Tag Archives: WPP

WPP rather underwhelmed investors when it reported its quarterly and half year numbers (the next lot should be coming through in a few weeks) although Mark Read’s marcoms giant inched ahead. Hanging on to business is just as important as ...

The trend for big ad holding companies to hire client-specific creatives continues with Guillermo Vega, former CCO of Saatchi & Saatchi in London and before that senior at 72andSunny and Wieden+kennedy, as Ogilvy’s global creative lead on Coca-Cola, now ensconced ...

It’s all change at the top of the big ad networks – Wendy Clark exiting Dentsu International (as is DI as it will be no more) and now Andy Main stepping down as global CEO of WPP’s Ogilvy to be ...

WPP is sticking to its ecommerce strategy, buying Netherland’s based 155-stromg ecommerce consultancy Newcraft, despite its share price (along with most of its peers) languishing, valuing the once £16bn marcoms business at just over £8bn. Some analysts give the company ...

A network of creatives called Glimpse is campaigning against agency fossil fuel advertising by, inter alia, handing out a pamphlet ‘The ‘The Brief Sabotage Handbook’ outside the London offices of WPP agencies and big PR firm Edelman. The handbook, said ...

WPP’s efforts to be seen as the “creative transformation company” have received a boost from media consultancy Forrester with the UK-based ad holding business being named as a leader in global marketing services in Forrester’s latest Wave report. On the ...

WPP shares headed lower again today after a near 8% fall on Friday despite producing decent enough Q2 and half year figures and raising its full year guidance a bit. As we observed on Friday, timing is all in these ...

As MDC Partners Stagwell was more famous for spending money than making it but now Stagwell, which includes MDC alongside CEO Mark Penn’s other tech-based businesses, is seemingly making it too. Stagwell is forecasting around $500m of EBITDA profit (profit ...

Timing can be all in matters economic and WPP might be regretting that its first half and Q2 2022 results coincide with dire warnings from the Bank of England about looming recession and 13% inflation with a 0.5% interest rate ...