Media

WPP is decisively cutting links with the Sir Martin Sorrell era by leaving its 27 Farm Street, Mayfair, London HQ and moving staff initially into Ogilvy and media agency Wavemaker’s new building on London’s Southbank, with its nice view of ...

Lucy Barrett is client director of industry marketing body Radiocentre. She is a former editor of Marketing and spent five years as European communications director of JWT. Radio is booming in the UK according to the latest figures from the ...

WPP chairman Roberto Quarta and his chums on the board are keeping us interested in Sir Martin Sorrell’s successor as CEO of WPP. Latest name in the frame is IBM’s David Kenny (below), boss of its Watson and Cloud Platform ...

McDonald’s revealed in October that it was shifting from a single global media agency to a small roster of preferred local suppliers. This was never going to be good news for Omnicom’s OMD, which has held the business exclusively for ...

Dentsu Inc has reported strong results for 2018 so far, with organic revenue growth of 4.5 per cent across the first half of the year and 4.9 per cent in the second quarter. The Japan-based holding company’s numbers are boosted ...

Mars, which had previously cut and sliced its media across the world, has consolidated everything into WPP’s MediaCom, the biggest win so far for the new regime headed by Mark Read at WPP. Mars is reported to spend $1.8bn (£1.4bn) ...

Smart cities have long been a concept reserved for sci-fi films, but with recent technological advancements, they’re quickly becoming a reality. Media owners have begun to make city-wide audiences available and more addressable using smart city technology in less intrusive ...

Unilever’s Sunlight, once a soap (invented in 1884) is now a range of laundry products is now Africa’s second largest FMCG brand after Coca-Cola it seems. So winning the brand across Africa after a competitive pitch is a welcome coup ...

Usain Bolt is back in another BBH ad for this site’s least favourite media owner Virgin Media (if we were a BT customer it might be different), flogging “super fast fibre.” Saw a report the other day that compared claimed ...