Last of the Adam & Eve originals? Ben Tollett bows out of TBWA
The original Adam & Eve old guard are still peeling off even while the brand retains its profile, and Ben...
Read more ›
Latest news
View all >
George Parker: Brand Ambassador Bullshit
Last week MAA ace writer, Emma Hall, introduced us to her piece on the ever increasing show biz influence on...
Read more ›
Kit Studio: how to arrive in a new market without being invisible
When a brand lands in a new market, nobody is sitting waiting for it. There’s no reputation or memory of...
Read more ›
768 x 90
Olivia Rhye • 20 Jan 2025 • 1
UX review presentations
How do you create compelling presentations that wow your colleagues and impress your managers?
Partner Content
Graham Fink and David Patton on UK creative and its role in Out of Home
Creative director and multimedia artist Graham Fink and D&AD CEO David Patton were first time judges at this year’s annual...
Read more ›
Here’s why Comparing Betting Platforms has Become Essential for Sports Fans
Sports betting has become one of the fastest-growing industries in many parts of the world. Naturally, it has become increasingly...
Read more ›
Feeling is believing: why immersive DOOH is a creative’s dream
By Melanie Blood, Head of Ocean Labs, Ocean Outdoor UK. You’ve probably noticed the market shift over the past few...
Read more ›
Creators have a ball with Sky Sports’ Piccadilly Lights soccer showpiece
Sky Sports is extending its campaign celebrating this season’s live domestic football calendar, blending its landmark Piccadilly Lights 3D DeepScreen...
Read more ›
News
Creative Agencies
NCA wins brief for Barbican’s new Characters of Fashion exhibition
One of the UK’s most distinctive cultural institutions, the Barbican, has appointed New Commercial Arts to lead the strategy and […]
Media / PR agencies
Omar Oakes: Beat YouTube or become it? Channel 4’s Rak Patel has eyes on both
Interview: Channel 4’s chief commercial officer on YouTube’s cut, winning Paramount’s ad sales, Molly Russell, and why he’s become “comfortable” […]
Creative Agencies
MAA Ad of the Week: Neverland for Which?
This new campaign from Neverland and WhyProjects is unlikely to detain awards juries too long but it’s more than timely. […]
Creative Agencies
Mother’s brood gets bigger with eight new arrivals
At a time of year when many agency staff are more likely to be bracing themselves for redundancy, Mother has […]
News
Talent agencies are making big claims on the advertising ecosystem
As celebrities and influencers become brands’ communication mechanism of choice, the big talent agencies are making ambitious inroads into marketing […]
Media / PR agencies
Publicis Pepsico deal opens Coke for Omnicom and WPP
Coca-Cola has chosen Omnicom to handle its giant North America media account while WPP, which handled North America before the […]
Most Viewed
- Lobster provides ‘pinch me’ moment for Secret Escapes
- Is AI really a good idea for agencies?
- George Parker: where’s the beef?
- Guardian brings back ‘Points of View’ with a contemporary twist
- Can Cindy Rose unearth a winning culture for WPP?
- George Parker: why agencies of the future don’t last
- Open X enjoys a winning Coca-Cola moment
- WPP shares tumble as it slides into negative territory
- Stella Artois introduces Beckham’s long lost twin: Matt Damon
Receive the latest news
Stay up to date with the latest news, announcements, and articles.
Editors Picks
MAA Ad of the Week: Fanta Halloween trailer from WPP Open X
We usually loftily ignore Halloween and other unwelcome Americanisms but it’s getting harder, just like that other unwelcome Americanism Donald...
Read more ›
• AdTech / Finance / Analysis
• Advertiser brands
• Creative Agencies
• Media / PR agencies
• News
• Partner Content
• Technology
Things that make you go OOH…
Since its inception, Ocean’s annual Digital Creative Competition, now in its 17th year, has been a catalyst for creativity, challenging...
Read more ›
Omar Oakes: Who cares about content?
Six uncomfortable truths from a panel that tried to answer that question. Today I’m publishing a new word: megacombo. I...
Read more ›
George Parker: how the Mac materialized..
Following on from my last post about Xerox’s aversion to monkeys.. I offer this gem for your delectation and edification....
Read more ›
MAA Featured Companies
View all >
Keel
We believe in the power of brand to ignite the true value of every business.
View Profile
Keel
We believe in the power of brand to ignite the true value of every business.
View Profile
Keel
We believe in the power of brand to ignite the true value of every business.
View ProfileTop Talent
View all >