By Nick Mawditt OOH and smart cities are joined in their ability to generate inspirational new spaces that are data-driven and reflect a smarter and tech-savvy consumer world. Our recent Talon Inspire event programme took us to Birmingham, Manchester, Newcastle ...

Thoughts from Jon Conway of Talon and Dan Dawson of Grand Visual Talon and Grand Visual attended and participated in the recent annual Geopath/OAAA 2018 conference. The theme was data-driven creativity and Jon Conway – Chief Strategy Officer, Talon – ...

By Sarah Saker There are so many ecommerce sites out there, yours needs to stand out from the rest for you to make money using it. However, you don’t want it to stand out for the wrong reasons. Many ecommerce ...

In the first in a 3-part series, Talon’s Managing Director James Copley and Chief Strategy Officer Jon Conway introduce the ‘Smarter as Standard’ Manifesto – our ethos around smarter planning in Out of Home. As more and more spend shifts ...

We all know the age-old phrase, “you have to speculate to accumulate.” When talking about building a brand, there’s a certain amount of risk involved in choosing the right direction, especially when there are seemingly endless options on the table. ...

The packaging of your products is just as important as the product itself, and so investing in branded packaging for your deliveries is nothing to turn your nose up at. As a matter of fact, great packaging is especially significant ...

At Talon we pursue a Smarter as Standard approach, which means taking the best of digital advertising techniques and applying them to OOH. Delivering Smarter as Standard means a shift towards data-driven campaign planning, dynamic creative, automated execution and outcome-based ...

By Talon Outdoor. In a media first, Hiscox’s ‘CyberLive’ deployed a real-time Out of Home advertising campaign to highlight the prevalence of hacking in the modern digital world. As part of a wider drive for the specialist insurance firm, Hiscox ...

Our 2017 video series aims to explore the role of creativity in OOH, the potential possibilities, and how it influences campaign effectiveness. In the first instalment, we explored the science behind creativity and proposed that for true advertising effectiveness you ...