Tag Archives: WPP

WPP is decisively cutting links with the Sir Martin Sorrell era by leaving its 27 Farm Street, Mayfair, London HQ and moving staff initially into Ogilvy and media agency Wavemaker’s new building on London’s Southbank, with its nice view of ...

WPP chairman Roberto Quarta and his chums on the board are keeping us interested in Sir Martin Sorrell’s successor as CEO of WPP. Latest name in the frame is IBM’s David Kenny (below), boss of its Watson and Cloud Platform ...

Mars, which had previously cut and sliced its media across the world, has consolidated everything into WPP’s MediaCom, the biggest win so far for the new regime headed by Mark Read at WPP. Mars is reported to spend $1.8bn (£1.4bn) ...

Unilever’s Sunlight, once a soap (invented in 1884) is now a range of laundry products is now Africa’s second largest FMCG brand after Coca-Cola it seems. So winning the brand across Africa after a competitive pitch is a welcome coup ...

WPP is facing a test in the UK as it searches for CEOs to lead two of its biggest agencies, Ogilvy and Grey. Ogilvy’s Charlie Rudd – who was CEO of the ad agency, but recently had the title of ...

WPP has been tidying up its investments in the important Indian market by selling its stake in a number of joint venture agencies with India’s Rediffusion and its GroupM buying the other half of mobile marketing agency Madhouse which has ...

Shell has finally announced the results of its agency review resulting in the creation of an “agency of the future” no less. On the face of it it looks pretty good for longstanding partner WPP with group companies VCCP, VCCP ...

Michael Frohlich’s controversial restructuring of Ogilvy UK has had another predictable consequence: former Ogilvy & Mather CEO Charlie Rudd, who led a revival of the agency, has quit his post as chief client officer. Ogilvy & Mather disappeared in the ...

WPP doesn’t seem to be planning to break itself up anytime soon, it’s just agreed to become the anchor tenant in a big new development on Toronto’s waterfront. It’s planning to instal about 2000 people in 260,000 sq ft of ...