Author Archives: Sponsored Editorial

This is a sponsored editorial and the author’s views are entirely his own and may not reflect the views of More About Advertising.

Tom Denford and David Indo from ID Comms: has Facebook peaked?

On this week’s #MediaSnack Tom and David look at the challenges facing Facebook and ask if the company can maintain its incredible rate of growth. This is going to be hard for a business for that relies on advertising for ...

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Tom Denford and David Indo from ID Comms: China’s unique digital giants

On this week’s #MediaSnack Tom and David take a look at what it takes to market successfully in China and a landscape dominated by Tencent, Alibaba and Baidu. These three giants are frequently compared to Western platforms like Google, Facebook ...

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Tom Denford from ID Comms and Brian Wieser of Pivotal Research: holding company finances are a black box

On this week’s #MediaSnack Tom Denford chats to Brian Wieser, the marketing business’s favourite analyst. Tom and Brian talk about the challenges of making sense of holding company finances, the importance of new business and what it will take for ...

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