Media

A recap of IPA Effworks Global 2021 from Talon newcomer Lucy Baumgartner With the promise of the best new thinking and evidence-based decision-making research for marketing effectiveness in the world, IPA EffWorks Global 2021 hit the ground running last Tuesday ...

Interpublic (IPG) is the new leader in Q3 organic revenue growth among the big holding companies with 15% (Publicis was 11.2 and Omnicom 11.5) on a rise in net revenue of 15.7% to $2.26bn ($1.95bn last year.) Organic revenue grew ...

Total UK marketing budgets have increased at the strongest rate since Q2 2017, according to the Q3 IPA Bellwether Report published today, as a final loosening of pandemic-related restrictions allowed a further step forward in the broader economic recovery. A ...

Go on then, what would you call Facebook? The always under fire (and ever-richer) social network is reportedly changing its name. Various new ones have been bandied around: Campaign suggests Metaverse as this Mark Zuckerberg’s new frontier. Why not try ...

Many thanks to the many readers who have supported MAA over the past two years via your contributions. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in the seeming never-ending pandemic. ...

Omnicom has answered the challenge laid down by holding company rival Publicis with an 11.5% rise in organic revenue in Q3 2021 to $3.4bn. Publicis reported 11.2% although its comparatives were tougher. Omnicom only inched forwards in terms of revenue ...

WPP’s Essence, which has been fairly quiet in this year’s version of Mediapololis – mega-media pitches – has won all of German giant Deutsche Bank’s media, the first time it has been collected in one agency. It has also won ...

Been writing aabout advertising and marketing – on and off – for quite a while now so how come “funnels” and “ladders” (they seem to mean roughly the same thing but may not) have eluded me? Ignorance, obviously. But they ...

Publicis launched Le Truc, a kind of group-wide creative collective, in New York with a fair amount of hoopla back in February, since when not very much. But now it’s on the big stage with its debut campaign for ever-growing ...