More About Advertising The alternative voice of advertising, marketing and media

Closing date for the Epica Awards is drawing near (in what looks likely to be a highly crowded awards season) and Epica is plugging its point of difference, the awards are judged by (supposedly impartial) journalists (not us BTW.) Amsterdam ...

In theory the UK’s secretary of state for Digital, Culture, Media and Sport (quite a bagful if you think about it) should play a big role in the fortunes of the ad and media industry. But there’ve been ten of ...

Sling & Stone, which has offices in Sydney, Auckland and Los Angeles, has become part of the VCCP Business group, which now claims billings of £30 million. The agency was founded in Sydney in 2010 to work with start-ups; it ...

With two weeks to go before the release of the new James Bond movie, No Time to Die, Publicis Italy is fuelling the hype with a new ad for Heineken starring Bond himself, Daniel Craig. The line, “Worth the wait,” ...

Levelling up seems to be on many people’s minds as the rich get richer (and the rest of us don’t) even although the world, as some believe, is going to hell in a handcart thanks to climate change, Covid and ...

The UK ad industry is lining up against the Government’s mad, mean-minded plan to sell off broadcaster Channel 4 with Campaign (subscription required) orchestrating an open letter against the plan, claiming C4 “plays a key role in offering diverse programming ...

Google has teamed up with Marcus Rashford, the “voice of change,” to make the valid point that by asking questions and developing understanding, we can become closer as individuals and as a society. As well as the ad, there is ...

Advertising pays lip service to sustainability, but so far the changes are little more than tinkering at the edges. Agencies might insist on refillable water bottles on a shoot, but as soon as the director or the client asks for ...

Now, wonder who this is? What we do know is that you’re going to be seeing a lot more of her over the next few years. Let’s just hope that Emma Raducanu, already signed by Nike and the star of ...