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News
Uncommon puts the pressure on for Under Armour
Under Armour is not an official World Cup sponsor, but Uncommon’s new campaign for its HeatGear Elite range is well-timed…
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The devil wears Primark: fashionistas chase trouble in new VCCP ad
Even Primark, which has historically weathered cost of living crises very well, saw sales fall 2% in the six months…
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BrandZ 2026: AI boosts brands and builds trust
Apple is widely considered to be falling behind in AI, which is given as the reason it’s lost the number…
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D&AD Yellow Pencil winners with Cannes in their sights
In the first D&AD awards since David Patton took over as CEO, the UK took home 25 Yellow Pencils, only…
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Marcus Price at AML: (Not) my Top Tips for Cannes
Nike – LA Loves a Sequel Wieden+Kennedy Portland has a knack for creating magic when partnering with iconic U.S. athletes…
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Nostalgic footie campaign pitches Betfair as the home of opinions
Pablo London’s World Cup campaign takes punters on a nostalgic tour of football’s most heated disagreements – and invites everyone…
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Top tips for Cannes? Contagious lists its ‘Pioneer’ agencies
Contagious has unveiled its 2026 Pioneers list which shines a light on the agencies setting creative standards. As Contagious is…
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Overpriced World Cup tickets inspire Air Transat alternative
Why pay thousands to watch a country’s team play football when you can spend the money on a trip to…
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World Cup, US-style: coffee breaks and skincare routines
Here are two unexpected takes on football culture from across the Atlantic, where Dove and Nescafe have muscled in on…
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