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A mixed 30-second bag: Amazon Business, Hillarys and UK Finance
We’ve rather lost the art of 30 seconds but here are three examples showing what can and can’t (in one…
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From the MAA Archive: Publicis Groupe and Omnicom in $35bn merger
Actually they weren’t but that was what Omnicom’s John Wren and Publicis boss Maurice Levy intended in 2013, described here…
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Paul Simons: why are so many newbie London agencies struggling so hard to win proper accounts?
2020 has seen a spate of new agency start-ups but how many will succeed, even survive? MAA’s late business partner…
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Is resigning a client ever the right thing to do? It can be when I think about Wrangler and Virgin
As a tribute to long-time MAA business partner Paul Simons who died earlier this week we’ll be publishing a selection…
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Giles Keeble: but don’t put your daughter into advertising Mrs Worthington…
I am sometimes asked by friends if I will talk to their children about a job in advertising. I assume…
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Above+Beyond crafts dreamland for Pilgrim’s Choice
Pilgrim’s Choice is pitching itself as “the cheese of your dreams” so we have a lady in a dream who…
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Another first for Malmo: the “world’s most boring billboard”
Swedish wood protection firm Sioo:x Wood Protection wanted to show how well its product worked so 12 years ago agency…
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Kelly’s returns with all-in-Cornish campaign from Isobel
As the sun peeps nervously through the British early summer gloom Kelly’s of Cornwall returns with its diverting all-in-Cornish campaign…
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HumanSeven unveils stunning Octopustore
French agency HumanSeven is producing some interesting stuff and here it is for new French dive watch brand Octopus. There’s…
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