Tag Archives: WPP

Global snack behemoth Mondelez has concluded a lengthy review by consolidating its global creative account with WPP and Publicis, Adweek tells us. Well it kind of has except Interpublic’s The Martin Agency continues on Oreo globally (a pretty big brand ...

North America continues to bedevil WPP with organic “growth” there of -5.4 per cent in the first half of 2019, a slight improvement on the first quarter’s -6.2 per cent. Elsewhere things weren’t too bad with most other regions performing ...

Everybody seems to want to own data these these days but is this really wise? Facebook has been fined $5bn over the Cambridge Analytica data scandal (although its earnings keep rising – remorselessly), British Airways has been landed with a ...

WPP CEO Mark Read wants WPP to be seen as “one company” and it appears to have nabbed this one, Peroni’s new global ‘Vita Con Stile’ ad. Well you would wouldn’t you? A nice shoot in Italy, exploring La Passeggiata ...

It was only a matter of time before WPP CEO Mark Read turned his attention to giant (although not as giant as it was) media operation GroupM. And he’s done so in a pretty dramatic way, replacing CEO Kelly Clark ...

Publicis has taken another powder in North America, losing Ebay’s media account to WPP’s MediaCom in a closed pitch between the two holding companies. Mediacom already handled the $250m global business in Europe and Australia. Publicis CEO Arthur Sadoun today ...

WPP CEO Mark Read has done his best deal yet, agreeing to sell 60 per cent of research operation Kantar to Bain Capital for £2.5bn, valuing the whole of Kantar at £3.2bn. £1.5bn will go towards reducing WPP’s debt with ...

WPP CEO Mark Read said he wanted to invest in creative talent and one of WPP’s big agencies Grey has made a big move in hiring Javier Campopiano, the man behind P&G’s award-winning ‘It’s a Tide ad,’ as CCO of ...

Johannes Leonardo in New York – 25 per cent owned by WPP – is on a hot streak. It’s the lead creative agency on WPP’s new VW creative business in the US and made a bright debut with a ‘mea ...