News

Since its launch in November, the Ad Net Zero initiative, set up by the Advertising Association, ISBA and the IPA to help reduce carbon emissions in the ad industry, has signed up a good list of supporters — who are ...

Vodafone and Disney are launching a “smart kids watch” called Neo. with a campaign by One Green Bean. In it they venture into that trickiest of territory (for a commercial), idiots from an agency making a commercial. Only this time ...

Ex-Engine CMO Richard Dutton (below) and ex-Wunderman Thompson head of strategy Marcus Reynolds are heading up Clockwork UK, the first expansion of the South African agency outside its homeland. Clockwork was founded in 2010. UK clients already include Reckitt Benckiser ...

Campaign has been doing some digging into the small print of Interpublic’s and Omnicom’s annual reports for 2020, to discover that the two ad holding companies have cut 10,000 roles over last year’s course of the pandemic. The cost of ...

Fiona Johnston, who has been CEO of UM Australia since 2017, has been appointed by IPG Mediabrands as chief growth officer global/EMEA. It’s a new role that includes working with IPG on group co-ordination. Australia is becoming a breeding ground ...

First, many thanks to the many readers who have supported MAA over the past year or so via your contributions. Second, many apologies to those of you have tried to recently and been unable to as our PayPal account was ...

No sooner had PM Boris Johnson announced that 21st June would be the end of lockdown, than PR firm Taylor Herring tweeted that it would be closing its offices on 22nd June. Seen here at an awards show, they are ...

Social media influencers have repeatedly been in the spotlight over the past few years for their brand associations and paid-for posts. Influencer marketing has become big business and, with the pandemic making it more difficult for brands to engage in ...

Coca-Cola, which seems to be undergoing something of an identity crisis at the moment, has promised to up its post-pandemic ad spending and here’s new international effort from Wieden+Kennedy London to coincide with the launch of Coca-Cola Zero Sugar. Featuring ...