Tag Archives: wieden+kennedy

Now W+K’s ‘Built Ford Proud’ takes in everyday astronauts

Ford’s new ‘Built Ford Proud’ campaign in the US gathers pace, with this new effort by Wieden+Kennedy New York for the Ford Explorer. This time it’s trying to tell us that huge SUVs are good at family tasks as well ...

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Fox targets everyday superstars in W+K launch campaign for WWE SmackDown

US wresting extravaganza WWE SmackDown has moved to Fox and Wieden+Kennedy New York has muscled up for the launch campaign – inviting viewers to channel their “inner superstar” with SmackDown-style signature moves and walkout songs. With various celebs including, a ...

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Coke launches a sticky summer special from W+K

Think somebody at Wieden+Kennedy London has been sorting their old record collection. The agency’s new summer biggie for Coca-Cola features a ‘Sticky Fingers’-type tongue (bottom.) A more regular W+K trait is its enthusiastic focus on taste in all its glory, ...

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Nike ‘goes further’ again – this time to and from Shanghai

China didn’t win any Gold Lions at Cannes (as far as I can see) but it will. Here’s another ambitious Nike epic, this time from Shanghai courtesy of Wieden+Kennedy and directeur du moment Ian Pons Jewell. We’ve seen it all ...

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Wieden+Kennedy wins home services MyBuilder

The burgeoning home services sector has a new contender, MyBuilder which has appointed Wieden+Kennedy as its agency. IAC, which owns US home services leader HomeAdvisor and dating app Tinder, took a majority stake in MyBuilder in 2017. MyBuilder CMO Glenn ...

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Sainsbury’s harks back to a much better past than its current outlook

You’ve got to feel for Wieden+Kennedy, it goes and bags a big supermarket account and the client implodes. It happened with Tesco under former CEO Phil Clarke and now Sainsbury’s Mike Coupe is busy running the venerable grocer into the ...

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W+K Amsterdam’s anti-plastic effort for Corona lays down marker in Out of Home awards stakes

Corona and Wieden+Kennedy Amsterdam won FEPE International’s classic creative award at this week’s Congress in Dubai (trade body FEPE, now in the process of renaming itself World Out of Home Organization, divides posters into classic and digital.) The sculpture, created ...

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Wieden+Kennedy confounds the doubters at TK Maxx

Here’s a jaunty number from TK Maxx – unusual for the embattled UK high street these days – featuring some potential customers who find the TK Maxx palace of varieties experience unaccountably daunting. But, as in all the best musicals, ...

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