Tag Archives: wieden+kennedy

Malibu picks Wieden+Kennedy for ‘global brand refresh’

Wieden+Kennedy has won a “global brand refresh” for Pernod Ricard’s Malibu. Coconut-flavoured rum brand Malibu’s ‘Do whatever tastes good,’ campaign features new ways to drink Malibu, including cocktails and ready to drink serves. ‘Welcome to Malibu’ was directed by Dave ...

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Wieden+Kennedy wins Trustpilot

Wieden+Kennedy London seems to be getting its new business act together after rather a fallow period, winning consumer review platform Trustpilot which is planning an integrated brand campaign in the UK and some other European countries. Trustpilot, founded in 2007, ...

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Ryan Fisher takes over from Helen Andrews at Wieden+Kennedy London

Wieden+Kennedy is ringing the changes in London with Ryan Fisher succeeding Helen Andrews as managing director. MD remains an important post in the W+K empire. Andrews, taking a break from adland, has been in post since 2017. Her successes include ...

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Wieden+Kennedy wins global financial “superapp” Revolut

Revolut, described as the world’s first global financial “superapp,” has appointed Wieden+Kennedy London as its global ad agency. Revolut launched in the UK in 2015 offering money transfer and exchange. It now has more than 18 million customers around the ...

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Why Nike’s ‘land of new football’ could be an own goal

Sport used to be called ‘war by other means.’ These days, we’re continually told, it’s a way of making the world more open, accessible, less prejudiced…well you get the drift. Nike is a mega-corporation, intent on improving the world. Selling ...

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Former W+K strategy chief Ben Armistead joins 72andSunny Amsterdam

72andSunny Amsterdam has hired Ben Armistead as its new executive strategy director. Armistead (left) was latterly W+K’s global head of effectiveness. He left last year. Armistead joins 72andSunny’s leadership team of Lauren Portelli (managing director), Stephanie Oakley (director of production), ...

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More planet-saving: this time it’s new look Sainsbury’s

Sainsbury’s is showing somer welcome signs of life under new CEO Simon Roberts. Predecessor Mike Coupe, like so many CFOs who get the top job, was more into deals than marketing. Roberts arrived from Boots, a private equity-driven operation these ...

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