Tag Archives: WPP

WPP has recruited Sara Rose from Saatchi & Saatchi as ECD on its Boots UK business, part of a global partnership with Walgreens Boots Alliance which it retained in a pitch last year. Rose (left) began her career in the ...

We all know by now that WPP is forging ahead as a “commerce company,” can the marketing giant still hack it creatively? Here’s its first effort for P&G Japanese skincare brand SK-11, one of seven short films (not that short, ...

This will have produced a warm glow for WPP CEO Mark Read: Forrester Research has annointed WPP as a leader in “commerce services,” citing its “strength and higher client satisfaction in commerce strategy, emerging commerce touchpoints and commerce experiences compared ...

New Ogilvy CEO Andy Main’s team have landed a pretty big one: global lead agency for Swedish vodka brand Absolut. Absolut, now majoring on sustainability, is known for its advertising, latterly much of it through BBH, working at various times ...

It’s not often that a CEO strikes an upbeat note after losing the not inconsiderable sum of nearly £2.8 billion but that seems to be the message from WPP CEO Mark Read (below.) As with many companies that have grown ...

WPP has lured Dave Rolfe (below) from Facebook to be its new global head of production. He will take the same role at WPP’s specialist production agency Hogarth. The appointment follows that of Rob Reilly from McCann Worldgroup as global ...

WPP CEO Mark Read promised a while back that the ad giant was back on the M&A trail and he’s been as good as his word, today snapping up Edinburgh-based mobile technology provider NN4M. This follows the much bigger acquisition ...

Where there’s a brand there’s a cause these days – is this because brands want to be good in the world or it’s the latest passing bandwagon? You don’t really expect it from Boots No7 somehow (or just No7 as ...

WPP has struck a first of its kind deal with TiKTok, claimed to give WPP clients unique access and capabilities on the platform. This includes partnering on marketing API integrations and next-generation formats, such as augmented reality offerings. Subvrsive, a ...