They do say that a picture is worth a thousand words and it’s certainly the case in this one of WPP’s currently embattled Sir Martin Sorrell – in best Darth Vader mode – taken by Simon Dawson for Bloomberg. Simon ...
Read More »Dominic Murray of Kinetic: how contextual digital Out of Home is rewiring the medium
The recent finding that revenue from digital screens now account for more than half of the value of Out of Home advertising confirms what people in the industry have felt for a while – digital is quickly transforming the medium. ...
Read More »Wieden+Kennedy enlists an alien for Babbel
Wieden+Kennedy’s back on the case for language learning app Babel, this time with an alien suffering the same fate as we Brits do when we’re trying to converse abroad. Well why can’t they all speak English? Not sure if the ...
Read More »Zuckerberg begins Facebook’s case for the defence
Here are some supposed highlights from Faceboook founder Mark Zuckerberg’s first day of testimony before the US Congress following the Cambridge Analytica data mis-use revelations (87m users had their information hacked). Not much new here from a contrite Zuckerberg although ...
Read More »MediaCom wins top fragrance distributor KGA
WPP’s MediaCom has won Kenneth Green Associates (KGA) – which distributes luxury fragrances including Abercrombie & Fitch, Alfred Dunhill, Boucheron, Bulgari, Kenzo and Paul Smith in the UK – from Havas Media. Kenneth Green (below) says: “We were impressed by ...
Read More »The mission buys indie London agency Krow for up to £14.5m
Listed marketing services group the mission has bought independent London agency Krow in a deal worth up to £14.5m over three years, based on performance. Krow, which launched in September 2005, is listed as the UK’s 17th largest agency and ...
Read More »P&G’s Pritchard sets up his own agency – with a little help from Publicis, WPP and Omnicom.
Procter & Gamble chief brand officer Marc Pritchard said he wanted to “take back control” of his marketing budget and he’s doing so; creating a dedicated full service agency from Publicis Groupe’s Saatchi & Saatchi, WPP’s Grey and Omnicom’s Hearts ...
Read More »Ogilvy Paris turns perfumier for Les Fleurs du Déchet
Ogilvy Paris and luxury French fragrance company Etat Libre d’Orange, whose brands include Putains des Palaces, have teamed to create what they claim is the first luxury perfume made from trash – Les Fleurs du Déchet. The inspiration being to ...
Read More »TBWA\London CCO Andy Jex picks his Desert Island Ads
Andy Jex is chief creative officer of TBWA\London. He joined the agency last year from Saatchi & Saatchi where he was ECD working on brands including Direct Line, HSBC, Toyota and HomeAway. Highlights include the launch of EE featuring Kevin ...
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