More from Nike’s ‘Never settle, never done’ campaign (another attempt to replicate ‘Just Do It?’), this time from Wieden+Kennedy London.
Nike has often seen the agency at it its best, ‘Nothing beats a Londoner,’ now four years old is probably its best recent(ish) effort.
‘Never settle’ is, of course, a tie-in with the women’s Euros football competition which most of the media (notably the BBC) is majoring on as if they’d never seen a football match before. It’s an almost an offence to aver that you’re not that bothered (whichever sex you are.)
This is a nice enough film and shows women footballers at their athletic best (plus some other sports women) and the bubblegum’s a nice touch.
But don’t we need a bit more?
MAA creative scale: 5.