Agencies

You don’t necessarily associate Sir John Hegarty with AI, let alone dreaded algorithms, but the creative veteran has re-surfaced (not that he ever went away) as chairman of Genie, described as “the creative industry’s first automated talent agent.” Genie appears ...

Droga5 won Maserati way back but a big campaign’s taken a long time coming. Is this it, from Droga5 London, with that ubiquitous former footballer D. Beckham? So we have Dave driving a big red one but taking time out ...

There’s a new brand platform everywhere you look these days – maybe it’s a product of the pandemic, marketers and agencies with time on their hands. When you next walk into an agency – assuming you ever do – there ...

First, many thanks to the many readers who have supported MAA over the past year or so via your contributions. Second, many apologies to those of you have tried to recently and been unable to as our PayPal account was ...

The&Partnership London has been named global lead creative agency for LG Electronic’s new TV range after an international pitch for the business. The agency’s first work for LG is a global campaign called “Light up your world,” which is running ...

Actor Ryan Reynolds is turning a lot of assumptions about advertising on the their head (he owns some or all of some the brands his Maximum Effort works for, among other things.) Now he’s revived the Satan who featured memorably ...

The UK is opening up again in a modest way after the latest lockdown and some of us are dying to go to the gym (conversely…) So agency BMB has launched a lively print and poster campaign for upscale London ...

Interpublic’s UM media agency seems to be on a roll – always strong in the US but now winning business in the UK. Latest is Purplebricks, the UK’s first online, lower commission operator and, from time to time, a big ...

Lloyds Bank marketing boss Richard Warren, a founder of agency DLKW and briefly CEO of Mullenlowe, sparked an interesting fire when he told Campaign: “You can quote me on this: No-one can write in advertising agencies any more.” As with ...