Droga5 won Maserati way back but a big campaign’s taken a long time coming. Is this it, from Droga5 London, with that ubiquitous former footballer D. Beckham? So we have Dave driving a big red one but taking time out ...
Read More »Aviva takes a new(ish) direction with adam&eveDDB
There’s a new brand platform everywhere you look these days – maybe it’s a product of the pandemic, marketers and agencies with time on their hands. When you next walk into an agency – assuming you ever do – there ...
Read More »LG Electronics appoints The&Partnership for global campaign promoting its new TV range
The&Partnership London has been named global lead creative agency for LG Electronic’s new TV range after an international pitch for the business. The agency’s first work for LG is a global campaign called “Light up your world,” which is running ...
Read More »Ryan Reynolds brings back Match’s Satan – for Mint Mobile
Actor Ryan Reynolds is turning a lot of assumptions about advertising on the their head (he owns some or all of some the brands his Maximum Effort works for, among other things.) Now he’s revived the Satan who featured memorably ...
Read More »BBC goes completely OTT on Prince Philip’s death
Friday evening os it’s into the kitchen to turn on Iggy Pop on BBC Radio Six Music and it’s….Gideon Coe playing a succession of dirges to mark Prince Philip’s death. On Saturday evening Craig Charles’ Funk and Soul Show is ...
Read More »BMB boxes clever in new Gymbox campaign
The UK is opening up again in a modest way after the latest lockdown and some of us are dying to go to the gym (conversely…) So agency BMB has launched a lively print and poster campaign for upscale London ...
Read More »Was Richard Warren right to say (copy)writing is a lost art?
Lloyds Bank marketing boss Richard Warren, a founder of agency DLKW and briefly CEO of Mullenlowe, sparked an interesting fire when he told Campaign: “You can quote me on this: No-one can write in advertising agencies any more.” As with ...
Read More »Five bereaved mothers remind us that ‘Hard calls save lives’ in AMV BBDO’s anti-knife crime campaign
It might be hard to share information with the authorities about criminal behaviour, but there are harder calls you can make. This new campaign for Crimestoppers, supported by the Metropolitan Police, features five women recounting the tragic calls they made ...
Read More »Publicis Groupe signs Trade Desk deal to keep tracking consumers once cookies are over
Publicis Groupe is early out of the blocks with a specialised service to help its clients track and target consumers online once Google has removed third party cookies from its Chrome browser in 2022. A partnership with online ad platform ...
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