Appropriately enough for International Women’s Day, VCCP has announced that it has won the Girl Guides creative account, with a brief to work with branding agency Landor and Fitch to challenge outdated perceptions of the 113-year-old brand. Guides, Brownies, Rangers ...
Read More »Conservatives go for hard-hitting messages around immigration policy
Rishi Sunak’s ambitious attempts to “Stop the boats” and lay down the law over immigration have been backed up immediately by some pretty scary-looking social media posts. At the same time, Gary Lineker is under fire for comparing the crackdown ...
Read More »International Women’s Day: are women getting sick of it?
International women’s day has come round again, although this year, women seem less likely than ever to be passively grateful for having the spotlight shone on them in the name of equality. Vicki Maguire, Havas London CCO, sums it up ...
Read More »Coca-Cola brings classic works of art to life in new global “Masterpiece” campaign
This romp through famous works of art, all passing a bottle of Coke (taken from a Warhol picture) around, makes for an unlikely but entertaining film with a bonus game of “name that painting” thrown in to keep your attention. ...
Read More »Teva puts carers in the spotlights for ‘Love doesn’t take a break’ by VCCP Health
VCCP Health is doing its best to create a “brand purpose” for Israeli firm Teva Pharmaceuticals with a new campaign showing a frazzled carer who valiantly manages to retain her sense of humour – most of the time. According to ...
Read More »Andrew Tate stars as unlikely advocate for equality on International Women’s Day
Misogynist influencer Andrew Tate is championing International Women’s Day in a campaign by Korean-owned Innocean Australia. The agency has twisted Tate’s words with clever editing to create a pro-women video. He is currently being held in a Romanian jail charged ...
Read More »BBH USA publishes children’s book in defiance of Florida ‘Don’t say gay’ bill
Florida’s governor Ron DeSantis – author of the infamous “Don’t say gay” bill – has written a book called The Courage to be Free: Florida’s Blueprint for America’s Survival, published by Harper Collins, which lays out the threat to America ...
Read More »Modern Britain is all about surfing, street art and festivals in new tourism campaign
“Come see things differently” is the name of the new campaign from VisitBritain, which aims to show that the country is more than just cups of tea, red buses, and Big Ben. Timed to capitalise on the King’s coronation and ...
Read More »IPA census: agency staff up 19%, progress for DEI, and hybrid working the norm (for now)
By most measures, the 2022 IPA agency census shows that all the talk around diversity, equality and inclusion is paying off – and the pace of change is at last accelerating. The number of women in c-suite positions is 37.5% ...
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