omnicom
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Ad holding co’s new two tiers – Publicis and Omnicom then the others
Omnicom posted 3.4% organic growth in Q1 2025 although net income fell sharply by 9.7%. Media and advertising led the…
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Mars names big holding groups in heavyweight marketing review
Big media reviews have become today’s Rumble in the Jungle for the ad holding groups and Mars has listed the…
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IPG keeps head above water in 2024 – Omnicom merger still looks on track
IPG (Interpublic) has announced its Q4 and full year 2024 figures and they aren’t the car crash some were expecting.…
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Omnicom chief outlines cost savings as merger with IPG approaches
Omnicom has posted reported organic growth of 5.2% for Q4 and full year 2024, pretty respectable although behind Publicis Groupe…
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Mediahub boss John Moore exits as IPG prepares for Omnicom merger
The ripple effect of the mooted Omnicom/IPG merger is already being felt and John Moore (left), global CEO of Mediahub,…
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Omnicom lines up IPG takeover – Publicis will surely respond and WPP may be in play
Publicis’ much-advertised ambition to be the world’s biggest ad holding company by the end of 2024 could be rudely upended…
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Publicis and WPP: does taking over as world’s number one ad holding company actually matter?
Adland may be full of professional charmers but it’s as competitive as a 16th century Italian court, with assassins lurking…
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Michael Farmer: why Publicis is leading the holding company pack
This is consultant Michael Farmer’s recent article from his Substack series C-Suite Blues. Making Sense of Four Holding Companies: WPP,…
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Ad Tech
Are the big ad holding companies still holding up?
For decades they’ve been the central plank of the worldwide advertising empire but now people will be asking (of the…
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