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One of Spain’s biggest betting companies, Real Madrid sponsor Codere, is launching a new campaign that appeals to our baser demands on life: laughs and convenience. The campaign is by Shackleton, the Madrid-based agency that was bought by Accenture a ...

I am trying to remember when I first got excited by an ad rather than advertising. I went to JWT straight from university and I was simply excited by the atmosphere especially when, to a large extent, it was created ...

Global perfume launch ads can be a bit bland, but Lady Gaga injects some joy into this campaign for new Valentino fragrance Viva Voce, and she looks stunning in that dress. Gaga has some credentials here — she’s from Italian ...

What is it about Mac n’ Cheese? One of the (crumbling) foundations of the Kraft empire of course. Saw an old edition of Australian Masterchef recently (don’t ask) and the formidably clever tyro cooks were invited to cook this – ...

Posh paint purveyor Farrow & Ball – beloved of Tory wives and ad executives among others – is launching an international campaign through BMB for its Modern Emulsion. Highlighting the misconceptions some users have about pricey paintwork – namely that ...

Perrier’s new bottles feature the work of Takashi Murakami, the Japanese artist who has collaborated with Kanye West, exhibited at the Château de Versailles, and sold at Sotheby’s for $15 million. Two limited edition Perrier bottles will launch next month, ...

At the same time as a writer in PM Boris Johnson’s other employer the Telegraph surmises that Boris has six months to save his job amid the coronavirus testing fiasco, a number of minds have gone back to 1979 and ...

Nobody likes online paywalls very much but journalism isn’t free (to provide that is) and they are one way of supporting it. In the nearly ten years of More About Advertising we’ve been free throughout and intend to stay that ...

E-cargo London bike firm Pedal Me has awarded its advertising and marketing business to Neil A Dawson, the agency founded by former BETC London co-founder and creative chief Dawson. Pedal Me operates a cargo and passenger service within a nine-mile ...