W+K goes for maximum impact in Quickbooks debut

When you hire Wieden+Kennedy London you expect fireworks, even in online bookkeeping and accountancy.

And the agency doesn’t disappoint with its first work for Intuit Quickbooks – won in the summer from TBWA – introducing a team of “hard-nosed” advisers that take care of business “27 hours a day, eight days a week.”

Except this a tiny team that does its work on a fish and chip shop counter.

Part of a big multi-media campaign that includes three more ads.

Quickbooks UK marketing director Alicia Skubick says: “It’s an extremely tough environment for businesses of all shapes and sizes right now. With this campaign we wanted to show how QuickBooks can be the most committed partner to SMBs and the self-employed.

“We love how Wieden+Kennedy has told this story by turning our software into a tiny team who can take care of major challenges faced every day by those who work for themselves. We’re excited to drive awareness of our support so creatively, while bringing our ecosystem of digital tools to life in a distinct and memorable way.”

MAA creative scale: 7.

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