Eurostar is now a key part of British and French/continental life but it’s had a terrible time over the past few years with lockdowns and strikes. Now both arms are rebranding as Eurostar after a merging with sister company Thalys ...
Read More »Lloyds saddles up for small business mental health campaign
Lloyds Bank has been telling us it’s “by your (our) side” to years now, with its herd of black horses. This might be debated: Lloyds is notorious for its measly interest rates on savings and, although it pays a generous ...
Read More »Adam&eveDDB bounce-back from John Lewis to continue with BT Business
It’s all change at adam&eveDDB this week: John Lewis and Waitrose are on their way as the agency declined a repitch (it hardly has much to prove, especially on the former) while Lloyds Banking Group’s Halifax has returned from New ...
Read More »Adam&eveDDB brings a human dimension to PlayStation
Adam&eveDDB has produced more than its fair share of in-game pyrotechnics for PlayStation but this time it’s departing from that spectacular norm with a faux news channel showing PS 5 games in “real” contexts. Apparently PS5 consoles, which have been ...
Read More »Adam&eveDDB brings Lucozade Sport to New Year life
Dry January, Veganuary – do these possibly ineffective solutions to holiday excess still obtain? With a cost of living crisis and, for many in the UK, no trains, overdoing things in December may be a distant memory. Lucozade Sport though ...
Read More »Quorn is an unlikely guest at the late night clebrations
UK adland is easing itself somewhat gently into 2023 action with adam&eveDDB seemingly leading the way with a number of new campaigns. Here’s another deftly-handled example, this time positioning veggie Quorn as just the thing after a boozy night out ...
Read More »Aviva hacks its way through the financial undergrowth
Adam&eveDDB is finishing 2022 in storming style, its funny Twix ad is leading our leaderboard on My Ad of the Year, with Calm closely behind, and another triumph for John Lewis in the bag. Insurance is hardly likely to get ...
Read More »Lionsgate+ gets off to spectacular start with adam&eveDDB
Lions Gate Entertainment is rebranding its streaming offer Starzplay outside North America as Lionsgate+ – not before time, Starzplay sounds. like a naff old video game – with adam&eveDDB and other agencies within Omnicom’s DDB on the case. So we ...
Read More »MAA Ad of the Week: John Lewis uncorks the emotion for all life’s moments
Shopping in John Lewis can be a rather chilly experience: it radiates, mostly, efficiency rather than warmth. Now armed with a new (and painstakingly researched) line – “For all life’s moments’ it’s doubling down on emotion in what looks rather ...
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