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Advertisers
David Patton: in-housing creativity won’t make brands more creative
Many brands assume that building an internal studio, hiring talented creatives and investing in the latest AI tools will naturally…
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Advertisers
Post-merger Omnicom on track
Omnicom, now incorporating IPG and so the biggest ad holding group, saw its Q1 income rise sharply to $405m in…
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Advertisers
Henkel creative moves to WPP
This is timely: at the same time as WPP CEO has revealed a predicted tough Q1 (but with lots of…
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Advertisers
Mother’s Day for the boy from Brazil
AlmapBBDO in Brazil has gone overboard for its version of Mother’s Day with this epic, showing a (you’ve guessed it)…
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Advertisers
Ocean Outdoor UK redefines the DOOH attention model with Ocean® Portal
Ocean Outdoor UK enters a new era in Digital Out of Home with Ocean® Portal, a new format which redefines…
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Advertisers
Onepointfive’s Rob Pryce picks his Desert Island experiential Ads
The sun’s been beating down so long that the incessant heat feels like it’s baking me dry. Starting to resemble…
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Agencies
Can Gervaise work his psycho-magic at WPP?
When you’ve tried most things, why not a psychologist? WPP CEO Cindy Rose has enlisted the help of “high performance”…
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Advertisers
FTC ruling leaves advertisers in the dark over brand safety
Publicis, WPP and Dentsu among other agencies have had to backtrack on brand safety practices following a decision by the…
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Advertisers
New IPA Bellwether defies gloomsters with budgets up
The world may be going to hell in a handcart – steered with his customary dexterity by one D. Trump…
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