Marketing’s new purpose: enshittification
It’s not been a great year on this increasingly embattled planet and there’s a nasty new word for a nasty...
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Which? goes into battle against the massed ranks of fakers
Trying to find out about anything is increasingly hard in today’s online world, bedevilled by the rapid integration of generative...
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Chat GPT Voice gives grandpas the gift of the gab with ‘Get stuff done’
There’s a loneliness epidemic, we are told, as too many people live their lives online. So this latest campaign for...
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Olivia Rhye • 20 Jan 2025 • 1
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Partner Content
Graham Fink and David Patton on UK creative and its role in Out of Home
Creative director and multimedia artist Graham Fink and D&AD CEO David Patton were first time judges at this year’s annual...
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Here’s why Comparing Betting Platforms has Become Essential for Sports Fans
Sports betting has become one of the fastest-growing industries in many parts of the world. Naturally, it has become increasingly...
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Feeling is believing: why immersive DOOH is a creative’s dream
By Melanie Blood, Head of Ocean Labs, Ocean Outdoor UK. You’ve probably noticed the market shift over the past few...
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Creators have a ball with Sky Sports’ Piccadilly Lights soccer showpiece
Sky Sports is extending its campaign celebrating this season’s live domestic football calendar, blending its landmark Piccadilly Lights 3D DeepScreen...
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News
Advertiser brands
Liquid Death’s ‘first time’ tips
Maybe it’s the Sydney Sweeney effect, nothing like sex for grabbing attention in an overstuffed media marketplace. Liquid Death is […]
Creative Agencies
MAA Ad of the Week: Just Eat from VCCP
VCCP is in a rich vein of form at the monent, somehow finding the resources to service all the new […]
Advertiser brands
New president Leonard introduces expanded D&AD
Uncommon Creative Studio co-founder Nils Leonard (left) is the new president of UK-based creative champion D&AD. Leonard succeeds Lisa Smith […]
Advertiser brands
Debenhams takes the Waitrose route with a four minute Christmas romance
Well, it worked big time for Waitrose’s Perfect Gift last year, so it’s no surprise that Debenhams has followed suit […]
Media / PR agencies
Is the spate of senior hires having the right effect?
WPP has very recently promoted media boss Adam Gerhart to global chief client officer and appointed Veriça Djurdjevic (ex-Channel 4 […]
News
Stagwell’s Townsend is new MSQ CEO
UK marcoms challenger MSQ has hired James Townsend, former CEO of Stagwell EMEA and head of its Brand Performance network, […]
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Editors Picks
MAA Ad of the Week: Fanta Halloween trailer from WPP Open X
We usually loftily ignore Halloween and other unwelcome Americanisms but it’s getting harder, just like that other unwelcome Americanism Donald...
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Things that make you go OOH…
Since its inception, Ocean’s annual Digital Creative Competition, now in its 17th year, has been a catalyst for creativity, challenging...
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Omar Oakes: Who cares about content?
Six uncomfortable truths from a panel that tried to answer that question. Today I’m publishing a new word: megacombo. I...
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George Parker: how the Mac materialized..
Following on from my last post about Xerox’s aversion to monkeys.. I offer this gem for your delectation and edification....
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