Sainsbury’s sets the bar for early Christmas ads
Delivery wars seem to be engaging UK supermarkets this years. We’ve just had Tesco with its favoured gritty reality, now...
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Lidl media goes to Omnicom and Havas
Lidl has split its S1bn European media account, with Omnicom gaining the lion’s share ($780m including the UK) with Havas...
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Christmas at Tesco: long on mileage and talent, but short on magic
Tesco has gone back to the big, storytelling Christmas commercial after trying out smaller, grittier vignettes last year. Not that...
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Olivia Rhye • 20 Jan 2025 • 1
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Partner Content
Graham Fink and David Patton on UK creative and its role in Out of Home
Creative director and multimedia artist Graham Fink and D&AD CEO David Patton were first time judges at this year’s annual...
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Here’s why Comparing Betting Platforms has Become Essential for Sports Fans
Sports betting has become one of the fastest-growing industries in many parts of the world. Naturally, it has become increasingly...
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Feeling is believing: why immersive DOOH is a creative’s dream
By Melanie Blood, Head of Ocean Labs, Ocean Outdoor UK. You’ve probably noticed the market shift over the past few...
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Creators have a ball with Sky Sports’ Piccadilly Lights soccer showpiece
Sky Sports is extending its campaign celebrating this season’s live domestic football calendar, blending its landmark Piccadilly Lights 3D DeepScreen...
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News
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Smear and loathing: could US politics free-for-all come to UK election ads?
Who needs Russian bots to corrupt an election? The Americans seem to be doing a good job all on their […]
News
Oxford Street joins the crowd in the hope of attracting the hordes
Retailers are thinking about more than just the big Christmas TV ads that are going to start landing in droves […]
Creative Agencies
WPP’s Rose bites back at Publicis
Is a scrap brewing between WPP’s Cindy Rose (below) and master-of-all-he surveys Arthur Sadoun at Publicis? Sadoun has made much […]
Advertiser brands
WPP’s bets around managed decline are, so far, paying off
WPP CEO Cindy Rose has shown that she’s pretty good at forecasting and managing decline. The UK-based holding company reporting […]
Advertiser brands
RNIB appoints VCCP with brief to ‘break down societal barriers’
VCCP’s challenger offshoot VCCP Blue has won a pitch for the Royal National Institute of Blind People. The plan is […]
Advertiser brands
MAA Ad of the Week: Columbia Sportswear from adam&eve/TBWA
Adam&eve is a much-changed agency from its high period when it was everyone’s agency of the decade (including Cannes) with […]
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Editors Picks
MAA Ad of the Week: Fanta Halloween trailer from WPP Open X
We usually loftily ignore Halloween and other unwelcome Americanisms but it’s getting harder, just like that other unwelcome Americanism Donald...
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Things that make you go OOH…
Since its inception, Ocean’s annual Digital Creative Competition, now in its 17th year, has been a catalyst for creativity, challenging...
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Omar Oakes: Who cares about content?
Six uncomfortable truths from a panel that tried to answer that question. Today I’m publishing a new word: megacombo. I...
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George Parker: how the Mac materialized..
Following on from my last post about Xerox’s aversion to monkeys.. I offer this gem for your delectation and edification....
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