Talon is optimising its approach to Digital Out of Home (OOH) trading, putting audience at the heart of the mechanics of delivering audience, price and value. The new approach will allow clients to more easily assess the value of Digital ...
Read More »P&G to buy Publicis? Nice idea for April 1…
April Fools can be dangerous for unwary corporates – as VW found with its misfiring Voltswagen – and are best left to mischievous hacks. Here’s a good one in MediaPost from Richard Whitman, positing a tie-up ‘twixt P&G and Publicis ...
Read More »Tide’s ‘Cold Callers’ might leave you – cold
Tide and its advertising have been big successes for Procter & Gamble – winning big at Cannes when there was one – and now they’re back with Tide Cold Callers, extolling the virtues of a cold water product that can ...
Read More »Frohlich’s departure for Weber Shandwick leaves key UK CEO post open at Ogilvy
What used to be one of the biggest jobs in London’s adland is now vacant – Ogilvy UK CEO Michael Frohlich is leaving to return to PR as EMEA CEO at Interpublic-owned Weber Shandwick. Frohlich (below) made waves when, on ...
Read More »Vice Media creative agency Virtue adds two heavy hitters with PLTFRMR deal
Vice Media Group has bought creative consultancy PLTFRMR to merge it with its creative agency Virtue. In doing so it adds two heavy hitters: Chris Garbutt, a former global CCO of TBWA Worldwide and Colin Mitchell, former SVP global marketing ...
Read More »Talon strengthens its global programmatic Out of Home capabilities with Hivestack
New partnership expands automated and data-driven OOH access to advertisers The Talon Group, the leading global independent Out of Home (OOH) agency, has announced a partnership between its US, international and German businesses with Hivestack, a global adtech leader in ...
Read More »Facebook’s global media pitch team should be interesting – who are the poachers and who the gamekeepers?
Facebook is reviewing its estimated $750m global media account – not a surprise really as most big advertisers seems to do this these days every two years or so. Facebook has only recently emerged as a big advertiser, using advertising ...
Read More »Publicis takeover rumours re-emerge – now it’s Vivendi
Speculation about a merger between French-owned marketing groups Publicis and Havas has re-emerged following a French media report. Havas pre-dates even the venerable Publicis although it’s now owned by Vivendi, controlled by French tycoon Vincent Bolloré (left.) Son Yannick runs ...
Read More »Honda awards Europe below-the-line to Missouri
London design and communications agency Missouri has won Honda Motor Europe’s below-the-line account after a pitch. The brief includes work on Honda’s new HR-V hybrid. Honda is Missouri’s first auto account. Missouri creative director and founder Stuart Wood says: “We ...
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