Media

The latest Advertising Association/WARC Expenditure Report predicts that UK adspend will grow by 18.2% this year to reach a total of £27.7bn. This is an upward revision from the 15.2% rise forecast in April and includes an estimated 54.7% rise ...

One of the upsides of inching out of lockdown is that you now get a real, live Sir Martin Sorrell rather than a face (and voice, of course) on Zoom and here he is on a characteristic tour d’horizon with ...

Apple, Google owner Alphabet and Microsoft raked in combined profits of neqrly $5bn a week during the second quarter of 2021, with Facebook and Amazon due to report later this week. “Digital advertising is just on fire” said one fund ...

There’s a more positive air about M&C Saatchi as Moray MacLennan’s new regime tries to put its accounting problems behind it. But the agency has still lost a lot of ground: in the UK it was once comfortably bigger than ...

Engine has kept itself in adland’s headlines for most of its life, from 2004 when it was formed from a buyout of WCRS (below) from Havas, to 2008 when it acquired the iconic Partners Andrew Aldridge. It was also a ...

Mark Penn’s deal to merge ad holding company MDC into his tech-based Stagwell Group has finally gone through after Stagwell sweetened its offer following objections by some shareholders. MDC has resolutely failed to make money despite owning some strong agency ...

WPP media agency Wavemaker has won Well Pharmacy, which claims to be the UK’s biggest independent pharmacy chain. Wavemaker will handle all media planning and buying, with a specific focus on digital, search, social and display services. Well, formerly the ...

Many thanks to the many readers who have supported MAA over the past two years via your contributions. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in the seeming never-ending pandemic. ...

In a surprise move incumbent GroupM has pulled out of the $1bn Facebook global media pitch, currently being advised by ID Comms. The Wall Street Journal cites Facebook’s “strict contractual terms” as the reason. Dentsu International, Havas and Publicis Media ...