Media
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New WARC forecast adds to global ad gloom
It would take a Sherlock Holmes to find any good economic news at the moment (the UK is mired in…
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Mars names big holding groups in heavyweight marketing review
Big media reviews have become today’s Rumble in the Jungle for the ad holding groups and Mars has listed the…
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Luke Bristow: why most agencies are built to fail challenger brands
The traditional agency model is no longer fit for purpose. It’s rigid, fragmented, and built for a world that doesn’t…
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WPP scores triple whammy with WARC Effectiveness win
Does winning the most ad awards make you the best, most creative, most effective or demonstrate that you’re bigger and…
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Tech troubles hit S4 Capital (again)
Sir Martin Sorrell’s big bet on tech companies driving growth at his S4 Capital (Monks is its main agency) has…
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Worrying times for holding company media agencies as Indian authorities launch raids
Price fixing in media is an issue that won’t go away – likely to be still more of one as…
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MAA Ad of the Week: Ocean Outdoor for WWF’s Earth Hour
Sometimes advertising is as much about what you don’t say as what you do (memo to the UK’s Hattons of…
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More upheaval at WPP’s GroupM as EMEA boss Krichefski leaves
Will the last person to leave GroupM please turn out the lights? WPP’s media behemoth has lost a stream of…
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David Wheldon named as new WFA president
Industry veteran David Wheldon, currently chief brand officer of lottery operator Allwyn, is taking over as president of the World…
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