Finance

It’s not often that a brand name makes you LOL but here’s one: Kellogg’s Incogmeato. From its Morningstar farms, it’s a plant-based range (isn’t everything darling?) but a vegan pitch with a sense of humour is surely something to be ...

Adland doesn’t seem to be about ads these days but experience design. Maybe ‘total experience agency’ Accenture is to blame. Digitas UK has hired former GTB Europe ECD Lazaros Nikiforidis (below) as ECD, reporting to ex-Ogilvy Emma De la Fosse ...

M&S has unveiled its first campaign from new womenswear agency ODD, designed, among other things, to restore its “style credentials.” M&S moved its non-food advertising from Grey in search of “more targeted, inspirational and relevant customer marketing.” The autumn range ...

It’s been quite the journey. In-housing still isn’t understood in the way I’d like, but there’s no denying it’s become a valuable, mainstream marketing operation today. Household names have adopted the practice in recent years – the likes of Sky ...

Facebook has had its fair share of bad press, audience challenges and brand safety issues amidst its meteoric growth. It released a report last week on the benefits of combining Facebook and Outdoor advertising that is a welcome realisation that ...

Government minister (and one-time Boris Johnson foe) Michael Gove is due to announce details of the UK government’s £100m campaign to prepare the country for Brexit next week – with the less than rousing “Get Ready” as its theme. Some ...

A lot has been written, including by yours truly, about advertisers focusing on short-term tactical goals and ROI rather than long-term brand building. One element of short-term marketing thinking is the over-focus on ROI, an efficiency rather than effectiveness metric. ...

By staff SDK spoofing, also known as traffic spoofing or replay attacks, is the creation of legitimate-looking installs using real device data. Along with click fraud and click injection, it is yet another way fraudsters are stealing from the pockets ...

Undeterred by its PLC travails – a big write-off is on the way – M&C Saatchi is boosting its operation in China by hiring CH Yang from Publicis as its new CEO. Yang (below) was CEO of Publicis Shanghai and ...