Fashion brands love to be provocative, and perhaps Burberry has had enough of creating beautiful, award-winning ads like last year’s “Open spaces” which everyone agreed was stunning, including the Cannes Lions judges. For Valentine’s Day, the British fashion brand is ...
Read More »Bring back Cool Britannia – minus Oasis – says Labour’s Lucy Powell at Lead 2023
Lucy Powell, shadow secretary of state for the Department of Digital, Culture, Media and Sport, got a laugh at Lead 2023 when she started by apologising to the audience that they had to start the day by listening to two ...
Read More »Commit to nothing. Mother and DJ Khaled celebrate enjoyment over endurance for Dubai’s Sun & Sand
Dubai seems to be providing Mother with a rich stream of high budget creative opportunities. After last year’s tourism campaign featuring some huge stars, we now have DJ Khaled, a big US rapper/producer/DJ/entrepreneur, promoting Dubai’s Sun & Sand Sports. It’s ...
Read More »Publicis Groupe EMEA’s new COO spent 23 years at WPP
After 23 years at WPP, most recently as CEO of GroupM EMEA and country chair of Turkey, Demet Ikiler has moved to Publicis Groupe as COO for EMEA. Before joining WPP in 2000, Ikiler, who is expected to spend plenty ...
Read More »The&Partnership fights for trans inclusion with charity collective
A Stonewall-led collective of 21 LGBTQA+ charities is fighting to raise awareness of the harm that conversion therapy causes. The&Parntership has got on board, with a new film in support of a full ban on conversion therapies, including for trans ...
Read More »Krispy Kreme’s lightbox brings joy – and low cal doughnuts – to Salford
Gloomy January is upon us, but Krispy Kreme has come to the rescue with an interactive billboard that dispenses light therapy to passers-by in a bid to help combat seasonal affective disorder (SAD). The light-emitting billboard features some cheerful giant ...
Read More »Reese’s Peanut Butter Cups appoints Mother and puts peanut butter in everything
Mother has won Reese’s Peanut Butter Cups, part of Hershey’s portfolio of brands, after a competitive pitch at the end of last year. A new UK campaign is all about Reese’s impulse to put peanut butter in stuff, and invites ...
Read More »Publicis campaigns to erase stigma of cancer at work
There are many stigmas in the workplace. Whether it’s a disability, coping with kids, sexuality, gender, menstruation or menopause, employers are learning that they have to step up to provide a more inclusive environment if they want to retain talent. ...
Read More »VCCP moves into behavioural science with acquisition of Cowry Consulting
Behavioural science is the latest weapon in VCCP’s armoury with the acquisition of Cowry Consulting, which uses cognitive psychology, behavioural economics, and neuroscience in a bid to understand how people really think. Cowry Consulting was set up by three founders ...
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