Tag Archives: omnicom

Omnicom’s McDonald’s agency We Are Unlimited tries to spread its wings

Adweek’s Agency Spy reports that Omnicom’s We Are Unlimited, the agency formed to wrest McDonald’s creative away from Publicis’ Leo Burnett in the US, is now pursuing other business too. This is believed to follow the end of a two-year ...

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$4bn US Army win boosts Clark’s Omnicom chances

When Wendy Clark left Coca-Cola for DDB she probably expected a more topsy turvy life and she’s certainly found it. First up DDB won McDonald’s with its new We Are Unlimited offer – also involving other bits and pieces from ...

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Rethink bets against ad holding companies to boost indies

Here’s another shot across the big agency boys’ bows from Canada’s Strategy awards, this time it’s Digital Agency of the Year Rethink mimicking The Big Short by betting against the shares of the big ad holding companies. Buying them in ...

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Omnicom steady in Q3 2018 but that seems to be the plan

Omnicom has reported steady Q3 2018 performance with organic revenue growth of 2.9 per cent although most of this has come from Europe and Asia with US organic growth inching ahead by just 0.6 per cent. There was a small ...

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WPP heads for FT South Bank building, Laurentino moves up to be Ogilvy UK CCO

WPP is in advanced talks to buy the Financial Times’s London headquarters at One Southwark Bridge for £93m, continuing the trend of giant centralised HQs in adland. It already has similar operations in Amsterdam and Toronto. At the same time ...

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Renault designs new full service agency with competing networks Publicis and OMD

Renault is moving to a bespoke agency consisting of long-term creative partner Publicis and Omnicom’s OMD, brand and marketing head Bastien Schupp has told The Drum. Schupp says he considered bringing the whole caboodle in-house but decided against because of ...

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Agency behemoths off to Germany for last round VW pitches

Adweek reckons that teams from Omnicom, Interpublic and WPP are trekking off to Wolfsburg next week to complete the pitch for VW’s ad account – about to be split into regional ‘hubs’ in new VW CMO Jochen Sengpiehl’s big new ...

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