming recession, soaring inflation and (for Brits anyway) Boris Johnson in charge that make you look to future with a sense of abject dread. Not wanting to send you further into a depressive spiral, ...
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