Finance

Been writing aabout advertising and marketing – on and off – for quite a while now so how come “funnels” and “ladders” (they seem to mean roughly the same thing but may not) have eluded me? Ignorance, obviously. But they ...

Marketing scores better than other industries when it comes to Diversity, Equity and Inclusion according to a new survey by the World Federation of Advertisers (WFA) and Kantar. So that’s all right then? Not quite. Even though marketing scored an ...

I must say, I nearly choked on my breakfast beer when I read that Dell is putting Yara Shahidi, the actress and model from the ABC sitcom Black-ish in ads and other promotions to tout Dell’s new slogan, “Expand Your ...

Publicis has laid down a significant marker for its holding company rivals – and even fast-growing newbies like Sir Martin Sorrell’s S4 Capital – by posting third quarter (Q3) organic growth of 11.2%. The US was up 11.2%, Europe 10% ...

Ambitious London-based marketing group MSQ has made another heavyweight hiring. Former Kantar Consulting Europe CEO Bart Michels is joining as an executive director and executive chairman of MSQ’s insights and analytics consultancy Freemavens. Michels (left) worked in marketing at companies ...

Remember when subliminal advertising was deemed a threat to humankind? No? Well it was “the use by advertisers of images and sounds to influence consumers’ responses without their being consciously aware of it.” First discovered, allegedly, in 1947 when it ...

The dog that hasn’t barked yet as the marcoms world inches back to post-pandemic normality is M&A, the big deals that everyone expects but which haven’t, so far, happened. WPP, once the busiest acquirer, has pulled in its horns during ...

Big British mutual John Lewis is making some drastic changes as the eponymous department store (growing bigger online) and Waitrose supermarket owner fights the aftermath of the pandemic and the likes of Amazon. It seems to have accepted that it ...

Twinings’ new campaign, “Alive in every drop,” pulls off a clever balancing act – it feels modern but respects the tradition of pausing for a cuppa, reflecting the way that it can shift the mood of the day. Watching these ...