Tag Archives: wieden+kennedy

W+K London debuts for Formula 1 with ‘engineered insanity’

Wieden+Kennedy is making its ad debut for Formula 1, now owned by Liberty Media, with this number purporting to show that F1 is, indeed, exciting. Not just Lewis Hamilton buffing his nails miles in front if he survives the usual ...

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The secret of Bud Light’s success – there isn’t one

AB InBev is bringing its Bud Light ‘Dilly Dilly’ ad campaign to the UK – cue groans from Wieden+Kennedy London perhaps – so expect lots more madcap medievalism. But it’s certainly had a big impact in the US and here’s ...

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Less is (much) more from W+K for Old Spice

This should prompt a smile from P&G marketing boss Marc Pritchard as he tries to reduce marketing and media costs: a new Old Spice product, all in 15 seconds of airtime. From Wieden+Kennedy HQ, who usually take a bit longer ...

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W+K sets out to capture the essence of London for Nike

Has it been a while since we had a Wieden+Kennedy London epic for Nike? Can’t recall one apart from ‘Write the Future’ with Wayne Rooney in 2010. Here’s one though, ‘Nothing beats a Londoner.’ 2010 was a Word Cup year ...

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