Oxford Street joins the crowd in the hope of attracting the hordes
Retailers are thinking about more than just the big Christmas TV ads that are going to start landing in droves...
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WPP’s Rose bites back at Publicis
Is a scrap brewing between WPP’s Cindy Rose (below) and master-of-all-he surveys Arthur Sadoun at Publicis? Sadoun has made much...
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MAA Ad of the Week: Columbia Sportswear from adam&eve/TBWA
Adam&eve is a much-changed agency from its high period when it was everyone’s agency of the decade (including Cannes) with...
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Olivia Rhye • 20 Jan 2025 • 1
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Partner Content
Graham Fink and David Patton on UK creative and its role in Out of Home
Creative director and multimedia artist Graham Fink and D&AD CEO David Patton were first time judges at this year’s annual...
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Here’s why Comparing Betting Platforms has Become Essential for Sports Fans
Sports betting has become one of the fastest-growing industries in many parts of the world. Naturally, it has become increasingly...
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Feeling is believing: why immersive DOOH is a creative’s dream
By Melanie Blood, Head of Ocean Labs, Ocean Outdoor UK. You’ve probably noticed the market shift over the past few...
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Creators have a ball with Sky Sports’ Piccadilly Lights soccer showpiece
Sky Sports is extending its campaign celebrating this season’s live domestic football calendar, blending its landmark Piccadilly Lights 3D DeepScreen...
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News
Advertiser brands
WPP’s bets around managed decline are, so far, paying off
WPP CEO Cindy Rose has shown that she’s pretty good at forecasting and managing decline. The UK-based holding company reporting […]
Advertiser brands
RNIB appoints VCCP with brief to ‘break down societal barriers’
VCCP’s challenger offshoot VCCP Blue has won a pitch for the Royal National Institute of Blind People. The plan is […]
Advertiser brands
UK ad market still growing with bumper Christmas forecast
The UK ad market is still showing strong growth despite wider economic issues with the Advertising Association and WARC forecasting […]
Advertiser brands
Columbia helps out scaredy-cat Tech Bros
When the world is eventually destroyed by the machinations of America’s unlovely Big Tech Bros and their AI obsession it’s […]
Advertiser brands
Open Partners’ Ben Morrison picks his Desert Island Ads
Desert Island Ads. Honda ‘Keep Up’ W+K London 2015 This came out just as short form video was exploding. Mobile […]
News
Medieval meets mic drop: Estonia’s joyful new tourism film
Estonian capital city Tallinn bills itself modestly as a medieval city by the sea, but this new tourism video shows […]
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Editors Picks
MAA Ad of the Week: Fanta Halloween trailer from WPP Open X
We usually loftily ignore Halloween and other unwelcome Americanisms but it’s getting harder, just like that other unwelcome Americanism Donald...
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Things that make you go OOH…
Since its inception, Ocean’s annual Digital Creative Competition, now in its 17th year, has been a catalyst for creativity, challenging...
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Omar Oakes: Who cares about content?
Six uncomfortable truths from a panel that tried to answer that question. Today I’m publishing a new word: megacombo. I...
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George Parker: how the Mac materialized..
Following on from my last post about Xerox’s aversion to monkeys.. I offer this gem for your delectation and edification....
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