Omar Oakes: Strategy was never in short supply. Courage was
A new WFA report says strategic thinking is advertising’s biggest talent gap. That’s always been true, but now AI is...
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George Parker: when Dell was the direct original
My last two MAA columns have stressed the effectiveness of well written, informative and intelligent copy that encourages readers to...
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Greater Anglia pulls into Pablo
Greater Anglia, the rail operator for the East of England, has moved its creative account to independent agency Pablo, with...
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Olivia Rhye • 20 Jan 2025 • 1
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Partner Content
Feeling is believing: why immersive DOOH is a creative’s dream
By Melanie Blood, Head of Ocean Labs, Ocean Outdoor UK. You’ve probably noticed the market shift over the past few...
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Creators have a ball with Sky Sports’ Piccadilly Lights soccer showpiece
Sky Sports is extending its campaign celebrating this season’s live domestic football calendar, blending its landmark Piccadilly Lights 3D DeepScreen...
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DOOH: the big world antidote to small world thinking
By Nick Shaw Ocean Outdoor UK CEO. In their latest IPA report, Go Big or Go Home 2026, authors Les...
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Cracking the creativity code: how to win at The Art of Outdoor®
By Marie Le Hur, marketing director of Ocean Outdoor UK. There’s something quite intoxicating about seeing your work in the...
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Advertiser brands
WPP launches flagship London production hub
WPP has opened Devon’s Point, a new, flagship production facility in East London, further proof it’s planning a one-stop ad shop. […]
Advertiser brands
Orange heads into space
Orange is heading into Elon Musk territory – with a lively female astronaut – courtesy of Publicis Conseil and directors […]
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FlixBus appoints Mother Berlin as lead global creative agency
Fast-growing coach operator FlixBus, which was founded in Munich in 2011, has appointed Mother to handle brand communications worldwide starting […]
Advertiser brands
Macmillan returns creative duties to VCCP after split with AMV
As many as ten agencies pitched for Macmillan Cancer Support’s creative account after the business split with AMV earlier this […]
Advertiser brands
For all wheelkind: Halfords rolls into new lanes
We don’t tend to see so much straight advertising from Dentsu Creative these days, but here they are with a […]
Advertiser brands
Feeling is believing: why immersive DOOH is a creative’s dream
By Melanie Blood, Head of Ocean Labs, Ocean Outdoor UK. You’ve probably noticed the market shift over the past few […]
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Editors Picks
MAA Ad of the Week: Fanta Halloween trailer from WPP Open X
We usually loftily ignore Halloween and other unwelcome Americanisms but it’s getting harder, just like that other unwelcome Americanism Donald...
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Things that make you go OOH…
Since its inception, Ocean’s annual Digital Creative Competition, now in its 17th year, has been a catalyst for creativity, challenging...
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Omar Oakes: Who cares about content?
Six uncomfortable truths from a panel that tried to answer that question. Today I’m publishing a new word: megacombo. I...
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George Parker: how the Mac materialized..
Following on from my last post about Xerox’s aversion to monkeys.. I offer this gem for your delectation and edification....
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