Agencies

More Rugby World Cup, this time from tournament broadcaster ITV’s ITV Creative ‘Rise to the World Cup’ – featuring some Japanese-style animation. Take it the games are on quite early, which presumably means pubs will be open for breakfast. OK ...

Out of Home is becoming an all-singing and dancing medium in the digital age and UK digital specialist Ocean Outdoor seems to be becoming a sports broadcaster as well, using its giant screens including London’s Piccadilly Lights. Already this year ...

Publicis Groupe has retained the Novartis global media account, reckoned to be worth $600m. The Swiss pharma giant was previously handled by Starcom and now Starcom is combining with Publicis’ new data firm Epsilon in an entity called NovartisONE2. WPP, ...

Live & Wired is the UK’s first dedicated live social content agency, delivering creative, production and talent for brands. Founded by Sophie Kostrowski (right) and Sian Hainsworth, both come from a live television background. Live and Wired aims to combine ...

Listening to the radio this morning and reading people’s reactions to the ASA’s decision to ban new TV ads for Philadelphia and VW has genuinely surprised me. Piers Morgan suggested that these decisions have been made by ‘woke morons,’ and ...

It’s the Rugby World Cup (for men) in Japan in September so Guinness is quick out of the blocks with its ‘Made of More’ campaign featuring – women rugby players. Maybe Guinness thought an ad with blokes would be banned ...

There are influencers all over the place it seems. Ogilvy UK’s InfluenceO “proprietary influencer tool” claims to host over one billion of them in 60,000 categories. Which makes you wonder how high (or low) the bar is set to be ...

WPP CEO Mark Read may have won good notices for the ad giant’s first half numbers – a bit better than expected, the wheels haven’t fallen off – although they’re still looking rather wonky in the US, still WPP’s most ...

Debate rumbles on about the state of British ad creativity and here’s a short Campaign film from Cannes with some of its advocates. It’s a promoted film so no-one’s going to say it’s in a rut – that’s putting it ...