Tag Archives: cannes lions

What was missing at Cannes 2022? Clever ads for dodgy brands maybe

If you were a UK client venturing to the Cannes Lions for the first time this year, what would you have learned? And would it help you, say, sell more chocolate bars or improve the image of your fossil-fuel based ...

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Dentsu in India adds to Grand Prix haul as more Cannes winners announced

Cannes Lions announced more winners on June 23 in the penultimate Awards Show of the Festival. The new Creative B2B Lions, were awarded, alongside the Direct Lions, Media Lions, Creative Data Lions, PR Lions, and Social & Influencer Lions. In ...

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Jane Austin: can Ryan Reynolds make advertising fun again?

“Ads should be fun”, Ryan Reynolds told Cannes yesterday. It’s a highly controversial statement for an industry that lost all interest in fun years ago. Thankfully, the Hollywood actor-turned-adman also offered some lessons in comedy for the more humourless amongst ...

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Matt Williams: when Cannes becomes really important

Cannes Lions has its detractors. I’d like to think we’ve gone beyond the days of the snidey ‘it’s just a jolly’ remarks, but you can understand why some still think the idea that for one week each year the industry ...

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