Every year millions of American football fans tune into the Super Bowl to see which team will walk away victorious, whether the halftime show performer will live up to the hype and of course, which commercials will be the best ...
Read More »Priority Pass media for Cheil, Estee Lauder goes to Brainlabs
Cheil has won the global media performance account for Collinson’s Priority Pass, described as the world’s original and leading airport experiences programme. Collinson works with leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups on airport experiences, ...
Read More »Publicis Group ends 2022 strongly but offers more modest forecast for 2023
Publicis Groupe ended 2022 in strong style with Q4 organic growth of 9.4% (10.1% for the year) and reported net revenue for the year up a chunky 20%. As the French-owned holding company likes to remind us, data businesses Epsilon ...
Read More »Ocean Labs: the appliance of science to experiential OOH
Ocean Labs is the tech development arm of Ocean Outdoor, headed by MD Catherine Morgan (above.) Award-winning Ocean Labs is the fastest-growing part of Ocean. One of its most exciting – and unique – products is On-screen AR (formerly LookOut.) ...
Read More »Why it’s a good time to support a free MAA
The ad business, like most people who aren’t fortunate enough to produce raw energy or weapons, is facing a more than testing 2023. The media is no exception and, just like our bigger rivals, MAA has to chart its way ...
Read More »Skyn strips off for Valentine’s Day
It’s Valentine’s Day on February 14 so we can anticipate a fair number of wince-inducing ads to celebrate it. Japanese condom company Skyn has entered the lists early with a social and digital campaign from UltraSuperNew – with nary a ...
Read More »We Are Social/Meltwater: digital prospects in 2023 – yes, there’s going to be even more of it
We Are Social and media intelligence operation Meltwater have published Digital 2023, their latest report on social media and digital trends worldwide. As ever with these research offerings (and this is a biggie, 465 pages in all) it’s a combo ...
Read More »A tale of two ads: Kevin Bacon (and daughter) for Hyundai, purpose overdose at Avon
Kevin Bacon was once a rather fine, edgy Hollywood actor but for years now he’s been regaling us for EEC, courtesy of Saatchi and Saatchi. Offering seemingly little more than a trademark drawl and an irritating persona although there must ...
Read More »Top changes at McCann as holding companies slim down creative
There seems to be fairly major deck-clearing exercise underway at IPG-owned McCann, with McCann Worldgroup global president and chief creative officer Alex Lopez, a former Nike marketer, leaving hard on the heels of McCann global chairman and CEO Chris McDonald. ...
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