Waitrose (or Waitrose & Partners as we’re now supposed to call it) has taken a leaf out of M&S’s old food book (and the Wieden+Kennedy manual) with what we used to call food porn, coupled with some nice free range ...
Read More »Now Christmas ads supremo Craig Inglis quits John Lewis
It’s all change at John Lewis as new chairman Sharon White begins her reign. Now customer director Craig Inglis is following MD Paula Nickolds out of the partnership’s revolving door. Inglis (below) joined JL from Virgin Trains as head of ...
Read More »Adam&eve’s VR epic forPlayStation tries darker
Adam&eveDDB’s current series for PlayStation is one of the campaigns of the year (admittedly there aren’t so many such extended efforts these days) and here’s the latest for its VR bundle. As with the others it’s dark, dark, darker. Too ...
Read More »Adam&eveDDB aims high as it plumbs the watery depths of PlayStation’s ‘Death Stranding’
PlayStation ads are coming thick and fast from adam&eveDDB – a campaign, thought they’d disappeared – and the latest is for PlayStation Pro and its ‘Death Stranding’ game (this is clearly not a game as in fun and games.) Directed ...
Read More »National Lottery celebrates 25th with yet more “amazing”
You’ve probably sat in one of those meetings: it’s our birthday, anniversary, 25 years since we last appeared in court etc – what are we going to do? It’s the National Lottery’s 25th anniversary (one of former PM John Major’s ...
Read More »Lucozade crowns adam&eveDDB in elite UK pitch
Suntory’s Lucozade has made its choice as UK creative agency of the year, choosing adam&eveDDB ahead of Lucky Generals, Droga5 and Mother after departing ten-year incumbent Grey. It’s an interesting choice: adam&eve is undergoing a transition following the departure of ...
Read More »Adam&eveDDB strikes confident note for VW movie deal
VW SUVs are sponsoring films on the UK’s ITV with a new spin on its ‘Confidence’ theme, this time it’s ‘Movie Star Confidence’ as it’s a long series of idents plus online films from adam&eveDDB, inverting movie jeopardy set-ups. These ...
Read More »Adam&eveDDB set for more awards as Marmite tries to hypnotise the nation
We all know you either love or hate Marmite but now the venerable brand is trying to turn haters into lovers via hypnosis – is this legal? You have to sign up for the “full experience” it says here. And ...
Read More »Adam&eveDDB debuts for PlayStation Now
Sony PlayStation seems to be joining the streaming rush with PlayStation Now and it’s the first campaign from adam&eveDDB since it won agency of record duties from BBH New York. So you expect fireworks… Which is what you get. Sure ...
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