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Customer engagement agency Edit has won Shell’s Global Fleet Solutions CRM account after a four-way pitch. It’s a three year contract involving a team in London co-ordinating 24 international markets. Edit CEO Damian Coverdale says: “Going up against some big ...

Prior to performing at Adweek London S4 Capital’s Sir Martin Sorrell shared some thoughts with Ian King at Sky, here. It’s an instructive five minutes or so from a seemingly energised SMS. Among other things he says he wants to ...

The new campaign by MullenLowe for the British Heart Foundation (BHF) ‘Boy’ follows on from the ‘Beat Heartbreak Forever’ campaign launched last year. An enthusiastic young boy is shown joining the dots between hearts, blood flow and health issues faced ...

As House of Commons speaker John Bercow (below) throws a new spanner in Theresa May’s Brexit works – telling her she can’t bring back the same bill three times, which she should have known already – the UK’s TV stations ...

Apparently the original plan was to interview WPP CEO Mark Read on a psychiatrist’s couch, but his team, quite understandably, nuked the idea. The Advertising Week audience was promised it would find out what the “shoes off” Mark Read is ...

You never quite know what you’re going to get from Heimat for German D-I-Y retailer Hornbach but this one’s a winner (we think.) It’s the “real smell of spring,” captured and packaged for a grateful Japanese lady. Hope she’s Japanese ...

Ocean Outdoor is celebrating a successful first year since re-listing on the London stock market with billings growing by 13.7 per cent to nearly £88m, revenue up 15.2 per cent to £62.2m and gross profit growth of 13.8 per cent ...

All advertisers want people to feel good about their brand – and many are the communications embarrassments that ensue. If they can disrupt the competition so much the better. Burger King is rivalling McDonald’s in the proper coffee stakes with ...

Retirement is a comfy option for some but not, perhaps, if you’re a brand. WPP’s big research operation Kantar has announced it’s going to retire all its multifarious sub-brands – including some famous names like Kantar Millward Brown and Kantar ...