Tag Archives: featured

Agencies like to try to hijack the news agenda and New Commercial Arts had a prime opportunity when Nationwide, in its banking role coining it from higher interest rates like its non-mutual rivals, decided to give its customers £100 back. ...

Slim pickings for UK agencies at D&AD, once the premier UK festival which rose to prominence in the ‘Swinging London’ 1960s. Always an uneasy alliance twixt designers and ad creatives (I remember one evening back in the day when the ...

D&AD awarded two of its coveted Black Pencils for 2023, neither of which went to an ad campaign. A Pharrell Williams video for his song Cash in cash out won thanks to its special effects, and the other Black Pencil ...

Caroline Pay, formerly joint CCO with Vicki Maguire at Grey London, has Joined Dentsu Creative’s leadership team as CCO. Most recently, Pay was CCO at Headspace in California, which she left in July 2022 after four years in the role. ...

Never one to miss an opportunity, VCCP has launched an AI creative agency. It’s called Faith, and has named payroll giant Sage (an existing client) as its first customer. Faith’s reassuring message in the face of all the AI panic ...

Are you terrified of AI stealing your soul? Do you hate people being kept away from you? These are just two of the questions asked of art in a film to promote the Sainsbury Art centre’s 50th anniversary, and relaunch ...

The Advertising Standards Association is claiming success for its ad campaign, which ran in the summer and autumn of last year. Research by the Advertising Association tells us that, of the people who saw or heard the ads, 80% were ...

About the only people who make proper ads these days are the tech giants – they’ve got more money certainly but they also know the halo effect of winning, well-made films; getting people to like them despite their sometimes nefarious ...

Everybody hates pitches it seems, apart from, presumably, the agencies that win them. Adam&eveDDB won 20 cor so on the trot in the Murphy/Golding era. And consultancies and other intermediaries one also assumes. One such, MediaSense, highly successful in the ...