Never let it be said that Engine is afraid to take on the tough jobs. Not only has the London shop been revealed as the agency behind Boris Johnson’s £100 million “get ready for a no deal Brexit” campaign, it ...

For decades we have been directed to the nearest McDonald’s by utilitarian yellow arrows on red signs, so what a stroke of genius by TBWA/Paris to view them afresh as an opportunity to create stylish ads for the brand. The ...

Bankable format shows are becoming increasingly important to broadcasters, and a big attraction for advertisers, as ITV2’s Love Island has demonstrated once again this summer. Channel 4 made a surprise success of The Great British Bake Off when it moved ...

UK adspend rose 4.2 per cent in the first quarter of 2019, according to the latest Advertising Association/WARC expenditure report. The figure is in comparision to the first quarter of last year, when we were all braced for Brexit on ...

Say what you like about Cannes, it has a powerful ability to make careers for advertising creatives: like an appearance on Love Island, a Grand Prix can elevate you to celebrity status overnight. And when everybody wants a piece of ...

All this talk of rockets around the 50th anniversary of the moon landing has proved too much to resist for condom brand Skyn and its new line of sex toys. Sid Lee Paris’s film talks of “insatiable curiosity” and the ...

Marketing budgets seem to be blowing hot and cold at the same rate as Boris Johnson’s policy commitments. The Institute of Practitioners in Advertising’s latest Bellwether Report shows that growth in the first quarter (8.7 per cent) was only temporary, ...

You can’t get hold of the new Mini Electric until next March, but The Brooklyn Brothers has started on the advertising campaign already, with digital and out-of-home ads that sell the feel good factor of owning an electric car. Mini ...

Dutch agency We Are Pi has been awarded the global account for France-based retailer, Intersport — which claims to be the world’s biggest sports retailer — without a pitch. We Are Pi claims to be working on a global ad ...