News

Easter seems to be becoming a half-year sales event so it’s doubtless important, lots of small businesses in tourist destinations depend on it to get their hard-pressed tills ringing. Supermarkets hardly fall into this category but they’re just as eager ...

GroupM UK and EMEA CEO Josh Krichefski is the new president of the UK’s IPA agency trade body and his mantra for his two-year term is: “Let’s support a resilient, thriving and mentally healthy workforce.” Krichefski (above) wants to attract ...

VCCP is launching yet another division, this one is called BEE and is dedicated to brand and employee engagement — a hot topic during a talent crisis, and at a time when escalating numbers of staff take to social media ...

Ford is betting the ranch (and Henry Ford’s vast legacy) on its new all-electric Explorer and the softening up process for the 2024 launch starts now. History has played a big part in Ford’s recent marketing, notably with Wieden+Kennedy’s ‘Built ...

There have been some decent ads this week, House 337 for PETA and Quiet Storm for the Women’s Equality Party stand out. But ads are also supposed to drive brands and sales by making products famous and Publicis’ Disney-themed Lady ...

As well as being a holy month for Muslims, Ramadan is gaining cultural traction in the UK. There are Ramadan lights in Piccadilly Circus, a Ramadan Pavilion at the Victoria & Albert Museum, and a Premier League-sanctioned a pause during ...

Online property site Rightmove has appointed Neverland as its new creative agency following a closely-fought pitch against McCann and Pablo. The account was formerly with Fold7. CMO Matt Bushby says: “Rightmove is the UK’s leading property marketplace, so we are ...

PETA (People for the Ethical Treatment of Animals) is back with a new campaign from House 337, abandoning its usual high fashion territory for a faux kids’ film – ‘Red River Farm’ – with comedian and actress Jessie Cave. The ...

Clive Humby’s declaration back in 2006 that ‘Data is the new oil’ is, at this point, almost the mantra of the modern marketer. And while many marketers may fantasise about the days of making decisions on intuition alone, the truth ...