Tag Archives: wieden+kennedy

Nike’s new ‘rallying cry’ for women misses the point

“Just Do it” is a rallying cry in Nike’s latest instalment of its 30-year celebration of its famous slogan. The campaign began with controversial American footballer Colin Kaepernick but this one is a diversity number, featuring lots of sportswomen you ...

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Two trends in adland searching for the laughter button

Trends in ads usually start in the US and P&G’s Cannes winner ‘It’s a Tide Ad’ with David Harbour has prompted imitators already, commercials sending up commercials. We’ve had Dennis Quaid for Esurance and now it’s Aaron Rodgers and Colin ...

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Wieden+Kennedy hits the right note with Colin Kaepernick Nike celebration

Donald Trump’s favourite NFL player Colin Kaepernick, who lost his job after leading a civil rights protest, is one of the stars of Nike’s new ‘Just Do It – Dream Crazy’ celebration from Wieden+Kennedy and here he is amid a ...

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Small print lets down Nike Ronaldo poster

Here’s a striking poster from Nike and agency Wieden+Kennedy Amsterdam to herald Christiano Ronaldo’s arrival at the serial Serie A winners. But print is an unforgiving medium, if you read closely. Ronaldo the only player to score in “three league ...

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Nike fast forwards to 2033 – with China for the World Cup

Nike and Adidas are duelling to ‘own’ soccer (Adidas is an official World Cup sponsor, not that it bothers Nike) and now Nike is taking us to the 2033 draw for the 2034 World Cup with China as the team ...

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Top digital designer Flo Heiss joins Wieden+Kennedy

Wieden+Kennedy London has hired a new creative director, Studio of Art & Commerce co-founder Flo Heiss. At Studio of Art & Commerce he worked on Brew Dog, Boots and Serious Pig. Before then he spent 15 years as ECD of ...

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