Tag Archives: omnicom

Is the first digital advertising recession on the way?

Is this the “first digital advertising recession?” Michael Nathanson from media consultancy MoffettNathanson thinks so, saying “We are living through the first digital advertising recession, the likes of which we’ve never seen before.” Readers with long memories may recall the ...

Read More »

Omnicom turns in solid Q2 but readies for tough second half

Omnicom has beaten rival Publicis Groupe to the punch, being the first of the big ad holding companies to report Q2 2022 results. And we bet they wish the rest of the year looks likes this. Revenue may be flat ...

Read More »

Standing up for creativity needs more buy-in from the paymasters if it’s going to work

I see that Campaign is launching “Campaign for creativity” (subscription required), timed for the Cannes Lions presumably. “We are for creativity” the magazine says, flagging “a shared commitment by our journalists around the world to champion creativity and hold the ...

Read More »

Omnicom joins 10% growth club as it recovers in 2021

Omnicom followed rival Publicis with a strong bounce-back in 2021: In Q4 worldwide revenue was up 2.6% to $3.85bn and organic revenue grew 9.5%. For the full year organic revenue was up by 10.2% (roughly the same as Publicis) and ...

Read More »

Simm’s elevation at Omnicom shows march of media execs

Omnicom’s top media exec Daryl Simm is in the box seat to succeed long-serving John Wren as boss of the ad holding company. The US-based Omnicom, once famous for its trio of big creative agencies – BBDO, DDB and TBWA ...

Read More »

Omnicom gets back on track with 11.5% growth in Q3

Omnicom has answered the challenge laid down by holding company rival Publicis with an 11.5% rise in organic revenue in Q3 2021 to $3.4bn. Publicis reported 11.2% although its comparatives were tougher. Omnicom only inched forwards in terms of revenue ...

Read More »