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It’s the Super Bowl soon, maybe a somewhat reduced one in ad terms although enough biggies will surely pile in. This is a classic for McDonald’s from Leo Burnett in 1993. Apparently the brief was simply to use Michael Jordan ...

MullenLowe Profero has added Bahlsen biscuits’ website and global social agency business to the creative account already handled by MullenLowe. Profero won a pitch against Wunderman Thompson and Adoratorio. The agency is tasked with redesigning the brand’s first global website ...

Kamala Harris made triple history this week as the first female, first black and first south Asian American to hold the office of US Vice President. Ogilvy has captured the moment through the eyes of girls and young women in ...

Cannes Lions has lined up a remote judging system and named its jury presidents for summer 2021. Two UK creative chiefs are among the presidents: adam&eveDDB CCO Rick Brim will oversee the Film Lions, and Havas UK CCO Vicki Maguire ...

In the latest Media and Marketing podcast John Reynolds discusses the upside and downside of pitching on Zoom – the reality for most in pandemic-ridden 2020 and into 2021 – with Angus Crowther from intermediary Alchemists and Total Media COO ...

Lots of creative accounts move when a new client comes in. A review is nearly always on the cards even if the business sometimes stays where it was. But the ad world seems awash with big agency reviews at the ...

The last quarter of 2020 was another disaster for marketers, agencies and media owners but they’re cautiously optimistic as they head into 2021, with a Brexit trade deal cobbled together and vaccines in the UK fuelling hopes that this current ...

Super Bowl advertising has, like everything in the US, been overshadowed by coronavirus and Donald Trump. Many regular brands, including Coca-Cola, Pepsi, Hyundai, and Little Caesars, are steering clear of the game this year, while others have been waiting until ...

Innocean, which handles Kia and Hyundai plus some other bits and pieces, claims to be the fastest-growing creative agency network in the world (if it really is growing it might be the only one just now.) Here’s Innocean Australia’s latest ...