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The BBC has cemented its place as a national treasure during the Covid-19 crisis, and this film does a good job of underpinning that status without resorting to Zoom, thank goodness. It’s celebrating the “Great British Singalong,” which the BBC ...

Stella Artois’ ‘Reassuring Expensive’ campaign by Lowe Howard-Spink kept the brand at the top of the UK tree long after it started to be made in the UK (as opposed to Belgium) and wasn’t that good any more. The campaign, ...

What a difference a quarter makes. While 2019 remained gloomy for the high street, some positives still reared their heads – there were record Black Friday sales and consumer sentiment improved. Then in one fell swoop, nearly all marketing plans ...

Nobody likes online paywalls very much but journalism isn’t free (to provide that is) and they are one way of supporting it. In the nearly ten years of More About Advertising we’ve been free throughout and intend to stay that ...

Out of home digital media owner Ocean Outdoor is launching the Crucial Creative Competition, a £1million prize fund to help galvanise advertisers and agencies as the Covid-19 crisis begins to ease. The Crucial Creative Competition replaces Ocean’s long-running annual digital ...

Marketing group MSQ Partners is boosting its content offer via a deal with production agency Brave Spark. As part of the deal Brave Spark will embed producer resources in MSQ’s London studio, becoming the default provider of video content across ...

Lisbon independent agency, O Escritório (The Office), has nailed the lockdown ad without recourse to cliché or sentimentality. This series for Lidl says “We’re here for you” in the subtlest way possible, each one making a big impact in a ...

When you’re producing zillions of bits a content a day the odd howler is going to slip through but this Instagram effort from Volkswagen is a peach. Racist or what? So we’ve had VW board members frantically grovelling in public ...

Adland brings constant reminders of the efficacy of Nigel Bogle’s remark – no agency is more than three calls away from a crisis – and AMV BBDO, long Britain’s biggest and one of its most admired agencies – has had ...