Uncommon Creative Studio is appealing to pet owners with a new campaign – its first for ManyPets insurance – saying they need to insure their pets if they want to ensure their own happiness. A series of posters celebrates the ...
Read More »EE takes a stand against sexist hate ahead of women’s Euros
This is a good, thought provoking ad for the first day of the UEFA Women’s Euros. The “Hope United” campaign, which was rolled out during the men’s Euros last year – although with limited success, given at the hate that ...
Read More »Hegarty creates new campaign for AI talent agency Genie
The talent crunch is affecting pretty much every business, and if you can’t put graduates on £120k starting salaries like some of the legal firms are doing, why not get John Hegarty to mastermind your ad campaign instead? It helps, ...
Read More »Cannes Grand Prix finale has two (and a half) UK triumphs: Engine Creative wins Titanium and 4Creative wins Film
Much like Glastonbury, Cannes seems like the centre of the universe if you’re there, but if you’re not, it’s just not that interesting. Still, for the armchair participants, the Grand Prix winners are worth noting, and here’s the final crop ...
Read More »Cannes Lions hands out a second Grand Prix to Vice Media
Purpose has truly taken hold now that Cannes is half way through, and it’s here in the latest crop of Grand Prix. Today’s award for displaying the least purpose — and the winner of the Grand Prix for Creative Commerce ...
Read More »Cannes Day 2: AMV BBDO back on Grand Prix winning form
AMV BBDO continues its winning streak at Cannes, taking home its first Grand Prix of 2022 for “Hope Reef,” a campaign for Mars Petcare’s Sheba that is all about restoring 185,000 square metres of coral reefs around the world. Industry ...
Read More »Mother snares another creative leader from Droga5 NY
Julie Matheny, who worked on well-known campaigns for the New York Times and Mailchimp at Droga5 New York, is joining Mother London as a creative director. Her move to the UK follows the recent arrival of CCO Felix Richter, who ...
Read More »Don’t let the algorithms grind you down: Publicis and Fnac fight for cultural freedom
Scrolling through Netflix recommendations can be pretty tedious; those 98% matches might make sense but they kill off serendipity and lock us in a cultural cul de sac. Publicis Conseil has come up with an alternative algorithm for book and ...
Read More »VCCP London ECDs Jonny Parker and Chris Birch: our Top Tips for Cannes
Tough this, predicting Cannes winners. Where do you start? There’s loads of good stuff. My top three all deserve to do very well. They are all tackling issues that needed to be tackled. But they all do them in a ...
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