Media

WPP’s share price carried on inching forward this morning, showing that investors are willing to give CEO Mark Read the benefit of the doubt in the wake of various cost cuts and organisational changes announced yesterday. Read (below) disappointed a ...

WPP media agency Mindshare has been consulting its crystal ball for its fifth Mindshare Trends Report looking at the UK market. And it’s tech, tech and more tech although there’s some evidence that humans are fighting back. The five key ...

WPP CEO Mark Read will meet shareholders later today but he’s prepared the ground with a statement promising “radical evolution,” a (slightly) trimmed down WPP that will cost £300m over the next three years but aim to deliver annual savings ...

It’s arguably the biggest week of the year for the ad business (and many others of course) with a crucial Parliamentary vote on Theresa May’s Brexit plan due tomorrow (Tuesday) although it’s this column’s view that the Government may yet ...

I’m not saying I have any tips for Theresa May as she tries to get her Brexit deal through Parliament, but I do recognise some of the challenges she faces: a dodgy brief and too many people with a say ...

It’s nice when someone’s able to leave their job without an investigation in sight and the Twittersphere is loaded with tributes to Unilever’s departing CMCO to give him his full moniker (the ‘C’ stands for communications) Keith Weed. It’s another ...

Accenture Interactive has had a great time for the past few years as it has cherry-picked creative agencies and lured a few big international marketers with its pitch as the “global experience agency.” But it hasn’t quite happened yet even ...

The UK’s ASA ad regulation body is looking into Sainsbury’s Christmas effort – ‘The Big Night’ – to decide if its brief scene with a boy dressed as a plug is likely to persuade the nation’s children to plug themselves ...

German discounter Lidl is taking a cheeky Christmas swipe at upmarket stalwarts Waitrose and M&S with a poster campaign from TBWA saying its Christmas puddings and mince pies are better and cheaper. Situated outside Waitrose and M&S stores.