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Premier Inn has obviously had a hard time of it in the pandemic but now it’s back with Leo Burnett’s debut – ‘from booking to bed – rest easy.’ With Lenny Henry, who figured in most Premier Inn campaigns in ...

Much debate recently about the seemingly lost art of copywriting even as agency after agency bangs on about ‘storytelling,’ which is usually best effected with a script. Such skills do exist though – although in Britain you need to cross ...

Specialist M&A advisory firm Ciesco, which operates in the tech, digital, media and marketing sectors, reports 472 transactions in Q1 2021, a 36 per cent increase year-on-year from Q1 2020, a strong, pre-covid quarter, when 346 deals were recorded and ...

Publicis CEO Arthur Sadoun (below) says there is “no truth” in reports that it is discussing a merger with Vivendi (or anyone else presumably.) He told MediaPost that the only thing Publicis and Vivendi-owned Havas have in common is that ...

Uncommon’s campaign for Habito has been running for nearly two and a half years, and the distinctive visuals now make it instantly recognisable. The message of this ad is instantly understandable, too, which hasn’t always been the case: Habito’s fixed-for-life ...

First, many thanks to the many readers who have supported MAA over the past year or so via your contributions. Second, many apologies to those of you have tried to recently and been unable to as our PayPal account was ...

Publicis Groupe continued its return to growth in Q1 2021 at 2.8% across the board, driven by strong performances in the US from data businesses Sapient (up 11.2% there) and Epsilon (+4.7%.) The US in total was up for the ...

Something is stirring at Havas in London, to general surprise it’s up against French rival Publicis for the substantial, if tricky, Asda account – recently departed from AMV BBDO. It’s also grouped some of Havas Media Group’s offerings into Havas ...

Innovation units are agencies’ latest way to guard against the consultancies who are encroaching on their territory, and Anomaly is joining the likes of Mother’s Other and Engine’s Growth Studio by launching a “transformation practice” in Europe. Lachlan Williams, who ...