More About Advertising The alternative voice of advertising, marketing and media

Apparently the original plan was to interview WPP CEO Mark Read on a psychiatrist’s couch, but his team, quite understandably, nuked the idea. The Advertising Week audience was promised it would find out what the “shoes off” Mark Read is ...

Retirement is a comfy option for some but not, perhaps, if you’re a brand. WPP’s big research operation Kantar has announced it’s going to retire all its multifarious sub-brands – including some famous names like Kantar Millward Brown and Kantar ...

This is a rare thing – an ad that really makes you stop and stare. Although with BBH and Audi, the chances are better than most. “Two cars perform a synchronized swimming routine” is the kind of creative idea that ...

Jungle Creations, which owns and operates a number of social media brands internationally, is revamping its in-house ad agency Treehouse as The Wild under the leadership of Dylan Davenport (below), formerly a managing partner at adam&eveDDB. It says The Wild ...

Sir Martin Sorrell’s S4 Capital has released its first full year results, for 2018, which appear to show the new entity is motoring nicely. S4 includes Dutch (now international) production company MediaMonks, acquired in July last year, and programmatic media ...

The ad industry is preparing to fight back against the threat of stricter controls on junk food advertising, as the government announces a public consultation on whether there should be a watershed for TV and online ads featuring foods high ...

It’s the rich wot gets the pleasure, it’s the poor…or, perhaps, having your cake and eating it. The latter was Boris Johnson about the Brexit negotiations (he wasn’t right about that either) but it could have been departed WPP founder ...

Following the appointment of a new marketing director, and the recent purchase of two well-known brands — Tyrrells and Popchips — KP Foods is tidying up its agency arrangements. To start with, Engine has won KP Snack’s Hula Hoops and ...

I asked a senior marketer the other day which company she’d worked at was the best and she said, unhesitatingly, Mars. Why? Lots of things but its family ownership and consequent freedom from quarterly stock market reporting was tops. And ...