Media

Publicis Groupe has acquired yet another agency, US based and female-led Rauxa, described as a full service marketing agency. In this case that seems to mean direct marketing or maybe CRM. Unusually it will sit within Publicis Media. Publicis CEO ...

There’s quite a battle going on between in-house broadcaster creative departments as their masters grapple with a changing TV world where subscription-based streaming is challenging more conventional forms of funding (advertising or, in the case of the BBC, you and ...

M&C Saatchi is having a gruelling time at the moment, forced into a £6.4m provision over too-early revenue recognition and some assets on its balance sheet that aren’t worth what the agency thought they were. It’s re-iterated its profit guidance ...

More Rugby World Cup, this time from tournament broadcaster ITV’s ITV Creative ‘Rise to the World Cup’ – featuring some Japanese-style animation. Take it the games are on quite early, which presumably means pubs will be open for breakfast. OK ...

Out of Home is becoming an all-singing and dancing medium in the digital age and UK digital specialist Ocean Outdoor seems to be becoming a sports broadcaster as well, using its giant screens including London’s Piccadilly Lights. Already this year ...

Publicis Groupe has retained the Novartis global media account, reckoned to be worth $600m. The Swiss pharma giant was previously handled by Starcom and now Starcom is combining with Publicis’ new data firm Epsilon in an entity called NovartisONE2. WPP, ...

There are influencers all over the place it seems. Ogilvy UK’s InfluenceO “proprietary influencer tool” claims to host over one billion of them in 60,000 categories. Which makes you wonder how high (or low) the bar is set to be ...

Marketing, and the role of the Chief Marketing Officer (CMO), is changing profoundly and permanently. Just like any other business function, marketing has been buffeted by widespread technology-led disruption and the effect of elevated consumer expectations bleeding across traditional industry ...

The UK’s ASA has banned its first ads under its new fatwa against “harmful gender stereotypes,” ads from Mondelez’s Philadelphia and VW which ASA investigations manager Jess Tye says could cause “real world harms.” In the case of Philadelphia, which ...