Author Archives: Partner Content

Partner Content
This is a sponsored partner editorial content and the author’s views are entirely his own and may not reflect the views of More About Advertising.

Talon boosts US Out of Home data intelligence with SafeGraph partnership

Talon Outdoor, the independent global out of home media specialist, has further enhanced its audience insight and targeting capabilities with SafeGraph, the leading provider of US Points-of-Interest (POI) data. This further bolsters Talon’s drive to make OOH ‘Smarter as Standard’ ...

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Talon Outdoor: dare to digitise in OOH to drive profit

A new study aggregating econometric model evidence over five years for Out of Home (OOH) across 112 brands highlights the profitability of OOH and Digital OOH (DOOH) campaigns as the medium achieves critical mass in terms of reach, audience and ...

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Talon’s 4-step approach to safeguarding consumer privacy in the era of intelligent digital Out of Home

With the media press picking up on the potential pitfalls around consumer privacy and GDPR last week, Talon’s Chief Strategy Officer Jonathan Conway (left) outlines how Talon is actively addressing concerns as Out of Home AdTech develops apace.   The ...

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Nick Mawditt of Talon Outdoor: why Facebook is channelling Friends Reunited

Facebook has had its fair share of bad press, audience challenges and brand safety issues amidst its meteoric growth. It released a report last week on the benefits of combining Facebook and Outdoor advertising that is a welcome realisation that ...

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