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News
Currys and AMV BBDO go up a notch with new ‘IRL’ campaign
Here’s a good example of persevering with a campaign idea (or “brand platform” as it’s now known). AMV BBDO’s “Beyond…
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Uncommon brings the ‘great outdoors’ into urban spaces for WWF
In the manner of Dr Michael Mosley’s Just One Thing BBC series, The World Wildlife Fund and Uncommon are “prescribing”…
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IPA Effectiveness Awards gives top prize to adam&eveDDB and McCain
adam&eveDDB was the big winner at the 2024 IPA Effectiveness Awards, taking home not just the Grand Prix and Effectiveness…
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Uncommon’s stress-inducing new campaign for EA Sports FC 25
EA Sports FC was arguably the biggest rebrand in history last year when it dropped the “FIFA” tag after parting…
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KwikFit and VCCP ‘drive away happy every time’
VCCP has mixed up the absurd with the everyday in this new campaign for KwikFit, which is all about the…
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Tui serves up a jet-lag free holiday with Hello Fresh recipes
Who knew that jet lag can be avoided if you just eat the right food? This is a clever Dutch…
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It’s the men’s turn to give out ‘big autumn energy’ for M&S
M&S is on a mission to be seen as a stylish place to shop, and Mother Design’s “Big autumn energy”…
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BBC battles the haters: ‘The fight for truth is on’
The BBC gets a lot of online hate, with most people who are still on X/Twitter taking a Q-Anon style…
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Tom Daley swaps the pool for the bathtub in new British Gas campaign
British Gas seems to plough on, steadily building its brand with help from T&Pm despite energy crises, winter fuel allowance…
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