Agencies

Four agencies are reported to be pitching for Sky’s main brand advertising account: Brothers and Sisters which has worked on the business since the agency’s foundation, WCRS, Sky’s in-house creative unit and one other. It would be surprising if the ...

The launch of our creative testing tool, Talon Canvas, has helped identify some key insights to answer this question. Using eye-tracking technology, the tool measures levels of attention to different zones within a piece of creative, creating an understanding of ...

A late posting on this site Friday afternoon caught my eye. It concerned an agency boss fulminating about the role of intermediaries and questioning their level of contribution to the pitch process. I thought it was a cheap shot. The ...

Much chatter in adland about pitches, the time, expense and futility of much of it. Met an agency boss the other day who fulminated about the role of intermediaries – what do they contribute? Their all-encompassing involvement doesn’t seem to ...

“Don’t be confused. Be Confused.com” is the new message from the UK price comparison site, dispensing with the services of funny man James Corden after two years and a number of campaigns through Karmarama. Karmarama is still on the case, ...

Queen of soul Aretha Franklin (for once such an epithet is more than deserved) has died at 76. She appeared and sang in a few ads over the years including both Coke and Pepsi. Here’s less than thirty seconds of ...

The US Army may be by most estimates still the most powerful military force on earth – maybe ever – but it can’t seem to get rid of McCann however hard it tries. Maybe it should outsource the job to ...

Audi’s a big account for BBH, one of the ones that made its creative reputation and still spending cheerily away after all these years. ‘Clowns’ was a big hit of 2017 and new one ‘Escape’ continues the good work, showing ...

Big winners in adland spawn eager imitators and P&G’s ‘It’s a Tide Ad’ from Saatchi New York with actor David Harbour was the big winner at Cannes. Which doesn’t seem to have gone unnoticed at Leo Burnett which has signed ...