Cries for help from all over UK adland: where are the decent ads? Well good old adam&eveDDB normally rides to the rescue (not on a black horse, we hope) and here it is again, a thoughtful essay on Pot Noodles ...
Read More »Global CCO Fred Levron quits Dentsu Creative
Dentsu Creative CCO Fred Levron has left the Japanese agency group. Dentsu says: “By mutual agreement, Fred Levron will be leaving dentsu. Creative remains a critical cornerstone of our strategic vision for Dentsu. We thank Fred for his energy and ...
Read More »Ocean Outdoor’s DeepScreen Alive opens up a new world of 3D DOOH theatre
Building on the success of DeepScreen®, spectacular 3D illusions which elevate out of home brand experiences, Ocean Outdoor has launched DeepScreen® Alive. Developed by Ocean Labs and Ocean Studios, DeepScreen Alive uses the world’s most advanced real time 3D creation ...
Read More »Dentsu and OOH Capital form long-term global strategic partnership
Dentsu International and OOH Capital, the specialist Out of Home advisory consultancy, have launched a commercial partnership focused on delivering mutually beneficial solutions for brands, retailers, municipal authorities and other key OOH stakeholders. The partnership will reinforce the OOH service ...
Read More »O2 rips up the phone contract rule book with ‘Switch it up’ campaign by VCCP
Other networks make you wait until the end of your contract, but O2 customers can now upgrade their phones at any time. To dramatize this, O2’s Bubl robot crops up in some unusual places – the freezer, the dentist’s chair, ...
Read More »Publicis Groupe takes Sapient into Latin America with Practia acquisition
Latin America is one of the world’s fastest growing digital regions, so it’s a surprise to hear that Sapient, Publicis Groupe’s digital arm, did not have a base in there until now. Publicis has made amends with the acquisition of ...
Read More »Don’t stink of toxic masculinity: Eos urges men to ‘Unmanhandle your face’
Shaving your facial hair is about as incontrovertibly masculine as it gets these days, which is probably why shaving cream has become such an advertising battleground when it comes to definitions of manhood. New York-based brand Eos has come up ...
Read More »Dark Horses finds the Ascot in everyone
Royal Ascot hoves into view at the end of June (the week after Cannes if you’re that way inclined) with its usual daft ceremonies including the Royal Family parading down the racecourse – will Andrew get a ticket?) Dark Horses ...
Read More »Back Market makes UK ad debut with tangled tech monster
We’re all used to seemingly disposable tech but it’s interesting that some people anyway are turning away from it, with companies like Back Market offering to renew the stuff. Was going to buy a recent-ish iPhone for someone the other ...
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