Tag Archives: MAA Ad of the week

We keep reading that the rich are getting richer while the rest of us, um, are not. France’s LVMH is now Europe’s biggest company by value it seems. Swiss rival Richemont owns Cartier and it’s promoting its ‘Tank’ watch (north ...

Purpose can be a fine thing in advertising if it really means something – not you Hellmann’s – and Publicis CEO Arthur Sadoun has mobilised his own cancer diagnosis to formidable effect including a new film from Publicis Foundation for ...

It’s a long time since Cadbury made the running in creative adland but VCCP’s campaign featuring a dad and a daughter (a mixture of affection and, if not quite embarrassment, family unease) is all the more powerful because it’s low-key. ...

There’ve been some good ads this week, featuring people with other people and (in some cases) actual dialogue. What’s going on? BETC Paris has never departed from its trademark (mostly but not always) gentle comic vignettes and here’s another winner, ...

The Or is Mother’s other agency (geddit) and seems agreeably determined to be even wackier than its distinguished parent. This ad by YouTuber anOnymoose ran just once as it was plugging a free taco offer on December 13, taking a ...

It’s not often these days that an ad makes you smile but Arsenal ‘Invincible’ Ray Parlour for the club’s Retro clothing line does. The more so if you recall some of the more pompous outpourings of creative directors of various ...

So here we have that ((well-intentioned) fabricator of over-consumption Santa Claus and long-suffering Mother Earth, who’s finally reached the end of her tether. Can they get it together again and save the world? Another ambitious Christmas effort from Norway postal ...

Most advertisers have fired their heavy Christmas armoury already and it’s not even December yet – although doubtless there’s more to come. It’s another funny old Christmas of course after years of Covid, although it’s still with us in some ...

It’s a World Cup and you expect something special from Nike and Wieden+Kennedy – if only to get official sponsor Adidas’ teeth gnashing. ‘Footballverse’ certainly delivers, with a big dose of good humour as well as the usual footballing pyrotechnics. ...