VW puts a new twist on classic ‘if only everything in life’ line
DDB Paris has delved into Volkswagen’s past to put a very modern twist on the old idea that your VW...
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More Coke pitches: this time Ogilvy’s on top
They do love their pitches at Coca-Cola despite the creative part of the giant account supposedly safely harboured at WPP....
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Ocean Outdoor partners with Cityz Media in Klépierre’s French shopping centres
Ocean Outdoor, the Digital Out of Home (DOOH) advertising company, has entered a partnership with Cityz Media, one of France’s...
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Olivia Rhye • 20 Jan 2025 • 1
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Partner Content
Creators have a ball with Sky Sports’ Piccadilly Lights soccer showpiece
Sky Sports is extending its campaign celebrating this season’s live domestic football calendar, blending its landmark Piccadilly Lights 3D DeepScreen...
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DOOH: the big world antidote to small world thinking
By Nick Shaw Ocean Outdoor UK CEO. In their latest IPA report, Go Big or Go Home 2026, authors Les...
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Cracking the creativity code: how to win at The Art of Outdoor®
By Marie Le Hur, marketing director of Ocean Outdoor UK. There’s something quite intoxicating about seeing your work in the...
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Ocean Outdoor opens 2026 Digital Creative Competition for entries across Europe
One agency will win the European Grand Prix. Entries for Ocean Outdoor’s annual Digital Creative Competition are now open in...
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News
Advertiser brands
Publicis and WPP: client stability matters too
Amid all the chatter about who’s handling Coca-Cola media one important thing seems to have been overlooked. If you’re setting […]
Advertiser brands
George Parker: Trump Begorrah and Bejesus!
In his inimitable statesman like style, Trump has once again opened his orange gob and firmly placed a cankled foot […]
Advertiser brands
MAA Ad of the Week: NCA and the FT enter ‘The Pink Room’
More than 90% of Financial Times readers pay to access the newspaper online, so a social media-first campaign makes sense […]
Advertiser brands
Mother takes the controls for Ikea’s ‘ultimate storage solution’ game
Turns out Ikea really does have a storage solution for everything. The Elder Scrolls V: Skyrim has been a best-selling […]
Advertiser brands
VCCP spoofs sportswear clichés for Primark’s activewear range
Primark’s new campaign for its activewear collection has all the tropes of the big global sports brands – serious black […]
AdTech / Finance / Analysis
Brandtech Group appoints ex TBWA and Ogilvy ‘creative purist’ as CCO
Chris Garbutt, who spent five years as global CCO for TBWA Worldwide and eight years as CCO at Ogilvy Paris […]
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Editors Picks
MAA Ad of the Week: Fanta Halloween trailer from WPP Open X
We usually loftily ignore Halloween and other unwelcome Americanisms but it’s getting harder, just like that other unwelcome Americanism Donald...
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Things that make you go OOH…
Since its inception, Ocean’s annual Digital Creative Competition, now in its 17th year, has been a catalyst for creativity, challenging...
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Omar Oakes: Who cares about content?
Six uncomfortable truths from a panel that tried to answer that question. Today I’m publishing a new word: megacombo. I...
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George Parker: how the Mac materialized..
Following on from my last post about Xerox’s aversion to monkeys.. I offer this gem for your delectation and edification....
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