News

Another day, another big media review at WPP it seems. Vodafone is reported to be reviewing its global media planning and buying, worth somewhere between £400-600m, at WPP media agency Wavemaker (formerly MEC.) Earlier this week it emerged that Wavemaker, ...

VMLY&R has announced its new European management line-up headed by CEO Andrew Dimitriou, previously president of Y&R Europe. Jamie Mandelbaum is CCO and Saul Betmead CSO. The recently-merged WPP agency is also launching three so-called regional centres of excellence in ...

It isn’t exactly a vintage year for airlines, particularly the smaller brethren in the fold, with a global slowdown and problems with a certain Boeing. But Icelandair is launching an enterprising initiative, ‘Buddy Hotline,’ connecting travellers with Icelandair staff who’ll ...

After a few rather glossy commercials for KFC, Mother is getting back to basics with a new, year-long campaign for the brand that focuses on price and grabs attention. The Snapchat filter style approach transforms people into animated chickens as ...

Confused about electric or hybrid cars and what emissions we’re allowed to emit (or not)? Agency Now has been hired by Go Ultra Low, a partnership between the UK government’s Office for Low Emission Vehicles and the Society of Motor ...

L’Oreal is reckoned to be the UK’s fifth-biggest advertiser and now it’s reported to have cut the shortlist for its £106m media account down to just two – WPP, which handled the business through Maxus, now merged with MEC as ...

It’s the last series of Game of Thrones on Sky Atlantic in the UK (wait for endless prequels) so perky PR firm Taylor Herring has orchestrated a surprising experience for visitors to the Tower of London with GoT’s Night’s Watch ...

Heinz is celebrating 150 years in business, no mean achievement although whether or not it’ll see that many more now it’s been welded to Kraft in Kraft Heinz is a moot point. Tomato Ketchup still flies the flag and it’s ...

One of BBH’s historic strengths is building long-term relationships with its clients – When Levi’s departed the agency (admittedly years back) nobody could believe it and Levi’s floundered afterwards. The agency recently retained Barclays in a pitch against London’s finest ...