More About Advertising The alternative voice of advertising, marketing and media

Are women to be the salvation of the flagging US beer market? MillerCoors evidently thinks so. Recently we had a young lady winding down with a Coors Light courtesy of Leo Burnett and now it’s DDB Chicago’s turn for craft ...

When you’ve produced the world’s most famous truck ad – maybe the world’s only famous truck ad – as Forsman & Bodenfors did five or so years ago for Volvo with Jean-Claude Van Damme, it’s hard to top. But F&B ...

I’m really looking forward to my year as President of the 2019 Sharks festival (September 18-21).. It’s funny to think that just over a year ago, my relationship with advertising awards was so very different, I’d genuinely fallen out of ...

More Oreos, this time from Elvis featuring singer Lewis Capaldi – following hard on the heels of Ed Sheeran for Heinz ketchup. Part of a ‘Stay Playful’ campaign, with Capaldi offering for auction Oreos he’s twisted, licked and dunked (why ...

Global snack behemoth Mondelez has concluded a lengthy review by consolidating its global creative account with WPP and Publicis, Adweek tells us. Well it kind of has except Interpublic’s The Martin Agency continues on Oreo globally (a pretty big brand ...

Customer engagement agency TMW Unlimited has won Travelzoo’s UK CRM account following a competitive pitch. Travelzoo, a kind of club for travellers, has more than five million members in the UK and 25 offices worldwide. Travelzoo publishes offers from more ...

Publicis Groupe has acquired yet another agency, US based and female-led Rauxa, described as a full service marketing agency. In this case that seems to mean direct marketing or maybe CRM. Unusually it will sit within Publicis Media. Publicis CEO ...

There’s quite a battle going on between in-house broadcaster creative departments as their masters grapple with a changing TV world where subscription-based streaming is challenging more conventional forms of funding (advertising or, in the case of the BBC, you and ...

It is never uplifting news to lose a major client and in M&C Saatchi’s case the NatWest loss cannot be helpful. They need to win a few decent names plus get some decent creative work out there in the public ...