Author Archives: Emma Hall

Emma Hall
Emma Hall is the former London Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

FCK this, says KFC

KFC has wittily transposed its name to FCK and taken a full-page press ad in The Sun, with help from agency Mother. Who knows what’s going on behind the scenes at KFC, but in public they are maintaining a light-hearted, ...

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Cadbury ‘Crem’ Egg. Surely not?

Cadbury’s Creme Eggs are no stranger to controversy: remember the outrage a couple of years ago when owner Mondelez imposed a new recipe using cheaper, Hershey-style chocolate? This year, the sickly sweet treat has created a new moral panic in ...

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