Finance

First is was Facebook, now it’s Twitter and other social media for many big advertisers. The Facebook ad boycott is still growing apace – Unilever, Levi’s – while other advertisers -including Diageo and Starbucks – are pulling their ads from ...

WPP is merging Grey Paris into Ogilvy Paris – both still operating under separate brand names – in what may be the first of many such mergers among the big ad holding companies’ venerable creative networks. The merged agency will ...

When a new marketing boss comes in an agency review usually follows and Leo Burnett in the UK may have been concerned when it discovered UK CMO Gareth Helm was leaving, apparently at his behest. Mobile operator Three, when such ...

Hitherto all-conquering Facebook (with advertisers and media agencies anyway) is now like a rabbit in the headlights as the Anti-Defamation League in the US bites, sparked by Black Lives Matter. Now Verizon, which spends around $2m on Facebook and Instagram, ...

By Douglas Wood and Nick Swimer. On May 6 ISBA released a summary of a nine-month investigation into digital media buying in the United Kingdom. The investigation, led by PwC, examined the waterfall effect of an advertiser’s investment – the ...

Ambitious marcoms group MSQ Partners has agreed a deal to buy smaller rival Be Heard Partnership for £6.2m. Be Heard was founded by Peter Scott, of WCRS and Engine Group fame. Scott left in 2018. MSQ is backed by private ...

WPP’s GroupM reckons the the global advertising economy will lose $70 billion this year, dropping 11.8% (excluding US political advertising) to $517.5bn. With the US Presidential election the drop will be 9.9%. Next year advertising growth is expected to reach ...

Omnicom’s adam&eveDDB has been named the (virtual) Cannes Lions European Agency of the Decade, pipping sibling AMV BBDO to the top spot – which won’t be any consolation at all to AMV which has seen A&E knock it off numerous ...

This looks like a pretty high-powered kitchen table lockdown start-up. Pura “eco-friendly” baby wipes. Founders Guy and Abi Fennell have been joined by CMO Amanda Richards who’s held lots of senior roles at Unilever and Philips Health and an extensive ...