Opel/Vauxhall has picked McCann to handle its European ad account from a new base in Frankfurt. Opel/Vauxhall is now owned by Peugeot and Citroen owner PSA which bought it from General Motors in 2017. McCann pitched against German incumbent Scholz ...

I don’t know Bob Greenberg. I’ve never met the bloke, never worked for him and never had him over for dinner. We’re not mates. I’m pretty sure the closest we’ve come to connecting is being in the same room together. ...

By Archie Heaton A man named Ken Segall recently branded Apple’s current marketing as “vanilla,” and that is a very big deal. Why? Because, along with Steve Jobs, he is the man credited with creating the iconic “Think Different” marketing ...

We’ve noted the way media agencies seem to have ridden out the 2016 US ANA report into undisclosed media rebates and the like, based on their holding company owners’ published results anyway. But now the Wall Street Journal reports that ...

Three somehow seems more fun than other phone networks. It has the advantage that Kevin Bacon is elsewhere -EE – and doesn’t have to try to make another famous actor loveable, as Vodafone does with Martin Freeman. Wieden+Kennedy is in ...

Piers Guilar is global director of strategy for international brand agency Seven Brands. He has also worked at Saatchi & Saatchi, Interbrand and Siegel+Gale. He has led projects for Harley-Davidson, Camelot, Barclays, Orange, McLaren, Rothschild, Guinness, Statoil and Nokia.   ...

Google and Facebook have profited mightily by being the first companies to achieve direct marketing at scale but life may be about to become more difficult. Despite the various scandals afflicting Facebook in particular and pressure from regulators both companies ...

Wagon Wheels are a pretty venerable biscuit brand, created by Garry Weston of Associated British Foods fame way back in 1948. Originally Weston’s Wagon Wheels (thanks Wikipedia). Designed to cash in on the popularity of western films. These days they’re ...

TalkTalk is partnering with Bauer Media to create a four month cross platform campaign aimed at time poor, TV hungry audiences. The deal has been brokered by The&Partnership’s media agency m/SIX. Designed to alleviate ‘Netflix syndrome’ – defined as a ...