Is the ad business, specifically the big data-obsessed holding companies, sleepwalking into disaster as they try to hoover up information about consumers everywhere? Epsilon, which Publicis Groupe bought for $4.4bn in 2019, has agreed a $150m settlement with the US ...
Read More »Is Publicis being lined up for full or partial sale?
Is Publicis Groupe up for sale? Seems unlikely but Campaign reckons it’s held talks with private equity – believed to be Luxembourg-based CVC Capital Partners. CVC has fingers in lots of pies, it controlled Formula 1 until 2016 when it ...
Read More »Are Publicis’ internal ‘Cannes Do’ awards a smokescreen to cover job cuts?
It’s interesting observing Publicis Groupe in the coronavirus crisis: go-go CEO Arthur Sadoun is making quite touchy feely videos weekly to inspire the troops while the number of said troops seems to be reducing rapidly. But thinning the ranks seems ...
Read More »Publicis Groupe fights Covid-19 downturn with money back ‘The Pact’ offer
The ever-ingenious Arthur Sadoun at Publicis has produced a new wheeze for these straightened times: money back for clients if Publicis doesn’t deliver “guaranteed outcomes” via its new The Pact service for mid-sized clients. Mid-sized being a prety wide definition: ...
Read More »Publicis Groupe still struggling in first three pre-virus months of 2020
Publicis Groupe has announced its mostly pre-Covid-19 numbers for the first quarter of 2020 – net revenue up 17.1 per cent with a full contribution from $4.4bn data business Epsilon but organic growth of minus 2.9 per cent, in line ...
Read More »Publicis boss Sadoun says new model is complete – but growth still proves elusive
Is Publicis (finally) turning the corner or is it still stuck where it was? The French-owned holding company’s results for 2019 show revenue up ten per cent to €11bn and operating margin to to 17.3 per cent (ahead of the ...
Read More »Read at WPP and Sadoun at Publicis chart diverging courses
“It is ironic that people think our industry is terrible when WPP are in it and a fantastic industry when Accenture are in it” WPP boss Mark Read (below) told a Morgan Stanley conference last month. The quote comes from ...
Read More »Ever-optimistic Arthur Sadoun praises ‘red hot’ Publicis
Publicis Groupe CEO Arthur Sadoun (below) is arguably the most interesting character among the big ad holding companies head honchos and, fan or not, you have to say that he’s an enthusiastic and skilful communicator. Adweek’s Agency Spy has come ...
Read More »Publicis Groupe adds Nivea to growing list of wins
When someone tots up the amount of new business won by the holding companies in 2019 – in the guise of ‘research’ no doubt – Publicis Groupe will likely be top with a number of, on the face of it, ...
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