Tag Archives: wieden+kennedy

Wieden+Kennedy lays off 11 per cent – does this put the agency into play?

Wieden+Kennedy is laying off 11 per cent of its staff due to Covid, about 160-170 people. If W+K, which has recently landed major clients including Facebook, McDonald’s and Ford, is being forced into such measures imagine the carnage elsewhere. But ...

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Covid-19 fallout hits Wieden+Kennedy London

Wieden+Kennedy London is making redundancies in the wake of Covid-19 and also the sudden loss of its high-spending Three account. At the same time (and unrelated it’s said) London ECD Iain Tait is leaving as is CSO Ben Armistead. Long-serving ...

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W+K adds to Ford empire with ‘Built Wild’ Bronco

Wieden+Kennedy’s ‘Built Ford Proud’ campaign is intended to bring back the swagger to the Ford brand (something it hasn’t had much of recently.) Pick-ups are Ford’s strength and the Mustang (not a pick-up obviously) its sexiest brand so W+K has ...

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Wieden+Kennedy gets closer for Honda

It’s nice to see a car ad with ‘vroom vroom’ as its guiding star, these days they’re more likely to be about communing with yourself and the drive to be a better person. Wieden+Kennedy London has been charged with bringing ...

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W+K launches Three’s 5G bid with future’s now epic

5G is on the way in the UK – to some loud groans from people fed up with the patchy performance of 4G – but defiantly optimistic Three, via agency Wieden+Kennedy, is promising all sorts of goodies, if ‘real’ 5G ...

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Bud Light to join seltzer wars with Super Bowl blitz

So-called ‘hard seltzers’ are taking the US drinks market by storm – leader White Claw does over $1.5bn in sales – so everyone’s jumping on the bandwagon of these revolting-sounding combos of carbonated water, five per cent alcohol and various ...

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MyBuilder reworks Delilah in Wieden+Kennedy debut

Last week we had Wieden+Kennedy’s tasteful debut for the National Trust – followed by some striking print work over the weekend including a Sunday Times magazine wrap – now it’s the agency’s more populist debut campaign for find a tradesperson ...

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