5 hours ago
WPP hires chief transformation officer from Estée Lauder
Estée Lauder’s SVP transformation, Anne-Isabelle Choueiri, has joined WPP as chief transformation officer. Based in New York, the French national…
7 hours ago
Omnicom scores major post-merger win with $190m IBM global media
IBM has handed its $190m global media business to Omnicom after a pitch against Publicis and Dentsu. Incumbent WPP Media…
13 hours ago
MAA Ad of the Week: Lucky Generals for Holland & Barrett
Lucky Generals, which seems to have placed its bet correctly when it chose to join Omnicom’s TBWA, is having quite…
23 hours ago
Who is Apple’s Lil’ Finder Guy? And what is he for?
Apple seems to be intent on shedding its tech bro image in favour of a more Gen Z-friendly vibe, complete…
1 day ago
Sport wins over the robots in new campaign for Unibet
Robots, gambling companies and sport are a everywhere, whether we like it or not. Paris agency La Maison Créative Justement…
1 day ago
Why a donation to MAA in 2026 helps everyone
Another year over but trusty MAA is still registering more than 40,000 visits a month – from the obvious centres…
2 days ago
$2bn Publicis-Microsoft deal goes beyond media to cover ‘entire workflow’
Can anybody keep up with Publicis Groupe? CEO Arthur Sadoun seems to have a hotline to the big global accounts,…
2 days ago
Coca-Cola breaks out two very different flavours in new WPP campaigns
Two big campaigns came out of Coca-Cola on a single day, both on a Mexico theme. One marks the first…
