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French-owned Artefact is one of the more interesting new agency/consultancy players in the UK (publicly-listed Artefact claims to be Europe’s largest independent “data-driven marketing group”) and it’s added to its UK team with the appointment of Sarah De Martin from ...

It’s a strange choice to pick a night club to set an ad for a good night’s sleep but this is IKEA and it knows its onions when it comes to advertising. And what joy for agency Mother to enlist ...

New figures from Results International show that the number of marcoms deals completed in 2018 grew to 882, a four per cent increase on 2017. The number of deals hit a two year high in Q3 2018, only to increase ...

Marketing budgets in the UK have stopped rising for the first time in six years according to the IPA’s latest quarterly Bellwether report, to nobody’s great surprise. It would be astonishing if they were rising given the uncertainty over Brexit ...

The Truth Project is part of the UK’s Independent Inquiry into Child Sexual Abuse and it wants victims and others to come forward with their accounts. Not an easy task and one which probably wouldn’t have been assisted by a ...

As British PM Theresa May waits to hear the verdict of Parliament on her proposed Brexit deal (they won’t like it) various forecasts are emerging about the likely fate of advertising in the event of various outcomes: no deal with ...

Williams Lea Tag (WLT) has bought Popcorn Global which it describes as an “end-to-end shopper marketing activation partner” offering point of sale and prototyping capabilities. Popcorn Global is based in Melbourne and also operates in Asia, North America and Europe. ...

A disposable razor was never really going to be “the best a man can get.” Life has a lot more to offer than that, whatever your breed of masculinity. But the tagline, which is 30 years old, has become one ...

AMV BBDO has done a good job with Hiscox Insurance which it signed up when it lost the Aviva account to Omnicom sibling adam&eveDDB. At first it didn’t seem that much of a swap but it’s brought the best out ...