Tag Archives: wieden+kennedy

W+K goes for maximum impact in Quickbooks debut

When you hire Wieden+Kennedy London you expect fireworks, even in online bookkeeping and accountancy. And the agency doesn’t disappoint with its first work for Intuit Quickbooks – won in the summer from TBWA – introducing a team of “hard-nosed” advisers ...

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W+K’s Susan Hoffman on support when you most need it

We can all do with some support right now and here’s Wieden+Kennedy chair Susan Hoffman on the importance of same, for the One Club for Creativity. Reading a letter from Dan Wieden 20 or so years ago when Susan seems ...

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Nike turns its anarchic talents to Liverpool FC

Liverpool are the Premier League champions for the first time in 30 years or so (although they’ve never been that far away) so kit supplier Nike is hymning the reds with another Wieden+Kennedy epic (presume it’s them anyway), flirting just ...

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Wieden+Kennedy lays off 11 per cent – does this put the agency into play?

Wieden+Kennedy is laying off 11 per cent of its staff due to Covid, about 160-170 people. If W+K, which has recently landed major clients including Facebook, McDonald’s and Ford, is being forced into such measures imagine the carnage elsewhere. But ...

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Covid-19 fallout hits Wieden+Kennedy London

Wieden+Kennedy London is making redundancies in the wake of Covid-19 and also the sudden loss of its high-spending Three account. At the same time (and unrelated it’s said) London ECD Iain Tait is leaving as is CSO Ben Armistead. Long-serving ...

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W+K adds to Ford empire with ‘Built Wild’ Bronco

Wieden+Kennedy’s ‘Built Ford Proud’ campaign is intended to bring back the swagger to the Ford brand (something it hasn’t had much of recently.) Pick-ups are Ford’s strength and the Mustang (not a pick-up obviously) its sexiest brand so W+K has ...

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Wieden+Kennedy gets closer for Honda

It’s nice to see a car ad with ‘vroom vroom’ as its guiding star, these days they’re more likely to be about communing with yourself and the drive to be a better person. Wieden+Kennedy London has been charged with bringing ...

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