Tag Archives: featured

The John Lewis Christmas ad from adam&eveDDB has become a national event: capturing national media attention and, it’s said, providing JL with £8 of sales for every £1 spent on making it (about a million of them.) In adland the ...

Suntory’s Lucozade has made its choice as UK creative agency of the year, choosing adam&eveDDB ahead of Lucky Generals, Droga5 and Mother after departing ten-year incumbent Grey. It’s an interesting choice: adam&eve is undergoing a transition following the departure of ...

Tesco’s outgoing CEO, Dave Lewis, gave plenty of advice at the Festival of Marketing that agency group CEOs who are struggling to turn around their businesses could learn from. Lewis described his approach as “brutal objectivity,” and you could tell ...

UK radio operator Global is now a big player in Out of Home too with its Exterion, Primesight and Outdoor Plus acquisitions and now it’s bought MMD Media, a Dutch petrol forecourt specialist with 1378 digital screens at 607 petrol ...

BT has switched from long-serving AMV BBDO to Publicis Groupe’s Saatchi & Saatchi for what it says is its biggest brand campaign for 20 years, tied to the promise to make five million kids “tech-enabled.” Which brings safety and opportunity ...

‘What’s going wrong at Publicis Groupe?’ is not a headline Arthur Sadoun and co would have enjoyed seeing splashed across the front page of this very site earlier in the week. But this wasn’t the only publication asking questions about ...

At the Festival of Marketing, WPP CEO Mark Read was interviewed by Marketing Week editor Russell Parsons, who tried and failed to get Read to dish the dirt on his predecessor, Martin Sorrell, but did extract some healthy management consultant ...

Adam&eveNYC, the US offshoot of the fabled British agency, has slipped under the radar a bit but it’s back for founder client Samsung with a lively campaign for Samsung’s giant QLED TVs, which are ‘made for football.’ With a typically ...

Do Budweiser and new agency on the block Deutsch New York entirely get football? Latest in Bud’s ‘King’ campaign is one Sergio Ramos, captain of Real Madrid and veteran Spanish international who’s known, shall we say, for not taking prisoners. ...