US wresting extravaganza WWE SmackDown has moved to Fox and Wieden+Kennedy New York has muscled up for the launch campaign – inviting viewers to channel their “inner superstar” with SmackDown-style signature moves and walkout songs. With various celebs including, a ...
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Think somebody at Wieden+Kennedy London has been sorting their old record collection. The agency’s new summer biggie for Coca-Cola features a ‘Sticky Fingers’-type tongue (bottom.) A more regular W+K trait is its enthusiastic focus on taste in all its glory, ...
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Old Spice’s new campaign from Wieden+Kennedy HQ is titled ‘Never let a friend lose his swagger,’ riffing on Old Spice’s ability to help hapless males regain their mojo. Old Spice’s advertising has lost some of its swagger since the great ...
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China didn’t win any Gold Lions at Cannes (as far as I can see) but it will. Here’s another ambitious Nike epic, this time from Shanghai courtesy of Wieden+Kennedy and directeur du moment Ian Pons Jewell. We’ve seen it all ...
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The burgeoning home services sector has a new contender, MyBuilder which has appointed Wieden+Kennedy as its agency. IAC, which owns US home services leader HomeAdvisor and dating app Tinder, took a majority stake in MyBuilder in 2017. MyBuilder CMO Glenn ...
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You’ve got to feel for Wieden+Kennedy, it goes and bags a big supermarket account and the client implodes. It happened with Tesco under former CEO Phil Clarke and now Sainsbury’s Mike Coupe is busy running the venerable grocer into the ...
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Corona and Wieden+Kennedy Amsterdam won FEPE International’s classic creative award at this week’s Congress in Dubai (trade body FEPE, now in the process of renaming itself World Out of Home Organization, divides posters into classic and digital.) The sculpture, created ...
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Here’s a jaunty number from TK Maxx – unusual for the embattled UK high street these days – featuring some potential customers who find the TK Maxx palace of varieties experience unaccountably daunting. But, as in all the best musicals, ...
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Wieden+Kennedy and The Chemical Brothers have combined to launch the 2019 Formula 1 season with what they claim is the fastest remix of all time, a new Chem Bros track plus vroom vroom. “We’ve got to try” is to be ...
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