By most measures, the 2022 IPA agency census shows that all the talk around diversity, equality and inclusion is paying off – and the pace of change is at last accelerating. The number of women in c-suite positions is 37.5% ...

Vegetable shortages happen every so often and they are always an opportunity for a pun, with newspaper headlines like “Leaf it out” and “Tip of the iceberg” surfacing regularly. Another old favourite, “Romaine calm,” has been put to good use ...

In supermarkets, yellow stickers are used to mark down foods that are close to their sell by date. A whole culture has sprung up around them, with countless TikTok videos sharing “yellow sticker hauls” and giving advice on the best ...

On the first anniversary of Russia’s invasion of Ukraine, agencies are stepping up to spread the word about the realities and the consequences of war. Mother has collaborated with charity War Child to draw attention to the trauma faced by ...

Purpose is finally getting a makeover, with earnest do-gooding replaced by a more light-hearted take on saving the planet. Let’s face it, we are more likely to go green if it’s easy or cheap. Ouigo, SNCF’s low-cost train network in ...

Back Market, the French tech reseller that makes some memorable ads with Paris agency Buzzman, has appointed Wavemaker to its $50m global media business after a pitch that began last October. The WPP agency will drive Back Market’s US expansion ...

Anomaly London has hired Droga5 New York’s group data strategy Director, Anthony Khaykin, as its first head of data. Khaykin takes responsibility for growing the data team at the agency, with a remit to recruit people from inside and outside ...

A year on from the start of Russia’s war against Ukraine, 150,000 Ukrainians have moved to the UK in search of a safe place to live. As a gesture to help them feel at home, Mother has produced a series ...

In 2013, “Dumb ways to die” was the most awarded campaign in Cannes history, with five Grand Prix. In 2023, it lives on as a TikTok phenomenon. Tennis Player Coco Gauff and US gymnast Olivia Dunne (7.1m followers) are among ...