Tag Archives: wieden+kennedy

Sainsbury’s harks back to a much better past than its current outlook

You’ve got to feel for Wieden+Kennedy, it goes and bags a big supermarket account and the client implodes. It happened with Tesco under former CEO Phil Clarke and now Sainsbury’s Mike Coupe is busy running the venerable grocer into the ...

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W+K Amsterdam’s anti-plastic effort for Corona lays down marker in Out of Home awards stakes

Corona and Wieden+Kennedy Amsterdam won FEPE International’s classic creative award at this week’s Congress in Dubai (trade body FEPE, now in the process of renaming itself World Out of Home Organization, divides posters into classic and digital.) The sculpture, created ...

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Wieden+Kennedy confounds the doubters at TK Maxx

Here’s a jaunty number from TK Maxx – unusual for the embattled UK high street these days – featuring some potential customers who find the TK Maxx palace of varieties experience unaccountably daunting. But, as in all the best musicals, ...

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Formula 1 enlists Chemical Brothers for sonic branding

Wieden+Kennedy and The Chemical Brothers have combined to launch the 2019 Formula 1 season with what they claim is the fastest remix of all time, a new Chem Bros track plus vroom vroom. “We’ve got to try” is to be ...

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Coke launches new flavour with a car crash

Coca-Cola doesn’t launch new flavours very often but here comes Orange Vanilla Coke, with a diverting launch ad from Wieden+Kennedy HQ. Featuring a car crash. Is Coke hedging its bets on OVC? Pleasingly bonkers. And another ad that sends up ...

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Nike’s girl team stops at nothing in new Wieden epic

Nike seems to be trying to change the world – again – this time with Nike Italy’s ‘so-called ‘Stop at Nothing’ (Nulla Puo Fermaci) movement, more female empowerment but you probably guessed that. But a pretty fearsome lot they are, ...

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Deliveroo spreads its wings with debut campaign from Wieden+Kennedy

Food delivery service Deliveroo has chosen Wieden+Kennedy to handle what it says is its first global marketing campaign (the British start-up has just entered its 13th market, Taiwan). This, though seems, squarely aimed at Brits. W+K likes food (judged by ...

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