New Commercial Arts has won some interesting (and substantial) accounts since it was formed at the height of the pandemic but none quite as interesting as Redefine Meat, purveyors of plant-based protein including 3-D printed steaks. The Israel-based company, which ...

As MDC Partners Stagwell was more famous for spending money than making it but now Stagwell, which includes MDC alongside CEO Mark Penn’s other tech-based businesses, is seemingly making it too. Stagwell is forecasting around $500m of EBITDA profit (profit ...

MSQ has appointed Rajet Gamhiouen as first group-wide head of new business. Gamhiouen (above) joins from PA Media Group’s full-service agency Sticky, where she was head of marketing & new business. Before PA Gamhiouen was senior marketing officer for the ...

McDonald’s has a new loyalty programme – MyMcDonald’s Rewards -and a new UK campaign from Leo Burnett – ‘More Rewarding McDonald’s Moments’ – to go with it. Funny how these things tend to follow price increases (McD’s cheapest burger has ...

It’s for Kanye West’s clothing line Yeezy Gap Engineered by Balenciaga, now available in NYC following a launch via a number of dumpster trucks across the city. KY has redesigned the store accordingly and despatched a further number of black ...

Saatchi & Saatchi has entered the Roe vs Wade abortion rights battle in the US with a re-imagining of its famous ‘Pregnant Man’ ad – ‘Would you be more careful if it was you that got pregnant? – written by ...

Paris Hilton isn’t a hotelier any more but here she is in Hilton’s new ‘For the Stay’ campaign, complete with a modest entourage. You could have a lot of fun with Paris one way or the other – heaven knows ...

It’s refreshing – and worryingly rare – to find a nice well-made ad where the “purpose” is just to promote the product or brand, in this case Amazon books from Droga5 London. That books are mostly deemed a good thing ...

Former Wunderman Thompson global creative director Jo Wallace (below) is joining S4 Capital’s Media.Monks as a global ECD. Wallace found herself in the national news in 2018 when she was embroiled in the “stale white males” redundancy saga at what ...