Finance
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Can Ogilvy get WPP’s Grey back on track?
Ad holding companies are interesting partly because they combine a glossy exterior (most seasoned suits can get you a ticket…
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WPP merges Grey into Ogilvy – another one bites the dust
And then there were three (big) WPP ad brands: Ogilvy, VML and WPP Media. Not that long ago the line-up…
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Jury is still out on ambitious Stagwell after Q1 numbers
Is Stagwell a real challenger to the bigger ad holding companies? As usual CEO Mark Penn cast recent events in…
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Ovo enters ‘power struggle’ with gas rivals
Yesterday we had British Gas with its furry ‘things’ courtesy of T&Pm and today it’s challenger brand Ovo Energy’s turn…
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WPP starts GroupM lay-offs as HR hit teams move in
The media agency pogroms have begun: not, as expected a while back, at merging Omnicom/IPG but WPP’s GroupM. Adweek reports…
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WPP’s David wins IKEA US
IKEA has given its UK creative business to Ogilvy offshoot David with DDB’s Alma winning multicultural, a big sector for…
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WPP Media ‘sunsets’ its big agencies
Here’s a new one in the mealy-mouthed vocabulary of today’s management: ‘sunsetting.’ This is what’s going to happen to WPP’s…
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WPP axes GroupM for WPP Media
Yet another big change is coming at WPP – inevitable given its slow or no-growth and becalmed share price –…
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Can Facebook’s AI “wipe out the entire ad ecosystem?”
Sir Martin Sorrell, in his WPP heyday, famously referred to Google as a “frenemy.” As opposed to a mighty monster…
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