MAA Ad of the Week: Humankind 11 from BETC Paris
Creative agencies are searching for a role in AI-transfixed life and one outlet is clearly video gaming, in some ways...
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Publicis lands global Pepsi without a pitch – is Coke media now destined for WPP?
Publicis boss Arthur Sadoun said a while back that his company was increasingly winning business without a pitch and he’s...
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Essity calls global creative review after major US femcare acquisitions
Essity, owner of the Libresse/Bodyform brand that has inspired so many Cannes Lions winning campaigns from AMV BBDO, has launched...
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Creators have a ball with Sky Sports’ Piccadilly Lights soccer showpiece
Sky Sports is extending its campaign celebrating this season’s live domestic football calendar, blending its landmark Piccadilly Lights 3D DeepScreen...
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DOOH: the big world antidote to small world thinking
By Nick Shaw Ocean Outdoor UK CEO. In their latest IPA report, Go Big or Go Home 2026, authors Les...
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Cracking the creativity code: how to win at The Art of Outdoor®
By Marie Le Hur, marketing director of Ocean Outdoor UK. There’s something quite intoxicating about seeing your work in the...
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Ocean Outdoor opens 2026 Digital Creative Competition for entries across Europe
One agency will win the European Grand Prix. Entries for Ocean Outdoor’s annual Digital Creative Competition are now open in...
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Advertiser brands
M&S gives St Trinian’s vibes for new autumn campaign
Gillian Anderson is back for Marks & Spencer, this time as a slightly saucy student of compliments, reading quietly in […]
News
George Parker: a camera goes to the moon. But does not return!
Back in the mid-sixties, before most of you were born, I was the “Copy Chief” (Yes, that job function existed […]
Advertiser brands
Tiger Beer and Le Pub want us to uncage our inner strength
Le Pub Singapore has updated Tiger’s long-term emphasis on bravery in an attempt to come up with something a bit […]
Creative Agencies
Giles Keeble – Think first, act later
When I was ECD of Leo Burnett some years ago I wrote an ad for the agency with the headline […]
News
Brand Trump sponsors Trump!
Since returning to Washington, Trump has held cage fights on the White House lawn, wrecked the Lincoln Memorial reflecting pool, […]
Advertiser brands
Apple kicks off One Club’s Brand Hall of Fame
Following in the footsteps of Steve Jobs and other individuals in its Creative Hall of Fame (you probably didn’t know […]
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Editors Picks
MAA Ad of the Week: Fanta Halloween trailer from WPP Open X
We usually loftily ignore Halloween and other unwelcome Americanisms but it’s getting harder, just like that other unwelcome Americanism Donald...
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Things that make you go OOH…
Since its inception, Ocean’s annual Digital Creative Competition, now in its 17th year, has been a catalyst for creativity, challenging...
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Omar Oakes: Who cares about content?
Six uncomfortable truths from a panel that tried to answer that question. Today I’m publishing a new word: megacombo. I...
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George Parker: how the Mac materialized..
Following on from my last post about Xerox’s aversion to monkeys.. I offer this gem for your delectation and edification....
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