Bacofoil has appointed Cogent as its integrated creative agency without a pitch. Bacofoil’s products range from non-stick aluminium foil and non-stick baking paper to Zipper storage bags. Bacofoil says its ambition is to “own the kitchen drawer.” Bacofoil UK and ...

WPP’s GroupM has now released its global forecast for advertising and it confirms that the market is being driven by what it calls the world’s big “digital first” companies – Alibaba, Alphabet, Amazon, Booking.com, eBay, Facebook, IAC, JD.com, Netflix, Uber ...

This Peloton fitness ad has caused a “sexist uproar” it seems as the woman in question appears to be getting fit for hubby. But isn’t Peloton the current holder of the title “world’s most annoying advertiser?” Take the Christmas one ...

IPA director General Paul Bainsfair on why the collateral damage of left-brain thinking will damage advertising’s long-term health and how advertisers and agencies must safeguard the future as we head into 2020 In Paul Feldwick’s entertaining and informative book on ...

Norway’s Posten Norge and Oslo agency Pol are offering a new spin on the ‘Immaculate Conception’ this Christmas, featuring Mary, a comely postman and a suspiciously blond baby. POSTEN "Virgin Birth" from Filip Nilsson on Vimeo. Would probably cause a ...

Independent agency network Pimento – which describes itself as the world’s first virtual agency – is celebrating a couple of milestones, 15 years in business and its 200th member London-based digital agency FX Digital. Pimento says it has worked with ...

UK advertising is booming, which may come as a surprise to some of you out there. According to WPP’s GroupM, the world’s biggest agency media buyer, UK advertising will grow 7.8 per cent in 2019 to £22bn – Brexit or ...

Lorie-Jo Trainer Buckingham is ECD of MOFILM, a 10,000 strong community of professional filmmakers and creators from different geographies, backgrounds and cultures. MOFILM is owned by David Jones’ Brand Tech group You & Mr Jones. Desert Island Ads As an ...

Marketing technology platform Ad-Lib has appointed two heavyweights: former Googlers Adit Abhyankar as CEO and Patrick Collister as creative director. Abhyankar was head of Google Marketing Platform, Continental Europe and Emerging Markets while Collister (left), a former senior agency creative, ...