1 day ago
WPP hires chief transformation officer from Estée Lauder
Estée Lauder’s SVP transformation, Anne-Isabelle Choueiri, has joined WPP as chief transformation officer. Based in New York, the French national…
1 day ago
Omnicom scores major post-merger win with $190m IBM global media
IBM has handed its $190m global media business to Omnicom after a pitch against Publicis and Dentsu. Incumbent WPP Media…
2 days ago
MAA Ad of the Week: Lucky Generals for Holland & Barrett
Lucky Generals, which seems to have placed its bet correctly when it chose to join Omnicom’s TBWA, is having quite…
2 days ago
Who is Apple’s Lil’ Finder Guy? And what is he for?
Apple seems to be intent on shedding its tech bro image in favour of a more Gen Z-friendly vibe, complete…
2 days ago
Sport wins over the robots in new campaign for Unibet
Robots, gambling companies and sport are a everywhere, whether we like it or not. Paris agency La Maison Créative Justement…
2 days ago
Why a donation to MAA in 2026 helps everyone
Another year over but trusty MAA is still registering more than 40,000 visits a month – from the obvious centres…
3 days ago
$2bn Publicis-Microsoft deal goes beyond media to cover ‘entire workflow’
Can anybody keep up with Publicis Groupe? CEO Arthur Sadoun seems to have a hotline to the big global accounts,…
3 days ago
Coca-Cola breaks out two very different flavours in new WPP campaigns
Two big campaigns came out of Coca-Cola on a single day, both on a Mexico theme. One marks the first…
