Agencies

You can’t get hold of the new Mini Electric until next March, but The Brooklyn Brothers has started on the advertising campaign already, with digital and out-of-home ads that sell the feel good factor of owning an electric car. Mini ...

Dutch agency We Are Pi has been awarded the global account for France-based retailer, Intersport — which claims to be the world’s biggest sports retailer — without a pitch. We Are Pi claims to be working on a global ad ...

Subway has abandoned the calm waters (mostly) of McCann in the UK for independent life at Above+Beyond, a coup for the agency. Its first job is to plug lots more ingredient choices as you build your own sandwich. But the ...

Much navel-gazing in London creative quarters as agencies digest the Cannes results (second-most awarded country but a long way behind the US) and there’s the fear it’s only going to get worse. Has the UK lost the creative plot? And ...

Benjamin Franklin once said: “A place for everything and everything in its place.” In a world of micro-targeting something much bigger has to happen to build and maintain a brand’s position. Standing out from the competition has never been more ...

The agency holding companies are in full retreat in the mergers and acquisitions (M&A) stakes according to new figures from Results international and marketing consultancy R3. According to Results, while Publicis did the biggest deal in the first half of ...

Recent research by Reach suggests marketing and advertising people lack empathy. It’s probably worth pointing out the research was carried out by the sales arm of a media owner. Not the first place one would go to for ‘empathy.’ Slick ...

Cricket finds itself in the spotlight in the UK after England’s (somewhat fortuitous) World Cup win, enjoying a higher profile than at any time since 2005 when England beat Australia in an epic series. One of the stars of that ...

We worry sometimes at MAA that we don’t write enough about diversity – at one time we thought it was a new holding company – so it’s pleasing to refer you to our friend George Parker’s take on sexist ads ...