Finance

Garlanded creative Graham Fink, a regular and welcome contributor to MAA, is launching FinkDifferent, an online course in creativity consisting of lectures, Q&As and podcasts aimed at entrepreneurs, people thinking of starting up a business (not just advertising), marketing clients ...

What do you do with an agency that keeps winning creative awards but losing business? That’s the challenge facing Sam Hawkey, CEO of Publicis-owned Saatchi & Saatchi London who’s been annointed as the new CEO of Omnicom-owned rival AMV BBDO. ...

Morrisons has emerged from the pandemic with a new brand platform – “Make good things happen” – as you do. From Publicis.Poke. Morrisons has had a quite a good war – continuing to fend off the depredations of Aldi and ...

The ad industry has a problem with diversity (you may have noticed this already) and Havas has now joined the ranks of London (and global) agencies in appointing what it calls a “diversity lead.” Is lead as important as director? ...

Creativity is something you recognise when you see it (or you should be in another business) but it’s hard to describe. Ogilvy’s Rory Sutherland has been looking into this for, well, quite some time. He argues that adland has allowed ...

Former Firm Decisions boss Stephen Broderick (Firm Decisions is now part of Ebiquity) is going his own way with MediaMarketing Compliance, also a registered accountancy firm. Broderick (above) and some colleagues joined MediaPath Network’s compliance operation last autumn but now ...

Just about every BBDO agency under the sun seems to have been enlisted for WhatsApp’s much-heralded global ad campaign, seeking to allay user fears that owner Facebook’s plans to monetise the platform it coughed up $19bn for will invade their ...

In the social media age you have to include everyone, even if you’re the traditionally snooty All England Lawn Tennis and Croquet Club, organisers of Wimbledon. Which it tries to in this launch campaign from McCann for the iconic tennis ...

Lucky Generals has won the Virgin Atlantic creative account, in years back one of the prize assignments for any UK creative agency. Lucky Generals reportedly pitched against Mother and Uncommon in a high level pitch, handled by Creativebrief. Virgin’s chief ...