With Kanye West binned after his anti-semitic comments – and warehouses full of unsold Yeezy stock drowning out Adidas’ profits – the sportswear brand has turned instead to actor Stephen Graham as it makes a move on North Face/Patagonia territory. ...
Read More »Nescafé goes full sustainability in new global coffee campaign by Publicis Worldwide
Publicis Worldwide and Nestlé have fully committed to the environmental/sustainable route in a new global campaign for instant coffee which carries the line, “Expect more with every cup.” It seems like they have done their homework: Nestlé’s instant coffee was ...
Read More »Uncommon wants to ‘save sex’ with new condom brand
Sex is dying, according to Uncommon, which wants us all to do it a lot more and use their new Sex Brand condoms while we’re about it. The condoms are made from sustainable sources, and for every million we buy, ...
Read More »Jennifer Coolidge squeaks like a baby dolphin in e.l.f. Cosmetics Super Bowl spot
We’re now in peak Super Bowl advertising season, and it’s hard to stand out among the many big budget, celebrity fuelled spots, but Jennifer Coolidge – woman of the moment – is the one to do it. For e.l.f. Cosmetics ...
Read More »Sainsbury’s & John Lewis up for grabs: who’s in the running?
Sainsbury’s is the second of the UK’s big retail brands to split with their agency this week. Incumbent of 6+ years Wieden+Kennedy has declined to repitch, just as adam&eve/DDB have walked away from the John Lewis and Waitrose review. New ...
Read More »Toxic masculinity fuels dangerous driving in French road safety campaign
Men account for eight out of ten road deaths in France, mainly thanks to toxic masculinity behind the wheel, according to this campaign by the French road safety authority. In a bid not to stigmatise men, the film urges them ...
Read More »Call yourself a rock star at work? Five real life rock stars think otherwise, in Workday’s Super Bowl ad
Ozzy Osbourne, Billy Idol, Joan Jett, Kiss’s Paul Stanley, and blues guitarist Gary Clark Jr all star in the first Super Bowl ad for Workday, a workplace management software provider that is doing its best to become a household name. ...
Read More »Dentsu hires Grammy-winning DJ and adman to head new entertainment division
Dentsu Creative has launched an entertainment division and has recruited Juan Woodbury – who this week won a Grammy for his work with performance poet J. Ivy – to run it. Woodbury becomes global head of branded content and entertainment, ...
Read More »Super Bowl ad budgets hold up as the ‘teaser’ spots pile up
The 2023 Super Bowl ads are once again teeming with big-name US celebrities, but as usual many of the commercials are loud and flashy rather than memorably creative. This year many are playing the nostalgia card by recreating stars’ film ...
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