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Adidas pitch is a definer for WPP Media
Big media accounts are the current battleground for the ad holding companies, a succession of wins driving Publicis to its…
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Beckham launches Pepsi’s ‘Football Nation’
Pepsi has gone all-singing and dancing, positively Nike ‘Write The Future’ mode for the coming World Cup with long-serving brand…
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Onepointfive’s Rob Pryce picks his Desert Island experiential Ads
The sun’s been beating down so long that the incessant heat feels like it’s baking me dry. Starting to resemble…
1 day ago
Can Gervaise work his psycho-magic at WPP?
When you’ve tried most things, why not a psychologist? WPP CEO Cindy Rose has enlisted the help of “high performance”…
1 day ago
MAA Ad of the Week: is it Beckham or Tennant?
There’s a certain skill in handling celebs, especially when, like David Beckham, they have no discernible acting ability. Or even…
4 days ago
Uncommon finds the creative spark where you’d least expect it
Design and advertising are currently forging a newly symbiotic relationship, with agencies talking about combining disciplines to solve business problems,…
4 days ago
Sydney Sweeney is back, this time in shorts, for American Eagle
When a backlash against your advertising campaign causes a mega sales surge, there’s no incentive to apologise or change tack.…
4 days ago
Why a donation to MAA in 2026 helps everyone
Another year over but trusty MAA is still registering more than 40,000 visits a month – from the obvious centres…
