WPP
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BCW on the block as WPP weighs exit from PR
WPP is reportedly planning a sale of Burson, what’s left of its rambling array of PR businesses. Burson is an…
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Wendy’s follows Estee Lauder with cross-platform WPP deal
New boss Cindy Rose’s mantra of ‘One WPP’ (with apologies to Publicis) appears to be be paying off with some…
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Will WPP’s Cindy Rose land her $14.5m WPP windfall?
Is WPP CEO Cindy Rose worth a maximum $14.5m (£11m) and is she likely to get it? This is what…
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WPP surrenders prized Cannes beach place
WPP has given up its prized beach at the Cannes Lions, the core of its festival presence. Last year it…
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Can Cindy Rose unearth a winning culture for WPP?
WPP’s Cindy Rose succeeded in calming some first night investor nerves with a well-received presentation yesterday, outlining her Elevate 28…
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WPP’s Rose unveils survival strategy
New WPP CEO Cindy Rose (left) has revealed her eagarly-awaited strategy – Elevate28 – for the struggling ad company and…
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WPP under the cosh over media deals and rebates
Media buying appears stuck up to its neck in a contemporary version of Groundhog Day. Should media agencies give all…
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Is it make or break for WPP?
WPP is facing what may be a make or break week as new CEO Cindy Rose (below) prepares to unveil…
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WPP creative agencies sound positive note
Ogilvy offshoot INGO is adding an Amsterdam hub to its existing operations in Stockholm, Hamburg and Zurich and has appointed…
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