Author Archives: Jane Austin

Jane Austin is the founder and owner of PR agency Persuasion Communications.

Jane Austin’s MAA blast from the past: Tango

For me, nothing sums up Brexit Britain quite so perfectly as this comic gem from HHCL in 1996. In what first seems like a cringey corporate video, we are introduced to Tango spokesman Ray Gardner, a heady mix of David ...

Read More »

Baileys boss flies the flag for women in ads at Cannes Lions

By Jane Austin in Cannes It’s an interesting and often disturbing exercise to revisit movies from your youth in light of the MeToo and TimesUp movements and see how outdated and sexist the portrayal of women seems. The actress Molly ...

Read More »

Cannes Lions: Twitter makes its bid to hijack festival

By Jane Austin in Cannes Cannes Lions is the ultimate microcosm of the ad industry, unwittingly exposing its warts as much as its more admirable qualities. If you wanted to learn about what it’s like to work in adland, this ...

Read More »

Trump and Sorrell: the reality behind two great illusionists?

By Jane Austin in Cannes Were there any deliberate parallels that were being drawn between Michael Wolff’s description of the ascent of US president Donald Trump and the demise of advertising’s own Sun King Sir Martin Sorrell in the Cannes ...

Read More »