Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector growth for the medium, World Out of Home Organization President Tom Goddard told 400 delegates at WOO’s Global Congress in ...
Read More »Now New Commercial Arts wins Paramount+ launch
Paramount is launching its streaming service Paramount+ in the UK and has picked New Commercial Arts to handle the launch. NCA beat Who Wot Why, VCCP and The Brooklyn Brothers inj a pitch handled by AAR. Paramount+ launches in the ...
Read More »Wavemaker promotes Parker and Lee to its top UK posts
Paul Hutchison, who has been Wavemaker’s UK CEO for the last four years – and been at the agency for 12 years – is moving to Australia to take up a new role outside WPP. Wavemaker, fresh from winning Amazon’s ...
Read More »Pay more to solve talent crisis says AA and Tesco’s Bellini
Sometimes stating the bleedin’ obvious is unequivocally the right thing to do and Tesco chief customer officer and Advertising Association president Alessandra Bellini (below) did just that at the Media 360 conference, saying: “salaries in the industry (have lagged) inflation ...
Read More »Starcom wins UK & EMEA digital assignment for Abrdn
After a spell as a laughing stock for dropping all its vowels in a rebranding exercise, Abrdn (formerly Standard Life Aberdeen) has now resumed business as usual and is once again seen as a regular investment company. Now Abrdn has ...
Read More »Marianne Yallop: there’s media software for everything – but does it match up?
More than a century ago the American retail pioneer John Wanamaker was quoted as saying ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half,’ and the same is true today. But another ...
Read More »Charities and government are UK’s biggest Facebook ad fans
Agency finder platform Sortlist has been doing something else useful by totting up the amounts spent on Facebook and Instagram owner Meta over the past four years and, surprise, surprise, it’s the politicos up near the top. It’s candidates in ...
Read More »8 eLearning myths you should ignore
In the last few years, eLearning has taken over the entire world and has cast a shadow on almost every industry. The flexibility, availability, and convenience that eLearning offers make it a worthwhile investment. It’s a cost-effective way to train ...
Read More »Why your donations are important to a free MAA
Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in ...
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