Tag Archives: WPP

WPP CEO Mark Read has made a big statement about the holdng company’s commitment to classical advertising values with the surprise appointment of Rob Reilly, creative chairman of Interpublic’s McCann Worldgroup, as WPP’s new global CCO. Reilly (above) replaces John ...

WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans and expectations. Under Strategic Goals we have: *Return core Communications business to sustainable growth. *Expand further into high-growth areas of ...

WPP has moved to tidy up one of the anomalies in its global empire, its 61.5% holding in WPP AUNZ. The business, formerly mostly STW, has flatlined at best recently with newish CEO Jens Monsees (left), a former BMW executive, ...

New York’s Johannes Leonardo – 25 per cent owned by WPP – seems to be in the driving seat at Kraft these days, adding Kraft Macaroni and Cheese, Kraft Singles and Oscar Mayer to its Bagel Bites pizza snacks, Classico ...

Some of the troops at WPP are seemingly revolting over new entity AKQA Group (which has absorbed venerable 100-year plus agency Grey) and, more worrying for CEO Mark Read perhaps, biggest client of the merged agency Procter & Gamble is ...

New Ogilvy CEO Andy Main, hired from Deloitte Digital, has made his first big move, bringing in Devika Bulchandani from McCann as North America CEO and global chairwoman of advertising – whatever that means. Maybe that she knows more about ...

Amazing how a combination of Amazon and Covid-19 change the world. Another WPP agency brand Geometry, which specialises in ecommerce, is being merged, this time into VMLY&R, itself a combo of digital network VML and once high-flying ad agency Y&R. ...

So is WPP’s decision to merge Grey, one of its big creative agencies bought for $1.52bn back in 2004, a big deal? Or, as Ad Age put it in one of its inimitable headlines, just a case of: “WPP retires ...

There goes another one. WPP was built on the back of four big agency acquisitions: JWT, Ogilvy, Y&R and Grey. Now Ogilvy is the only one left standing alone as Grey, which has had a torrid time recently, especially in ...