Tag Archives: WPP

BASF is hardly a household name but the German company is said to be the world’s second-largest chemicals producer so it’s pretty substantial. WPP has been struggling in the US of late so the appointment of VML/Y&R to handle its ...

WPP CEO Mark Read has had a pretty good war so far and now he’s responded to the Covid-19 virus and consequent dramatic slowdown by scrapping its share buyback plan (saving £650m) and suspending its final 2019 dividend to save ...

Are agencies doing their bit in the Covid-19 crisis? WPP CEO Mark Read (below) thinks they are. Writing this week he said: “At WPP, we are working with international health authorities to promote effective handwashing, and we have offered our ...

Wunderman Thompson has bagged one of the grandest fromages in the Interpublic media set-up, Caroline Foster Kenny, who’s global president client solutions and executive chairman and CEO of Mediabrands in the UK and Ireland. At Wunderman Thompson she’ll be chief ...

In the small print of S4 Capital’s 2019 results announcement it helpfully reminds us that WPP (the company Sir Martin Sorrell founded 35 years ago and left abruptly in 2018) is now worth less than £6bn (£5.86bn this morning), compared ...

It’s pretty clear that the world economy will slide into recession this year (some definitions of recession are less than two per cent growth, in the UK it’s two quarters of negative growth) and the hitherto booming global ad market ...

Wavemaker is the result of a merger between two WPP media agencies, MEC and the rather smaller Maxus. The merger was a consequence of MEC losing the giant US AT&T account to Omnicom’s Hearts & Science in 2016. Since then ...

WPP UK country manager Karen Blackett (below) is reportedly replacing Tom George as CEO of GroupM in the UK, the holding company’s mega-media buying operation. GroupM contains MediaCom (which Blackett used to run), Mindshare, Essence and Wavemaker. WPP CEO Mark ...

WPP backing start-ups is a newish aspect of the Mark Read era and there’s another on the blocks: WPP Black Ops described as a “multi-disciplinary start-up dedicated to solving business problems.” Black Ops is launching with P&G brand SK-II’s Tokyo ...