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How many times should you expect someone to watch a commercial, to get the point over? Here’s Apple’s Christmas effort from TBWA’s Media Arts Lab – ‘Share Your Gifts’ – plugging (I think) Macbooks – pretty expensive Christmas prezzie. Then ...

Author Michael Fehr has been 95 per cent blind since birth – so has never driven – but here he is driving a new BMW 8 Series Coupé at speeds of up to 180 kmh on a test track in ...

Who’d be an ad executive these days? Your clients don’t like you (even the ones who think you’re OK think you’re charging to much), you’re accused of sexism and harassment on a regular basis and if you’re a really unlucky ...

Holding company MDC Partners may be in a permanent state of seeming crisis but Anomaly, the agency founded by the UK’s Carl johnson, seems to sail serenely on, oblivious to the burning timbers and falling masonry. Now CEO Johnson is ...

For most of this decade, the interest around Christmas ads has centred on John Lewis and whether any of its retail rivals can match it. 2018 looked like it was going to be more of the same. Then came Rang-Tan. ...

If you’re a keen tweeter named John Lewis you may be enveloped in the tweet storm that follows each John Lewis Christmas ad. Even if you live in Blacksburg, Virginia. This John Lewis enters the department store tweet fray so ...

Experiential is supposed to be where it’s at these days – well one of the places anyway – but you have to be there, don’t you? But London’s embattled commuters can undoubtedly do with some diversion as they battle an ...

WPP may have imposed a hiring freeze but it doesn’t seem to have affected Grey New York. The WPP-owned agency has hired four new ECDs (executive creative directors) in a rather startling reversal of industry trends. The four are Jeff ...

Media agency Zenith has just published its latest Advertising Expenditure Forecast and, to no-one’s great surprise, it underlines the phenomenal growth of programmatic media buying. It predicts that 65 per cent of global digital media buying will be programmatic in ...