omnicom
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Advertisers
Omnicom lines up IPG takeover – Publicis will surely respond and WPP may be in play
Publicis’ much-advertised ambition to be the world’s biggest ad holding company by the end of 2024 could be rudely upended…
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Advertisers
Publicis and WPP: does taking over as world’s number one ad holding company actually matter?
Adland may be full of professional charmers but it’s as competitive as a 16th century Italian court, with assassins lurking…
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Advertisers
Michael Farmer: why Publicis is leading the holding company pack
This is consultant Michael Farmer’s recent article from his Substack series C-Suite Blues. Making Sense of Four Holding Companies: WPP,…
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Ad Tech
Are the big ad holding companies still holding up?
For decades they’ve been the central plank of the worldwide advertising empire but now people will be asking (of the…
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Ad Tech
Omnicom sets fierce pace among big ad groups with 6.5% Q3 growth
These days Omnicom has been beating Publicis to the punch with the release of its quarterly numbers and its latest…
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Advertisers
Retail media: are backroom deals muddying the marketplace in adland’s fastest-growing sector?
For decades dealing with big retailers has been a cage fight; brands have to bung money here, there and everywhere…
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Advertisers
World’s biggest advertiser Amazon divides global media between Omnicom and WPP
Amazon, reportedly the world’s biggest advertiser with an overall marketing spend of around $20bn (not all media advertising) has divided…
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Advertisers
TBWA on top as Omnicom forms new Omnicom Advertising Group
Omnicom is centralising its creative agencies under TBWA leadership in a new entity Omnicom Advertising Group (OAG.) This mirrors its…
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Advertisers
Publicis edges ahead of Omnicom in ad holding company fast-track race
Publicis has narrowly edged ahead of Omnicom in Q2 2024 with organic growth of 5.6% (Omnicom registered 5.2%) and ahead…
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