Tag Archives: WPP

WPP is merging Grey Paris into Ogilvy Paris – both still operating under separate brand names – in what may be the first of many such mergers among the big ad holding companies’ venerable creative networks. The merged agency will ...

Ogilvy is, or was, the biggest agency in WPP’s creative line-up and for WPP CEO Mark Read to achieve his promised “creative transformation” needs to be firing on all cylinders. Its new global CEO to replace long-serving John Seifert (41 ...

WPP has announced a series of measures in response to Black Lives Matter and the ‘Call for Change’ from 1200 Black advertising professionals (looks like ‘black’ has to carry a capital letter now.) Among the measures are a fundamental review ...

Keith Cartwright’s new US agency Cartwright & Grey (a co-venture with WPP) is clearly P&G’s choice for its more contentious offerings on political and social matters and here’s its new ‘Black Lives Matter’ effort. It poses a series of questions, ...

WPP CEO Mark Read is assembling a formidable board: the latest to join is former Apple retail and Burberry boss Angela Ahrendts. She joins Microsoft UK CEO Cindy Rose and former Unilever marketing chief Keith Weed among others. Ahrendts (below) ...

People are flooding online: 40 per cent of new users are said to be children (which presumably means means that there are lots of old new users too). So WPP is partnering with “kidtech” privacy platform SuperAwesome SuperAwesome’s tools include ...

Walgreens Boots Alliance is looking for a new global agency to “accelerate its digital transformation,” prompted in part by changes imposed on its retail and whoesale pharma business by the Covid-19 pandemic. It spends an estimated $280m a year. Which ...

An era is coming to a close in media agencies with another of the group of UK media traders who have dominated big media agency land stepping down, MediaCom head Stephen Allan. Allan is being replaced by another Brit and ...

China is going back to work, 90% of it anyway, and Unilever has been quick out of the blocks, awarding its estimated $500m mainland media account to WPP and its media holding company GroupM. The incumbent was Omnicom’s PHD. Recently ...