Tag Archives: wieden+kennedy

The secret of Bud Light’s success – there isn’t one

AB InBev is bringing its Bud Light ‘Dilly Dilly’ ad campaign to the UK – cue groans from Wieden+Kennedy London perhaps – so expect lots more madcap medievalism. But it’s certainly had a big impact in the US and here’s ...

Read More »

Less is (much) more from W+K for Old Spice

This should prompt a smile from P&G marketing boss Marc Pritchard as he tries to reduce marketing and media costs: a new Old Spice product, all in 15 seconds of airtime. From Wieden+Kennedy HQ, who usually take a bit longer ...

Read More »

W+K sets out to capture the essence of London for Nike

Has it been a while since we had a Wieden+Kennedy London epic for Nike? Can’t recall one apart from ‘Write the Future’ with Wayne Rooney in 2010. Here’s one though, ‘Nothing beats a Londoner.’ 2010 was a Word Cup year ...

Read More »

Honda eyes Hakuhodo for European creative account

The Drum reckons Honda is moving its European creative account to Hakuhodo which won in a pitch against Wieden+Kennedy (which has handled its UK advertising for years), Joint and Mcgarrybowen, which has handled European duties. It’s almost inconceivable that W+K, ...

Read More »

Wavemaker and Brainlabs win Formula 1 media

Formula 1, now owned by Liberty Media in the post-Ecclestone era, is reported to have appointed WPP’s new model Wavemaker and BrainLabs to handle its global media planning and buying. Wavemaker is a combo of WPP agencies MEC and Maxus ...

Read More »

Sid Lee launches Colonel Sanders on an unsuspecting France

Wanna know what finger lickin’ good is in French? Course you did. It’s here in a new campaign from Sid Lee Paris for KFC, as the Colonel himself lands in France to show the natives what they’ve been under-estimating (KFC ...

Read More »

Turbo Tax returns to Super Bowl with W+K comedy vignettes

DIY tax software Turbo Tax is returning to the Super Bowl this year with another campaign from Wieden+Kennedy, which seems to have raided an old-style theatrical costumier recently. There are more men in tights in Portland than the average panto ...

Read More »