Tag Archives: wieden+kennedy

We can all do with some support right now and here’s Wieden+Kennedy chair Susan Hoffman on the importance of same, for the One Club for Creativity. Reading a letter from Dan Wieden 20 or so years ago when Susan seems ...

Liverpool are the Premier League champions for the first time in 30 years or so (although they’ve never been that far away) so kit supplier Nike is hymning the reds with another Wieden+Kennedy epic (presume it’s them anyway), flirting just ...

Wieden+Kennedy is laying off 11 per cent of its staff due to Covid, about 160-170 people. If W+K, which has recently landed major clients including Facebook, McDonald’s and Ford, is being forced into such measures imagine the carnage elsewhere. But ...

Wieden+Kennedy London is making redundancies in the wake of Covid-19 and also the sudden loss of its high-spending Three account. At the same time (and unrelated it’s said) London ECD Iain Tait is leaving as is CSO Ben Armistead. Long-serving ...

Wieden+Kennedy’s ‘Built Ford Proud’ campaign is intended to bring back the swagger to the Ford brand (something it hasn’t had much of recently.) Pick-ups are Ford’s strength and the Mustang (not a pick-up obviously) its sexiest brand so W+K has ...

It’s nice to see a car ad with ‘vroom vroom’ as its guiding star, these days they’re more likely to be about communing with yourself and the drive to be a better person. Wieden+Kennedy London has been charged with bringing ...

5G is on the way in the UK – to some loud groans from people fed up with the patchy performance of 4G – but defiantly optimistic Three, via agency Wieden+Kennedy, is promising all sorts of goodies, if ‘real’ 5G ...

We’ve noted the incidence of brands against a brand-driven world that drives us around the effing bend – aka ‘purpose’ – but this is a new such global effort for Coca-Cola from Wieden+Kennedy London. So we expect something a bit ...

So-called ‘hard seltzers’ are taking the US drinks market by storm – leader White Claw does over $1.5bn in sales – so everyone’s jumping on the bandwagon of these revolting-sounding combos of carbonated water, five per cent alcohol and various ...