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The Tan Hill Inn is Britain’s highest pub, and the location for adam&eveDDB’s 2017 “Snowed In” Christmas spot, in which villagers gather for a drink at the 17th century inn and find themselves trapped by the weather into putting on ...

Honda’s “Power of Dreams” line has had many iterations, and the latest — a pan European effort from VCCP — aims to move away from product-focused marketing and build a connection with consumers. The strategy is sound, and the result ...

Can you have a sustainable Christmas? You don’t have much choice if you have an infant following you around upbraiding you for your bad habits. Vienna-based financial services Erste Group usually racks up the views with its Christmas efforts and ...

Vodafone’s a funny old company: enormous, obviously, but one that’s mostly seemed to struggle with its advertising. Emotion and Vodafone seem strangers, even though it devoted much time and money to a series of such tales starring Martin Freeman a ...

There must be money in potatoes: Albert Bartlett is all over the airwaves in the UK with ‘Make It Extraordinary,’ enlisting a troupe of acrobats in the cause of the not-so-humble spud. Back in 2014 the brand made headlines when ...

Yum Brands’ Taco Bell, a massive quick service restaurant brand in the US, has appointed TheOr as its first UK agency in a pitch managed by the AAR. Deutsch handles its global business. TheOr, formerly Other, is Mother’s second UK ...

We are definitely reaching saturation point with the Christmas ads, but it’s a testament to the power of Apple’s advertising heritage that we will always find time to watch a full three minutes of its latest oeuvre. This one lives ...

The&Partnership has won Ineos Hygiene, a new business set up by the chemicals giant to produce handwash in the pandemic, initially for healthcare workes. Now it’s become Ineos’ first consumer-facing brand. Ineos COO George Ratcliffe says: “We’re delighted to have ...

Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in ...