Mother London has launched a new creative agency, called Other, which exists “to find new and interesting ways to help brands and businesses grow and develop now and in the future,” with creative leadership from Kyle Harman-Turner, best known for ...

As Ocean Spray so perfectly demonstrated last week, TikTok is changing how brands connect with their customers. Osaka Labs has worked with TikTok for two years; its founder Sam Gormley has some tips for content, strategy and engagement on the ...

There’s very little to choose between these two ads for electric cars from Honda and Lexus. Both are composed of cloud shots, nature scenes, neon-lit tunnels, night-time cityscapes, bridges, stirring music, and a dramatic female voiceover talking about imagination. Electric ...

There were plenty of doubters when Harris Diamond – a PR man from IPG’s Weber Shandwick – was made chairman and CEO of McCann Worldgroup in 2012. The fact that his retirement is seen as a loss is testament to ...

French agency network Havas Group has been buying up customer experience and engagement agencies over the last couple of years, and now that individual brand interactions – particularly online – are becoming just as important as a shop front or ...

Brace yourself for this one: the launch of a new, virtual reality, gamified workout system called FITXR is heralded with a loud, brash ad campaign from Uncommon Creative Studios. The work is running in the US and the UK. FITXR ...

Publicis Groupe’s Starcom has won the E.ON energy business across Europe, and now handles the account in the UK, Germany, Sweden, Czech Republic, Hungary and the Netherlands – as well as retaining its existing relationship in Italy and Romania. Dentsu, ...

Yes, Kanye West has launched his bid to be president of the US, setting himself up as a rival to one-time pal Donald Trump and hoping to take votes off Democrat candidate Joe Biden. West, husband of Kim Kardashian, has ...

In 2018 BBH won the IPA’s Effectiveness Grand Prix for Audi, and in 2020 the agency – working with MediaCom – bagged the biennual award again, thanks to the Tesco ‘Every Little Helps’ campaign. The pic is of BBH joint ...