Finance

Being global has its benefits but WPP CEO Mark Read may be wondering about some of his far-flung empire, as WPP AUNZ, the business formed by the merger of Australia’s biggest ad group STW and WPP in 2016 (with WPP ...

The recent Ofcom report into the UK TV market highlighted a number of stark realities for the medium; not least the well-known fragmentation of viewing that affects 16-34 year olds and the scale of challenge broadcasters face from numerous streaming ...

Publicis Groupe has acquired yet another agency, US based and female-led Rauxa, described as a full service marketing agency. In this case that seems to mean direct marketing or maybe CRM. Unusually it will sit within Publicis Media. Publicis CEO ...

It is never uplifting news to lose a major client and in M&C Saatchi’s case the NatWest loss cannot be helpful. They need to win a few decent names plus get some decent creative work out there in the public ...

M&C Saatchi is having a gruelling time at the moment, forced into a £6.4m provision over too-early revenue recognition and some assets on its balance sheet that aren’t worth what the agency thought they were. It’s re-iterated its profit guidance ...

I started in this industry the very week, as it happens, that Google launched. It was 1998 and the great digital disruption was underway. Agencies were already on the back foot, deep in battle with the research companies like Millward ...

Out of Home is becoming an all-singing and dancing medium in the digital age and UK digital specialist Ocean Outdoor seems to be becoming a sports broadcaster as well, using its giant screens including London’s Piccadilly Lights. Already this year ...

Publicis Groupe has retained the Novartis global media account, reckoned to be worth $600m. The Swiss pharma giant was previously handled by Starcom and now Starcom is combining with Publicis’ new data firm Epsilon in an entity called NovartisONE2. WPP, ...

There are influencers all over the place it seems. Ogilvy UK’s InfluenceO “proprietary influencer tool” claims to host over one billion of them in 60,000 categories. Which makes you wonder how high (or low) the bar is set to be ...