Almost every brand says they put their customer at the heart of what they do, but almost all struggle to actually do it. There are too many silos, legacy systems, processes and company structures that get in the way. Yet, ...

Fetch Media, the digital and mobile specialist owned by Dentsu, is being sued for $40m by Uber for “click fraud,” allegedly billing the ride-hailing giant for fake online ads and downloads it had nothing to do with. Fetch, based in ...

Havas Group has bought New York based digital agency The 88, a digital/social boutique agency that provides strategy, creative services, influence, event coverage, content creation and social media management to fashion, lifestyle and consumer brands. Founded in 2010 by Harry ...

Adam&eveDDB is getting down with the kids – sort of – in its first fashion collection campaign for H&M. As is its way for the Swedish mega-retailer, there’s a big celeb following in the footsteps of David Beckham and the ...

Lots of heavyweight stuff this week – doesn’t anyone market fripperies any more? Kinder does, mercifully, in the form of its Kinder Bueno wafers. And here’s a perky number from TMW Unlimited, dramatising the everyday hassles of ‘adulting.’ Good to ...

Trainline, which calls itself the world’s leading independent digital rail platform, has appointed BBH London as its AOR after a three month strategic and creative review. BBH will work across Trainline’s 24 international markets including the three biggies, the UK, ...

Is IKEA pondering a switch ‘The Wonderful Everyday’ to ‘The Beautiful Possibilities?’ Which suggests a nudge upmarket. Here’s its first ad from newly-appointed independent Canadian agency Rethink with the new line – plus a spin on Louis Armstrong’s old standard ...

Pinging in from BlueSky PR is a rather blue sky release announcing: “Outdated TV advertising is 90 per cent too expensive.” Which is a big call. It’s from two professors, one at University College London’s School of Management and the ...

Does anyone know who these people are? The trade press is littered with pictures of them grinning like maniacs. I think we should be told.