Ad Tech

You & Mr Jones surges in Q1, hires technology chief Luttrell

David Jones’ brand tech group You & Mr Jones has announced a new technology partner – important, presumably, in such an organisation – US-based CTO Will Luttrell plus net revenue growth of 34.3% in Q1 2021. Luttrell (left) was the ...

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Tim Glomb of Cheetah Digital: why zero-party data is better than cookies

Cookies are on the way out and a new form of data collection is coming to replace third-party data. Recognising consumers concerns about data privacy, but also their simultaneous desire for personalisation, is essential for digital marketing. Zero-party data can ...

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Havas steps up global production bid with Innocean’s Wellcom

As advertising money pours into digital, agencies find themselves searching for a boat to navigate this torrent and, they hope, make some much-needed money in the process. Sir Martin Sorrell’s Mediamonks and David Jones’ You & Mr Jones have both ...

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