Tag Archives: publicis groupe

Read at WPP and Sadoun at Publicis chart diverging courses

“It is ironic that people think our industry is terrible when WPP are in it and a fantastic industry when Accenture are in it” WPP boss Mark Read (below) told a Morgan Stanley conference last month. The quote comes from ...

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Ever-optimistic Arthur Sadoun praises ‘red hot’ Publicis

Publicis Groupe CEO Arthur Sadoun (below) is arguably the most interesting character among the big ad holding companies head honchos and, fan or not, you have to say that he’s an enthusiastic and skilful communicator. Adweek’s Agency Spy has come ...

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Publicis Groupe adds Nivea to growing list of wins

When someone tots up the amount of new business won by the holding companies in 2019 – in the guise of ‘research’ no doubt – Publicis Groupe will likely be top with a number of, on the face of it, ...

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Crisis looms for CEO Sadoun and Publicis Groupe as organic growth goes backwards – even as profits edge up

Publicis Groupe’s third quarter 2019 results are a stinker – by the way these things are usually measured. Organic growth fell by 2.7 per cent in Q3, way below expectations and Publicis is forecasting -2.5 per cent for the year. ...

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Publicis rolls the data dice again with Rauxa acquisition

Publicis Groupe has acquired yet another agency, US based and female-led Rauxa, described as a full service marketing agency. In this case that seems to mean direct marketing or maybe CRM. Unusually it will sit within Publicis Media. Publicis CEO ...

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Publicis Groupe retains $600m Novartis media

Publicis Groupe has retained the Novartis global media account, reckoned to be worth $600m. The Swiss pharma giant was previously handled by Starcom and now Starcom is combining with Publicis’ new data firm Epsilon in an entity called NovartisONE2. WPP, ...

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Publicis organic growth becalmed as US problems continue

Publicis Groupe CEO Arthur Sadoun has a problem. His long-awaited ‘Power of One’ transformation is still stuck in the garage it seems, as the French ad holding group reports second quarter organic growth of just 0.1 per cent, missing analysts’ ...

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