News

Tesco and VW seem to be onto a winner here – free electric charging points at 400 stores (for any electric car brand.) Genius, if it really is entirely free. By adam&eveDDB. There should be queues around the block at ...

It’s that time of year again. Cannes. The advertising Olympics is just around the corner and, like the Tokyo version, it’s going ahead a year late. And as if judging Cannes wasn’t tough enough with those incredibly long hours often ...

The world’s big brands have been awash with purpose through the pandemic – the danger, of course, is that in so doing they become preachy. P&G is at the traditional end of the spectrum, Google at the tecchie end. P&G ...

Channel 4’s Gogglebox programme has become a phenomenon in the UK, with ‘ordinary’ people responding to TV programmes. Some of the ordinaries become celebrities it seems. Here they are again but, instead of looking at a TV programmes they’re admiring ...

First, many thanks to the many readers who have supported MAA over the past year or so via your contributions. Second, many apologies to those of you have tried to recently and been unable to as our PayPal account was ...

WPP’s GroupM is forecasting 24% growth for the UK ad market in 2021 – up from its previous forecast of 12.4% – a rate of growth its president of business intelligence Brian Weiser describes as “astonishing.” Weiser (left) told Campaign: ...

Katie Keith (below), who enjoyed the soubriquet ‘first lady’ at top production company Rattling Stick, is joining newly-formed Havas Studios as head of content. She will also be head of production at Havas London. Havas Studios is described as an ...

Rosie Bardales, global executive creative director at BETC, and member of the jury of the 2021 Cannes Lions in the Film category on what we can expect this year from this year’s (virtual sadly) International Festival of Creativity from June ...

Ana and Hermeti Balarin, the Brazilian husband-and-wife team who lead Mother London’s creative output, have been poached by Wieden+Kennedy to become co-executive creative directors of its flagship office. The Balarins replace Eric Baldwin, who has been chief creative officer at ...