1 day ago
MAA Ad of the Week: Cadbury and Alzheimer’s Research UK
Cadbury has teamed with Alzheimer’s Research UK as part of its ‘Generosity’ mission and VCCP has produced a lovely ad…
1 day ago
We Are Pi and Nike celebrate inclusive Paris Olympics
The Paris Olympics are still a good memory and PI studios, the production arm of Amsterdam-based We Are Pi and…
1 day ago
MAA Reader Survey 2025: help us to help you
MAA is launching a major survey of its readership and role in the wider advertising, marketing and media community. Our…
2 days ago
Mother and Uber check in 2500 times at Gatwick Airport
Uber’s new deal with Gatwick Airport promotes its car, train and coach services with a campaign that tells airline passengers…
2 days ago
CEO Read’s four day week brews up perfect storm at WPP
The WPP employee petition lobbying against CEO Mark Read’s demand (if such it turns out to be) that employees return…
2 days ago
Clever Cadbury makes purpose pay with new campaigns
Cadbury is producing some interesting marketing initiatives: it recently publicised a tie-up with Alzheimer’s Research UK and now it’s rather…
2 days ago
IPA Bellwether inches ahead in Q4 2024 but more clouds on the horizon
The marketing community seems to be taking Rachel Reeves’ Budget and the Government’s other travails on the chin with a…
3 days ago
In the post-Leo world who’ll be able to show there’s money in ad creativity?
Is it news when a London creative agency CEO leaves? James Fox is stepping down at Havas after three years…
