wieden+kennedy
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Agency house style: Lurpak from Wieden+Kennedy
Creative agencies still have their house styles to some degree and Wieden+Kennedy London just loves chopping, smashing and all the…
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Is Ford’s new EV Capri back with a bang or a whimper?
Is this a big opportunity missed? Ford is bringing back its iconic Capri – every Essex boy’s wet dream back…
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Old Spice sets off again up humour mountain with coming of age spin
Another entry in 2024’s humour stakes, “Farewell teenage me” from P&G’s Old Spice to flog its “perfume quality” range. Or,…
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McDonald’s rewards W+K’s creativity with the toughest brief in town
Agencies and some ad commentators often say that creativity – however it’s defined – is (finally) on the way back…
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Kahlúa ventures onto Guinness home turf
St Patrick’s Day can be fun, if you keep the Oirishness in check, and Wieden+Kennedy London is joining in with…
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WcDonald’s brings out the best in Wieden+Kennedy
Wieden+Kennedy may be having a tough time with 20% redundancies but its breaking work for WcDonald’s Japanese-style sauces (McDonald’s to…
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Wieden+Kennedy axes 20% in Portland
Wieden+Kennedy Portland, the HQ of what remains the world’s flagship independent creative agency, is laying off 90 people, a swingeing…
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McDonald’s upsets its arches with new ‘manga’ packaging
Big global companies don’t usually take kindly to people mucking around with their logos, especially their golden arches. McDonald’s has…
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Amazon fails to lift the gloom in new “concrete jungle” ad
Amazon is getting more Apple-ish by the week as its ads take over the world (or the bit that’s still…
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