More About Advertising The alternative voice of advertising, marketing and media

Peter Duffy,who moves from CEO of Just Eat to take up the same role at Moneysupermarket in September, is the new President of ISBA. At Just Eat, Duffy oversaw the £6bn combination of the business with Dutch company Takeaway.com, beating ...

The Guardian, love it or not, is an important pillar of British social and political life but, like its peers, is looking down a dark tunnel just now despite the (relative) success of its fund-raising. Times was when newspapers were ...

The UK’s Daily Mirror newspaper has survived a lot of things – even the noxious Robert Maxwell (whose shade still haunts us via the unlikely route of Buckingham Palace resident Prince Andrew and his pal Ghislaine) – but Covid-19 is ...

All sorts of activities may resume after lockdown (we hope) and it’s good to see Unilever’s Axe reverting to type in anticipation – besotted blokes. Axe has flip-flopped hither and thither since dispensing with the services of BBH. Recently we ...

Wieden+Kennedy’s ‘Built Ford Proud’ campaign is intended to bring back the swagger to the Ford brand (something it hasn’t had much of recently.) Pick-ups are Ford’s strength and the Mustang (not a pick-up obviously) its sexiest brand so W+K has ...

Nobody likes online paywalls very much but journalism isn’t free (to provide that is) and they are one way of supporting it. In the nearly ten years of More About Advertising we’ve been free throughout and intend to stay that ...

Sir Martin Sorrell (below) seems to have made a new brigade of enemies by branding PR as, inter alia, defined by “press releases,” (fair enough), “gin-soaked lunches” (didn’t have too many of those pre-lockdown) and “analogue” (has this man no ...

Durex calls itself a “sexual wellbeing” brand these days and it’s been trying hard to persuade us that Coronavirus is a n opportunity to reset our (sex) lives, fairly persuasively to date in a campaign from Havas. Not sure about ...

How many more ‘happy lockdown’ ads (many majoring on food) will we see? Depends where you are; in the US, which seems to have ever more Covid outbreaks, we might be seeing them for a while yet. Interesting that Coca-Cola, ...