Specialist M&A advisory firm Ciesco, which operates in the tech, digital, media and marketing sectors, reports 472 transactions in Q1 2021, a 36 per cent increase year-on-year from Q1 2020, a strong, pre-covid quarter, when 346 deals were recorded and ...
Read More »We’re not for sale says Sadoun as Publicis starts 2021 with 2.8 per cent growth
Publicis CEO Arthur Sadoun (below) says there is “no truth” in reports that it is discussing a merger with Vivendi (or anyone else presumably.) He told MediaPost that the only thing Publicis and Vivendi-owned Havas have in common is that ...
Read More »Support our journalism – now you can again
First, many thanks to the many readers who have supported MAA over the past year or so via your contributions. Second, many apologies to those of you have tried to recently and been unable to as our PayPal account was ...
Read More »Publicis posts strong Q1 2021 with growth of 2.8 per cent
Publicis Groupe continued its return to growth in Q1 2021 at 2.8% across the board, driven by strong performances in the US from data businesses Sapient (up 11.2% there) and Epsilon (+4.7%.) The US in total was up for the ...
Read More »Havas Entertainment boosts team with Leccacorvi from O2
Something is stirring at Havas in London, to general surprise it’s up against French rival Publicis for the substantial, if tricky, Asda account – recently departed from AMV BBDO. It’s also grouped some of Havas Media Group’s offerings into Havas ...
Read More »MullenLowe’s back for UK government Covid campaign – will they ever go away?
We may be doing well with Covid vaccines in the UK (although PM Boris Johnson is currently telling us it’s the lockdown that has reduced infections – what’s he on?) but the powers-that-be aren’t letting go yet. Now they’re inviting ...
Read More »BBC goes completely OTT on Prince Philip’s death
Friday evening os it’s into the kitchen to turn on Iggy Pop on BBC Radio Six Music and it’s….Gideon Coe playing a succession of dirges to mark Prince Philip’s death. On Saturday evening Craig Charles’ Funk and Soul Show is ...
Read More »UM wins Purplebricks UK media
Interpublic’s UM media agency seems to be on a roll – always strong in the US but now winning business in the UK. Latest is Purplebricks, the UK’s first online, lower commission operator and, from time to time, a big ...
Read More »Talon: tools and systems built for OOH create ways to reach audiences at the end of the 3rd Party Cookie
By Georgie Rumble. 3rd Party Cookies have been pivotal for understanding audience behaviours and allowing for effective targeting across multiple online channels. In our recent piece ‘The Last Bite of the Cookie’ we discussed that, with the sun setting on ...
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