Finance

MullenLowe UK is the lead agency in a big win for the Interpublic-owned agency: a number of pharma giant Bayer’s so-called “power brands” including Bepanthen, Berocca, Canesten, Elevit, Iberogast, Redoxon, Rennie and Supradyn, and integrated campaigns, digital and content for ...

Did he or didn’t he? S4Capital’s Sir Martin Sorrell clearly had a vigorous exchange of views with Jim Prior (below), boss of his old company WPP’s Superunion brand consultancy, at the recent Web Summit in Lisbon (Sorrell had promoted Prior ...

Talon opened for business in 2013. The Out of Home (OOH) market in the UK was worth less than £1 billion and digital just a fifth of revenues. The industry is now worth £1.3 billion and digital revenues are over ...

By Elizabeth Cherian, Wunderman Thompson Known as the SXSW of Europe, Web Summit is annually hosted in Lisbon, Portugal, and the largest tech conference in the world. This year’s event pavilions were heaving with more than 70,000 global attendees, all ...

Publicis Groupe CEO Arthur Sadoun (below) is arguably the most interesting character among the big ad holding companies head honchos and, fan or not, you have to say that he’s an enthusiastic and skilful communicator. Adweek’s Agency Spy has come ...

Something close to panic is breaking out in UK media agencies as they contemplate huge bills from tax collection body HMRC over ads placed in social media. Most charity purchases in the UK are VAT free (VAT is currently 20 ...

S4Capital’s executive chairman Sir Martin Sorrell (he really wants us to remember the executive bit) is bestriding the business world like a mini-colossus, as if nothing has changed from his WPP days (except he always works in a plug for ...

Is Droga5 the not-so-secret weapon that will propel Accenture Interactive into the global elite of creative networks? Kimberly-Clark thinks so anyway, moving the bulk of its worldwide baby and child care creative business out of WPP into Accenture and citing ...

Business “transformation” is the buzz phrase de nos jours as companies large and small wrestle with a digital economy – and the uncomfortable realisation that people don’t seem to be buying any more just because the internet supposedly makes it ...