News

Nike has a history of taking a stand on racism, most notably with its controversial Colin Kaepernick ad, so the brand has earned the right to have a voice on the issue, and is speaking up as riots take place ...

London agency Pablo has won Comic Relief – the venerable charity best known for its Red Nose Day flagship fundraising event – after a pitch. Pablo already handled linked Sport Relief. Comic Relief head of marketing and communication Jo Cullen ...

Grey London has won Very Group from long-serving agency St Luke’s. Very Group is owned by the warring Barclay Brothers. Its brands include Littlewoods.com. Very Group CMO Carly O’Brien says: “We want to be the number one destination for shoppers ...

Former UK Prime Minister Theresa May recently criticised the world response to tackling coronavirus, highlighting the lack of international collaboration and calling for a “collective international view.” On a more local level, the ad industry has shown itself capable of ...

Mother has taken a distinctly foodie route for Arla-owned Castello cheese, with some ‘how to’ guides that match the culinary preoccupations gripping many people during the lockdown. An online content series and shortform social media films introduce ingenious “hacks” to ...

Clearly depends which way you look at these things. Ad forecaster WARC headlines its latest numbers: Brands cut $50 billion from global adspend in wake of COVID-19. Ouch. Then we read: Global adspend to fall 8.1% in 2020. Which, in ...

People are flooding online: 40 per cent of new users are said to be children (which presumably means means that there are lots of old new users too). So WPP is partnering with “kidtech” privacy platform SuperAwesome SuperAwesome’s tools include ...

Polaroid is hanging in there despite everyone seemingly snapping away on their phones and it’s launching a campaign – ‘Forever Now’ – with this big budget film, ‘Real Connection’ from Ridley Scott Creative Group, shot by RSA films Amsterdam. ‘Real ...

Is Donald Trump the man to rein in social media? Given that he seems to operate largely via Twitter this is a strange prospect – but the Donald is threatening Twitter with an un-specified ‘executive order” after it placed a ...