News

Accenture Interactive had a very big yacht at Cannes last year – and posters all over the Palais des Festivals – but Anatoly Roytman, who heads up the company in Europe, African and Latin America, didn’t quite believe his own ...

UK creative director Neil Dawson (below), a co-founder of BETC London which briefly flourished by winning Diet Coke and Bacardi globally, has set up a creative company Neil A Dawson and Company. Neil A Dawson starts with what today seems ...

London agency Impero has been looking at what it calls advertising’s “brain drain” – remember those, it used to be scientists abandoning the UK – in a new report called Rebranding Advertising. Burn-out, mental health, a lack of diversity and ...

Wieden+Kennedy’s ‘Dream Crazy’ campaign for Nike featuring US football player Colin Kaepernick won the first of what may be a number of Grand Prix at the Cannes International Festival of Creativity. Outdoor jury president John Patroulis said the Nike work ...

Welcome to the new MAA Book Shop (see ads right.) The idea to create an online book store dedicated to advertising came out of conversations with people who admitted they had never read a book on the subject. This seemed ...

Shnoosee Bailey is executive creative director of HeyHuman. Prior to HeyHuman she was ECD at Saatchi & Saatchi X and creative director at Publicis Dialog. My Top Tips for Cannes Once again, we’ve seen some impressive work from the industry ...

In stark contrast to McCann’s new Diet Coke adlet, Pepsico and AMV BBDO have re-united Paul Rudd and Michael Pena (who starred in Ant-Man in 2015 – no, me neither) in a big budget astronaut number. You kind of know ...

Procter & Gamble has taken its Secret brand in-house after parting ways with Wieden+Kennedy. Here’s its in-house effort: created, filmed and starring P&G employees it seems. Which is obviously cheaper and quicker than using an agency. It may also be ...

Diet Coke is launching some new flavours with a campaign by McCann – and no expense has been spared. Saves everyone’s time. A nearly perfect ten. (but it’s only ten seconds.) MAA creative scale: 7.