Actually they weren’t but that was what Omnicom’s John Wren and Publicis boss Maurice Levy intended in 2013, described here by Stuart Smith. As merger rumours go, this one didn’t come much better. Omnipub. Or more probably Publicom. But let’s ...
Read More »Paul Simons: why are so many newbie London agencies struggling so hard to win proper accounts?
2020 has seen a spate of new agency start-ups but how many will succeed, even survive? MAA’s late business partner Paul Simons had this to say on a similar wave back in 2014. Is new business getting harder for start-ups? ...
Read More »Is resigning a client ever the right thing to do? It can be when I think about Wrangler and Virgin
As a tribute to long-time MAA business partner Paul Simons who died earlier this week we’ll be publishing a selection of his pieces over the years. This one was recalled by MullenLowe’s Laurence Green. In business it’s often difficult to ...
Read More »Giles Keeble: but don’t put your daughter into advertising Mrs Worthington…
I am sometimes asked by friends if I will talk to their children about a job in advertising. I assume this is because they do not want to be doctors, teachers, lawyers or go into the City, and they think ...
Read More »Above+Beyond crafts dreamland for Pilgrim’s Choice
Pilgrim’s Choice is pitching itself as “the cheese of your dreams” so we have a lady in a dream who arms grow disturbingly large, interrupting a pirate as he tucks into what looks like macaroni cheese. Agency Above+Beyond, which describes ...
Read More »Another first for Malmo: the “world’s most boring billboard”
Swedish wood protection firm Sioo:x Wood Protection wanted to show how well its product worked so 12 years ago agency Stendahls made a billboard out of coated wood (from its CEO’s deck) and, um, just left it there. Creating the ...
Read More »Kelly’s returns with all-in-Cornish campaign from Isobel
As the sun peeps nervously through the British early summer gloom Kelly’s of Cornwall returns with its diverting all-in-Cornish campaign from agency Isobel for local ice cream maker Kelly’s of Cornwall. A winning twist on I-do-like-to-be-beside-the-seaside (sometimes). Somehow a Magnum ...
Read More »HumanSeven unveils stunning Octopustore
French agency HumanSeven is producing some interesting stuff and here it is for new French dive watch brand Octopus. There’s lots of water, an octopus and a watch. A while back Dave Trott mused about “content,” saying he didn’t know ...
Read More »Pintarget’s Roy Jeans: the Out of Home automation revolution is almost here
It’s only mid-April and we have already seen two jaw-dropping moments in the advertising industry so far this year. The first was Mark Zuckerberg’s Congressional appearance last week. Despite coming across as a bizarre mixture of a subdued Larry Grayson ...
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