Tag Archives: WPP

Stef Calcraft’s excursions into the media world since he left Mother, the agency he co-founded after a career as a senior client, have been interesting. First he became executive chairman of Dentsu Aegis Network UK (mainly but not exclusively media ...

WPP has bought its second influencer agency in a week, buying social influencer agency Obviously hard on the heels of Goat. Obviously will join WPP’s VMLY&R network. Founded by Mae Karwowski and Maxime Domain in 2014, Obviously’s clients include Google, ...

WPP has joined the Media Freedom Cohort, comprising the likes of Associated Press, The New York Times, Microsoft, Google, BBC Media Action, Free Press Unlimited and more than 25 governments “to advance media freedom.” The Media Freedom Cohort was established ...

WPP has bought The Goat Agency, a 150-strong influencer operator. Goat will join GroupM, WPP’s media agency group and merge with its influencer marketer INCA to create what it calls the “first truly global influencer marketing agency” which will have ...

Consultancy R3 has released its latest agency “family tree” (below.) Those with eagle eyes may be able to read it all, others may have to rest on the conclusion that the big agency groups have a heck of a lot ...

WPP has produced a solid set of full year 2022 figures, with Q4 performing in line with its earlier performance. Growth – revenue less pass-through costs for WPP – was 6.9% with the UK a particularly strong performer on 12% ...

WPP CEO Mark Read says he wants to be the world’s most creative “transformation” company. It’s certainly becoming an energetic player in ecommerce with 13,500 employed worldwide and a new deal struck to become a “consulting partner” in the Stripe ...

WPP has bought US-based Fenom Digital which describes itself as a purveyor of “transformative digital solutions for the age of human interactions.” Ecommerce in other words. Fenom was founded in New york by Dylan Runne three years ago and now ...

“WPP announces CFO transition” the press release says and while it seems to be a smooth transition from John Rogers to Joanne Wilson, who’s joining from Britvic, it’s still a surprise. Rogers (above), a former CFO of Sainsbury’s, was seen ...