Much like Glastonbury, Cannes seems like the centre of the universe if you’re there, but if you’re not, it’s just not that interesting. Still, for the armchair participants, the Grand Prix winners are worth noting, and here’s the final crop ...
Read More »New ad documentary paints an angst-ridden picture of an industry searching for a role
Is one of the problems with adland that it has too many idealists? Or idealists are inclined to join it thinking they can change the world? One such, I’d say, is creative director Anouk Jans, burned out in her twenties ...
Read More »MAA Ad of the Week: Cannes Lions Film Craft GP winner Penny by Serviceplan
Winning ads are a rarity at Cannes these days, Grand Prix and other Lions are almost exclusively the preserve of cause-related stunts. They might as well be in an enlarged Outdoor category. How Mars Petcare’s (estimable) ‘Hope Reef’ can win ...
Read More »Dentsu in India adds to Grand Prix haul as more Cannes winners announced
Cannes Lions announced more winners on June 23 in the penultimate Awards Show of the Festival. The new Creative B2B Lions, were awarded, alongside the Direct Lions, Media Lions, Creative Data Lions, PR Lions, and Social & Influencer Lions. In ...
Read More »Why your donations are important to a free MAA
Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in ...
Read More »Jane Austin: Greenpeace for top prize and a four-day-week: my hopes for Cannes 2023
As Cannes week draws to a close, thoughts are already turning to next year’s festival. Assuming the world hasn’t turned into a flaming sack of rubbish by then, the global industry will be back in France for its customary navel-gazing ...
Read More »Adam&eveDDB delves into a chequered past for global PlayStation Plus launch
This, presumably, is big news if you’re a gamer, all new (subscription) PlayStation Plus incorporating PlayStation Now. that’s if you can get your hands on one of course, with supply chains and all that. And if it’s a big launch ...
Read More »Matt Williams: when Cannes becomes really important
Cannes Lions has its detractors. I’d like to think we’ve gone beyond the days of the snidey ‘it’s just a jolly’ remarks, but you can understand why some still think the idea that for one week each year the industry ...
Read More »Cannes Lions hands out a second Grand Prix to Vice Media
Purpose has truly taken hold now that Cannes is half way through, and it’s here in the latest crop of Grand Prix. Today’s award for displaying the least purpose — and the winner of the Grand Prix for Creative Commerce ...
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