News

Welcome to the new MAA Book Shop (see ads right.) The idea to create an online book store dedicated to advertising came out of conversations with people who admitted they had never read a book on the subject. This seemed ...

Shnoosee Bailey is executive creative director of HeyHuman. Prior to HeyHuman she was ECD at Saatchi & Saatchi X and creative director at Publicis Dialog. My Top Tips for Cannes Once again, we’ve seen some impressive work from the industry ...

In stark contrast to McCann’s new Diet Coke adlet, Pepsico and AMV BBDO have re-united Paul Rudd and Michael Pena (who starred in Ant-Man in 2015 – no, me neither) in a big budget astronaut number. You kind of know ...

Procter & Gamble has taken its Secret brand in-house after parting ways with Wieden+Kennedy. Here’s its in-house effort: created, filmed and starring P&G employees it seems. Which is obviously cheaper and quicker than using an agency. It may also be ...

Diet Coke is launching some new flavours with a campaign by McCann – and no expense has been spared. Saves everyone’s time. A nearly perfect ten. (but it’s only ten seconds.) MAA creative scale: 7.

There may be a trade war between the US and China and the prospect of a shooting one in the Gulf but advertising – as a whole – seems to motor along. Interpublic’s Magna is forecasting that global ad revenue ...

It’s Cannes week of course and we can expect a number of announcements from agencies and others, many designed to show what good citizens they are. WPP has signed up for the New Plastics Economy Global Commitment, led jointly by ...

Here it is then, adam&eveDDB’s debut for Virgin Media plugging its “Ultimate Oomph bundle” (can you imagine asking for one of those?) The new idea is ‘Unlimiting,’ showing how Virgin can fulfil your dreams, whatever gadget you’re on, wherever you ...

Virgin Media is in the process of unveiling its first campaign through new agency adam&eveDDB (haven’t seen it yet, they’re being unusually coy) but here’s an interesting one from five years ago (BBH?) featuring one Peter Crouch, the star of ...