News

The vaccine rollout and promises of lockdown lifting encouraged marketers to continue easing up on their cost-cutting in the first quarter of the year. Respondents to the IPA’s Bellwether survey are reducing budgets by just 11.5 per cent this quarter, ...

We may be doing well with Covid vaccines in the UK (although PM Boris Johnson is currently telling us it’s the lockdown that has reduced infections – what’s he on?) but the powers-that-be aren’t letting go yet. Now they’re inviting ...

Procter & Gamble is plugging h&s shampoo (Head & Shoulders) for men in Japan with this intriguing and, from time to time, foxing animated effort from Forsman & Bodenfors. So we have a bunch of yakuza chasing our hero around ...

Not sure about the politics of this one, but it makes a change and it’s for a good cause. Jockey underpants in New Zealand are texting registered customers with regular reminders (“Remundies”) to check for signs of testicular cancer, and ...

This campaign for KFC from Havas Paris shows a funky Colonel Sanders making crispy chicken in his kitchen back in 1952, and then stepping into 2021 to deliver the bucket of chicken to a young couple pulling into a drive ...

You don’t necessarily associate Sir John Hegarty with AI, let alone dreaded algorithms, but the creative veteran has re-surfaced (not that he ever went away) as chairman of Genie, described as “the creative industry’s first automated talent agent.” Genie appears ...

Droga5 won Maserati way back but a big campaign’s taken a long time coming. Is this it, from Droga5 London, with that ubiquitous former footballer D. Beckham? So we have Dave driving a big red one but taking time out ...

There’s a new brand platform everywhere you look these days – maybe it’s a product of the pandemic, marketers and agencies with time on their hands. When you next walk into an agency – assuming you ever do – there ...

The&Partnership London has been named global lead creative agency for LG Electronic’s new TV range after an international pitch for the business. The agency’s first work for LG is a global campaign called “Light up your world,” which is running ...