Media

The world’s big brands have been awash with purpose through the pandemic – the danger, of course, is that in so doing they become preachy. P&G is at the traditional end of the spectrum, Google at the tecchie end. P&G ...

First, many thanks to the many readers who have supported MAA over the past year or so via your contributions. Second, many apologies to those of you have tried to recently and been unable to as our PayPal account was ...

WPP’s GroupM is forecasting 24% growth for the UK ad market in 2021 – up from its previous forecast of 12.4% – a rate of growth its president of business intelligence Brian Weiser describes as “astonishing.” Weiser (left) told Campaign: ...

Another day, more big media reviews: $800m Bayer is reviewing out of WPP and Omnicom’s PHD while WPP’s bespoke shop Plus is also on the line for Chanel (below), about $400m on media although it spends far more on other ...

Stephen Barnes is co-founder and ECD of multi-discipline agency Collective. Desert Island Ads If this was a real desert island, you can guarantee I would have packed too much. 5 pairs of shorts, 3 ‘spare’ phone chargers, perhaps even a ...

I see that Rosapark, the Havas-owned agency that found itself at the centre of a diversity storm last year, is, as promised at the time, renaming itself Rosa Paris. It’s also promising lots of diversity initiatives. The agency was criticised ...

Publicis Groupe keeps winning business. One of its media agencies Starcom has won online marketplace Vinted while umbrella operation Publicis Media has won chocolate maker Lindt & Sprüngli across Europe. At the same time former CEO Muarice Levy (left) has ...

The music industry is undergoing all sorts of upheavals in the digital era – Spotify’s founder is even trying to buy Arsenal – and there’s a new major player on the B2B stage: Songtradr, which claims to be the world’s ...

In the first 24 hours after launch, Kate Spade’s new ad was viewed more than 950 million times on TikTok — despite the brand having only 3,000 followers on the platform. The combination of dancing, music and playfulness – along ...