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By Jane Austin in Cannes Cannes Lions is the ultimate microcosm of the ad industry, unwittingly exposing its warts as much as its more admirable qualities. If you wanted to learn about what it’s like to work in adland, this ...

The UK airwaves are awash with a new campaign from American Express, indeed a whole new “brand platform.” Viz ‘Powerful Backing: Don’t Live Life Without it.’ We used to be told not to leave home without it, of course. Amex ...

Top Tips for Cannes I was going to start by trying to be witty and saying how this year, I have never seen less advertising – especially the sort of Lion-winning stuff normal people never get to see anyway. I ...

By Jane Austin in Cannes Were there any deliberate parallels that were being drawn between Michael Wolff’s description of the ascent of US president Donald Trump and the demise of advertising’s own Sun King Sir Martin Sorrell in the Cannes ...

Here’s rear admiral Mark Read of WPP, in a suitably nautical setting at the Cannes Lions, telling Campaign – what exactly? That WPP doesn’t need to be smaller but needs to be “easier to navigate” and more “client-centric.” Which is, ...

Just as significant as the start of Cannes Lions week is the recent news that not-universally-popular owner Ascential has bought UK-based data firm WARC for up to £24m. WARC now runs the Effie effectiveness awards, once seen as a rival ...

Artificial intelligence has already made a significant impact within the programmatic sphere through machine learning. AI-driven neural networks are becoming more capable and more able to mimic human behaviour as the technology develops. Advertisers could soon be applying the technology ...

Top Tips for Cannes Heinz – Geoff Cartoons move me to tears with such pitiful ease (I can’t type the letters ‘U’ and ‘P’ in succession without letting out a wretched, strangled sob) that you may want to take my ...

Top Tips for Cannes Nike – Nothing Beats a Londoner Well, I couldn’t leave this one out. It’s an inspiring and refreshingly honest celebration of London’s youth, culture and athletes. Moving away from the usual polished hyper-real sport advertising, the ...