Super Bowl advertising has, like everything in the US, been overshadowed by coronavirus and Donald Trump. Many regular brands, including Coca-Cola, Pepsi, Hyundai, and Little Caesars, are steering clear of the game this year, while others have been waiting until ...
Read More »Innocean quells a juvenile rebellion for Hyundai Santa Fe
Innocean, which handles Kia and Hyundai plus some other bits and pieces, claims to be the fastest-growing creative agency network in the world (if it really is growing it might be the only one just now.) Here’s Innocean Australia’s latest ...
Read More »MAA blast from the past: Tesco’s ‘cheerful sole’
As agencies wait for the call to pitch for Asda, here’s a blast from the past from MullenLowe which they’ve kindly posted on YouTube. All the way from 1995 when MullenLowe was far from a gleam in Interpublic’s eye, this ...
Read More »S4Capital boosts BMW armoury with Staud Studios
S4 Capital has moved to strengthen its automotive credentials in Germany – it’s been appointed to handle a big chunk of BMW in Europe via a new entity called “the Marcom ENGINE solution” – with the acquisition of Staud Studios, ...
Read More »Now Asda reviews from embattled AMV BBDO
Asda is reviewing its ad account at AMV BBDO – which won’t surprise anyone as it produced the clunker of 2020 with its dire campaign featuring one Sunny and his family – with an estimated media spend of £100m. It’s ...
Read More »Can avatars put new life into Santander’s Bank of Antandec?
We’ve usually found British presenter duo Ant and Dec resistible for Santander – or Bank of Antandec as the campaign has it – as, it seems, to do quite a lot of Santander customers. Maybe that’s the difficulty with choosing ...
Read More »Mother launches Media by Mother to challenge the media agency establishment
Mother has been expanding steadily – pandemic or no pandemic – and now it’s challenging the media agency establishment in the US with Media by Mother, an initiative 18 months in the making it seems. The new agency, based in ...
Read More »Ford backs Biden – somewhat cagily
It’s nearly time for Joe Biden’s inauguration – which promises to be a lively if somewhat underpopulated event – and corporate America is rallying to the new president. Maybe because they think they don’t have to worry about Trump any ...
Read More »JAA Media’s Ian Redman: say what you mean otherwise nobody will know what’s going on
When a company who make folding aluminium doors rebrand themselves as “suppliers of entrance solutions” it may seem the tide of jargon has finally become unstoppable. Us connoisseurs of guff used to amuse ourselves with the Random Corporate Bullshit Generator. ...
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