2 days ago

    Does Lucozade’s new ‘energy’ pitch fall a little flat?

    In the dim-and-distant wasn’t Lucozade supposed to have some medicinal properties? Now it’s owned by Suntory and positioned firmly in…
    2 days ago

    MAA Ad of the Week: Canal+ from BETC Paris

    The big ad holding group creative agencies are still struggling to hold their heads above water. M&C Saatchi (admittedly not…
    2 days ago

    Cotswold Company goes full service at the7stars

    The&stars has won media and creative for upscale homeware retailer The Cotswold Company, not the biggest account in the market…
    2 days ago

    Publicis Groupe charts steady course into 2024 with 5.3% growth

    Publicis Groupe is sailing on into 2024 much as it navigate4d 2023, with (probably) industry-leading organic growth of 5.3%, spread…
    2 days ago

    Why 2024 is a good opportunity to support MAA

    There are many good causes in the world far more deserving than us but donations from readers are an important…
    3 days ago

    McCann UK creative leaders jump ship for M&C Saatchi

    McCann UK’s long-serving CCOs Rob Doubal (left) and Laurence Thomson have quit to join M&C Saatchi as global joint CCOs.…
    3 days ago

    Mother drags up in Berlin and is ‘Never still’ in Shanghai

    In the construction industry, the bias is barely even unconscious: it’s a place where men are men, and they earn…
    4 days ago

    AI experiment exposes sexism in football for Lay’s

    In Brazil, AlmapBBDO and PepsiCo’s Lay’s used AI to make sports journalist Elaine Trevisan sound like a man when she…
    Back to top button