Finance

WPP has moved to tidy up one of the anomalies in its global empire, its 61.5% holding in WPP AUNZ. The business, formerly mostly STW, has flatlined at best recently with newish CEO Jens Monsees (left), a former BMW executive, ...

Here’s another compelling piece in tribute to the late Paul Simons, an MAA partner. On the agency mergers within WPP and the, possibly alarming, realisation that these days data is driving the agency train. The merging of two entities such ...

Nobody likes online paywalls very much but journalism isn’t free (to provide that is) and they are one way of supporting it. In the nearly ten years of More About Advertising we’ve been free throughout and intend to stay that ...

Much speculation about the kind of agency AKQA Group (now including Grey in another WPP merger) will turn out to be. We all know about AKQA’s digital smarts, Grey has been lauded in WPP communications as a fabled “storytelling” agency ...

New York’s Johannes Leonardo – 25 per cent owned by WPP – seems to be in the driving seat at Kraft these days, adding Kraft Macaroni and Cheese, Kraft Singles and Oscar Mayer to its Bagel Bites pizza snacks, Classico ...

Giant brewer AB InBev is launching a new blonde beer Victoria with a pop at Belgian world leader Duvel – which means devil – with a spin on Dan Brown’s Angels and Demons, the follow-up to the Da Vinci Code. ...

MSQ is launching MSQ Sustain, specialising in climate, environmental and sustainability communications. It will be headed by former Kameleon CEO Richard Armstrong and launch clients include the United Nations and the World Economic Forum. MSQ has also announced that it ...

Mobile is one of the most important developments in the world of marketing since the evolution of the ‘buy-one-get-one-free’ deal. It has changed how brands interact with their customers, how customers think and behave, and how consumer decisions are made. ...

The late Paul Simons was a former chairman and CEO of Ogilvy London. Here’s his take (from July) on new Ogilvy global boss Andy Main. The news about Andy Main (below) being seduced by WPP to leave Deloitte’s and take ...