WPP
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WPP: Is AI really a strategy?
Interesting interview with WPP CEO Mark Read in yesterday’s Sunday Times (subscription required to get behind its hefty paywall) with…
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WPP ramps up data wars with InfoSum acquisition
WPP has bought data platform InfoSum for an undisclosed sum, reuniting the claimed privacy-compliant platform with Brian Lesser who returned…
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WPP wins global Heineken shopper marketing brief
Heineken has appointed WPP as its global shopper marketing and commerce partner for brands including Heineken, Heineken 0.0 and Heineken…
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Mars names big holding groups in heavyweight marketing review
Big media reviews have become today’s Rumble in the Jungle for the ad holding groups and Mars has listed the…
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WPP scores triple whammy with WARC Effectiveness win
Does winning the most ad awards make you the best, most creative, most effective or demonstrate that you’re bigger and…
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More upheaval at WPP’s GroupM as EMEA boss Krichefski leaves
Will the last person to leave GroupM please turn out the lights? WPP’s media behemoth has lost a stream of…
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Jobs not-so-merry-go-round-picks up speed at big media agencies
It truly is a game of musical chairs in media agencies these days. Ali Reed, CEO of Omnicom’s PHD for…
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WPP is WARC’s top media group (again) – but is it a hollow crown?
Everybody loves an award – obviously – and no-one more than WPP. And, once again, the holding company’s GroupM has…
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Big blow for WPP as Coca-Cola US media departs for Publicis
This really isn’t what WPP wanted to hear. Publicis has won Coca-Cola’s North American media, worth $785m blast year, from…
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