News
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Ebay departs EssenceMediacom for Dentsu’s iProspect
Ebay has moved its global media account from WPP’s EssenceMediacom to Dentsu’s iProspect, which seems to be picking up more…
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Can Tesco crack homeware with F&F Home?
How does Tesco get even bigger? The supermarket leader has fended off the spirited challenge from Aldi and Lidl, in…
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ASA weighs up 783 complaints from Oasis fans over surge pricing
Ticketmaster and Oasis have inspired 783 complaints (and counting) to the Advertising Standards Authority after last weekend’s “dynamic pricing” fiasco.…
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Global wins Network Rail’s OOH contract after competitive pitch
Radio and OOH company Global has retained the advertising contract for Network Rail’s roadside outdoor estate after a competitive pitch.…
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Agency house style: Lurpak from Wieden+Kennedy
Creative agencies still have their house styles to some degree and Wieden+Kennedy London just loves chopping, smashing and all the…
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Kit Kat’s new global offering from VML shows some JWT DNA lives on
Somewhere in the DNA of WPP’s giant merged creative agency VML is there still a strain of J.Walter Thompson, one…
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WPP axes EssenceMediacom X in fallout from Sky Media loss
In what’s likely to be a number of painful changes, WPP’s GroupM is axing EssenceMediacom X, the agency formed to…
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Barbie’s back with a vengeance
Last year’s ‘Barbie’ film was a wry adult spin on the pink doll phenomenon with Margot Robbie and Ryan Gosling.…
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US court case reveals ad tech giants Google and The Trade Desk coining it
Evidence is emerging about the vast sums made by ad tech middlemen, notably Google and specialist The Trade Desk as…
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