Tag Archives: MAA Ad of the week

There’s something pleasingly anarchic about TikTok (OK, lots of aspects that aren’t so pleasing but that’s anarchy for you) and this from High Snobiety for Gucci with The North Face shows it at its best as an ad medium. There’s ...

Bartle Bogle Hegarty in London (and elsewhere) has had a roller coaster time since Publicis bought the lot from its distinguished founders (two knights of the realm included) and other executives. Now it’s being run by a group board headed ...

Bit of thin week although there’s lots going on in adland: creative musical chairs and the odd deal. But this is diverting enough from Engine Creative: RAF Air and Space Operations, no less (didn’t know they were in space.) Recruitment ...

Are proper ads keeping their heads above water even as the digital tide shows no sign of abating? Much depends on the state of the TV market and there are some signs that it’s showing resilience, even growth. A big ...

I’ve no doubt the denizens of Les Magasins Généraux in Paris are just as data-driven and digitally smart as agencies are supposed to be these days but they’re also still capable of advertising that makes you smile and generally feel ...

‘Tis the season to be jolly (as jolly as current circumstances allow, anyway) and France’s top-ranking comedy duo of Maurice Levy and Arthur Sadoun are back with us, courtesy of Publicis’ New York-based creative collective Le Truc. This time plugging ...

Very thoughtful of Wonderhood Studios (and brave) to make us a funny film for Christmas. But ‘stuck in a call,’ the ultimate Zoom nightmare, shows off the agency’s abilities to fine effect: casting, script and filming (although it’s as murky ...

IKEA, like Burger King, hasn’t forgotten that ads can be fun – if you’re prepared to take a risk or three. It’s renting out tiny homes in Tokyo (as far as we can see) to show off its wares in ...

More anthropomorphic creatures (albeit at a distance): a friendly Christmas hyena from Amazon’s Prime Video and agency CYW (a new one on us but they clearly know what they’re doing.) Well quite friendly, anyway. It’s Amazon’s first pan-European Christmas ad, ...