Premier Inn has obviously had a hard time of it in the pandemic but now it’s back with Leo Burnett’s debut – ‘from booking to bed – rest easy.’ With Lenny Henry, who figured in most Premier Inn campaigns in ...
Read More »Rosapark for Greenweez shows top class copywriting is alive
Much debate recently about the seemingly lost art of copywriting even as agency after agency bangs on about ‘storytelling,’ which is usually best effected with a script. Such skills do exist though – although in Britain you need to cross ...
Read More »Hell or Habito One: Uncommon’s ad has a sting in the tail
Uncommon’s campaign for Habito has been running for nearly two and a half years, and the distinctive visuals now make it instantly recognisable. The message of this ad is instantly understandable, too, which hasn’t always been the case: Habito’s fixed-for-life ...
Read More »Publicis posts strong Q1 2021 with growth of 2.8 per cent
Publicis Groupe continued its return to growth in Q1 2021 at 2.8% across the board, driven by strong performances in the US from data businesses Sapient (up 11.2% there) and Epsilon (+4.7%.) The US in total was up for the ...
Read More »Anomaly London sets up European transformation unit led by R/GA’s Lachlan Williams
Innovation units are agencies’ latest way to guard against the consultancies who are encroaching on their territory, and Anomaly is joining the likes of Mother’s Other and Engine’s Growth Studio by launching a “transformation practice” in Europe. Lachlan Williams, who ...
Read More »IPA Bellwether: main media advertising leads recovery as economy gets into gear
The vaccine rollout and promises of lockdown lifting encouraged marketers to continue easing up on their cost-cutting in the first quarter of the year. Respondents to the IPA’s Bellwether survey are reducing budgets by just 11.5 per cent this quarter, ...
Read More »P&G’s h&s enlists team of gangsters in crazed animation
Procter & Gamble is plugging h&s shampoo (Head & Shoulders) for men in Japan with this intriguing and, from time to time, foxing animated effort from Forsman & Bodenfors. So we have a bunch of yakuza chasing our hero around ...
Read More »NZ All Blacks strip off for Jockey’s testicular cancer alert
Not sure about the politics of this one, but it makes a change and it’s for a good cause. Jockey underpants in New Zealand are texting registered customers with regular reminders (“Remundies”) to check for signs of testicular cancer, and ...
Read More »KFC plugs timeless crispiness is first work from Havas Paris
This campaign for KFC from Havas Paris shows a funky Colonel Sanders making crispy chicken in his kitchen back in 1952, and then stepping into 2021 to deliver the bucket of chicken to a young couple pulling into a drive ...
Read More »