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WPP hires chief transformation officer from Estée Lauder
Estée Lauder’s SVP transformation, Anne-Isabelle Choueiri, has joined WPP as chief transformation officer. Based in New York, the French national…
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Omnicom scores major post-merger win with $190m IBM global media
IBM has handed its $190m global media business to Omnicom after a pitch against Publicis and Dentsu. Incumbent WPP Media…
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Who is Apple’s Lil’ Finder Guy? And what is he for?
Apple seems to be intent on shedding its tech bro image in favour of a more Gen Z-friendly vibe, complete…
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Sport wins over the robots in new campaign for Unibet
Robots, gambling companies and sport are a everywhere, whether we like it or not. Paris agency La Maison Créative Justement…
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$2bn Publicis-Microsoft deal goes beyond media to cover ‘entire workflow’
Can anybody keep up with Publicis Groupe? CEO Arthur Sadoun seems to have a hotline to the big global accounts,…
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Coca-Cola breaks out two very different flavours in new WPP campaigns
Two big campaigns came out of Coca-Cola on a single day, both on a Mexico theme. One marks the first…
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Marmite hides ‘love it or hate it’ dispute inside recipe ads
Thanks to its wide availability and the “umami” flavour championed by chefs like Nigella Lawson, Marmite has taken on a…
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Droga5 has new reasons to turn off your phone in the cinema
Regular cinema goers will be familiar with seeing messages asking you to turn off your phone, mainly feeding off an…
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Publicis goes full throttle on sport with acquisition of 160over90
It’s a surprise that Publicis Groupe hasn’t gone all-out on sports marketing already, but CEO Arthur Sadoun is attempting to…
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