Finance

Sarah Douglas has stepped down as CEO of AMV BBDO, for decades the UK’s biggest creative agency, after two years. The unfortunate Douglas (above) must have seen the axe looming – administered by choice or agency owners Omnicom we know ...

The catchweight contest between WPP and founder and former CEO Sir Martin Sorrell is entering round 37. Campaign’s sleuths have discovered (subscription required) from WPP’s annual report that Sorrell’s former empire will not pay out two final long term payments ...

“How do we evaluate the specialist contribution to OOH, in the UK and globally?” asks Barry Cupples, global CEO of the independent specialist Out of Home agency. “Our primary job is to be a flag bearer for our clients. It’s ...

First, many thanks to the many readers who have supported MAA over the past year or so via your contributions. Second, many apologies to those of you have tried to recently and been unable to as our PayPal account was ...

Interpublic (IPG), owner of McCann, FCB, UM and Initiative plus a newish collection of data businesses, delivered solid Q1 numbers, the first under New CEO Philippe Krakwosky. First quarter net revenue was $2.03 billion (up 2.8% on 2020) with net ...

Creativity is a traditional strength of the Out of Home medium, indeed one reason it’s arguably the oldest advertising medium. Posters offer an opportunity to reach masses of people with simple, compelling messages and some of the world’s great artists ...

WPP has surprised everybody, including possibly itself, by posting much better than expected revenue growth less pass-through costs (its version of organic growth) of 3.1% in Q1 2021, a sharp turnaround from negative 6.5% in Q4 2020. The rise was ...

How important is it to have an international footprint at a time when a global campaign can be executed at the flick of a switch from one location? “We thought long and hard about this,” says Talon Outdoor global CEO ...

When Google first announced in 2020 its intent to phase out the use of third-party cookies in its Chrome browser by 2022, two years seemed like a long time to prepare. However, that final cut-off date is fast approaching, and ...