omnicom
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Ad Tech
Omnicom buys digital commerce business Flywheel for $900m
Omnicom isn’t known for splashing the cash (although the founders of adam&eve might demur) but it has now: $900m for…
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Omnicom grows 3.3% in Q3 2023 – forecasts stronger 2024
While the ad world mulls over the merger of Wunderman Thompson into VML – now the world’s “biggest creative company”…
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Omnicom wins BMW American media
Omnicom has won yet another big (ish) media account, BMW in the US, Canada and Latin America. Most of the…
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All-conquering OMG beats WPP challenge for HSBC media
By most estimates Publicis Media has been the best performer among the holding company big media beasts in recent years…
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WPP joins big agencies hammered by tech client cutbacks
WPP, like its US-based rivals Omnicom and Interpublic, was clobbered by the slowdown (in some cases complete absence it seems)…
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Finance
Ptarmigan Media sells to Omnicom
UK financial services specialist media agency Ptarmigan has been bought by Omnicom. Ptarmigan has 150 staff, mainly in London but…
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DDB makes the best of a bad job in New York with adam&eveDDB takeover
Omnicom’s DDB is rolling its New York office into adam&eveDDB, the offshoot of the high-flying London agency but one which…
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Omnicom organic growth rate halves as pandemic bounceback recedes
Will five per cent growth be the new normal for the ad holding companies in 2023 after a year when…
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Dark Horses joins Omnicom’s TBWA
Sports-based creative agency Dark Horses has finally joined the Omnicom fold although many people thought it already had – backed,…
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