Finance

Newly-minted Accenture Interactive CEO (and creative chairman, naturally) David Droga has put his stamp on the organisation by luring back Neil Heymann from Publicis Groupe’s New York creative collective Le Truc. Heymann who was CCO of Droga5, will become Accenture ...

Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in ...

Some of us who thought that Virgin Media couldn’t possibly get any worse – regular outages, zero customer service – might improve after its merger in the UK with 02 should demand a recount. It’s now even worse with today ...

WPP has emerged top in WARC’s award-based agency rankings for 2021 with Ogilvy most creative network and its offshoot David Miami’s client Burger King top brand. Ogilvy, now headed by Andy Main, displaced Omnicom’s BBDO Burger King’s ‘Moldy Whopper’ campaign ...

Go-go marketing services group MSQ has bought design firm Elmwood to merge with venerable Holmes & Marchant to create what it calls a new global design agency model, trading globally as Elmwood. The new entity will have over 200 staff ...

We overlooked WPP media agency Essence’s win of the non-digital parts of Google without a pitch (doubt that anyone was surprised, even Omnicom’s PHD) but the all-conquering tech-based agency has added an intriguing newcomer – the UK’s venerable Royal Horticultural ...

There’s little doubt where WPP CEO Mark Read sees the future: ecommerce or commerce as WPP likes to call it (the ‘e’ is clearly so last year.) WPP has bought UK-based Cloud Commerce Group, described as a technology company that ...

Unesco is launching The Cookie Factory as part of a campaign against the aforementioned online menaces, aimed at persuading its 193 member states to adopt its Recommendation on the Ethics of AI. That is, stop A1-powered cookies spying on us. ...

An eerie silence seems to have descended on adland: we’ve had loads of Christmas/holiday ads – some good – but even these, in hindsight, seem mired in a post-Covid gloom. Lots of big media reviews too but these are now ...