Tag Archives: WPP

The fall-out from the VML/Y&R merger to form VMLY&R has begun and former WPP boss Sir Martin Sorrell (below) has added his two penn’orth, telling MediaPost: “For what it’s worth, I would have branded it Y&R/VML, particularly as the VML ...

The Wall Street Journal reckons WPP is on the way to merging Y&R, WPP’s biggest acquisition at a mind-boggling $4.7bn 18 years ago, with VML its second-biggest digital network after Wunderman. Wunderman has been playing a bigger role in big ...

By James Harries, analyst WPP, the world’s largest marketing group, shares hit a five-year low in July amidst continued uncertainty following the departure of long-term chief executive Sir Martin Sorrell, as well as the uncertainty of GDPR. Former COO Mark ...

Is something up at JWT? Everyone is expecting a big announcement from new WPP CEO Mark Read soon and, among the favoured candidates is a merger of one of WPP’s creative networks with a digital one, either Wunderman or VML. ...

As WPP pivots its offering to reflect life after Sorrell, much has been made of the potential breakup of his sprawling empire, its data division, Kantar in particular. A sale of Kantar as well as some the treasure trove of ...

Adweek reckons that teams from Omnicom, Interpublic and WPP are trekking off to Wolfsburg next week to complete the pitch for VW’s ad account – about to be split into regional ‘hubs’ in new VW CMO Jochen Sengpiehl’s big new ...

Forbes writer David Kiley has unleashed a rather large and fierce moggy among the pigeons at Ford and its WPP-owned agency GTB by predicting that Wieden+Kennedy (which has been picked to handle Ford’s US fall campaign) will win the creative ...

“When the facts change I change my mind. What do you do sir?” is a quote attributed to famous economist John Maynard Keynes. Former WPP boss Sir Martin Sorrell (below) is not quite as famous but he seems to have ...

Former WPP boss Sir Martin Sorrell is a big shareholder in WPP (about two per cent but there are a lot of shares) as he isn’t slow to remind us. Sorrell’s stake is worth around £300m, about a third less ...