Media

OOH Capital, the global Out of Home advisory company and consultancy, has extended its global reach with the arrival of three new partners, covering Asia, the United States and Benelux. The new partners are Jim Liu, formerly Zenith Media Head ...

Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in ...

The UK’s adspend recovery stuttered in Q4 2021 as the Omicron Covid variant sent the country (the medical establishment anyway) into a panic, according to the IPA agency trade body’s latest Bellwether Report. A net balance of +6.1% of companies ...

Gaming giant Activision might be worth $75bn to Microsoft (US regulators might still put a spanner in the works of the agreed deal) but how did Activision rise to these dizzy Heights (despite its much-publicised issues.) Back in the day ...

Into the metaverse now (oh, no..) and, like so many new frontiers, it seems to be taking root (if that’s what metaverses do) in the Far East. First Choice in Thailand is launching what it’s calling the world’s first NFT ...

Media independents may be an increasingly rare species these days – the UK’s Goodstuff joined Stagwell a week or so ago – but London-based the7stars is happily ploughing its own furrow. It’s now added UK soft drinks company AG Barr ...

M&A advisory firm Ciesco has released its 2021 Global M&A Review & 2022 Outlook for media and technology firms, showing that last year 2021 deals were transacted, a 60.1% rise on Covid-hit 2020 and 29.9% on 2019. The total announced ...

Katie Lee, the new chief growth officer at Wavemaker, has held a lot of high profile roles in the ad industry. She was CEO of Lucky Generals until a year ago, and has been managing director of Y&R, Leo Burnett, ...

There’s been a lot of talk about the number of gambling adverts on UK TV within the past few years. Many feel there are too many advertisements for casinos, betting, bingo, and poker throughout the day – particularly during sporting ...