Tag Archives: omnicom

Procter & Gamble chief brand officer Marc Pritchard said he wanted to “take back control” of his marketing budget and he’s doing so; creating a dedicated full service agency from Publicis Groupe’s Saatchi & Saatchi, WPP’s Grey and Omnicom’s Hearts ...

By Ciesco. WPP, the world’s largest marketing group, suffered its worst year since the 2009 recession in growth terms in 2017, with like for like revenue (which factors in currency and acquisitions) down 0.3 per cent, on total revenue of ...

Researcher WARC has released its Top 100 list of most successful campaigns in more than 70 global, regional and national marketing effectiveness and strategy competitions. The top-ranked campaign, ‘Dads #ShareTheLoad’ by BBDO India for Ariel Matic, Procter & Gamble’s premium ...

Omnicom – the owner of BBDO, DDB, TBWA and media operation OMG – has reported a mixed bag of results for 2017. Net income fell 27.4 per cent in Q4 to $254.4m from $350m the year before, which the company ...

AMV BBDO celebrated its 40th birthday in some style late last year (although it would have been nice if Omnicom boss John Wren or BBDO supremo Andrew Robertson could have made the party). A bit of an anticlimax and since ...

Wendy Clark has replaced Chuck Brymer as president and CEO of Omnicom’s DDB – Brymer becomes chairman. Which won’t surprise anyone as Clark (below), who joined DDB as North America boss from a top marketing position at Coca-Cola in 2016, ...

I see that adam&eveDDB is celebrating ten years in business, hard on the heels of an earn-out from DDB owner Omnicom that has netted its partners and staff about £100m. The agency began in the most difficult of circumstances: James ...

Another day another big media review and now Mars is reviewing its $1.4bn global media (about half in the US) currently with WPP’s MediaCom for planning, Publicis’ Starcom for most of the buying and Omnicom’s OMD for other bits. Mars ...

Omnicom’s GSD&M is the latest US agency to announce a round of lay-offs, continuing a grim pattern for the start of 2018. Usually these unfortunate events are a slipped out at the end of the previous year, hoping no-one will ...