Tag Archives: wieden+kennedy

Why Nike’s ‘land of new football’ could be an own goal

Sport used to be called ‘war by other means.’ These days, we’re continually told, it’s a way of making the world more open, accessible, less prejudiced…well you get the drift. Nike is a mega-corporation, intent on improving the world. Selling ...

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Former W+K strategy chief Ben Armistead joins 72andSunny Amsterdam

72andSunny Amsterdam has hired Ben Armistead as its new executive strategy director. Armistead (left) was latterly W+K’s global head of effectiveness. He left last year. Armistead joins 72andSunny’s leadership team of Lauren Portelli (managing director), Stephanie Oakley (director of production), ...

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More planet-saving: this time it’s new look Sainsbury’s

Sainsbury’s is showing somer welcome signs of life under new CEO Simon Roberts. Predecessor Mike Coupe, like so many CFOs who get the top job, was more into deals than marketing. Roberts arrived from Boots, a private equity-driven operation these ...

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Is P&G boxing clever with new Olympics Lead with Love?

P&G is one of many Olympics sponsors hoping their $100m actually has a Games to sponsor but it’s giving them its best shot with a slew of ads, incorporating its current ‘Lead with Love’ good works initiative. This one, from ...

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Wieden+Kennedy gives F1 (un)comfortable lift-off

The 2021 Formula One season kicks off in Bahrain on Sunday and Wieden+Kennedy is back in the cockpit promoting it, focussing on the reactions of fans, drivers and pit crew rather than the motorised advertising hoardings – sorry, cars. Inviting ...

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W+K creative standard bearer Tony Davidson steps down after 20 years

ECD Tony Davidson, one of the pillars of Wieden+Kennedy London along with, first, Kim Papworth and then Iain Tait is leaving this summer after 20 award-packed years. Tait is also leaving this year which leaves W+K looking for new creative ...

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W+K goes for maximum impact in Quickbooks debut

When you hire Wieden+Kennedy London you expect fireworks, even in online bookkeeping and accountancy. And the agency doesn’t disappoint with its first work for Intuit Quickbooks – won in the summer from TBWA – introducing a team of “hard-nosed” advisers ...

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W+K’s Susan Hoffman on support when you most need it

We can all do with some support right now and here’s Wieden+Kennedy chair Susan Hoffman on the importance of same, for the One Club for Creativity. Reading a letter from Dan Wieden 20 or so years ago when Susan seems ...

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Nike turns its anarchic talents to Liverpool FC

Liverpool are the Premier League champions for the first time in 30 years or so (although they’ve never been that far away) so kit supplier Nike is hymning the reds with another Wieden+Kennedy epic (presume it’s them anyway), flirting just ...

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