Media

Dentsu Creative is launching what it calls the first virtual identity service that provides brands with a virtual face and personality across multiple platforms – Dentsu VI. Yes, it’s that metaverse (again, sort of) dreamed up by Dentsu Singapore. Dentsu ...

Advertising betting these days is like booze, or tobacco back in the day. You need to stay one step ahead of the regulators, often by making it appear that you’re advertising something else. Ladbroke Coral’s line is ‘Let’s Play together,’ ...

Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in ...

Mike Everett was a copywriter in the great days of CDP – the agency became the most-awarded in history – and his new book, Methods of the Madmen provides fascinating insights into not just what made CDP great but how ...

Mondelez, the US-based confectioner which owns brands including Cadbury, Oreo, Toblerone, Milka and Philadelphia, has completed a global media review and awarded the lion’s share to Publicis Groupe, with WPP and VaynerMedia also taking a slice. Publicis is now thought ...

I have a confession to make. For the past five years I have sat in pitches, multi-agency meetings, customer experience (CX) conferences, holding group strategy events, and I’ve been secretly stealing slides. I’ve been screen-shotting slides that claim to define ...

MullenLowe Group has won a place on the Co-op roster to handle customer content and digital alongside creative agency Lucky Generals. MullenLowe will lead all digital and content planning and execution for campaigns and ecommerce across Food, Insurance, Funeralcare, Legal ...

Just the other day I did a post on AdScam, my supremely popular blog… He said modestly, in the category of “I already knew that shit,” that a new Trust Index reports that doctors, scientists and teachers occupy the top ...

Dentsu brought up the rear this year among big ad holding companies, following its peers more or less with Q2 organic growth of 8.2%. Interestingly it chose to highlight its Customer Transformation & Technology division, which grew 22.5% year on ...