Publicis Pepsico deal opens Coke for Omnicom and WPP
Coca-Cola has chosen Omnicom to handle its giant North America media account while WPP, which handled North America before the...
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Mother’s brood gets bigger with eight new arrivals
At a time of year when many agency staff are more likely to be bracing themselves for redundancy, Mother has...
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Talent agencies are making big claims on the advertising ecosystem
As celebrities and influencers become brands’ communication mechanism of choice, the big talent agencies are making ambitious inroads into marketing...
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Olivia Rhye • 20 Jan 2025 • 1
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Partner Content
Graham Fink and David Patton on UK creative and its role in Out of Home
Creative director and multimedia artist Graham Fink and D&AD CEO David Patton were first time judges at this year’s annual...
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Here’s why Comparing Betting Platforms has Become Essential for Sports Fans
Sports betting has become one of the fastest-growing industries in many parts of the world. Naturally, it has become increasingly...
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Feeling is believing: why immersive DOOH is a creative’s dream
By Melanie Blood, Head of Ocean Labs, Ocean Outdoor UK. You’ve probably noticed the market shift over the past few...
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Creators have a ball with Sky Sports’ Piccadilly Lights soccer showpiece
Sky Sports is extending its campaign celebrating this season’s live domestic football calendar, blending its landmark Piccadilly Lights 3D DeepScreen...
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News
Advertiser brands
VCCP’s strike rate for Barclays continues with confident investment ad
Barclays is on a mission to get a bigger share of customers’ money and has charged VCCP with persuading people […]
Advertiser brands
Does your cat love you? Sheba provides a passion guarantee for pet owners
Innovations in pet nutrition are getting ever more extreme as people obsess over humanising their animals. There are meat substitutes […]
Advertiser brands
Marketing’s new purpose: enshittification
It’s not been a great year on this increasingly embattled planet and there’s a nasty new word for a nasty […]
Technology
Chat GPT Voice gives grandpas the gift of the gab with ‘Get stuff done’
There’s a loneliness epidemic, we are told, as too many people live their lives online. So this latest campaign for […]
Advertiser brands
Liquid Death’s ‘first time’ tips
Maybe it’s the Sydney Sweeney effect, nothing like sex for grabbing attention in an overstuffed media marketplace. Liquid Death is […]
Advertiser brands
Which? goes into battle against the massed ranks of fakers
Trying to find out about anything is increasingly hard in today’s online world, bedevilled by the rapid integration of generative […]
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Editors Picks
MAA Ad of the Week: Fanta Halloween trailer from WPP Open X
We usually loftily ignore Halloween and other unwelcome Americanisms but it’s getting harder, just like that other unwelcome Americanism Donald...
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Things that make you go OOH…
Since its inception, Ocean’s annual Digital Creative Competition, now in its 17th year, has been a catalyst for creativity, challenging...
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Omar Oakes: Who cares about content?
Six uncomfortable truths from a panel that tried to answer that question. Today I’m publishing a new word: megacombo. I...
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George Parker: how the Mac materialized..
Following on from my last post about Xerox’s aversion to monkeys.. I offer this gem for your delectation and edification....
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