Finance
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George Parker: If the A.I. shoe fits…
There’s nothing more important in the ad biz than getting a shoe account. Think about it. Would Wieden+Kennedy exist today…
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Adidas pitch is a definer for WPP Media
Big media accounts are the current battleground for the ad holding companies, a succession of wins driving Publicis to its…
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Can Gervaise work his psycho-magic at WPP?
When you’ve tried most things, why not a psychologist? WPP CEO Cindy Rose has enlisted the help of “high performance”…
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FTC ruling leaves advertisers in the dark over brand safety
Publicis, WPP and Dentsu among other agencies have had to backtrack on brand safety practices following a decision by the…
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Sadoun’s Publicis seems to be defying gravity – that’s the problem
Sooner or later most CEOs find themselves railing against the market/investors, usually saying their share price is too low and…
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Publicis sets a strong pace in early 2026
Publicis has turned up the heat on its marcoms rivals with another strong quarter of solid growth in Q1 2026.…
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BCW on the block as WPP weighs exit from PR
WPP is reportedly planning a sale of Burson, what’s left of its rambling array of PR businesses. Burson is an…
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