Peroni quits McCann for Havas
Havas has beaten off adam&eveTBWA and Leo for one of the world’s best-known beer brands, Asahi’s Peroni Nastro Azzurro. McCann...
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Serviceplan shows old ad ways can still hack it – even for Uber
The best ads highlight the human element in all of us, even even if it’s Gregor Fisher’s famous combover for...
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Three makes surprise return via Wonderhood
When Vodafone tookk over Three we thought: that’s that, more dire red-splashed ads. Three, readers may recall, had more than...
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Olivia Rhye • 20 Jan 2025 • 1
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Partner Content
DOOH: the big world antidote to small world thinking
By Nick Shaw Ocean Outdoor UK CEO. In their latest IPA report, Go Big or Go Home 2026, authors Les...
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Cracking the creativity code: how to win at The Art of Outdoor®
By Marie Le Hur, marketing director of Ocean Outdoor UK. There’s something quite intoxicating about seeing your work in the...
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Ocean Outdoor opens 2026 Digital Creative Competition for entries across Europe
One agency will win the European Grand Prix. Entries for Ocean Outdoor’s annual Digital Creative Competition are now open in...
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Ocean Outdoor: the momentous momentum of Manchester
By Katherine Kershaw, Ocean Outdoor Group Head. The news that Greater Manchester’s economy has surpassed £100bn for the first time...
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Advertiser brands
Now new biz machine VCCP wins Sekonda
Most of the ad world may be taking a break from the business (if not the blinding heat) but some […]
Advertiser brands
MAA Ad of the week: Coca-Cola from WPP Open X
Coca-Cola is, or should be, the gold standard for advertising although every so often it slips of its perch. Its […]
News
Estée Lauder wants to spark Gen Z joy with launch of Glimmers
Glimmers, Estée Lauder’s first major women’s fragrance launch in a decade, is banking on Gen Z and younger millennials (who […]
News
Flipkart marks India’s independence day by sticking it to the Raj
India’s equivalent of Amazon, Flipkart, is showing its sense of humour for the annual celebration of independence from the Brits, […]
AdTech / Finance / Analysis
Old school Martin Agency wins Subway
Good to see that The Martin Agency has survived the corporate bloodletting at Omnicom. Now Richmond’s finest has triumphed in […]
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Do McDonald’s and romance really go hand in hand?
Brands seem to focus more and more on creating “moments”, which basically means ideas that don’t cost much but have […]
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Things that make you go OOH…
Since its inception, Ocean’s annual Digital Creative Competition, now in its 17th year, has been a catalyst for creativity, challenging...
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Omar Oakes: Who cares about content?
Six uncomfortable truths from a panel that tried to answer that question. Today I’m publishing a new word: megacombo. I...
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George Parker: how the Mac materialized..
Following on from my last post about Xerox’s aversion to monkeys.. I offer this gem for your delectation and edification....
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George Parker: the 10.72 Coruscate Lying Secrets of Insanely Artisanal Advertising!
One of the things I learned very early on in my somewhat checkered career was that bullshit works, and outrageous...
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