Author Archives: Partner Content

This is partner content editorial and the author’s views are entirely their own and may not reflect the views of More About Advertising.

Talon Outdoor shows programmatic OOH delivers better results than online channels

Atlas, Talon’s DSP, proves programmatic OOH delivers stronger payback on purchase intent compared to digital channels Traditionally, Out of Home (OOH) has been considered a valuable channel for driving metrics such as impact and awareness. But now Talon’s latest research ...

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Sports betting: what do tipsters pay attention to when predicting odds?

Advertising is a key method any industry uses to expand. By letting more people know about them through popular media channels, companies involved in a sector can reach a much wider audience. This has certainly been true when it comes ...

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How TV gambling ads are changing in the UK

There’s been a lot of talk about the number of gambling adverts on UK TV within the past few years. Many feel there are too many advertisements for casinos, betting, bingo, and poker throughout the day – particularly during sporting ...

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Talon’s Lucy Baumgartner: IPA EffWorks Global, COVID-19 and Out of Home

A recap of IPA Effworks Global 2021 from Talon newcomer Lucy Baumgartner With the promise of the best new thinking and evidence-based decision-making research for marketing effectiveness in the world, IPA EffWorks Global 2021 hit the ground running last Tuesday ...

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What does the future have in store for online casino marketing?

Phrases such as “the best slots on the planet”, “all about the customer” and “win it big” have become commonplace throughout the online casino community. There is indeed something to be said about such promotions when we consider the fact ...

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How to successfully promote your financial firm

Is your financial firm currently banging on that proverbial glass ceiling? If so, you might want to consider smashing through this invisible barrier. The sooner you overcome this hurdle, the less likely your company will be to stagnate in its ...

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Trends in today’s leisure spending

We all know that it’s sensible to save our money for a rainy day, but no one can deny that a bit of retail therapy is a wonderful thing. Once all of our necessities are covered, it’s nice to engage ...

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