Tag Archives: featured

Since the first campaign launched in 2015, “This Girl Can” has been ahead of the zeitgeist and driven the biggest change ever seen in sports marketing for women. Five years on, the third campaign has cemented “This Girl Can” as ...

Alex Bogusky, one time adland wunderkind (‘Subservient Chicken’ and all that), is exiting CPB (Crispin Porter Bogusky as was), the MDC-owned agency he co-founded, after returning to the fold 18 months ago. CPB global CEO Erik Sollenberg says: “Alex will ...

James Bond likes his Heineken shaken not stirred – no that’s not right but 007 has changed a bit over the years. Now he swigs from a green bottle and it may even be non-alcoholic. Daniel Craig is limbering up ...

KitKat has always been one of the JWT’s most famous clients, now owned by Nestle and, before that, the late lamented Rowntrees. But it isn’t JWT any more it’s Wunderman Thompson so it’s pretty important that the (fairly) newly-minted WPP ...

Eagle-eyed observers of UK adland may have spotted that M&C Saatchi has had a few issues recently – an £11.6m hole in its accounts and the departure of Maurice Saatchi along with the non-execs – but nothing is impossible, as ...

New research from Results International shows a significant increase in M&A deal activity involving content production companies, more than doubling from 35 acquisitions globally in 2018 to 82 in 2019. In the last weeks of 2019 alone, Blackstone invested £100m ...

The Mayor of London’s office is kicking off the first integrated advertising campaign to promote the launch of ‘London Power’, a new energy company available exclusively to Londoners. Every year residents in the capital spend an estimated £3.5 billion on ...

A reminder to eat only seasonal vegetables from a health foundation is not, on the face of it, a likely spur to manic creativity. But the Thai Health Promotion Foundation and agency Leo Burnett have certainly turned that on its ...

Marketing budgets are up by 4%, if the IPA’s Bellwether Report is to be believed, as marketers relax their purse strings in response to the decisive result of December’s general election. Significantly, the quarterly dispatch records a rare increase for ...