Tag Archives: WPP

WPP is forming what it calls an “integrated delivery unit” called Outcomes which will employ a scarcely believable 5,000 specialists. It’s an offshoot of media agency Mindshare and some bits of performance agency Neo Media World. There’s also going to ...

At various times WPP, as have the other ad holding companies, has been accused of being a boys’ club but no more it seems. Mark Read’s new look empire has hired Cannes Can: Diversity Collective founder Adrianne Smith (below) as ...

WPP CEO Mark Read (and, no doubt, his dealmaking COO Andrew Scott) haven’t broken up for the Christmas holidays yet, they’ve just sold the key talent and technology platforms used on the business to Walmart-owned Sam’s Club. Last month it ...

Eric Salama, long-time CEO of WPP’s Kantar research operation which is now 60 per cent owned by Bain Capital, is stepping down after 17 years. The sale to Bain completed last week. WPP keeps the balance. Salama (below) is staying ...

WPP ends 2019 in rather better shape than it started the year, with the completion of its sale of 60 per cent of research operation Kantar to Bain Capital for about £2.4bn. £1.4bn of this is being retained to reduce ...

“It is ironic that people think our industry is terrible when WPP are in it and a fantastic industry when Accenture are in it” WPP boss Mark Read (below) told a Morgan Stanley conference last month. The quote comes from ...

It goes from bad to worse at Grey London, not so along ago the creative jewel in WPP’s armoury of creative agencies along with its much bigger sibling Grey New York. Now Adrian Rossi (below with London CEO Anna Panczyk), ...

WPP is creating another campus to house its multifarious agencies, this time in Detroit, home to Ford which it still describes as its biggest client despite losing the creative slice of the business to BBDO and Wieden+Kennedy. The new campus ...

Running a big ad holding company must be rather like playing whack-a-mole, except for millions of dollars. Something troublesome keeps popping up just when you think it’s business as usual (if such a state still exists in such companies.) WPP ...