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YouTube has released its list off top-scoring ads for 2018 topped by a nearly four minute epic for German property portal Immowelt from Kolle Rebbe Hamburg. Ccalculated by an algorithm – yikes – that factors in audience engagement and retention ...

Advertiser in-housing is supposed to make marketing simpler although you could be forgiven for wondering how sometimes. Arla Foods, the giant Danish/Swedish co-operative is starting an entity called The Barn to bring more content production in-house, putting creative and media ...

So-called disruption has earned itself rather a bad name in recent times as everyone claims to be doing it. In advertising it’s credited to Jean-Marie Dru, whose BDDP agency merged with TBWA. So it’s in TBWA’s DNA too and here’s ...

It goes without saying that it’s a crucial time for ITV, as the public service broadcaster faces up to competition from less regulated online rivals like Netflix and Amazon, as well as Sky’s deeper pockets. ITV asked Uncommon to create ...

The New York Times is continuing its war on fake news – that provided by governments – with a new Droga5 film detailing the obstacles its reporter faced in Myanmar, investigating the suspected ethnic cleansing of the Royhingya Muslim minority. ...

WPP has hired former Digitas exec Annette Male (left) as its new Wunderman Thompson APAC region boss, thereby placing three women at the top of the newly-minted agency. She joins Global CEO Mel Edwards and global chairman Tamara Ingram. Handily ...

Lucky Generals is reported to be planning its first international office in New York. The UK creative agency is majority-owned by Omnicom’s TBWA. Lucky Generals now has an impressive list of US and international companies on its books including Amazon ...

French-owned Artefact is one of the more interesting new agency/consultancy players in the UK (publicly-listed Artefact claims to be Europe’s largest independent “data-driven marketing group”) and it’s added to its UK team with the appointment of Sarah De Martin from ...

It’s a strange choice to pick a night club to set an ad for a good night’s sleep but this is IKEA and it knows its onions when it comes to advertising. And what joy for agency Mother to enlist ...