It might be hard to share information with the authorities about criminal behaviour, but there are harder calls you can make. This new campaign for Crimestoppers, supported by the Metropolitan Police, features five women recounting the tragic calls they made ...
Read More »Publicis Groupe signs Trade Desk deal to keep tracking consumers once cookies are over
Publicis Groupe is early out of the blocks with a specialised service to help its clients track and target consumers online once Google has removed third party cookies from its Chrome browser in 2022. A partnership with online ad platform ...
Read More »#NowYork campaign by ‘Dog Lovers for New York’ attempts to put the bite back into the ‘Big Apple’
New Yorkers – whether native or not – tend to have a unique relationship with their city. Already its branding is unparalleled; just look at the success of “I Heart New York”, which has never been matched anywhere in the ...
Read More »Cannes cancelled again – but there will be awards this year
In the unlikely event that anyone was planning a trip to the south of France this June, Cannes has announced that the festival has been cancelled for the second year in a row. The event will be “fully digital” instead, ...
Read More »Nielsen rankings show HM Government was the UK’s top advertiser in 2020, ahead of Unilever, Sky, and P&G
Government advertising had been in decline since 2011, when the Central Office of Information closed down after 76 years in business. But then came Boris Johnson and the pandemic — a combination that produced a budget increase of 238 per ...
Read More »Every little helps: Tesco packages up mobile with stores in new BBH campaign
Tesco has done pretty well since former CEO Dave Lewis (now Sir Dave) turned the business around and made some good decisions in the pandemic. Tesco Mobile is looking to benefit from the brand’s halo effect by aligning itself more ...
Read More »Lincoln Project declares war on Rupert Murdoch, ‘the most dangerous man ever to cross our border’
Now that Donald Trump is out of office, campaigning organisation The Lincoln Project has turned its sights on Rupert Murdoch, who they say has “built his empire out of fear and lies,” “brainwashed millions” and is “the most dangerous man ...
Read More »Uncommon’s ode to resilience: B&Q’s ‘we will grow again’ spring campaign celebrates new beginnings
Spring is here and restrictions are lifting but let’s face it — with the South African variant at large, vaccine supplies patchy and travel in doubt – back gardens are likely to play a major role in summer 2021, just ...
Read More »‘Whoppertunity’ knocks. Sorrell & S4’s ‘outstanding’ 2020
Martin Sorrell has become well known for coining a phrase over the years, but he has surpassed himself in an Evening Standard interview. He claims that his S4 Capital now has five big clients – described as “whoppers” – and ...
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