Tag Archives: featured

Metaverse mania continues to take over the ad biz. Every one of the ad trades (I do not include MAA in this) is banging the drum about how it is the next big thing. As I write this, I just ...

There’s something pleasingly anarchic about TikTok (OK, lots of aspects that aren’t so pleasing but that’s anarchy for you) and this from High Snobiety for Gucci with The North Face shows it at its best as an ad medium. There’s ...

It’s the Lunar New Year of the Tiger (Water Tiger officially, South China Tiger for some) on February 1, the festival bringing families together. Coca-Cola is giving it all barrels in this cross-platform effort across ten markets from Ogilvy Shanghai: ...

The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected, with revised estimates for growth in 2021 standing at 26.4% to reach a total of £29.7bn. The new findings upgrade ...

Culture Secretary Nadine Dorries took a break from bashing the BBC and bigging up Boris Johnson to speak at the ad industry’s annual conference about her plans for regulating online advertising. In characteristically upbeat fashion, she offered a rosy picture ...

Naked Wines, one of the UK’s leading online wine retailers has appointed Joint as its UK creative agency and Goodstuff as its UK media planning and buying agency to work on a brief to both deliver a reappraisal of the ...

International sport has got itself into a right old muddle as the various governing authorities chase money to the exclusion of all else. The forthcoming Winter Olympics in Beijing is a classic case it point: China could hardly be more ...

Munich-based Siemens has appointed Saatchi & Saatchi to create its first international creative work since an Ogilvy campaign in 2016, after a pitch that was handled by The Observatory. More recently, the “Transform the Everyday” was created in-house to promote ...

Amazon keeps knocking it out of the park: this time it’s Droga5 London for Alexa with a sweet film showing that romance ain’t dead, even if you’re getting on a bit. A subject close to Jeff Bezos’ heart presumably, as ...