News

Cats aren’t the only ones with multiple lives — Back Market’s refurbished technology can give them a run for their money in Buzzman’s new film. It’s an entertaining drama featuring sinister cats bent on destroying devices; a Hitchcock pastiche rendered ...

This is a note from AKQA Group founder and CEO Ajaz Ahmed to colleagues on the death of Wieden+Kennedy founder Dan Wieden. Dear Team, With deep sadness, I learned this evening, that Dan Wieden, co-founder of Wieden+Kennedy, passed away on ...

Mother has found a subtle way to advertise Ikea without overly promoting consumption in this latest ad, which shows a family settling into their new home. The house is not welcoming at first – a welcome mat shifts to read ...

Can you have too much emotion, even in the service of an extremely good cause? The&Partnership flirts with it in this new cinema film for The Royal National Institute of Blind People showing schoolgirl Ava trying to come to terms ...

AdScam… The Blog… The Book… Readers of More About Advertising may or may not know that I have written a blog titled “AdScam” for the last twenty years or so. In it, I point out the occasional good thing happening ...

In the very early days of MAA we reported a confab at Cannes when the bosses of the big ad holding companies – Marin Sorrell at WPP, Maurice Levy at Publicis, John Wren at Omnicom and Michael Roth at Interpublic ...

This is a new type of sponsorship deal: DHL is the “official logistics partner” for Coldplay’s world tour, which kicks off in Brazil next week and goes on for nine months. 180 Amsterdam’s ad shows a DHL driver charging her ...

Dan Wieden, founder of agency Wieden + Kennedy and writer of Nike’s legendary “Just Do It” line, has died age 77. His agency tweeted the news with the words, “Thank you Dan, for throwing the doors wide open for people ...

US advertising is forecast to exceed $300bn in 2022 for the first time according to Interpublic’s Magna although Magna has cut its forecast from around 11% to 9.8% and reduced 2023 to 4.8% from 5.8%. Growth factors include growing retail ...