11 hours ago
It’s to be WPP Creative at last – although brands remain
WPP is finally biting the bullet and bringing its three main creative agency brands under one banner – WPP Creative.…
11 hours ago
Sabrina’s Pringles man lacks staying power
Was there a big budget at the Super Bowl that didn’t require a celeb? (Yes, Anthropic but there weren’t many.)…
13 hours ago
Super Bowl: how many celebs would you like?
With AI you can do pretty much anything, including reimagining a comedy from 1995 with the appropriate actors. Which is…
20 hours ago
MAA Ad of the Week: Anthropic from Mother
It’s a long time since an ad campaign caused as much of a stink as this: Mother’s rather understated Super…
3 days ago
Essity win shows AMV BBDO on the move
Is AMV BBDO in the UK starting to motor at last? The Omnicom shop was the UK’s biggest agency by…
4 days ago
Why a donation to MAA in 2026 helps everyone
Another year over but trusty MAA is still registering more than 40,000 visits a month – from the obvious centres…
4 days ago
Watch out, there’s an AI ad about – Mother’s Super Bowl warning from Anthropic
Ads are coming to AI, Lord help us, but Anthropic’s first Super Bowl campaign for its Claude contender assures us…
5 days ago
Run Deep picks creative director
Sports and enteryainment agency Run Deep, which numbers Anthropic among its clients, has hired Will Brookwell (below) from AMV BBDO…
