Didn’t know TK Maxx didn’t have a website (one’s tempted to cheer) but now they have and Wieden+Kennedy London has produced a diverting 30 seconds to tell us so, featuring some surprised TK Maxxers. And that’s it (no more needed.) ...
Read More »MAA Ad of the Week: Amnesty International on Roe v. Wade
Amnesty International has spread its wings somewhat with this rapid response to the US Roe v. Wade abortion ruling. From Norwegian ad agency Anorak. Freedom is still the issue though, even in what Amnesty calls the ‘Land of the Unfree.’ ...
Read More »Direct Line enlists King Valkyrie for summer ad drive
A coup for direct Line and agency Saatchi & Saatchi I guess as it’s new ‘We’re On It’ ad features King Valkyrie (it’s a she or seems to be, never quite sure these days) from ‘Thor: Love and Thunder’ which ...
Read More »What was missing at Cannes 2022? Clever ads for dodgy brands maybe
If you were a UK client venturing to the Cannes Lions for the first time this year, what would you have learned? And would it help you, say, sell more chocolate bars or improve the image of your fossil-fuel based ...
Read More »Italian ice cream brand laps up a ‘Gruvi Caind of Lov’
Lots of serious stuff around at the moment, even among the lotus eaters returning from Cannes. So let’s vary the formula and hot foot it down the coast a bit to Italia with a new campaign from agency Auge for ...
Read More »Amnesty International marshals support against ‘Land of the Unfree’ US abortion ruling
Amnesty International has entered the Roe v. Wade abortion lists with ‘The Land of the Unfree,’ a short film from Norwegian ad agency Anorak, directed by Nicolina Knapp and produced by B-Reel Films. The film riffs on the US national ...
Read More »Jane Austin: work with activists and be more like Colleen – five Cannes commandments
Now that Cannes is behind us, it’s worth reflecting on what that was all about and what, if anything, we can learn from it. Cannes Lions festivals often blur into one but, coming off the back of a global pandemic ...
Read More »George Parker: everything is screwed… yes, everything.
Here in the US, with the overthrowing of Roe V Wade by the Fascist Supreme Court, many agencies and holding companies are instituting programs for employees living in MAGA “Moran” states to provide financial help and paid leave to travel ...
Read More »Jacqueline Quantrell: how the ad tech industry can help shape the future of advertising
The Cannes Lions festival is an opportunity for marketers and advertisers to come together and celebrate the best of creativity and innovation in digital advertising. Conversations also regularly turn to how ad tech will support brands’ growth and transformation. Here ...
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