Agencies
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Gia Coppola pushes the ad boundaries for Mejuri
Those Coppolas are a talented bunch. Here’s writer and director Gia with LA’s The Directors Bureau helming ‘A New York…
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Virgin Active says “leave the cult, join the club”
We’ve all heard about (or experienced) fake news, now gym chain Virgin Active is taking a pop at fake wellness…
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Josh Tilley of Initials CX: leveraging usability for brand differentiation
In today’s digital age, the importance of designing for usability can’t be overstated. It’s not just a matter of legal…
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B&Q drops Uncommon for Leo Burnett
Another big UK creative account switch this week following Direct Line’s abandoning of Saatchi & Saatchi and House 337. B&Q…
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Struggling Direct Line embarks on creative agency clean sweep
When a client hits rough waters the agency tends to cop it and insurer Direct Line, which said recently that…
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MAA Ad of the Week: BBH US for PayPal cashback debit card
PayPal taking on banks with the launch of a cashback debit card in the US is big in the consumer…
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New CEO and ECD take Iris London to ‘next chapter’
Iris London’s long-time CEO Claire Humphris and global CCO Grant Hunter have both stepped aside after 25 and 20 years…
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Why now is a good opportunity to support MAA
There are many good causes in the world far more deserving than us but donations from readers are an important…
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Brandtech Group tackles AI bias with new ethical tool
Generative AI clearly needs to have some boundaries set before it all gets out of hand. David Jones’ Brandtech Group…
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