1 day ago
Wimbledon is a match for FIFA in the sports branding super league
Strawberries and cream. Players in white. Well-dressed fans in linen and panama hats. It looks effortless, but Wimbledon’s elegance is…
1 day ago
Ronaldo is the perfect pitch man for Whoop’s longevity play
Whoop is a health-tracker that’s focused on longevity, so who better to sell the brand than Cristiano Ronaldo? At the…
1 day ago
MAA Ad of the Week: Uncommon for La Colombe coffee
Uncommon Creative Studio, now part of Havas, has spread its wings to the US, in this case Philadelphia, the home…
1 day ago
WPP launches Enterprise Solutions – in Nerdish
WPP is launching its new Enterprise Solutions suite, one of the pillars of Cindy Rose’s new WPP. At least that’s…
2 days ago
Omar Oakes: Who cares about content?
Six uncomfortable truths from a panel that tried to answer that question. Today I’m publishing a new word: megacombo. I…
2 days ago
Why a donation to MAA now helps everyone
Another year over but trusty MAA is still registering more than 40,000 visits a month – from the obvious centres…
2 days ago
Marmite rebrands with a version for every type of England fan
As the England team progresses painfully through the World Cup tournament, Marmite has launched a range of special edition “Wemite”…
3 days ago
George Parker: how the Mac materialized..
Following on from my last post about Xerox’s aversion to monkeys.. I offer this gem for your delectation and edification.…
