Ad Tech
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WPP spreads its wings to boost AI capabilities
WPP has a big operation in India – 11,000 or so people it seems – and, like the rest of…
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Digital still making the running in flagging UK ad economy
The latest flagship AA/WARC Expenditure Report makes pretty grim reading, now the two are expecting just 2.6% growth in 2023…
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Pierre Naggar : brands that build advertising equity needn’t fear the “no data zone”
GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation,…
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Deb Stambaugh of Quantcast: why AI makes marketers more human
AI has been around for many years now, but with the likes of ChatGPT and Bard making headlines, there’s been…
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Ocean Outdoor introduces long form with Headliner network
Ocean Outdoor is rolling out a new super-premium cinematic out of home package giving agencies and advertisers the opportunity to…
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Chris Hogg of Lotame: social media SOS – can advertisers save media plans as platforms rise and fall?
Economic uncertainty has UK advertising growth stuck in single digits, with media spending pulled back by buy-side budget squeezing. Social…
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Jennifer Lopez helps Virgin Voyages onto the AI bandwagon
There’ll be AI all over the place soon and the multifarious Virgin brands can be relied upon to jump on…
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Automate or get left behind says new AI martech company CreateTOTALLY
A new MarTech company CreateTOTALLY is launching, offering clients and agencies what it calls “an AI production lifeboat.” CreateTOTALLY claims…
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‘Robot rights’: IPA survey shows our bizarre attitude to AI
How do we stop AI taking over the world? There are many doom scenarios floating around, and plenty of leaders…
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