New UK National Lottery operator Allwyn, which has been pitching its creative account since late last year, has decided to split it between last two contestants Leo Burnett and VCCP. Burnett wins the brand side, VCCP gaming (whatever that means.) ...
Read More »Leagas Delaney ups tech game with Welsh from Wunderman
Leagas Delaney was one of the London agencies alongside GGT and WCRS that followed pioneers CDP and BMP into a great age of British creative advertising. Unlike the others it’s still with us under founder Tim Delaney, still producing consistently ...
Read More »Cadbury celebrates cornershop heroes with new ‘win-win’ campaign by VCCP
VCCP’s latest work for Cadbury, “The big win-win,” is designed to encourage people to support their local corner shop. It’s a prize draw, and if you buy a qualifying Cadbury’s chocolate bar (which is most of them), you can enter ...
Read More »Tesco and BBH craft the scary ‘Goof of the Year’
Tesco now has its “very own filter that you can use across TikTok, Instagram and Snapchat,” the supermarket giant says. And it’s certainly succeeded in frightening the horses according to the latest tally of complaints to the UK’s Advertising Standards ...
Read More »LSO strings together a new season campaign by Superunion
The London Symphony Orchestra is between chief conductors this year. Simon Rattle has stepped aside, and Sir Antonio Pappano will take up the role in 2024. So instead of focusing on the conductor as in previous years, Superunion’s new campaign ...
Read More »Uncommon’s new campaign eases B&Q into digital retail
B&Q’s ongoing campaign with Uncommon Creative Studios is getting a new spring burst to promote the DIY retailer’s one-hour click + collect service. A smartphone is playfully integrated into each of three executions to drive home the point that buying ...
Read More »Audemars Piguet refreshes brand platform with Publicis Luxe
An Audemars Piguet Royal Oak Swiss watch will set you back about $110,000 (if you can find one – they’re all limited editions) so why are they advertising on telly, well YouTube? Media agency says no! Must dig out that ...
Read More »Commercial media use drops and diverges according to new IPA TouchPoints study
Broadcast commercial media is continuing to lose share of viewing as we spend more time with streaming services and generally migrate to online entertainment and content. A new IPA TouchPoints report shows that 16+ audiences in the UK are watching ...
Read More »W+K London debuts first Amazon Prime work at the Oscars
Amazon Prime is a promiscuous client. We’ve seen work from Droga5 and Joint, and now Wieden + Kennedy London has created a new global platform for the brand. “It’s on Prime” is the big idea, starting with a spot called ...
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