Tag Archives: omnicom

Omnicom’s PHD is reported to have won HSBC’s $400m global media account, displacing long-term incumbent WPP’s Mindshare. If so it’s a new headache for acting WPP COOs Mark Read and Andrew Scott, already dealing with numerous reviews including parts of ...

WPP’s biggest rival Omnicom kept its head above water in the first quarter of 2017 with revenues up 1.2 per cent to $3.6bn with organic growth year-on-year of 2.4 per cent. Profits rose 9.2 per cent to $264m. It did ...

A new CMO usually means a pitch but these days CMOs seem to want a new model agency relationship too. New Volkswagen CMO Jochen Sengpiehl (VW Group has a new CEO in Herbert Diess too) has announced he wants to ...

The Campaign/Nielsen billings for UK creative agencies have emerged and, as suspected, AMV BBDO’s long term lead has been cut, Omnicom sibling adam&eveDDB narrowing the gap to £96m. AMV had its first full year without Sainsbury’s and the gap may ...

Procter & Gamble chief brand officer Marc Pritchard said he wanted to “take back control” of his marketing budget and he’s doing so; creating a dedicated full service agency from Publicis Groupe’s Saatchi & Saatchi, WPP’s Grey and Omnicom’s Hearts ...

By Ciesco. WPP, the world’s largest marketing group, suffered its worst year since the 2009 recession in growth terms in 2017, with like for like revenue (which factors in currency and acquisitions) down 0.3 per cent, on total revenue of ...

Researcher WARC has released its Top 100 list of most successful campaigns in more than 70 global, regional and national marketing effectiveness and strategy competitions. The top-ranked campaign, ‘Dads #ShareTheLoad’ by BBDO India for Ariel Matic, Procter & Gamble’s premium ...

Omnicom – the owner of BBDO, DDB, TBWA and media operation OMG – has reported a mixed bag of results for 2017. Net income fell 27.4 per cent in Q4 to $254.4m from $350m the year before, which the company ...

AMV BBDO celebrated its 40th birthday in some style late last year (although it would have been nice if Omnicom boss John Wren or BBDO supremo Andrew Robertson could have made the party). A bit of an anticlimax and since ...