Fashion brands love to be provocative, and perhaps Burberry has had enough of creating beautiful, award-winning ads like last year’s “Open spaces” which everyone agreed was stunning, including the Cannes Lions judges. For Valentine’s Day, the British fashion brand is ...

Lucy Powell, shadow secretary of state for the Department of Digital, Culture, Media and Sport, got a laugh at Lead 2023 when she started by apologising to the audience that they had to start the day by listening to two ...

Dubai seems to be providing Mother with a rich stream of high budget creative opportunities. After last year’s tourism campaign featuring some huge stars, we now have DJ Khaled, a big US rapper/producer/DJ/entrepreneur, promoting Dubai’s Sun & Sand Sports. It’s ...

After 23 years at WPP, most recently as CEO of GroupM EMEA and country chair of Turkey, Demet Ikiler has moved to Publicis Groupe as COO for EMEA. Before joining WPP in 2000, Ikiler, who is expected to spend plenty ...

A Stonewall-led collective of 21 LGBTQA+ charities is fighting to raise awareness of the harm that conversion therapy causes. The&Parntership has got on board, with a new film in support of a full ban on conversion therapies, including for trans ...

Gloomy January is upon us, but Krispy Kreme has come to the rescue with an interactive billboard that dispenses light therapy to passers-by in a bid to help combat seasonal affective disorder (SAD). The light-emitting billboard features some cheerful giant ...

Mother has won Reese’s Peanut Butter Cups, part of Hershey’s portfolio of brands, after a competitive pitch at the end of last year. A new UK campaign is all about Reese’s impulse to put peanut butter in stuff, and invites ...

There are many stigmas in the workplace. Whether it’s a disability, coping with kids, sexuality, gender, menstruation or menopause, employers are learning that they have to step up to provide a more inclusive environment if they want to retain talent. ...

Behavioural science is the latest weapon in VCCP’s armoury with the acquisition of Cowry Consulting, which uses cognitive psychology, behavioural economics, and neuroscience in a bid to understand how people really think. Cowry Consulting was set up by three founders ...