Ocean Labs is the tech development arm of Ocean Outdoor, headed by MD Catherine Morgan (above.) Award-winning Ocean Labs is the fastest-growing part of Ocean. One of its most exciting – and unique – products is On-screen AR (formerly LookOut.) ...

1/Ocean is a major Northern Europe media owner. The UK economy is reported to be lagging its European rivals. How is this playing out in Out of Home? We’re seeing a couple of interesting factors at play across 2022 and ...

The marketing procurement community needs to spend more time focussing on media and marketing effectiveness Stephen Broderick (below), senior partner of Media Marketing Compliance told the US ProcureCon Marketing 2022 conference last week. In his opening remarks Broderick said that ...

Here are the four major developments in the industry in 2022. The gambling industry is gradually becoming one of the world’s biggest, and like most big industries, it’s constantly evolving and undergoing massive changes. The pandemic led to a massive ...

As if the last two years haven’t been enough for each of us, now we’re heading for the highest rates of inflation seen in years and tough times are ahead according to the daily headlines. C-suite are openly discussing their ...

In the last few years, eLearning has taken over the entire world and has cast a shadow on almost every industry. The flexibility, availability, and convenience that eLearning offers make it a worthwhile investment. It’s a cost-effective way to train ...

Atlas, Talon’s DSP, proves programmatic OOH delivers stronger payback on purchase intent compared to digital channels Traditionally, Out of Home (OOH) has been considered a valuable channel for driving metrics such as impact and awareness. But now Talon’s latest research ...

Advertising is a key method any industry uses to expand. By letting more people know about them through popular media channels, companies involved in a sector can reach a much wider audience. This has certainly been true when it comes ...

There’s been a lot of talk about the number of gambling adverts on UK TV within the past few years. Many feel there are too many advertisements for casinos, betting, bingo, and poker throughout the day – particularly during sporting ...