Fashion brands love to be provocative, and perhaps Burberry has had enough of creating beautiful, award-winning ads like last year’s “Open spaces” which everyone agreed was stunning, including the Cannes Lions judges. For Valentine’s Day, the British fashion brand is ...
Read More »MAA Ad of the Week: Cartier from Publicis Luxe
We keep reading that the rich are getting richer while the rest of us, um, are not. France’s LVMH is now Europe’s biggest company by value it seems. Swiss rival Richemont owns Cartier and it’s promoting its ‘Tank’ watch (north ...
Read More »EssenceMediacom lands Flutter’s £130m gambling drive
Flutter Entertainment is the innocuous-sounding owner of many of the UK’s biggest gambling brands and a growing force in other markets like the US. In the UK its brands spend a reported £130m on media, making it one of the ...
Read More »Why it’s a good time to support a free MAA
The ad business, like most people who aren’t fortunate enough to produce raw energy or weapons, is facing a more than testing 2023. The media is no exception and, just like our bigger rivals, MAA has to chart its way ...
Read More »Ogilvy Netherlands leads AkzoNobel Europe win
Ogilvy seems to have well and truly rediscovered its new business mojo and now it’s won AkzoNobel, whose brands include Dulux and Sikkens, across multiple EMEA markets. Ogilvy won the pitch, managed by Booster Consulting, with an integrated team spanning ...
Read More »Ocean teams with Branded Cities to offer iconic transatlantic DOOH package
Leading Out of Home digital media partners Ocean Outdoor and Branded Cities are launching launched a super premium network, The United, which brings together four premier digital advertising screens in the top three locations in the UK and the US. ...
Read More »AA/WARC: UK adspend still growing but lags inflation
The latest quarterly data from the Advertising Association/WARC Expenditure Report show UK advertising spend rose by 4.3% to £8.5bn between July and September 2022, the ninth consecutive quarter of post-covid growth. The UK ad market is forecast to grow by ...
Read More »Bring back Cool Britannia – minus Oasis – says Labour’s Lucy Powell at Lead 2023
Lucy Powell, shadow secretary of state for the Department of Digital, Culture, Media and Sport, got a laugh at Lead 2023 when she started by apologising to the audience that they had to start the day by listening to two ...
Read More »Great Pitch Company expands into Italy
Pitching remains the driver for creative agencies and The Great Pitch company, which claims to convert live pitches into wins, is expanding into Italy with Louise Jackson who has spend 22 years at this particular coalface with OMD, M&C Saatchi ...
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