Does Shaun hit the right note for Lidl?
There’ve been some good Christmas ads so far this year but then again…. Lidl is an excellent supermarket in the...
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Finger Lickin’ Doom: Mother puts Marvel’s Avengers on KFC global menu
“Dunesday” is fast approaching and it can’t come quickly enough for marketers. It’s the day when two blockbuster movies –...
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Scott Thomas sprinkles star appeal on John Lewis
The latest AA/WARC forecast was for a bumper ad Christmas as the battered old UK looks a little more sprightly...
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Olivia Rhye • 20 Jan 2025 • 1
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Partner Content
Graham Fink and David Patton on UK creative and its role in Out of Home
Creative director and multimedia artist Graham Fink and D&AD CEO David Patton were first time judges at this year’s annual...
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Here’s why Comparing Betting Platforms has Become Essential for Sports Fans
Sports betting has become one of the fastest-growing industries in many parts of the world. Naturally, it has become increasingly...
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Feeling is believing: why immersive DOOH is a creative’s dream
By Melanie Blood, Head of Ocean Labs, Ocean Outdoor UK. You’ve probably noticed the market shift over the past few...
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Creators have a ball with Sky Sports’ Piccadilly Lights soccer showpiece
Sky Sports is extending its campaign celebrating this season’s live domestic football calendar, blending its landmark Piccadilly Lights 3D DeepScreen...
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News
Advertiser brands
Levi’s returns to claymation in new Blink revival
There’s a lot to like about Levi’s Christmas effort, a tribute to a 1995 ad that was, it says, the […]
News
W+K creative luminary Tony Davidson bets on new creative tech company
Tony Davidson spent 20 years as executive creative director at Wieden + Kennedy London, powering what is still the agency’s […]
Advertiser brands
Ocean Outdoor introduces Birmingham’s biggest Out of Home banner
Nintendo is the Lancaster Circus launch partner. The Lancaster Circus Banners are the latest addition to Ocean Outdoor UK’s premium […]
Media / PR agencies
Lidl media goes to Omnicom and Havas
Lidl has split its S1bn European media account, with Omnicom gaining the lion’s share ($780m including the UK) with Havas […]
News
Christmas at Tesco: long on mileage and talent, but short on magic
Tesco has gone back to the big, storytelling Christmas commercial after trying out smaller, grittier vignettes last year. Not that […]
Advertiser brands
Sainsbury’s sets the bar for early Christmas ads
Delivery wars seem to be engaging UK supermarkets this years. We’ve just had Tesco with its favoured gritty reality, now […]
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Editors Picks
MAA Ad of the Week: Fanta Halloween trailer from WPP Open X
We usually loftily ignore Halloween and other unwelcome Americanisms but it’s getting harder, just like that other unwelcome Americanism Donald...
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Things that make you go OOH…
Since its inception, Ocean’s annual Digital Creative Competition, now in its 17th year, has been a catalyst for creativity, challenging...
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Omar Oakes: Who cares about content?
Six uncomfortable truths from a panel that tried to answer that question. Today I’m publishing a new word: megacombo. I...
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George Parker: how the Mac materialized..
Following on from my last post about Xerox’s aversion to monkeys.. I offer this gem for your delectation and edification....
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