Finance

Bet Toby Hoare never thought his last big job in advertising (assuming this is) would be as vice chairman of something called Wunderman Thomson – but it is. Hoare (below) is a former boss of Cordiant’s Bates group (once owned ...

The UK may or may not be in recession or about to enter one as another six months of Brexit misery beckons but marketers seem to be trying to keep their end up. The latest IPA Bellwether Report from IHS ...

Reading in MAA that Mother’s new campaign for Sky will continue to feature Idris Elba, I felt driven to burden MAA readers with my thoughts on “Star Fucking” in the ad biz. For years the title was held by BBDO, ...

If advertising isn ‘t working you may as well try something else. At the same time as it’s announced a disappointing first quarter of 2019 – with organic growth down (again) by 1.6 per cent – Publicis (below) has confirmed ...

An Hour of Advertising…four things I learned from Dan Cullen-Shute At the start of the month, I launched ‘An Hour of Advertising’. It’s a series of long-read interviews designed to learn from some of the industry’s best and brightest minds. ...

I see that Audi is re-pitching its UK creative account, at BBH from just about the time the agency started nearly 40 years ago. Well that’s a long time and, no doubt, it’s been re-pitched in the meantime. But BBH’s ...

By Fred Smith This year Tesco celebrates its 100th birthday, a gift in of itself for their marketing team. Opting for the strapline “Prices that take you back”, the anniversary has been used to try and engage consumers with a ...

More tidying up at Mark Read’s WPP, Possible UK and Mirum UK are being merged into Mirum UK, headed by former Possible group CEO and Wunderman MD Chris Daplyn. Mirum UK MD Antti Lauronen is leaving. Mirum UK will be ...

The Telegraph reckons that Swedish business dynasty the Wallenbergs are one of the likely bidders for WPP’s Kantar, some or all of which is up for auction for an estimated £3bn. The Wallengergs are the biggest investor in the Swedish ...