Tag Archives: publicis groupe

Now Mars reviews $1.4bn global media

Another day another big media review and now Mars is reviewing its $1.4bn global media (about half in the US) currently with WPP’s MediaCom for planning, Publicis’ Starcom for most of the buying and Omnicom’s OMD for other bits. Mars ...

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Publicis.Sapient teams with Capgemini to win McDonald’s transformation task

Publicis Groupe has won another significant slice of business from McDonald’s following the appointment of Leo Burnett London to handle its FIFA World Cup sponsorship and new McDelivery service globally. Consultancy Publicis.Sapient has teamed with French-based giant Capgemini to form ...

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Now Publicis decides it needs a chief talent officer

What exactly does a chief talent officer do? Is it (yet another) new name for the head of HR (which we used to call personnel)? Is it the equivalent of a football team’s chief scout (often called director of football ...

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Sadoun gets Publicis back on slow road to recovery

Publicis Groupe seems to have stopped the rot in the first half of 2017, with increased net income of €387m against €381m last year. Revenue was up 1.9 per cent to €4.75bn but organic revenue growth, the key measure for ...

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Now Publicis Groupe is embroiled in accounting row

There’s never a dull moment at Publicis Groupe: now the French marcoms giant is embroiled in a row with French shareholder group Gouvernance en Action, its director Fabrice Remon and French magazine L’Obs over the accounting treatment of €130m in ...

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Kitkatt Nohr wins earn-out case against Publicis

Are big companies getting nastier or are we just becoming more aware of their nefarious doings? The other day I was reading about Apple – once the company that seemed to break the above mould – stuffing its big British ...

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