Latest IPA Bellwether Report has modest grounds for optimism
We may be drowning in data these days but how much of it is any use? Let’s hope the IPA’s...
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Latest news
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Joan wins UK Hollywood Bowl
The UK’s Hollywood Bowl has appointed Joan London as its new creative agency following a competitive three-month pitch. The agency...
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Sydney Sweeney’s clothes are off again for Novig’s new ‘No BS’ ad
Novig’s first campaign starring Sydney Sweeney stirred up a lot of controversy as social media got itself into a frenzy...
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Olivia Rhye • 20 Jan 2025 • 1
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Partner Content
Graham Fink and David Patton on UK creative and its role in Out of Home
Creative director and multimedia artist Graham Fink and D&AD CEO David Patton were first time judges at this year’s annual...
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Here’s why Comparing Betting Platforms has Become Essential for Sports Fans
Sports betting has become one of the fastest-growing industries in many parts of the world. Naturally, it has become increasingly...
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Feeling is believing: why immersive DOOH is a creative’s dream
By Melanie Blood, Head of Ocean Labs, Ocean Outdoor UK. You’ve probably noticed the market shift over the past few...
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Creators have a ball with Sky Sports’ Piccadilly Lights soccer showpiece
Sky Sports is extending its campaign celebrating this season’s live domestic football calendar, blending its landmark Piccadilly Lights 3D DeepScreen...
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News
Advertiser brands
Lidl wants an ad campaign to match its performance
German-owned discounter Lidl is arguably the UK’s current best-performing supermarket – so it’s no surprise that it’s reportedly reviewing its […]
Creative Agencies
George Parker: when dining was fine
As I look at most of the current advertising for restaurants and other so-called fine dining establishments we are subjected […]
AdTech / Finance / Analysis
Publicis growth story slows but still hits 5%
Even Publicis isn’t immune from from the Trump-originated economic storms breaking over ever-larger parts of the world. In Q3 2026 […]
News
Graham Fink and David Patton on UK creative and its role in Out of Home
Creative director and multimedia artist Graham Fink and D&AD CEO David Patton were first time judges at this year’s annual […]
Advertiser brands
McCann boss Turnbull confirmed as new head of WPP Creative
We noted recently that WPP had a big decision (maybe a number of them) to make with the departure of […]
Advertiser brands
Fosters’ revival splutters
Back in the day Fosters (an Aussie beer that Aussies used to mostly decry as phoney) enlivened the airwaves with […]
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Editors Picks
MAA Ad of the Week: Fanta Halloween trailer from WPP Open X
We usually loftily ignore Halloween and other unwelcome Americanisms but it’s getting harder, just like that other unwelcome Americanism Donald...
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Things that make you go OOH…
Since its inception, Ocean’s annual Digital Creative Competition, now in its 17th year, has been a catalyst for creativity, challenging...
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Omar Oakes: Who cares about content?
Six uncomfortable truths from a panel that tried to answer that question. Today I’m publishing a new word: megacombo. I...
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George Parker: how the Mac materialized..
Following on from my last post about Xerox’s aversion to monkeys.. I offer this gem for your delectation and edification....
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