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Advertisers
Indie creative group by The Network adds four new agencies
Independent creative network, by The Network has expanded its international footprint with the signing of four new agencies across Europe.…
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Advertisers
Michael Farmer: why Publicis is leading the holding company pack
This is consultant Michael Farmer’s recent article from his Substack series C-Suite Blues. Making Sense of Four Holding Companies: WPP,…
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Advertisers
Robyn Saunders of Share Creative picks her Desert Island Ads
When it comes to advertising, the best campaigns are built on truth. Not the kind you need to dig for,…
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Advertisers
Modern Citizens CCO Ben Middleton picks his Desert Island Ads
You’re probably reading this on a phone, sat on the bog, pretending to be “checking your slack messages” in a…
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Advertisers
Jaguar’s EV launch: beware of Mad Men
Sometime this week we should get a proper peek at the new, ultra-luxury Jaguar EV that has what seems like…
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Advertisers
Agent Provocateur: Christmas with the Crouches
Abby and Peter that is, enjoying a spot of seasonal snooker. What to say: “don’t try this at home?” Or…
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News
Digital experiences: do we all need a ‘frustrated’ button?
In our rush to advance the digital tech industry, the user experience is too often compromised. The desire to sell…
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Advertisers
WARC: global adspend to hit $1.08trn in 2024 – 68% is digital
Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7%…
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Ad Tech
Mars United’s Katrina Smart: why the retail media rocket ship isn’t returning to earth any time soon
In its simplest form, retail media is any omnichannel commerce touch point that’s been bought directly from a Retail Media…
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