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Eric Newnham back in driving seat at Talon as Barry Cupples departs
In a surprise twist Talon group CEO Barry Cupples is exiting to be replaced by company founder Eric Newnham, a…
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Is this the biggest rebrand in history? From today, FIFA is EA Sports FC
One of the marketing world’s biggest ever rebrands goes live today. After a disagreement about money, EA Sports has taken…
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House 337 dives into world of prison and probation officers
There’s a lot of prison on the box at the moment – England’s 2003 Rugby World Cup winners are currently…
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MAA Ad of the Week: Back Market from Gus
This won’t have gone down very well in Cupertino, a new campaign from French-owned refurbished device company Back Market timed…
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Amazon reviews giant $20.6bn media account
The world’s biggest advertiser is reviewing its $20.6 billion media account. Amazon is reviewing its business at Interpublic’s Initiative, holder…
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Why it’s a good time to support a free MAA
The ad business, like most people who aren’t fortunate enough to produce raw energy or weapons, is facing a more…
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Keep up. Football and grime come together for Sky Sports and Women’s Super League
Sky Sports wants to build on the success of England’s Lionesses at this summer’s World Cup tournament, so McCann London…
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Uber Eats takes fine dining to Wrexham, with help from Mother
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